IDN (company)
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PT Media Putra Nusantara or better known as IDN (abbreviation of Indonesia, previously named IDN Media) is a group of companies operating in the multifaceted consumer technology sector in Indonesia.


History

Established on June 8, 2014, in
Surabaya Surabaya is the capital city of East Java Provinces of Indonesia, province and the List of Indonesian cities by population, second-largest city in Indonesia, after Jakarta. Located on the northeastern corner of Java island, on the Madura Strai ...
,
East Java East Java (, , ) is a Provinces of Indonesia, province of Indonesia located in the easternmost third of Java island. It has a land border only with the province of Central Java to the west; the Java Sea and the Indian Ocean border its northern ...
, by brothers Winston Utomo and William Utomo, with its main office in
Jakarta Jakarta (; , Betawi language, Betawi: ''Jakartè''), officially the Special Capital Region of Jakarta (; ''DKI Jakarta'') and formerly known as Batavia, Dutch East Indies, Batavia until 1949, is the capital and largest city of Indonesia and ...
. In 2015, just a year after its establishment, the company attracted investors and secured seed funding round led by East Ventures. On 8 June 2024, marking ten years of innovation and growth, IDN Media, which was initially a media company, underwent a comprehensive rebranding and transformation into a multifaceted consumer technology enterprise, now known as IDN.


Business units

IDN operates four main business lines, namely
live streaming Livestreaming, live-streaming, or live streaming is the streaming media, streaming of video or Digital audio, audio in real-time communication, real time or near real time. While often referred to simply as ''streaming'', the real-time nature ...
, creator economy, entertainment, and
digital media In mass communication, digital media is any media (communication), communication media that operates in conjunction with various encoded machine-readable data formats. Digital content can be created, viewed, distributed, modified, listened to, an ...
.


Live streaming

* IDN App – a mobile application launched on 8 June 2020. It provides news, films (from TrueID), quizzes, and livestreams which can be watched. As of 2024, several streamers have joined the IDN App, including
JKT48 JKT48 ( pronounced J- K- T- 4 8 ) is Indonesia’s premier girl group, established in 2011 as the first international sister group of Japan’s AKB48. Based in Jakarta, which is the capital and largest city of Indonesia, located on the northw ...
(a subsidiary of IDN), UP Girls, and UN1TY and V1RST (from Kapital Entertainment). * Saweria is a
livestreaming Livestreaming, live-streaming, or live streaming is the streaming of video or audio in real time or near real time. While often referred to simply as ''streaming'', the real-time nature of livestreaming differentiates it from other non- liv ...
monetization platform in
Indonesia Indonesia, officially the Republic of Indonesia, is a country in Southeast Asia and Oceania, between the Indian Ocean, Indian and Pacific Ocean, Pacific oceans. Comprising over List of islands of Indonesia, 17,000 islands, including Sumatra, ...
, which allows creators to connect with their audiences and get support directly. In 2023, IDN officially acquired Saweria.


Creator economy

Indonesia Creator Economy is an agency company in the influencer marketing sector which was launched in 2022. Previously, ICE was called IDN Creator Network, which is a creator platform in Indonesia. ICE is a creator agency owned by IDN. There are five services provided by ICE, namely content creator marketing, content creator trading, content creator representation, financial technology solutions, and brand & product development.


MORF

MORF is a talent management agency with a focus on developing talents to become content creators. MORF was founded by Deddy Corbuzier and joined the IDN ecosystem on 8 September 2023.


Entertainment


Film

In 2020, IDN began to enter the entertainment industry by acquiring Demi Istri Production, which is a film company owned by Fajar Nugros (as director) and Susanti Dewi (as producer), and changed its name to IDN Pictures.


