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Hy-Vee, Inc. (), is an
employee-owned Employee stock ownership, or employee share ownership, is where a company's employees own shares in that company (or in the parent company of a group of companies). US employees typically acquire shares through a share option plan. In the UK, Emp ...
chain of
supermarket A supermarket is a self-service Retail#Types of outlets, shop offering a wide variety of food, Drink, beverages and Household goods, household products, organized into sections. Strictly speaking, a supermarket is larger and has a wider selecti ...
s in the
Midwestern The Midwestern United States (also referred to as the Midwest, the Heartland or the American Midwest) is one of the four census regions defined by the United States Census Bureau. It occupies the northern central part of the United States. It ...
and Southern United States, with more than 280 locations in
Iowa Iowa ( ) is a U.S. state, state in the upper Midwestern United States, Midwestern region of the United States. It borders the Mississippi River to the east and the Missouri River and Big Sioux River to the west; Wisconsin to the northeast, Ill ...
,
Illinois Illinois ( ) is a U.S. state, state in the Midwestern United States, Midwestern United States. It borders on Lake Michigan to its northeast, the Mississippi River to its west, and the Wabash River, Wabash and Ohio River, Ohio rivers to its ...
,
Kansas Kansas ( ) is a landlocked U.S. state, state in the Midwestern United States, Midwestern region of the United States. It borders Nebraska to the north; Missouri to the east; Oklahoma to the south; and Colorado to the west. Kansas is named a ...
,
Minnesota Minnesota ( ) is a U.S. state, state in the Upper Midwestern region of the United States. It is bordered by the Canadian provinces of Manitoba and Ontario to the north and east and by the U.S. states of Wisconsin to the east, Iowa to the so ...
,
Missouri Missouri (''see #Etymology and pronunciation, pronunciation'') is a U.S. state, state in the Midwestern United States, Midwestern region of the United States. Ranking List of U.S. states and territories by area, 21st in land area, it border ...
,
Nebraska Nebraska ( ) is a landlocked U.S. state, state in the Midwestern United States, Midwestern region of the United States. It borders South Dakota to the north; Iowa to the east and Missouri to the southeast, both across the Missouri River; Ka ...
,
South Dakota South Dakota (; Sioux language, Sioux: , ) is a U.S. state, state in the West North Central states, North Central region of the United States. It is also part of the Great Plains. South Dakota is named after the Dakota people, Dakota Sioux ...
,
Wisconsin Wisconsin ( ) is a U.S. state, state in the Great Lakes region, Great Lakes region of the Upper Midwest of the United States. It borders Minnesota to the west, Iowa to the southwest, Illinois to the south, Lake Michigan to the east, Michig ...
, with stores planned in
Indiana Indiana ( ) is a U.S. state, state in the Midwestern United States, Midwestern region of the United States. It borders Lake Michigan to the northwest, Michigan to the north and northeast, Ohio to the east, the Ohio River and Kentucky to the s ...
,
Kentucky Kentucky (, ), officially the Commonwealth of Kentucky, is a landlocked U.S. state, state in the Southeastern United States, Southeastern region of the United States. It borders Illinois, Indiana, and Ohio to the north, West Virginia to the ...
,
Tennessee Tennessee (, ), officially the State of Tennessee, is a landlocked U.S. state, state in the Southeastern United States, Southeastern region of the United States. It borders Kentucky to the north, Virginia to the northeast, North Carolina t ...
, and
Alabama Alabama ( ) is a U.S. state, state in the Southeastern United States, Southeastern and Deep South, Deep Southern regions of the United States. It borders Tennessee to the north, Georgia (U.S. state), Georgia to the east, Florida and the Gu ...
. Hy-Vee was founded in 1930 by Charles Hyde and David Vredenburg in
Beaconsfield, Iowa Beaconsfield is a city in Ringgold County, Iowa, United States. The population was 15 in the 2020 census, unchanged from 2010 and an increase from 11 in 2000. In the 2000 census Beaconsfield was the least populated incorporated city in Iowa; wi ...
, in a small brick building known as the
Beaconsfield Supply Store The Beaconsfield Supply Store is a one-story brick building in rural Ringgold County, Iowa, United States. Built in 1916, it became the birthplace of the Hy-Vee chain of stores when Charles Hyde and David Vredenburg opened a general store togethe ...
, which is listed on the National Register of Historic Places. The largest Hy-Vee stores are full-service supermarkets with
bakeries A bakery is an establishment that produces and sells flour-based baked goods made in an oven such as bread, cookies, cakes, doughnuts, bagels, Pastry, pastries, and pies. Some retail bakeries are also categorized as Coffeehouse, cafés, servi ...
,
delicatessen A delicatessen or deli is a grocery that sells a selection of fine, exotic, or foreign prepared foods. Delicatessens originated in Germany (contemporary spelling: ) during the 18th century and spread to the United States in the mid-19th centur ...
s, floral departments, dine-in and carryout food service, wine and spirits,
pharmacies Pharmacy is the science and practice of discovering, producing, preparing, dispensing, reviewing and monitoring medications, aiming to ensure the safe, effective, and affordable use of medication, medicines. It is a miscellaneous science as it ...
, salad bars, health clinics, HealthMarkets (natural and organic products) and coffee kiosks (
Caribou Coffee Caribou Coffee Company is an American coffee company and coffeehouse chain. It was founded in Edina, Minnesota, in 1992. As of September 2023, the company operates over 750 locations worldwide. It is headquartered in Brooklyn Center, Minnesota. ...
and
Starbucks Starbucks Corporation is an American multinational List of coffeehouse chains, chain of coffeehouses and Starbucks Reserve, roastery reserves headquartered in Seattle, Washington. It was founded in 1971 by Jerry Baldwin, Zev Siegl, and Gor ...
). The company maintains fuel stations with
convenience store A convenience store, convenience shop, bakkal, bodega, corner store, corner shop, superette or mini-mart is a small retail store that stocks a range of everyday items such as convenience food, groceries, beverages, tobacco products, lotter ...
s, fitness centers, and full-service restaurants at some of its properties, including
Wahlburgers Wahlburgers (stylized as wahlburgers) is a casual dining burger restaurant and bar chain. It is owned by chef Paul Wahlberg and his brothers, actors Donnie and Mark. , there are 90+ Wahlburgers locations in the United States, Canada, Aus ...
, a chain made famous by the same-titled A&E reality series. Hy-Vee's largest store in the United States opened June 13, 2023, in Gretna, Nebraska (near
Omaha Omaha ( ) is the List of cities in Nebraska, most populous city in the U.S. state of Nebraska. It is located in the Midwestern United States along the Missouri River, about north of the mouth of the Platte River. The nation's List of United S ...
), with nearly of retail space. Even larger stores of are planned for
Zionsville, Indiana Zionsville is a suburban town located in the extreme southeast area of Boone County, Indiana, Boone County, Indiana, United States, northwest of Indianapolis. The population was 14,160 at the 2010 United States Census, 2010 census and 30,693 at t ...
, and
Louisville, Kentucky Louisville is the List of cities in Kentucky, most populous city in the Commonwealth of Kentucky, sixth-most populous city in the Southeastern United States, Southeast, and the list of United States cities by population, 27th-most-populous city ...
; the Zionsville store has no set opening date , while the Louisville location expected to open in 2023 was yet to be built as of March 2025. Hy-Vee's longtime
advertising slogan Advertising slogans are short phrases used in advertising campaigns to generate publicity and unify a company's marketing strategy. The phrases may be used to attract attention to a distinctive product feature or reinforce a company's brand. Etymo ...
, "Where there's a helpful smile in every aisle," was adopted for the chain's first
television commercial A television advertisement (also called a commercial, spot, break, advert, or ad) is a span of television programming produced and paid for by an organization. It conveys a message promoting, and aiming to market, a product, service or idea. ...
in 1963. In the 1990s, the slogan became a
jingle A jingle is a short song or tune used in advertising and for other commercial uses. Jingles are a form of sound branding. A jingle contains one or more hooks and meanings that explicitly promote the product or service being advertised, usually ...
with music by Annie Meacham and James Poulsen. Hy-Vee is known as the "Pride of Des Moines".


