Imgur ( , stylized as imgur) is an American online
image sharing and
image hosting service with a focus on social gossip that was founded by
Alan Schaaf in 2009. The service has hosted
viral images and memes, particularly those posted on
Reddit
Reddit ( ) is an American Proprietary software, proprietary social news news aggregator, aggregation and Internet forum, forum Social media, social media platform. Registered users (commonly referred to as "redditors") submit content to the ...
.
History
The company was started in 2009 in
Athens, Ohio, as Alan Schaaf's side project while he attended
Ohio University
Ohio University (Ohio or OU) is a Public university, public research university with its main campus in Athens, Ohio, United States. The university was first conceived in the 1787 contract between the United States Department of the Treasury#Re ...
for
computer science
Computer science is the study of computation, information, and automation. Computer science spans Theoretical computer science, theoretical disciplines (such as algorithms, theory of computation, and information theory) to Applied science, ...
. Imgur was created as a response to the usability problems and lack of file retention encountered in similar services. "It took off almost instantly, jumping from a thousand hits per day to a million total page views in the first five months." In October 2012, Imgur expanded its functionality to allow users to directly share images to Imgur instead of requiring images to gain enough attraction through other social media sites like Reddit to show up on the popular image gallery.
In the beginning, Imgur relied on donations to help with the
web hosting
A web hosting service is a type of Internet hosting service that hosts websites for clients, i.e. it offers the facilities required for them to create and maintain a site and makes it accessible on the World Wide Web. Companies providing web ho ...
costs. Display ads were introduced in May 2009; sponsored images and self-service ads were introduced in 2013.
Imgur used three different hosting providers in the first year before settling on Voxel, then switching to
Amazon Web Services
Amazon Web Services, Inc. (AWS) is a subsidiary of Amazon.com, Amazon that provides Software as a service, on-demand cloud computing computing platform, platforms and Application programming interface, APIs to individuals, companies, and gover ...
in late 2011.
In January 2011, the company moved from Ohio to
San Francisco
San Francisco, officially the City and County of San Francisco, is a commercial, Financial District, San Francisco, financial, and Culture of San Francisco, cultural center of Northern California. With a population of 827,526 residents as of ...
. In June 2013 it had 10 employees, and won the Best Bootstrapped Startup award at
TechCrunch
TechCrunch is an American global online newspaper focusing on topics regarding high tech, high-tech and Startup company, startup companies. It was founded in June 2005 by Archimedes Ventures, led by partners Michael Arrington and Keith Teare.
I ...
's 2012 Crunchies Awards.
In 2016, Reddit introduced native image hosting, causing a notable decrease in Imgur submissions on the site.
On September 27, 2021, Imgur announced that they were acquired by MediaLab AI, Inc., a holding company of internet brands. Shortly after in January, 2022, Alan Schaaf left the company.
On April 19, 2023, Imgur changed their
terms of service and announced that they would delete inactive content that was not tied to an account, as well as pornography and sexually explicit content, from their servers.
The new terms went into effect on May 15, 2023.
The move drew significant criticism, as removing archived images would compound the challenge of
link rot
Link rot (also called link death, link breaking, or reference rot) is the phenomenon of hyperlinks tending over time to cease to point to their originally targeted file, web page, or server due to that resource being relocated to a new address ...
that other photo services have also faced. The move also followed a similar move by
Tumblr
Tumblr (pronounced "tumbler") is a microblogging and Social networking service, social networking website founded by David Karp in 2007 and is owned by American company Automattic. The service allows users to post multimedia and other content ...
in late 2018.
Some also saw it as a response to pressure to push
sex worker
A sex worker is a person who provides sex work, either on a regular or occasional basis. The term is used in reference to those who work in all areas of the sex industry.Oxford English Dictionary, "sex worker" According to one view, sex work is ...
s off internet services.
Funding
In April 2014, five years after it was founded, Imgur raised $40 million (USD) from
Andreessen Horowitz and Andreessen Horowitz's Lars Dalgaard joined Imgur's board. Imgur was profitable at the time, generating revenue from Pro subscriptions and advertising.
In February 2019, Imgur received $20 million (USD) from Stefan Thomas (ex-
Ripple CTO).
2017 data breach
On November 23, 2017, Imgur was notified of a potential security breach that had occurred in 2014 and affected the email addresses and passwords of 1.7 million user accounts. On November 24, Imgur began notifying affected users via their registered email address to change their passwords.