Music

Apart from the film, IDN has also begun to enter the music industry, when the company acquired the Indonesia-Japanese idol group
JKT48 JKT48 ( pronounced J- K- T- 4 8 ) is Indonesia’s premier girl group, established in 2011 as the first international sister group of Japan’s AKB48. Based in Jakarta, which is the capital and largest city of Indonesia, located on the northw ...
from Dentsu Inter Admark Media Group Indonesia on 7 April 2022, because the group has entered the NEW ERA formation era since 8 January 2022. On 27 June 2022, JKT48 officially became part of IDN, which was mediated by Reisman Sabaru & Partners Strategic (RSPS), a law firm based in Jakarta, with the group's new company name being PT Indonesia Musik Nusantara and under license from Vernalossom Co. Ltd. (via Superball Inc.) from
Japan Japan is an island country in East Asia. Located in the Pacific Ocean off the northeast coast of the Asia, Asian mainland, it is bordered on the west by the Sea of Japan and extends from the Sea of Okhotsk in the north to the East China Sea ...
. On 6 October 2023, IDN has inaugurated the new JKT48 office which is located on the 3rd floor of the Menara Global,
South Jakarta South Jakarta (; ), abbreviated as Jaksel, is one of the five administrative cities which form the Special Capital Region of Jakarta, Indonesia. South Jakarta is not self-governed and does not have a city council, hence it is not classified as a ...
,
Jakarta Jakarta (; , Betawi language, Betawi: ''Jakartè''), officially the Special Capital Region of Jakarta (; ''DKI Jakarta'') and formerly known as Batavia, Dutch East Indies, Batavia until 1949, is the capital and largest city of Indonesia and ...
. The new office is a move from a rented luxury house in Jakarta, to be used as an office and special training place for JKT48. Although the distance between fX Sudirman (via the JKT48 Theater located on the 4th floor) and Menara Global (via the new JKT48 office located on the 3rd floor) is around 3 km.


Music and festival

Boss Creator is a music and festival company in Indonesia. Joining IDN on 17 October 2023, Boss Creator is now integrated into the IDN ecosystem. One of Boss Creator's flagship events is Pestapora, a music festival held in Indonesia. Pestapora 2023 (which took place between 22 and 24 September 2023) has achieved ticket sales of around 120,000 tickets, featuring 224 musicians (including
JKT48 JKT48 ( pronounced J- K- T- 4 8 ) is Indonesia’s premier girl group, established in 2011 as the first international sister group of Japan’s AKB48. Based in Jakarta, which is the capital and largest city of Indonesia, located on the northw ...
).


Digital media

IDN has 7 digital media, both website-based with different reader segments and commercial business lines that support the company's business in the digital sector, consisting of: * IDN Times – multi-platform digital media covering news and entertainment for the younger generation. * Popbela.com – multi-platform digital media about fashion, beauty, pop culture and lifestyle for women. * Popmama.com – multi-platform digital media about the
motherhood A mother is the female parent of a child. A woman may be considered a mother by virtue of having given childbirth, birth, by raising a child who may or may not be her biological offspring, or by supplying her ovum for fertilisation in the case ...
, from pregnancy to K-12. * GGWP (previously: GGWP.ID) – digital media about electronic sports, games and electronic sports tournaments. * Duniaku.com – media that discusses video games, anime, technology and geek culture. * FORTUNE Indonesia – media about analysis, movements and predictions of shares, business, capital markets, banking, investments and mutual funds. * Yummy – multi-platform digital media that contains cooking tutorial content, food, recipes and culinary exploration. * IDN Creative – digital advertising agency. * IDN Event – event organizer.


Others

* IDN Foundation – is a non-profit social organization founded by IDN with the mission to spread our vision of giving positive impacts for society. * IDN Research Institute – is an independent fact-tank that informs the public about the issues, attitudes, and trends shaping Indonesian younger generations.


Funding

Since its founding, IDN has received five series of funding, the latest being Series D funding. IDN, which at that time was still known as IDN Times, received its first seed investment funding on 7 September 2015, from East Ventures. The following year, on 5 September 2016, IDN obtained Series A funding from ff Venture Capital and several other investors, such as GDP Venture (Djarum Group), East Ventures, and MNM Creative. On 21 November 2017, IDN received Series B funding from East Ventures and Central Exchange (from Hong Kong). On 8 January 2019, IDN Media obtained Series C funding from EV Growth, a venture company which is a combination of East Ventures, Sinar Mas, and
Yahoo Yahoo (, styled yahoo''!'' in its logo) is an American web portal that provides the search engine Yahoo Search and related services including My Yahoo, Yahoo Mail, Yahoo News, Yahoo Finance, Yahoo Sports, y!entertainment, yahoo!life, an ...
! Japan, True Digital (part of the Thai conglomerate Charoen Pokphand), and LINE Venture. On 6 June 2022, IDN received Series D funding from
Mayapada The Mayapada Group is an Indonesian-based conglomerate founded by Dato Sri Tahir in 1986. Tahir started this with a garment and textile manufacturing business, and four years later, he founded Bank Mayapada . The garment business no longer exi ...
and KMIF (an investment company from several large Indonesian conglomerate groups). Other investors are East Ventures, OCBC NISP Ventura, Dentsu Group, and V Media Ventures.


References


External links

* * {{IDN (company) IDN (company) Mass media companies established in 2014 Indonesian companies established in 2014 Conglomerate companies established in 2014