History


Early years and General Supply Company

Starting in 1917, Vredenburg & Lewis, David Vredenburg's previous partnership, operated stores as part of the General Supply Company, an RLDS Church-owned company based in
Lamoni, Iowa Lamoni is a city in Decatur County, Iowa, United States. The population was 1,969 at the time of the 2020 Census. Lamoni is the home of Graceland University, affiliated with the Community of Christ, a denomination of the Latter Day Saint move ...
. In 1921, Charles Hyde started working for the General Supply Company's store in Woodbine, Iowa, which was operated by Vredenburg & Lewis. In 1922, the General Supply Company was formally incorporated. Vredenburg was president and Hyde was a member of the board of directors. In 1924, Hyde left the General Supply Company and started his store in
Cameron, Missouri Cameron is a city in Clinton, DeKalb and Caldwell counties in the U.S. state of Missouri. The population was 8,513 at the 2020 census. The Clinton and Caldwell counties portion of Cameron are part of the Kansas City Metropolitan Area, while ...
. In 1927, Hyde purchased a half stake of a store in Kellerton, Iowa, the other half being owned by the General Supply Company. In 1930, Vredenburg and Hyde started a separate partnership from the General Supply Company, named Supply Stores, and opened their first store in
Beaconsfield, Iowa Beaconsfield is a city in Ringgold County, Iowa, United States. The population was 15 in the 2020 census, unchanged from 2010 and an increase from 11 in 2000. In the 2000 census Beaconsfield was the least populated incorporated city in Iowa; wi ...
. In 1932, The General Supply Company was dissolved because of the effects of the
Great Depression The Great Depression was a severe global economic downturn from 1929 to 1939. The period was characterized by high rates of unemployment and poverty, drastic reductions in industrial production and international trade, and widespread bank and ...
. Vredenburg purchased most of the former General Supply Company's remaining stores and mill. Both Hyde and Vredenburg owned and operated other stores outside of their partnership. Hyde and Vredenburg's partnership was dissolved for approximately six months in 1935 after Iowa enacted the Chain Tax Act of 1935, a heavy tax against chain stores that was later declared unconstitutional. In 1938, Hyde & Vredenburg, Inc. was officially incorporated, with 15 stores in
Iowa Iowa ( ) is a U.S. state, state in the upper Midwestern United States, Midwestern region of the United States. It borders the Mississippi River to the east and the Missouri River and Big Sioux River to the west; Wisconsin to the northeast, Ill ...
and
Missouri Missouri (''see #Etymology and pronunciation, pronunciation'') is a U.S. state, state in the Midwestern United States, Midwestern region of the United States. Ranking List of U.S. states and territories by area, 21st in land area, it border ...
. The incorporation consolidated all of Hyde's and Vredenburg's independently-owned stores with the stores they had in their partnership. The company was headquartered in Lamoni. The new company's management plan involved autonomy for store managers, setting the stage for eventual employee ownership. In 1945, Hyde & Vredenburg moved its corporate headquarters from Lamoni to
Chariton, Iowa Chariton ( ) is a city in, and the county seat of, Lucas County, Iowa, United States. The population was 4,193 at the United States Census, 2020, 2020 census. Chariton is the primary distribution center for and the former corporate headquarters ...
, after acquiring the Chariton Wholesale Company. The Supply Store name, with each town's name preceding it, was still used on most stores until 1952. A few stores were named differently, such as Hyde's Service Store, Vredenburg's Grocery, and Hyde & Vredenburg, all changed in 1952.


1950s and 1960s

The Hy-Vee name, a portmanteau of Hyde and Vredenburg, was adopted in 1952 as the winning entry of an employee contest, with three employees submitting the name. The first store with the name opened in
Fairfield, Iowa Fairfield is a city in, and the county seat of, Jefferson County, Iowa, United States. It has a population of 9,416 people, according to the 2020 United States census, 2020 census. The median family income is $46,138, with 10% of families belo ...
, in 1953. In 1956, Hy-Vee introduced its first private-label products and a new logo. In 1957, Hy-Vee opened its first in-store bakery at the
Iowa City, Iowa Iowa City is the largest city in Johnson County, Iowa, United States, and its county seat. At the time of the 2020 United States census, 2020 census the population was 74,828, making it the state's List of cities in Iowa, fifth-most populous c ...
, store. In 1960, the company became employee-owned by the Employees' Trust Fund. The slogan "Where There's a Helpful Smile in Every Aisle" was first used in a TV commercial in 1963. The company's name was officially changed to Hy-Vee Food Stores, Inc., in 1963. In 1969, Hy-Vee expanded into
Minnesota Minnesota ( ) is a U.S. state, state in the Upper Midwestern region of the United States. It is bordered by the Canadian provinces of Manitoba and Ontario to the north and east and by the U.S. states of Wisconsin to the east, Iowa to the so ...
after acquiring the Swanson Stores chain based in
Cherokee, Iowa Cherokee is a city and the county seat of in Cherokee County, Iowa, United States. The population was 5,199 at the 2020 Census, down from 5,369 in 2000. History Cherokee was laid out as a town in 1870, and was named for the Southeast Indian ...
. In 1969, Hy-Vee opened its first Drug Town, a pharmacy separate from a regular store, in
Cedar Rapids, Iowa Cedar Rapids is a city in Linn County, Iowa, United States, and its county seat. The population was 137,710 at the 2020 United States census, 2020 census, making it the List of cities in Iowa, second-most populous city in Iowa. The city lies o ...
. At the end of 1969, Hy-Vee had 66 stores.


