Ibis (stylised as ibis) is a French brand of

budget hotel A hotel is an establishment that provides paid lodging on a short-term basis. Facilities provided inside a hotel room may range from a modest-quality mattress in a small room to large suites with bigger, higher-quality beds, a dresser, a re ...

s owned by

Accor Accor S.A. is a French multinational hospitality company that owns, manages and franchises hotels, resorts and vacation properties. It is the largest hospitality company in Europe, and the sixth largest hospitality company worldwide. Accor ope ...

. Created in 1974, Ibis became Accor's "economy megabrand" in 2011 with the rebranding of

Ibis Styles Ibis Styles is a French budget hotel brand owned by Accor. Created in 1980 in Australia with the name All Seasons, the brand was acquired by Accor in 1999 and renamed Ibis Styles in 2011. As of April 2023, Ibis Styles manages 642 hotels in 51 co ...

and Ibis Budget from All Seasons and Etap Hôtel respectively. As of December 2019, there were 1,218 hotels under the Ibis brand (excluding Styles and Budget hotels), with 159,180 rooms in total across 70 countries.

History

Foundation and early years

The first Ibis hotel opened in

Bordeaux Bordeaux ( ; ; Gascon language, Gascon ; ) is a city on the river Garonne in the Gironde Departments of France, department, southwestern France. A port city, it is the capital of the Nouvelle-Aquitaine region, as well as the Prefectures in F ...

in 1974. It was created by the

group (then Novotel-SIEH) to engineer more affordable Novotels. By 1988, Ibis operated 182 hotels in

France France, officially the French Republic, is a country located primarily in Western Europe. Overseas France, Its overseas regions and territories include French Guiana in South America, Saint Pierre and Miquelon in the Atlantic Ocean#North Atlan ...

. In the USA, the first Ibis hotel opened in 1983. The chain spread through the states of Texas, Florida and Georgia. However, by the end of the 1980s, Ibis exited the US market. In the UK, by 1995, Ibis operated 8 hotels. In 1997, Ibis launched its 15-minute guarantee program which consisted in offering the stay if an Ibis hotelier could not fix a customer's issue with a room within 15 minutes.

Development since 2000

By 2004, Ibis operated 700 hotels in 36 countries. From 2003 to 2005, Ibis opened in

South Korea South Korea, officially the Republic of Korea (ROK), is a country in East Asia. It constitutes the southern half of the Korea, Korean Peninsula and borders North Korea along the Korean Demilitarized Zone, with the Yellow Sea to the west and t ...

China China, officially the People's Republic of China (PRC), is a country in East Asia. With population of China, a population exceeding 1.4 billion, it is the list of countries by population (United Nations), second-most populous country after ...

and

Thailand Thailand, officially the Kingdom of Thailand and historically known as Siam (the official name until 1939), is a country in Southeast Asia on the Mainland Southeast Asia, Indochinese Peninsula. With a population of almost 66 million, it spa ...

. In October 2009, Ibis reached the 100,000 rooms milestone and opened its first hotel in

Moscow Moscow is the Capital city, capital and List of cities and towns in Russia by population, largest city of Russia, standing on the Moskva (river), Moskva River in Central Russia. It has a population estimated at over 13 million residents with ...

, followed by a 50th hotel in

Brazil Brazil, officially the Federative Republic of Brazil, is the largest country in South America. It is the world's List of countries and dependencies by area, fifth-largest country by area and the List of countries and dependencies by population ...

and a first hotel in

Japan Japan is an island country in East Asia. Located in the Pacific Ocean off the northeast coast of the Asia, Asian mainland, it is bordered on the west by the Sea of Japan and extends from the Sea of Okhotsk in the north to the East China Sea ...

. In 2012, Ibis' largest hotel in the Asia-Pacific region opened in

Bandung Bandung is the capital city of the West Java province of Indonesia. Located on the island of Java, the city is the List of Indonesian cities by population, fourth-most populous city and fourth largest city in Indonesia after Jakarta, Surabay ...

. In September 2011, Accor rebranded All Seasons into

, and Etap Hôtel into Ibis Budget, turning Ibis into the group's economy megabrand. The mattresses, pillows and digital access were upgraded. Following this restructuring, the Ibis megabrand (including both other chains) became the biggest hotel operator in Europe in 2013, with 1,277 hotels. In January 2014, Ibis itself opened its 1,000th hotel. In September 2012, Ibis tested Sleep Art, a robot that made a painting based on the movements, sounds, and heat variations of the sleeper. Sleep Art was turned into a mobile app for all Ibis customers 6 months later.

Development

References

External links