Intenium GmbH is a European publisher and distributor of

casual games A casual game is a video game targeted at a mass market audience, as opposed to a Hardcore gamer, hardcore game, which is targeted at Gamer#Dedication spectrum, hobbyist gamers. Casual games may exhibit any type of gameplay and genre. They genera ...

designed primarily for women. The company focuses on social and casual multiplayer online gaming, including Bonga Online, Alamandi and an unannounced product that was first unveiled in closed

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at the very end of 2012. Intenium started with downloadable games and now operates an online distribution network in Western Europe and has access to European retail chains. Intenium established other consumer products: Deutschland Spielt, Screenseven, Insider Tales, and Alamandi (in partnership with Ravensburger).

About the company

Intenium is headquartered in

Hamburg Hamburg (, ; ), officially the Free and Hanseatic City of Hamburg,. is the List of cities in Germany by population, second-largest city in Germany after Berlin and List of cities in the European Union by population within city limits, 7th-lar ...

, Germany. The game development branch - Intenium Studio - is based in

Kaliningrad Kaliningrad,. known as Königsberg; ; . until 1946, is the largest city and administrative centre of Kaliningrad Oblast, an Enclave and exclave, exclave of Russia between Lithuania and Poland ( west of the bulk of Russia), located on the Prego ...

, Russia. Intenium maintains strong relationships with online and retail distribution partners in Europe (such as ''Saturn'', ''Karstadt'', ''Auchan'', ''Bart Smit'', and ''Tesco''). Currently, Intenium launches around 200 new products each year. Intenium holds IP rights to several

on several platforms. Games are released in English, German, French, Dutch, Spanish, Italian, Sweden, Polish, Russian, Korean, and Japanese. Among self-developed series of products are the following: ''Beetle Bug'', ''Lost Lagoon'', ''Insider Tales'', and ''Diamond Drop.'' In 2015, Intenium was purchased and fully integrated into the Gamigo group, which owns the rights to the MMO game

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Business model

Intenium uses

freemium Freemium, a portmanteau of the words "free" and "premium", is a pricing strategy by which a basic product or service is provided free of charge, but money (a premium) is charged for additional features, services, or virtual (online) or physical ( ...

as their primary business model, where their games are accessible free of charge. Still, a premium is charged for advanced features by way of

microtransactions Microtransaction (mtx) refers to a business model where users can purchase in-game virtual goods with micropayments. Microtransactions are often used in free-to-play games to provide a revenue source for the developers. While microtransactions ...

or via

subscription The subscription business model is a business model in which a customer must pay a recurring price at regular intervals for access to a product or service. The model was pioneered by publishers of books and periodicals in the 17th century. It ...

. Downloadable games have historically been a big part of Intenium's business, being some of the first games the business started with. Therefore, the business model called try before you buy is also widely used within the company in its classical offerings. Furthermore, Intenium’s CDs are carried by retailers under the Deutschland Spielt brand.

Distribution network

The distribution network of Intenium consists of their own national Deutschland-Spielt and their own international casual game portals as well as internationally active partner portals in the USA, UK, France, Scandinavia, Russia, and the Netherlands, as well as Bild.de and Sat1.de, bringing gaming sections to their portals.

Alamandi

Alamandi is a

free-to-play "Free-to-play" ("F2P" or "FtP") video games are games that give players access to a significant portion of their content for free. The term "free-to-play business model" or simply, "free-to-play model", refers collectively to business models tha ...

multiplayer online game world targeted at core casual game consumers. The game allows users to travel between different locations while co-operatively solving different tasks in the online world and, at the same time, exploring it. Players can go to one of the mini-games and compete for treasures, customize their game characters, and build their own homes in the world of Alamandi. Most recognized by players of the mini-games are Turtle (a

match-3 A tile-matching video game is a type of puzzle video game where the player manipulates tiles in order to make them disappear according to a matching criterion. In many tile-matching games, that criterion is to place a given number of tiles of the ...

game),

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and

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. Alamandi is characterized by numerous social networking elements and extensive interaction opportunities between the players. Playing in Alamandi is free. The business model is based on microtransactions (item-selling, game credits) and subscription (Memberships), which isn’t mandatory for the players.

Bonga Online

On November 17, 2011, INTENIUM launched the Open Beta version of this browser-based online game, Bonga Online. Bonga Online is the first browser online game in the company’s portfolio. It was developed in their development unit, INTENIUM Studio, in Kaliningrad. Gameplay was developed specifically for the female audience and is based on the principle of

Tamagotchi is a brand of handheld digital pets that was created in Japan by Akihiro Yokoi of WiZ and Aki Maita of Bandai. It was released by Bandai on November 23, 1996 in Japan and in the United States on May 1, 1997, quickly becoming one of the bigge ...

. In the middle of 2012, Bonga Online launched on

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and several other social networks. In January 2013, Bonga Online was nominated for Best Casual Browser MMO of 2013 presented by Game Genetics. The MMO of the Year 2013 features a total of 20 categories across all platforms. As stated in the voting rules, there are two titles awarded per category, one voted by the jurors and the other one by the audience. Counting more than half a million visitors and fifty thousand validated votes, last year's contest has been the biggest one so far.

List of games

Online games

* ''Alamandi'' * ''Bonga Online''

Downloadable games

* ''Azteca'' * ''Beetle Ju'' by OXXO Media and Alawar Entertainment * ''Beetle Bug'' * ''Beetle Bug 2'' * ''Beetle Bug 3'' * ''Bengal'' * ''Chicken Rush'' * ''Chicken Rush Deluxe'' * ''Revenge of the Chicken'' by OXXO Media and Alawar Entertainment * ''Chicken’s Revenge Deluxe'' * ''Diamond Drop'' by OXXO Media and Alawar Entertainment * ''Diamond Drop 2'' * ''Elven Mists'' * ''Elven Mists 2'' * ''Fairy Jewels'' * ''Fairy Jewels 2'' * ''Neptunia'' * ''Scepter of Ra'' * ''Green Valley'' * ''Insider Tales: The Stolen Venus'' * ''Insider Tales: The Secret of Casanova'' * ''Insider Tales: Vanished in Rome'' * ''Insider Tales: The Stolen Venus 2'' * ''Lost Lagoon: The Trail of Destiny'' * ''Lost Lagoon 2: Cursed & Forgotten'' * ''Tulula: The Secret Of The Volcano'' * ''Aerie: The Spirit of The Forest'' * ''Exorcist'' * ''Exorcist 2'' * ''Exorcist 3: Inception of Darkness'' * ''Sandra Fleming Chronicles: Crystal Skulls'' * ''Whispered Stories: Sandman'' * ''Gardens Inc.: From Rakes to Riches''

References

{{Authority control Video game companies of Germany