1970s, '80s, and '90s

Hy-Vee continued expanding during the 1970s and 1980s, opening stores in
South Dakota South Dakota (; Sioux language, Sioux: , ) is a U.S. state, state in the West North Central states, North Central region of the United States. It is also part of the Great Plains. South Dakota is named after the Dakota people, Dakota Sioux ...
(1975),
Nebraska Nebraska ( ) is a landlocked U.S. state, state in the Midwestern United States, Midwestern region of the United States. It borders South Dakota to the north; Iowa to the east and Missouri to the southeast, both across the Missouri River; Ka ...
(1977),
Illinois Illinois ( ) is a U.S. state, state in the Midwestern United States, Midwestern United States. It borders on Lake Michigan to its northeast, the Mississippi River to its west, and the Wabash River, Wabash and Ohio River, Ohio rivers to its ...
(1979), and
Kansas Kansas ( ) is a landlocked U.S. state, state in the Midwestern United States, Midwestern region of the United States. It borders Nebraska to the north; Missouri to the east; Oklahoma to the south; and Colorado to the west. Kansas is named a ...
(1988). In 1975, Hy-Vee's 100th store, which was also its first to use electronic
cash register A cash register, sometimes called a till or automated money handling system, is a mechanical or electronic device for registering and calculating transactions at a point of sale. It is usually attached to a Cash register#Cash drawer, drawer fo ...
s, opened in
Keokuk, Iowa Keokuk is a city in and a county seat of Lee County, Iowa, United States. It is Iowa's southernmost city. The population was 9,900 at the time of the United States Census, 2020, 2020 census. The city is named after the Sauk people, Sauk chief K ...
. By the end of 1989, Hy-Vee had 172 stores in seven states. In 1994, Hy-Vee updated its logo. In 1995, Hy-Vee moved its corporate headquarters from Chariton to
West Des Moines, Iowa West Des Moines is a city in Iowa, United States. Most of the city is in Polk County, Iowa, Polk County, some of it is in Dallas County, Iowa, Dallas County, and small portions extend into Warren County, Iowa, Warren and Madison County, Iowa, Madi ...
and shortened its name to Hy-Vee, Inc. The company's primary distribution center is still in Chariton; a second one is in Cherokee, Iowa. NFL Quarterback
Kurt Warner Kurtis Eugene Warner (born June 22, 1971) is an American former professional football player who was a quarterback for 12 seasons in the National Football League (NFL), primarily with the St. Louis Rams and Arizona Cardinals. His career, whi ...
worked at a store in
Cedar Falls, Iowa Cedar Falls is a city in Black Hawk County, Iowa, United States. As of the 2020 United States census, the city population was 40,713. Cedar Falls is home to the University of Northern Iowa, a public university. Cedar Falls along with neighbori ...
from 1994 to 1995, before going to play in
Arena Football Arena football is a variety of gridiron football designed to be played indoors. The game is played on a smaller field than American or Canadian football, designed to fit in the same surface area as a standard North American ice hockey rink, an ...
for the
Iowa Barnstormers The Iowa Barnstormers are a professional indoor football team based in Des Moines, Iowa, that competes in the Indoor Football League (IFL). They play their home games at Wells Fargo Arena, known in indoor football circles as "The Well". Sever ...
.


2000s

At the turn of the millennium, Hy-Vee increased its focus on customers' healthy lifestyles. HealthMarket private-label products were introduced in 2001. The company also began an initiative to provide customers with the services of corporate and in-store dietitians. Stores began offering an expanded line of ethnic foods to the Midwest's increasingly diverse population. Online shopping capabilities expanded in 2005, with a redesigned Hy-Vee website offering online shopping for such items as holiday meals, floral arrangements, and catering selections; gift cards were added in 2006. Hy-Vee was selected as Progressive Grocer's Retailer of the Year in 2003. Drug Town stores were renamed Hy-Vee Drugstores in 2005. Hy-Vee celebrated its 75th anniversary in 2005 with the publication of a second company history book (''The History of Hy-Vee''). In 2007, Hy-Vee's first store, in
Beaconsfield, Iowa Beaconsfield is a city in Ringgold County, Iowa, United States. The population was 15 in the 2020 census, unchanged from 2010 and an increase from 11 in 2000. In the 2000 census Beaconsfield was the least populated incorporated city in Iowa; wi ...
, was placed on the National Register of Historic Places. In the fiscal year 2009, Hy-Vee sales exceeded $6.3 billion; at the time, it was the second-largest employee-owned company in the United States and ranked by ''Forbes'' magazine the 48th-largest privately owned company in the country. More than 55,000 employees worked in the Hy-Vee family in 2009. By the end of 2009, there were 228 stores. In 2009, Hy-Vee moved into its eighth state of operations when the store in
Madison, Wisconsin Madison is the List of capitals in the United States, capital city of the U.S. state of Wisconsin. It is the List of municipalities in Wisconsin by population, second-most populous city in the state, with a population of 269,840 at the 2020 Uni ...
, opened. In December 2009, Hy-Vee's fourth president, Randy Edeker, was selected to lead the company. Ric Jurgens retained the chairman and chief executive officer titles until 2012, when Edeker assumed those roles. In 2003, Milan, Illinois, based grocer Eagle Food Centers went out of business, and a few of their stores, such as the John Deere Road store in
Moline, Illinois Moline ( ) is a city in Rock Island County, Illinois, United States. With a population of 42,985 in the 2020 census, it is the largest city in Rock Island County and the List of municipalities in Illinois, ninth-most populous in Illinois outside ...
, became Hy-Vee stores in the late 2000s.


