In Demand Radio is a

commercial radio Commercial broadcasting (also called private broadcasting) is the broadcasting of television programs and radio programming by privately owned corporate media, as opposed to state sponsorship, for example. It was the United States' first model ...

station based in

Wallasey Wallasey () is a town in the Metropolitan Borough of Wirral, Merseyside, England. It is at the mouth of the River Mersey, on the north-eastern corner of the Wirral Peninsula. It lies within the Historic counties of England, historic county bou ...

Merseyside Merseyside ( ) is a ceremonial counties of England, ceremonial and metropolitan county in North West England. It borders Lancashire to the north, Greater Manchester to the east, Cheshire to the south, the Wales, Welsh county of Flintshire across ...

. The station broadcasts a

Rhythmic Contemporary Rhythmic contemporary, also known as Rhythmic Top 20, Rhythmic Top 30, Rhythmic Top 40, Rhythmic CHR or rhythmic crossover, is a primarily American music-radio format that includes a mix of EDM, upbeat rhythmic pop, hip-hop and upbeat R&B hit ...

format to

Liverpool Liverpool is a port City status in the United Kingdom, city and metropolitan borough in Merseyside, England. It is situated on the eastern side of the River Mersey, Mersey Estuary, near the Irish Sea, north-west of London. With a population ...

North West England North West England is one of nine official regions of England and consists of the ceremonial counties of England, ceremonial counties of Cheshire, Cumbria, Greater Manchester, Lancashire and Merseyside. The North West had a population of 7,4 ...

and

North Wales North Wales ( ) is a Regions of Wales, region of Wales, encompassing its northernmost areas. It borders mid Wales to the south, England to the east, and the Irish Sea to the north and west. The area is highly mountainous and rural, with Snowdon ...

. It is owned and operated by In Demand Global Ltd.

History

The station launched on 9 November 2020, operated by the team behind a local music festival, Reminisce Festival. Presenters at launch included former Radio City personalities Lee Butler and Gemma Cutting, as well as ex-

Juice FM Capital Liverpool is an Independent Local Radio station serving Liverpool, England. It is owned and operated by Global

and

Capital Liverpool Capital Liverpool is an Independent Local Radio station serving Liverpool, England. It is owned and operated by Global

presenter Baz Todd. The station also featured syndicated programming from notable dance music DJs such as

Tiësto Tijs Michiel Verwest (; born 17 January 1969), known professionally as Tiësto ( , ), is a Dutch DJ and record producer. He was voted "The Greatest DJ of All Time" by ''Mix (magazine), Mix'' magazine in a 2010/2011 poll amongst fans. In 2013, h ...

Dave Pearce David Alistair Pearce (born 14 June 1963) is an English dance DJ, EDM producer and broadcaster, who has performed across the United Kingdom and the world. He previously presented ''Dance Anthems'' on BBC Radio 1 for ten years. He is renowned ...

Judge Jules Julius O'Riordan (born 26 October 1965), better known by his stage name Judge Jules, is a British dance music DJ, record producer and entertainment lawyer. He is known for his DJ activities, music production and long-running radio show which ac ...

and

Roger Sanchez Roger Sanchez (born June 1, 1967) is an American house DJ, remixer and producer. He won a Grammy Award for his remix of "Hella Good" by No Doubt in 2003, and is best known for his song " Another Chance", which was an international hit in 2001. ...

. In March 2021, former Radio City and

Greatest Hits Radio Greatest Hits Radio (GHR) is a classic hits radio network in the United Kingdom, owned and operated by Bauer Media Audio UK. It currently includes 18 local and regional radio stations operating over 50 FM and DAB licences in England, Scotl ...

presenter Rick Houghton joined the station to present a weekend show and assist with the development of new programming ideas.

Programming

In Demand Radio broadcasts from studios at 40 Mill Lane, Wallasey. Other than some syndicated programming, its entire output is locally produced. In Demand Radio’s breakfast show is presented by Lee Butler, Claire Simmo and Gemma Cutting. The station features a number of competitions and traditionally gives away a car to a nominated local carer or charity worker during Christmas. Notable presenters on the station include Ian Redman of dance music group

Ultrabeat Ultrabeat are a British electronic dance music group from Liverpool, England, formed in 2002. Originally consisting of vocalist and producer Mike "Re-Con" Di Scala and producers Ian Redman and Chris Henry, Ultrabeat emerged with their cover o ...

In Demand Decades

In November 2024, the station launched a second stream of programming, In Demand Decades, carrying a classic hits format. This station broadcasts on the same DAB+ multiplex as the main In Demand Radio.

Transmission

In Demand Radio and In Demand Decades both broadcast on the

MuxCo MuxCo is an operator of digital radio in the United Kingdom. It is, in joint ventures, the licensee for local DAB ensembles in various parts of England and Wales. It is owned by Arqiva, Bauer Radio Bauer Media Audio UK is a UK-based radi ...

Wrexham, Chester and Liverpool digital radio multiplex, covering over 800,000 households in the regions of North West England and North Wales. The station's signal reaches as far north as

Blackpool Blackpool is a seaside town in Lancashire, England. It is located on the Irish Sea coast of the Fylde peninsula, approximately north of Liverpool and west of Preston, Lancashire, Preston. It is the main settlement in the Borough of Blackpool ...

and as far south as

Stoke-on-Trent Stoke-on-Trent (often abbreviated to Stoke) is a city and Unitary authorities of England, unitary authority area in Staffordshire, England. It has an estimated population of 259,965 as of 2022, making it the largest settlement in Staffordshire ...

, with much of

Manchester Manchester () is a city and the metropolitan borough of Greater Manchester, England. It had an estimated population of in . Greater Manchester is the third-most populous metropolitan area in the United Kingdom, with a population of 2.92&nbs ...

also within coverage.

Reminisce Festival

In Demand Radio is the official media partner of local music festival Reminisce Festival. The festival has been held every year since 2014 in Sherdley Park, St Helens. The station broadcasts live music from the festival's stages live on air.

References

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