Ivory Music and Video, Inc. (formerly Ivory Records Corporation) is a Philippine

record label "Big Three" music labels A record label or record company is a brand or trademark of Sound recording and reproduction, music recordings and music videos, or the company that owns it. Sometimes, a record label is also a Music publisher, ...

owned by Viva Music Group, a subsidiary of

Viva Communications Viva Communications Inc., also known as Viva Entertainment Inc. and simply Viva (stylized in all caps) is a Philippine multinational private conglomerate headquartered in Ortigas Center, Pasig. It was founded in 1981 by Vic del Rosario ...

. The label works with OPM veteran artists and bands/groups such as the Company,

Side A The A-side and B-side are the two sides of vinyl records and cassettes, and the terms have often been printed on the labels of two-sided music recordings. The A-side of a single usually features a recording that its artist, producer, or r ...

, Wolfgang,

MYMP M.Y.M.P. (or MYMP, short for Make Your Momma Proud) is an acoustic band from Quezon City, Philippines. They released their first album, ''Soulful Acoustic'' in 2003 and a double album, '' Beyond Acoustic'' which was a number six charting albu ...

Roselle Nava Roselle Paulino Nava-Tan (born March 28, 1976), professionally and more commonly known as Roselle Nava, is a Filipino singer, film and television actress, and former politician. She is a multi-platinum female singer in the Philippines and one o ...

and

April Boy Regino Dennis Magloyuan Regino (April 9, 1961 – November 29, 2020), known professionally as April Boy Regino (), was a Filipino singer, songwriter, and actor who popularized ballads such as "Paano ang Puso ko", "Umiiyak ang Puso ko't Sumisigaw" an ...

, as well as contemporary artists like

Maja Salvador Maja Ross Andres Salvador-Ortega (born October 5, 1988) is a Filipino actress and television personality. Known for portraying Strong female character, strong female leads in Revenge tragedy, revenge dramas in film and television, she has been ...

and

Silent Sanctuary Silent Sanctuary is a 6-piece Filipino rock band that was formed in Metro Manila, Philippines The Philippines, officially the Republic of the Philippines, is an Archipelagic state, archipelagic country in Southeast Asia. Located in the we ...

. Ivory Music and Video also released video karaoke

VCD Video CD (abbreviated as VCD, and also known as Compact Disc Digital Video), (not to be confused with CD Video which is a type of LaserDisc, Laserdisc) is a home video format and the first format for distributing films on standard optical di ...

s versions of the label's songs in the Philippines. The label handled the catalog for

Sony Music Entertainment Sony Music Entertainment (SME), commonly known as Sony Music, is an American multinational music company owned by Japanese conglomerate Sony Group Corporation. It is the recording division of Sony Music Group, with the other half being the ...

in the Philippines from July 2011 until February 2018.

History

Tony Ocampo set up Ivory Music and Video (as Ivory Records at that time) on August 11, 1983. The name came from the fact that he and his siblings were encouraged by their parents to play the piano. Ivory started operations by licensing products for

Victor Musical Industries is a subsidiary of JVCKenwood that produces and distributes music, movies and other entertainment products such as anime and television shows in Japan. It is known as JVC Entertainment in countries where Sony Music Entertainment operates the RC ...

and

Enigma Records Enigma Records (also known as Enigma Entertainment Corporation) was a popular rock and alternative American record label in the 1980s. History Enigma Records launched as a division of Greenworld Distribution, an independent music importer/d ...

. Not long after, they started to shift its focus to homegrown music by signing up

Asin Asin Thottumkal (born 26 October 1985), known mononyomusly as Asin, is an Indian former actress who appeared predominantly in Tamil cinema, Tamil, Hindi and Telugu language, Telugu films. Asin is a recipient of List of awards and nominations ...

, Ketama, the Company and

, among others. Ivory gave birth to rising acoustic group

in 2003 when iFM management led by Raymund Ryan saw their gig and it caught Ivory's attention. In that same year during their 20th anniversary, they welcomed Marielle and broadcast journalist Love Anover to their roster and moved its offices from the Quad Center Building in

Ortigas Avenue Ortigas Avenue is a highway connecting eastern Metro Manila and western Rizal in the Philippines. It is one of the busiest highways in Metro Manila, serving as the main thoroughfare of the metro's east–west corridor, catering m ...

San Juan San Juan, Spanish for Saint John (disambiguation), Saint John, most commonly refers to: * San Juan, Puerto Rico * San Juan, Argentina * San Juan, Metro Manila, a highly urbanized city in the Philippines San Juan may also refer to: Places Arge ...

to the Dona Parel Building at the

Aurora Boulevard Aurora Boulevard is a four-to-ten-lane major thoroughfare in Quezon City and San Juan, Metro Manila, San Juan in Metro Manila, Philippines. It is named after Don (honorific), Doña Aurora Quezon, the consort of Commonwealth of the Philippines, Co ...

Quezon City Quezon City (, ; ), also known as the City of Quezon and Q.C. (read and pronounced in Filipino language, Filipino as Kyusi), is the richest and List of cities in the Philippines, most populous city in the Philippines. According to the 2020 c ...

until sometime in early 2018. By that same period, they handled distribution for some releases of

GMA Records GMA Productions, Inc., doing business as GMA Music (formerly known as Infiniti Music and GMA Records), is a Philippine record label owned and operated by GMA Network Inc. It is engaged in the production, marketing, and distribution of music an ...

until sometime in 2007. The label began handling distribution for the catalog of

Sony Music Sony Music Entertainment (SME), commonly known as Sony Music, is an American multinational music company owned by Japanese conglomerate Sony Group Corporation. It is the recording division of Sony Music Group, with the other half being the ...

in the Philippines on July 1, 2011, as part of the Philippine branch's downsize in operations. Eventually, Sony Music Philippines closed its operations after a long battle with widespread

piracy Piracy is an act of robbery or criminal violence by ship or boat-borne attackers upon another ship or a coastal area, typically with the goal of stealing cargo and valuable goods, or taking hostages. Those who conduct acts of piracy are call ...

in February 2012. Years later, Ivory Music launched its digital label and talent management unit, Enterphil Entertainment. Updates on the artists of Sony Music were phased out from their social media pages by January 2018, and it was apparent that the distribution deal with Sony Music had been expired by that time as Sony Music was preparing for the resumption of its operations in the Philippines. The label, ahead of its 40th anniversary celebration in 2023, formally launched a new batch of artists like CJ Navato, Nonoy Pena, Karl Zarate, Meg Zurbito, Leann Ganzon, and bands like Stereotype. On June 30, 2023,

acquired Ivory Music, making this record label, the fifth flagship label under Viva.

Artists

Current

Enterphil Entertainment

Former artists

References

External links

* Record labels established in 1983 Viva Records (Philippines) Companies based in Quezon City Philippine record labels Philippine companies established in 1983 1983 establishments in the Philippines Viva Entertainment subsidiaries {{Record-label-stub