2010s

In 2010, Hy-Vee expressed interest in building/opening a store in
Joplin, Missouri Joplin is a city in Jasper County, Missouri, Jasper and Newton County, Missouri, Newton counties in the southwestern corner of the U.S. state of Missouri. The bulk of the city is in Jasper County, while the southern portion is in Newton County. J ...
, but the plans fell through when the developer would not negotiate traffic signal installation. Despite this, they retained interest in the area, but according to a Facebook reply in 2016, they have yet to make plans for the Joplin area. In 2012, Hy-Vee introduced its loyalty program, Hy-Vee Fuel Saver, which allows customers to earn discounts on fuel at
Casey's General Stores Casey's Retail Company (doing business as Casey's) is a chain of convenience stores in the Midwestern and Southern United States. The company is headquartered in Ankeny, Iowa, a suburb of Des Moines. As of October 1, 2023, Casey's had 2,500 sto ...
;
Shell Shell may refer to: Architecture and design * Shell (structure), a thin structure ** Concrete shell, a thin shell of concrete, usually with no interior columns or exterior buttresses Science Biology * Seashell, a hard outer layer of a marine ani ...
; PDQ/
Kwik Trip Kwik Trip is a chain of convenience stores founded in 1965 that has locations throughout Wisconsin, Minnesota, and the Upper Peninsula of Michigan under the name Kwik Trip, and in Illinois, Iowa, and South Dakota under the name Kwik Star. The ...
, as well as Hy-Vee's own gas stations, by purchasing select items. Later that year, Hy-Vee began adding full-service restaurants to some stores, such as the Hy-Vee Market Grille. In 2015, Hy-Vee brought online shopping to all stores with the introduction of its new website, Hy-Vee Aisles Online. The company's loyalty program adopted Hy-Vee Fuel Saver + Perks branding. In September 2015, Hy-Vee opened its first stores in the
Minneapolis–Saint Paul Minneapolis–Saint Paul is a metropolitan area in the Upper Midwest, Upper Midwestern United States centered around the confluence of the Mississippi River, Mississippi, Minnesota River, Minnesota, and St. Croix River (Wisconsin–Minnesota), ...
metropolitan area. In 2016, Hy-Vee began opening clothing boutiques featuring
Tesco Tesco plc () is a British multinational groceries and general merchandise retailer headquartered in the United Kingdom at its head offices in Welwyn Garden City, England. The company was founded by Jack Cohen (businessman), Sir Jack Cohen in ...
's F&F brand in select larger locations. In 2017, Hy-Vee became the exclusive retailer in its service area for sports nutrition products marketed by
Mark Wahlberg Mark Robert Michael Wahlberg (born June 5, 1971), formerly known by his stage name Marky Mark, is an American actor, producer, and former rapper. Mark Wahlberg filmography, His work as a leading actor, leading man spans the Comedy film, come ...
. This expanded into a deal-making Hy-Vee a franchisee for
Wahlburgers Wahlburgers (stylized as wahlburgers) is a casual dining burger restaurant and bar chain. It is owned by chef Paul Wahlberg and his brothers, actors Donnie and Mark. , there are 90+ Wahlburgers locations in the United States, Canada, Aus ...
restaurants; the first location under the deal opened in May 2018 at the
Mall of America Mall of America (MoA) is a large shopping mall located in Bloomington, Minnesota. Located within the Minneapolis–Saint Paul metropolitan area, the mall lies southeast of the junction of Interstate 494 and Minnesota State Highway 77, north ...
in
Bloomington, Minnesota Bloomington is a city in Hennepin County, Minnesota, United States. It is located on the north bank of the Minnesota River above its confluence with the Mississippi River, south of downtown Minneapolis and just south of the Interstate 494/Inter ...
. In 2025, Hy-Vee announced the end of its partnership with Wahlburgers, converting all locations into Market Grille. Hy-Vee opened its first standalone HealthMarket store in 2018. Much like the in-store health department, also named HealthMarket, the standalone store focuses on health and wellness. The store is a smaller format than regular Hy-Vee stores and contains a pharmacy and attached
Orangetheory Fitness Orangetheory Fitness (OTF) is a boutique fitness studio franchise, operating globally and based in Boca Raton, Florida. The first studio was established in Fort Lauderdale, Florida in 2010 by founder, Ellen Latham.Valverde, M. (2014, February 19 ...
. In 2018, the first-ever Hy-Vee Dollar Fresh store opened up in
Osceola, Iowa Osceola is a city and the county seat of Clarke County, Iowa, United States. The population was 5,415 at the time of the 2020 census. Etymology Osceola was named after a Seminole Indian leader of the same name. Osceola is an anglicised form of ...
. This concept offers customers in smaller communities a fresh, new product selection at low prices. Customers will find a full selection of grocery items, a bakery section with a full range of fresh-baked items, a dollar section, a Wall of Value, ready-to-eat meal offerings, and other services. In 2018, the first Hy-Vee Fast & Fresh convenience store opened in
Davenport, Iowa Davenport ( ) is a city in Scott County, Iowa, United States, and its county seat. It is situated along the Mississippi River on the eastern border of the state. Davenport had a population of 101,724 as of the 2020 United States census, 2020 cen ...
. It offered standard pantry and frozen grocery items alongside fresh produce, dairy, meat, and bakery departments. It also had a gas station, online pickup, wood-oven pizzas, sushi, a craft beer station, wine and spirits section, made-to-order meals, take-and-heat meals, meal kits, and a Starbucks with a drive-thru. Unlike other Hy-Vee locations, the convenience store was not open
24/7 In commerce and industry, 24/7 or 24-7 service (usually pronounced "twenty-four seven") is service that is available at any time and usually, every day. An alternate orthography for the numerical part includes 24×7 (usually pronounced "twenty- ...
; in some markets, Hy-Vee Fast & Fresh was meant to compete with Walmart Neighborhood Market, a similar small-store concept launched in 1998. In 2019, Hy-Vee announced it would open
Joe Fresh Joe Fresh is a Canadian fashion brand and retail chain created by designer Joe Mimran for Canadian food distributor Loblaw Companies, Loblaw Companies Limited. It was formed in 2006. The label includes adult and children's wear, shoes, handbags, ...
clothing sections in stores and replace its existing F&F clothing departments.


