idio Ltd. is an

enterprise software Enterprise software, also known as enterprise application software (EAS), is computer software used to satisfy the needs of an organization rather than its individual users. Enterprise software is an integral part of a computer-based information ...

company that produces and implements products for brands and publishers. To do so, idio uses its cloud-hosted platform, which incorporates modules for large-scale content aggregation and structuring, content analytics (most fundamentally, semantic extraction), multi-channel marketing automation, and

customer insight A customer insight, or consumer insight (CI), is an interpretation of trends in human behaviors which aims to increase the effectiveness of a product or service for the consumer, as well as increase sales for the financial benefit of those provis ...

generation. idio has offices in

London London is the Capital city, capital and List of urban areas in the United Kingdom, largest city of both England and the United Kingdom, with a population of in . London metropolitan area, Its wider metropolitan area is the largest in Wester ...

and

Exeter Exeter ( ) is a City status in the United Kingdom, cathedral city and the county town of Devon in South West England. It is situated on the River Exe, approximately northeast of Plymouth and southwest of Bristol. In Roman Britain, Exeter w ...

in the UK. In early 2011, idio acquired thru digital to expand its engineering team and set up a London office.

History

idio was founded in 2006, by Edward Barrow and Andrew Davies, at Warwick Business School in the UK, with the aim of building a system to personalize content effectively. After several months, idiomag was launched. This consumer-facing personalized music magazine was a proving ground for the technical and commercial approach of idio. Based on this, idio refocused on a business-to-business proposition, and started licensing the technology to brands and publishers; to aggregate social media content, deliver personalized multi-channel content services, and to monitor user interactions. idio has since refined this proposition and delivers a range of content and

customer intelligence Customer intelligence (CI) as part of business intelligence is the process of gathering information regarding customers, and their details and activities, to build deeper and more effective customer relationship management, customer relationships ...

solutions.

Offerings

Platform

idio has a growing range of modules built on its platform, including the following: * Content Aggregation (from multiple sources and formats) * Content Analytics (including semantic extraction, sentiment analysis, language detection and readability) * Meta-analysis (building an organic taxonomy of the content, and providing analytics on trends) * Multi-channel Delivery (including web, mobile, email, social media, performance advertising, and SMS) * Customer Insight (preference and behavioral

web analytics Web analytics is the measurement, data collection, collection, analysis, and reporting of web Data (computing), data to understand and optimize web usage. Web analytics is not just a process for measuring web traffic but can be used as a tool for ...

, and CRM data augmentation) These modules deliver a range of solutions, including the following: * Editorial Dashboard (providing a customized market-view of real-time analyzed content to editors) * Content Marketing (aggregating multiple content archives to deliver the right content to the right customer at the right time, on the right channel) * Content Insight (analyzing large unstructured content archives to provide structure and rich annotations) * Customer Insight (analyzing on-site and social media interactions and preferences to augment CRM)

Chrome extensions

In early 2010, idio launched a range of

Google Chrome Google Chrome is a web browser developed by Google. It was first released in 2008 for Microsoft Windows, built with free software components from Apple WebKit and Mozilla Firefox. Versions were later released for Linux, macOS, iOS, iPadOS, an ...

extensions on

Google Google LLC (, ) is an American multinational corporation and technology company focusing on online advertising, search engine technology, cloud computing, computer software, quantum computing, e-commerce, consumer electronics, and artificial ...

's new Chrome Extension Marketplace. This enables users to install Chrome extensions from many publishers and get customized alerts when relevant news is posted. ''

The Independent ''The Independent'' is a British online newspaper. It was established in 1986 as a national morning printed paper. Nicknamed the ''Indy'', it began as a broadsheet and changed to tabloid format in 2003. The last printed edition was publis ...

'' launched one in January 2010 which is now used by 20,815 people.

References

External links

idio Ltd.
{{DEFAULTSORT:Idio Software companies established in 2006 Privately held companies of the United Kingdom Software companies of the United Kingdom Google Chrome extensions 2006 establishments in England British companies established in 2006