ITV Quiz is a British
free-to-air
Free-to-air (FTA) services are television (TV) and radio services broadcast in unencrypted form, allowing any person with the appropriate receiving equipment to receive the signal and view or listen to the content without requiring a subscri ...
television
Television (TV) is a telecommunication medium for transmitting moving images and sound. Additionally, the term can refer to a physical television set rather than the medium of transmission. Television is a mass medium for advertising, ...
channel owned by
ITV plc
ITV plc is a British media company that holds 13 of the 15 regional television licences that make up the ITV (TV network), ITV network (Channel 3), the oldest and largest commercial terrestrial television network in the United Kingdom.
ITV plc ...
. The channel was first announced on 16 April 2025 and launched on 9 June 2025, replacing
ITVBe. The channel primarily airs reruns of
game shows
A game show (or gameshow) is a genre of broadcast viewing entertainment where contestants compete in a game for rewards. The shows are typically directed by a host, who explains the rules of the program as well as commentating and narrating wh ...
produced for ITV.
History
On 16 April 2025, ITV announced that
ITVBe would close and be replaced with a new
game show
A game show (or gameshow) is a genre of broadcast viewing entertainment where contestants compete in a game for rewards. The shows are typically directed by a game show host, host, who explains the rules of the program as well as commentating a ...
oriented channel known as ITV Quiz; ITVBe's programming would be concurrently moved to ITV2. The new channel's schedule would primarily be focused on reruns of ITV game shows; it had been reported that game show channels were among the most popular
free ad–supported streaming television (FAST) channels on ITVX.
The channel's format is unrelated to that of the short-lived
ITV Play channel, which focused exclusively on
phone-in
In broadcasting, a phone-in or call-in is a programme format in which viewers or listeners are invited to air their live comments by telephone, usually in respect of a specific topic selected for discussion on the day of the broadcast. On radio ( ...
shows using
premium-rate calls, and shut down amid
scandals surrounding such programmes.
ITV Quiz launched on 9 June 2025, replacing ITVBe in its channel slots; its launch lineup would feature recent ITV game shows such as
Stephen Mulhern's ''
Deal or No Deal'', ''
Lingo'', ''
Tenable'', ''
Tipping Point'',
Graham Norton
Graham William Walker (born 4 April 1963), known professionally as Graham Norton, is an Irish comedian, broadcaster, actor, and writer. He is a five-time BAFTA TV Award winner for the comedy chat show ''The Graham Norton Show'' (2007–present) ...
's ''
Wheel of Fortune'', and ''
Who Wants to Be a Millionaire?''
It competes primarily with fellow free-to-air channel
Challenge, which itself carries reruns of some of ITV's game shows (such as ''
The Chase'').
As with the other ITV channels, ITV Quiz features its own edition of ''
Unwind with ITV'', which shares the channel's late night hours with
teleshopping.
Programming
This is a list of programmes airing on ITV Quiz as of launch.
Current programming
* ''
Deal or No Deal'' (2023 revival)
* ''
Lingo'' (2021 revival)
* ''
Tenable''
* ''
Tipping Point''
* ''
Wheel of Fortune'' (2024 revival)
* ''
Who Wants to Be a Millionaire?'' (2018 revival)
References
{{Freeview
2025 establishments in the United Kingdom
ITV television channels
Television channels and stations established in 2025
Television channels in the United Kingdom