2020s

On January 27, 2020, Hy-Vee agreed to acquire six former
Shopko Shopko Stores, Inc. (stylized as SHOPKO, formerly stylized as ShopKo) was a chain of department stores based in Green Bay, Wisconsin. All locations closed on June 23, 2019, with the exception of the Shopko Optical locations, which continue to ope ...
locations in Iowa that will re-open under the Dollar Fresh brand by late summer. On February 10, 2020, Hy-Vee grocery stores ended 24-hour service at most locations. Most of the 24-hour stores closed between midnight and 5 a.m., though hours varied by location. The stores still had stock crews working overnight, but the stores are not open to the public. On February 19, 2020, Hy-Vee acquired four
QuikTrip The QuikTrip Corporation, more commonly known as QuikTrip (QT), is an American chain of convenience stores based in Tulsa, Oklahoma, that operates in the Midwestern United States, Midwestern, Southern United States, Southern, and Western United ...
convenience store locations in the Des Moines metro that re-opened under the Hy-Vee Fast & Fresh Express brand on March 20, 2020. In August 2021, Hy-Vee announced a new standalone liquor store named Wall to Wall Wine and Spirits, with plans to open four stores in
West Des Moines, Iowa West Des Moines is a city in Iowa, United States. Most of the city is in Polk County, Iowa, Polk County, some of it is in Dallas County, Iowa, Dallas County, and small portions extend into Warren County, Iowa, Warren and Madison County, Iowa, Madi ...
, Papillion, Nebraska,
Omaha, Nebraska Omaha ( ) is the List of cities in Nebraska, most populous city in the U.S. state of Nebraska. It is located in the Midwestern United States along the Missouri River, about north of the mouth of the Platte River. The nation's List of United S ...
, and
Lincoln, Nebraska Lincoln is the List of capitals in the United States, capital city of the U.S. state of Nebraska. The city covers and had a population of 291,082 as of the 2020 census. It is the state's List of cities in Nebraska, second-most populous city a ...
. In September 2021, Hy-Vee opened a 92,989-square-foot flagship store in
Grimes, Iowa Grimes is a city in Polk County, Iowa, Polk and Dallas County, Iowa, Dallas counties in the U.S. state of Iowa. The population was 15,392 at the time of the 2020 United States census, 2020 Census. Grimes is part of the Des Moines-West Des Moines ...
. The "smart store" contained new technology for Hy-Vee, including scan-and-go shopping, salad-making robot vending machines, digital shelf labels, and self-serve kiosks that allow customers to order bakery items, hot food, or fitness equipment. The store also had experimental ideas including a cigar room, a new design for the hot food area inspired by food halls, fitness equipment from Johnson Fitness & Wellness, redesigned wine and spirits section, DSW shoe department, and nail salon named The W Nail Bar. The same month the chain opened a similar store in
Eau Claire, Wisconsin Eau Claire ( ; lit. "clear water") is a city in Eau Claire County, Wisconsin, Eau Claire and Chippewa County, Wisconsin, Chippewa counties in the U.S. state of Wisconsin. It is the county seat, seat of Eau Claire County. It is the List of citie ...
. This location was the first in the state outside of the Madison area. In November 2021, Hy-Vee received several awards from the Technology Association of Iowa at their annual Prometheus Awards ceremony. Hy-Vee won the awards: CEO of the Year, Creative Technology Solution of the Year, and Software Development Technology Company of the Year. In December 2021, Hy-Vee expressed interest in a former
Shopko Shopko Stores, Inc. (stylized as SHOPKO, formerly stylized as ShopKo) was a chain of department stores based in Green Bay, Wisconsin. All locations closed on June 23, 2019, with the exception of the Shopko Optical locations, which continue to ope ...
location in
Ashwaubenon, Wisconsin Ashwaubenon ( ) is a village in Brown County, Wisconsin, United States. The population was 16,991 at the 2020 United States census, 2020 census. A suburb of Green Bay, Wisconsin, Green Bay, Ashwaubenon is part of the Green Bay metropolitan area a ...
by applying for liquor licenses. The nearly 125,000-square-foot store opened on November 8, 2022, becoming the largest in the chain by square footage. It was the fourth location in Wisconsin. In December 2021, Hy-Vee launched a new subsidiary, RedBox Rx, which provides
telehealth Telehealth is the distribution of Health care, health-related services and information via electronic information and telecommunications, telecommunication technologies. It allows long-distance patient and clinician contact, care, advice, reminde ...
online pharmacy services and home prescription delivery. In December 2021, Hy-Vee announced the closure of four locations. Two of them, one in
Cedar Rapids, Iowa Cedar Rapids is a city in Linn County, Iowa, United States, and its county seat. The population was 137,710 at the 2020 United States census, 2020 census, making it the List of cities in Iowa, second-most populous city in Iowa. The city lies o ...
, and one in
Moline, Illinois Moline ( ) is a city in Rock Island County, Illinois, United States. With a population of 42,985 in the 2020 census, it is the largest city in Rock Island County and the List of municipalities in Illinois, ninth-most populous in Illinois outside ...
(acquired in the 2000s as part of the Eagle Food Center bankruptcy), were to be closed permanently. A store in
Kansas City, Missouri Kansas City, Missouri, abbreviated KC or KCMO, is the largest city in the U.S. state of Missouri by List of cities in Missouri, population and area. The city lies within Jackson County, Missouri, Jackson, Clay County, Missouri, Clay, and Pl ...
, will be converted into a Wall to Wall Wine and Spirits location, and another in
Sioux Falls, South Dakota Sioux Falls ( ) is the List of cities in South Dakota, most populous city in the U.S. state of South Dakota and the List of United States cities by population, 117th-most populous city in the United States. It is the county seat of Minnehaha Coun ...
, will be renovated into a non-retail bakery and pharmacy fulfillment location. In December 2021, Hy-Vee announced plans to expand into four new states, with plans to open at least 21 new stores by 2025 with seven of the 21 to open no later than 2023, in the following markets:
Indianapolis Indianapolis ( ), colloquially known as Indy, is the List of capitals in the United States, capital and List of municipalities in Indiana, most populous city of the U.S. state of Indiana and the county seat of Marion County, Indiana, Marion ...
,
Louisville, Kentucky Louisville is the List of cities in Kentucky, most populous city in the Commonwealth of Kentucky, sixth-most populous city in the Southeastern United States, Southeast, and the list of United States cities by population, 27th-most-populous city ...
,
Huntsville, Alabama Huntsville is the List of municipalities in Alabama, most populous city in the U.S. state of Alabama. The population of the city is estimated to be 241,114 in 2024, making it the List of United States cities by population, 100th-most populous ...
,
Knoxville, Tennessee Knoxville is a city in Knox County, Tennessee, United States, and its county seat. It is located on the Tennessee River and had a population of 190,740 at the 2020 United States census. It is the largest city in the East Tennessee Grand Division ...
,
Nashville, Tennessee Nashville, often known as Music City, is the capital and List of municipalities in Tennessee, most populous city in the U.S. state of Tennessee. It is the county seat, seat of Davidson County, Tennessee, Davidson County in Middle Tennessee, locat ...
, and
Memphis, Tennessee Memphis is a city in Shelby County, Tennessee, United States, and its county seat. Situated along the Mississippi River, it had a population of 633,104 at the 2020 United States census, 2020 census, making it the List of municipalities in Tenne ...
. Their primary competitors in the
South South is one of the cardinal directions or compass points. The direction is the opposite of north and is perpendicular to both west and east. Etymology The word ''south'' comes from Old English ''sūþ'', from earlier Proto-Germanic ''*sunþa ...
will be
Cincinnati, Ohio Cincinnati ( ; colloquially nicknamed Cincy) is a city in Hamilton County, Ohio, United States, and its county seat. Settled in 1788, the city is located on the northern side of the confluence of the Licking River (Kentucky), Licking and Ohio Ri ...
-based
Kroger The Kroger Company, or simply Kroger, is an American retail company that operates (either directly or through its subsidiaries) supermarkets and multi-department stores throughout the United States. Founded by Bernard Kroger in 1883 in Cinc ...
and
Lakeland, Florida Lakeland is a city in Polk County, Florida, United States. Located along Interstate 4, I-4 east of Tampa and southwest of Orlando, Florida, Orlando, it is the List of municipalities in Florida, most populous city in Polk County. As of the 2020 ...
-based
Publix Publix Super Markets, Inc., Trade name, doing business as Publix, is an employee ownership, employee-owned American supermarket Chain store, chain headquartered in Lakeland, Florida. Founded in 1930 by George W. Jenkins, Publix is a Privately h ...
. Hy-Vee said it had no plans to open stores within
H-E-B H-E-B Grocery Company, LP, is an American privately held company, privately held supermarket chain based in San Antonio, San Antonio, Texas, with more than 435 stores throughout Texas and Mexico. The company also operates Central Market (Texas) ...
's trade territory of
Texas Texas ( , ; or ) is the most populous U.S. state, state in the South Central United States, South Central region of the United States. It borders Louisiana to the east, Arkansas to the northeast, Oklahoma to the north, New Mexico to the we ...
. Hy-Vee plans to build a third distribution center, in Nashville, their first outside of Iowa, which will service the seven new stores and southern Missouri. Hy-Vee had originally planned to build its third distribution center in
Austin, Minnesota Austin is a city in and the county seat of Mower County, Minnesota, United States. The population was 26,174 at the 2020 United States census, 2020 census. The town was originally settled along the Cedar River (Iowa River), Cedar River and has ...
, but put those plans on hold indefinitely. In December 2021, Hy-Vee expanded its online offering by introducing home delivery. Customers are able to purchase bulk grocery items directly from the Hy-Vee Deals website, and a pet specific website (Petship) was also launched. In February 2022, Hy-Vee opened its long-awaited second
Springfield, Missouri Springfield is the List of cities in Missouri, third most populous city in the U.S. state of Missouri and the county seat of Greene County, Missouri, Greene County. The city's population was 169,176 at the 2020 United States census, 2020 censu ...
, store. In March 2022, Hy-Vee announced a new location in
Spring Hill, Tennessee Spring Hill is a city in Maury and Williamson counties in the U.S. state of Tennessee, located approximately south of Nashville. Its population as of 2022 is 55,800. Spring Hill is recognized as the 4th fastest growing city in Tennessee by th ...
, its first location in the state. On July 27, 2022, the company announced that Randy Edeker would step down from his position as CEO, and Aaron Wiese would assume the CEO role. Randy Edeker remained chairman of the board. On April 17, 2024, Hy-Vee announced the acquisition of Strack & Van Til stores of Highland, Indiana, adding 22 locations in northwest Indiana. The acquisition included the one Town & Country location under Strack & Van Til ownership. Hy-Vee did not reveal the price, but spokesperson Tina Potthoff said the purchase is one of the largest in Hy-Vee's history. Potthoff said privately owned Strack & Van Til will become a subsidiary of Hy-Vee but will retain its logos, name, and branding. Having previously announced locations in Zionsville and Noblesville for Indiana expansion, Hy-Vee said those timelines may shift, but are still in the plans for expansion. "We plan to continue to build in these areas," Potthoff said. "Due to this acquisition, we are reviewing and finalizing our construction timeline for those locations."