Logo
File:Imgur Logo (2009).png, 2009
File:Imgur Logo (Dec 2009).png, December 2009
File:Imgur logo.svg, April 2010
File:Imgur Logo (March 2010).gif, April 2010 (variation with slogan)
File:Imgur Logo (2020).svg, 13 January 2020
Features
Albums
Albums were introduced on October 11, 2010. Album layouts are customizable and embeddable.
Accounts
On January 9, 2010, Schaaf introduced Imgur accounts, which allowed users to create custom image galleries and manage their images. Accounts gave full image management including editing, deletion, album creation and embedding, and the ability to comment on viral images and submit to the public gallery. Gallery profiles gave the user the ability to view their past public activity. Paid pro accounts were created in 2010 to remove image upload limitations and allow unlimited image storage.
Images
Imgur used to have a policy to keep images unless they went three months without receiving any views, at which point (unless they were Pro account images) they might be removed in response to space needs. In early 2015, it was announced all images will be kept forever (even if not added from a Pro account) and only removed if deletion is requested.
Meme Generator
Since June 26, 2013, Imgur has provided a "Meme Generator" service that allows users to create
image macros with custom text using a wide variety of images.
Gallery
The public Imgur gallery is a collection of the most viral images from around the web based on an algorithm that computes views, shares and votes based on time. As opposed to private account uploads, images added to the gallery are publicly searchable by title. Members of the Imgur community can vote and comment on the images, earning reputation points and trophies. Images from the gallery are often later posted to social news sites such as
Huffington Post
''HuffPost'' (''The Huffington Post'' until 2017, itself often abbreviated as ''HPo'') is an American progressive news website, with localized and international editions. The site offers news, satire, blogs, and original content, and covers ...
. Random mode was released on July 30, 2012, and allows users to browse the entire history of the public gallery randomly.
GIFV
Since October 2014, Imgur had automatically converted uploaded animated
GIF
The Graphics Interchange Format (GIF; or , ) is a Raster graphics, bitmap Image file formats, image format that was developed by a team at the online services provider CompuServe led by American computer scientist Steve Wilhite and released ...
files into
WebM
WebM is an audiovisual media file format. It is primarily intended to offer a royalty-free alternative to use in the HTML video and the HTML audio elements. It has a sister project, WebP, for images. The development of the format is sponsored by ...
and
MP4 video formats, which have much smaller file size.
Video to GIF
In January 2015, Imgur allowed users to link video URLs to create GIFs directly through the website.
Topics
In February 2015, Imgur announced "Topics", a way for users to sort and view specific images that belonged to a specific group determined by tags.
Mobile apps
In March and June 2015 Imgur introduced official mobile apps for
iOS and
Android, respectively.
Trophies
In order to reward users for their interactions, Imgur provides a series of Trophies for achievements including being a member for 1, 2, 3, 4, 5 or 6 years, "Best Post of the Day", "Best Post of the Month", "Best Post of the Year", "Top Comment of The Day", "Top Comment of The Month", and "Top Comment of The Year".
Community
At the beginning of 2015, Imgur's director of community Sarah Schaaf announced its first ever "Camp Imgur". Five hundred tickets were sold at $150 each. The camp was created as a celebratory event to bring users of the site together in August 2015, on a four-day retreat at Camp Navarro in
Mendocino, California
Mendocino (Spanish language, Spanish for "of Antonio de Mendoza, Mendoza") is an Unincorporated area#United States, unincorporated community in Mendocino County, California, United States. The name comes from Cape Mendocino to the north, named b ...
. It included hiking, stand-up comedians, and meetings with the staff of Imgur and other users.
Imgur's community members include former Mythbuster
Adam Savage
Adam Whitney Savage (born July 15, 1967) is an American special effects designer and manufacturer, fabricator, actor, educator, television personality, and producer, best known as the former co-host, with Jamie Hyneman, of the Discovery Channe ...
and Olympic athlete
Cody Miller.
Reception
In April 2016, it was ranked 16th among Alexa's Top Sites in the United States
but by April 2021 it had dropped to #51.
See also
*
Image sharing
*
List of image-sharing websites
References
External links
*
*
Terms of ServiceEffective March 3, 2025
*
Community RulesArchived
*
Privacy PolicyEffective Jan 22, 2024
{{Reddit
2009 establishments in Ohio
American photography websites
Image-sharing websites
Internet properties established in 2009
Online mass media companies of the United States
Social networking websites