Information and statistics

Hy-Vee is known to move departments into separate buildings for legal requirements or optimal customer service. This is commonly seen in the construction of a separate building for Hy-Vee Gas, usually near the main store. It is also common for Hy-Vee to have attached liquor stores, as in Minnesota, where grocery stores are not allowed to sell alcoholic beverages over 3.2% alcohol by weight. In some cases, there is a completely separate building for the liquor department, such as the
Prairie Village, Kansas Prairie Village is a city in Johnson County, Kansas, United States, and located within the Kansas City Metropolitan Area. As of the 2020 census, the population of the city was 22,957. History After the successful development of the Coun ...
store, where the liquor store is across the street (
State Line Road State Line Road is a major north–south street in the Kansas City metropolitan area that runs along the Kansas–Missouri state line. For much of its length, northbound traffic is in Missouri and southbound traffic is in Kansas. The major por ...
) in
Kansas City, Missouri Kansas City, Missouri, abbreviated KC or KCMO, is the largest city in the U.S. state of Missouri by List of cities in Missouri, population and area. The city lies within Jackson County, Missouri, Jackson, Clay County, Missouri, Clay, and Pl ...
and thus operates under Missouri's more liberal alcohol laws. Hy-Vee ranked second on the
National Center for Employee Ownership The National Center for Employee Ownership (NCEO) is a nonprofit research organization that gathers and disseminates data on employee ownership of the business by which they are employed. The organization was established in 1981 by Corey Rosen, ...
's list of Largest Employee Owned Companies in 2011. Hy-Vee ranked 27th on ''
Forbes ''Forbes'' () is an American business magazine founded by B. C. Forbes in 1917. It has been owned by the Hong Kong–based investment group Integrated Whale Media Investments since 2014. Its chairman and editor-in-chief is Steve Forbes. The co ...
'' magazine's annual list of the largest privately owned companies in the United States in 2017. Hy-Vee ranked 27th on "Top 75 North American Food Retailers" by Supermarket News in 2016. Hy-Vee ranked 4th on America's Favorite Grocery Retailers by Market Force Information in 2016. Hy-Vee won numerous awards in 2017, including recognition by ''Forbes'' as one of America's Best Employers. ''Forbes'' named Hy-Vee as one of the top 50 private companies in the United States. Hy-Vee was ranked as the sixth favorite Grocery Retailer in America by Market Force in 2017. Progressive Grocer selected Hy-Vee as its Retailer of the Year in 2017, while Mass Market Retailers appointed Hy-Vee as the 2017 Retail Innovator of the Year. In 2021, Hy-Vee was ranked by ''Forbes'' magazine as the 24th largest privately owned company in the United States. As of 2021, Hy-Vee Inc. had more than 91,000 employees and 285 retail stores. It had annual sales of more than $12 billion.


Presidents and CEOs

Hy-Vee has had five Presidents and four CEOs in its 91-year history Dwight Vredenburg, son of founder David Vredenburg, became Hy-Vee's first president at age 23 and served in that role for 45 years. * President: 1938–1983 * CEO: 1978–1989 * Chairman of the Board: 1978–1989 Ron Pearson was Hy-Vee's second President and CEO. During his time, Hy-Vee expanded its services to include gas stations, dry cleaning, takeout meals, and added online shopping. * President: 1983–2001 * CEO: 1989–2003 * Chairman of the Board: 1989–2006 Ric Jurgens, Hy-Vee's third President and CEO. During this time, Hy-Vee focused on healthy living, adding pharmacies, clinics, dietitians, and health food sections to stores. * President: 2001–2009 * CEO: 2003–2012 * Chairman of the Board: 2006–2012 Randy Edeker, Hy-Vee's fourth President and CEO. Since 2012, Hy-Vee has renovated many of its stores, introduced the Hy-Vee Fuel Saver program, and emphasized expanding online shopping. * President: 2009–2021 * CEO: 2012–2023 * Chairman of the Board: 2012–2024 Jeremy Gosch, Hy-Vee's fifth President. In December 2021, Hy-Vee announced that Jeremy would be promoted to President of Hy-Vee and dual-CEO, with Randy Edeker continuing to serve as CEO and chairman of the board. * President: since 2021 * CEO: dual CEO from 2021 to 2023, sole CEO since 2023 * Chairman of the Board: since 2024


Sponsorships

Hy-Vee has been a major sponsor of road racing—especially women's half marathons. The company sponsors a series of half marathons for women, which takes place in the cities of Kansas City, Omaha, Des Moines, and St. Paul. Hy-Vee previously served as the title or presenting sponsor for multiple later-defunct sporting events that included the Hy-Vee Classic, a Women's Senior Tour event from 2000–2006, and the Hy-Vee Triathlon, an Olympic-distance triathlon from 2007–2014. In the Des Moines area, Hy-Vee sponsors the 80/35 Music Festival as the Main Stage sponsor since 2015. They sponsor the Des Moines Arts Festival and the
Iowa State Fair The Iowa State Fair is an annual state fair held in Des Moines, Iowa, every August. It began in 1854 and has been held on the Iowa State Fairgrounds since 1886. It is based in the state capital Des Moines, Iowa over an 11 day period in August ...
.


College sports

The
Iowa–Nebraska football rivalry The Iowa–Nebraska football rivalry is an American college football rivalry between the Iowa Hawkeyes and Nebraska Cornhuskers. The rivalry is usually held on the Friday after Thanksgiving. History The proximity of the two teams played an imp ...
is officially branded as the Hy-Vee Heroes Game (2011–present). Hy-Vee also is a sponsor for over 38 colleges and universities over its eight-state region. Hy-Vee also sponsored the Hy-Vee Classic, an annual doubleheader in
Des Moines Des Moines is the List of capitals in the United States, capital and List of cities in Iowa, most populous city in the U.S. state of Iowa. It is the county seat of Polk County, Iowa, Polk County with parts extending into Warren County, Iowa, Wa ...
,
Iowa Iowa ( ) is a U.S. state, state in the upper Midwestern United States, Midwestern region of the United States. It borders the Mississippi River to the east and the Missouri River and Big Sioux River to the west; Wisconsin to the northeast, Ill ...
, involving Iowa's four Division I men's basketball teams - Iowa, Iowa State, Drake, and Northern Iowa. Hy-Vee previously served as the sponsor for the
Drake Relays The Drake Relays is an outdoor track and field event held in Des Moines, Iowa, Des Moines, Iowa, in Drake Stadium (Drake University), Drake Stadium on the campus of Drake University. Billed as ''America's Athletic Classic'', it is regarded as one ...
, an athletics event held at
Drake University Drake University is a private university in Des Moines, Iowa, United States. The University offers over 140 undergraduate and graduate programs, including professional programs in business, education, Legal education, law, and pharmacy. Drake U ...
in
Des Moines Des Moines is the List of capitals in the United States, capital and List of cities in Iowa, most populous city in the U.S. state of Iowa. It is the county seat of Polk County, Iowa, Polk County with parts extending into Warren County, Iowa, Wa ...
,
Iowa Iowa ( ) is a U.S. state, state in the upper Midwestern United States, Midwestern region of the United States. It borders the Mississippi River to the east and the Missouri River and Big Sioux River to the west; Wisconsin to the northeast, Ill ...
from 2013–2019.


Motorsports


IndyCar

In
2020 The year 2020 was heavily defined by the COVID-19 pandemic, which led to global Social impact of the COVID-19 pandemic, social and Economic impact of the COVID-19 pandemic, economic disruption, mass cancellations and postponements of even ...
, Hy-Vee began sponsoring a car for the
Rahal Letterman Lanigan Racing Rahal Letterman Lanigan Racing (RLL) is an auto racing team that has participated in the WeatherTech SportsCar Championship and the IndyCar Series. Headquartered in Zionsville, Indiana and Hilliard, Ohio, it is co-owned by 1986 Indianapolis 50 ...
Team in the
IndyCar Series The IndyCar Series, officially known as the NTT IndyCar Series for sponsorship reasons, is the highest class of American open-wheel car racing in the United States, which has been conducted under the auspices of various sanctioning bodies sinc ...
for
Graham Rahal Graham Robert Rahal ( ; born January 4, 1989) is an American race car driver and small business owner. He currently races in the IndyCar Series with Rahal Letterman Lanigan Racing, a team partially owned by his father Bobby Rahal, the winner of ...
at the race at
Iowa Speedway Iowa Speedway is a oval short track in Newton, Iowa. Since its inaugural season of racing in 2006, the track has hosted a variety of racing events, including events sanctioned by NASCAR and IndyCar. NASCAR has owned the facility since 2013, wi ...
and
Spencer Pigot Spencer James Pigot (born September 29, 1993) is an American racing driver. Personal life Pigot was born in Los Angeles and raised Pasadena, California, and Orlando where he graduated from Windermere Preparatory School. He currently resides in ...
at that year's
Indianapolis 500 The Indianapolis 500, formally known as the Indianapolis 500-Mile Race, and commonly shortened to Indy 500, is an annual automobile race held at the Indianapolis Motor Speedway in Speedway, Indiana, United States, an enclave suburb of Indian ...
. In
2021 Like the year 2020, 2021 was also heavily defined by the COVID-19 pandemic, due to the emergence of multiple Variants of SARS-CoV-2, COVID-19 variants. The major global rollout of COVID-19 vaccines, which began at the end of 2020, continued ...
Hy-Vee sponsored
Santino Ferrucci Santino Michael Ferrucci (born May 31, 1998) is an American racing driver. He competes in the IndyCar Series, driving the No 14 Chevrolet for A. J. Foyt Enterprises. He has also previously raced in the FIA Formula 2 Championship and the NASCAR ...
for five races including the
Indianapolis 500 The Indianapolis 500, formally known as the Indianapolis 500-Mile Race, and commonly shortened to Indy 500, is an annual automobile race held at the Indianapolis Motor Speedway in Speedway, Indiana, United States, an enclave suburb of Indian ...
and
Oliver Askew Oliver Clark Askew (born December 12, 1996) is an American racing driver. He is the 2019 Indy Lights champion. Racing career Early career Askew began karting at the age of 8 in Jupiter. He finished third and sixth in the Rotax Max Challenge Gra ...
for three race in the No. 45. Hy-Vee was also the sponsor of the No. 45 driven by Jack Harvey and a prominent associate sponsor for teammates
Graham Rahal Graham Robert Rahal ( ; born January 4, 1989) is an American race car driver and small business owner. He currently races in the IndyCar Series with Rahal Letterman Lanigan Racing, a team partially owned by his father Bobby Rahal, the winner of ...
and
Christian Lundgaard Christian Lundgaard (; born 23 July 2001) is a Danes, Danish professional racing driver who currently drives the No. 7 Chevrolet for Arrow McLaren in the IndyCar Series. He previously competed with Rahal Letterman Lanigan Racing in No. 45 car. H ...
in the No. 15 and 30 cars respectively. In 2025, it was announced that Hy-Vee wouldn't sponsor RLL nor serve as the title sponsor of the
Iowa Iowa ( ) is a U.S. state, state in the upper Midwestern United States, Midwestern region of the United States. It borders the Mississippi River to the east and the Missouri River and Big Sioux River to the west; Wisconsin to the northeast, Ill ...
and
Milwaukee Milwaukee is the List of cities in Wisconsin, most populous city in the U.S. state of Wisconsin. Located on the western shore of Lake Michigan, it is the List of United States cities by population, 31st-most populous city in the United States ...
races.


NASCAR

In 2024, when
NASCAR The National Association for Stock Car Auto Racing, LLC (NASCAR) is an American auto racing sanctioning and operating company that is best known for stock car racing. It is considered to be one of the top ranked motorsports organizations in ...
returned to Iowa Speedway, Hy-Vee currently sponsors the Hy-Vee PERKS 250, a race in the
NASCAR Xfinity Series The NASCAR Xfinity Series (NXS) is a stock car racing series organized by NASCAR. It is promoted as NASCAR's second-tier circuit to the organization's top level NASCAR Cup Series, Cup Series. NXS events are frequently held as a Undercard, support ...
.


Professional sports

Hy-Vee served as a sponsor of
Major League Baseball Major League Baseball (MLB) is a professional baseball league composed of 30 teams, divided equally between the National League (baseball), National League (NL) and the American League (AL), with 29 in the United States and 1 in Canada. MLB i ...
's
Kansas City Royals The Kansas City Royals are an American professional baseball team based in Kansas City, Missouri. The Royals compete in Major League Baseball (MLB) as a member club of the American League (AL) American League Central, Central Division. The team ...
from 2001 to 2016. In 2009, Hy-Vee replaced Price Chopper as the official grocery store of the NFL's
Kansas City Chiefs The Kansas City Chiefs are a professional American football team based in Kansas City, Missouri. The Chiefs compete in the National Football League (NFL) as a member of the American Football Conference (AFC) West division. Established in 1959 ...
. In July 2015, Hy-Vee was named the NHL's
Minnesota Wild The Minnesota Wild are a professional ice hockey team based in Saint Paul, Minnesota. The Wild compete in the National Hockey League (NHL) as a member of the Central Division (NHL), Central Division in the Western Conference (NHL), Western Confer ...
official grocery, pharmacy, and floral partner. Hy-Vee was named a founding partner for
U.S. Bank Stadium U.S. Bank Stadium is an enclosed stadium located in downtown Minneapolis, Minnesota. Built on the former site of the Hubert H. Humphrey Metrodome, the indoor stadium opened in 2016 and is the home of the Minnesota Vikings of the National Footbal ...
and an official partner of the NFL's
Minnesota Vikings The Minnesota Vikings are a professional American football team based in Minneapolis. The Vikings compete in the National Football League (NFL) as a member of the National Football Conference (NFC) NFC North, North division. Founded in 1960 as ...
in August 2015. This partnership includes prominent signage in the new stadium. In October 2017, Hy-Vee was named the official grocery, pharmacy, and floral partner of the NBA's
Minnesota Timberwolves The Minnesota Timberwolves (often referred to as the Wolves or T-wolves) are an American professional basketball team based in Minneapolis. The Timberwolves compete in the National Basketball Association (NBA) as a member of the Northwest Divisio ...
, WNBA's
Minnesota Lynx The Minnesota Lynx are an American professional basketball team based in Minneapolis. The Lynx compete in the Women's National Basketball Association (WNBA) as a member of the Western Conference (WNBA), Western Conference. The team won the WNBA ...
, and the G-league's
Iowa Wolves The Iowa Wolves are an American professional basketball team in the NBA G League based in Des Moines, Iowa, and are affiliated with the Minnesota Timberwolves. The Wolves play their home games at the Wells Fargo Arena and compete in the Western ...
.


Venues

Hy-Vee purchased the
naming rights Naming rights are a financial transaction and form of advertising or memorialization where a corporation, person, or other entity purchases the right to name a facility, object, location, program, or event (most often sports venues), typical ...
to the Iowa Events Center's exhibition hall, named
Hy-Vee Hall EMC Expo Center is a convention center located in Des Moines, Iowa, United States. The convention center is a part of the Iowa Events Center. History Hy-Vee Hall (2004–2024) Locally-based Midwest grocer chain Hy-Vee acquired the naming rig ...
in 2001; the venue was completed in December 2004. On May 17, 2018, ''
The Kansas City Star ''The Kansas City Star'' is a newspaper based in Kansas City, Missouri. Published since 1880, the paper is the recipient of eight Pulitzer Prizes. ''The Star'' is most notable for its influence on the career of President Harry S. Truman and a ...
'' reported that Hy-Vee purchased the naming rights to
Kemper Arena Hy-Vee Arena, previously known as Kemper Arena, is an indoor arena located in Kansas City, Missouri. Prior to conversion to a youth sports and community gymnasium facility, Kemper Arena was previously a 19,500-seat professional sports arena. It ...
in
Kansas City, Missouri Kansas City, Missouri, abbreviated KC or KCMO, is the largest city in the U.S. state of Missouri by List of cities in Missouri, population and area. The city lies within Jackson County, Missouri, Jackson, Clay County, Missouri, Clay, and Pl ...
. The renovated
Hy-Vee Arena Hy-Vee Arena, previously known as Kemper Arena, is an indoor arena located in Kansas City, Missouri. Prior to conversion to a youth sports and community gymnasium facility, Kemper Arena was previously a 19,500-seat professional sports arena. It ...
has been converted into an adult and youth sports facility.


Subsidiaries

Throughout its history, Hy-Vee has
vertically integrated In microeconomics, management and international political economy, vertical integration, also referred to as vertical consolidation, is an arrangement in which the supply chain of a company is integrated and owned by that company. Usually each ...
its retail operations by acquiring several companies that provide services to its stores. Hy-Vee's
subsidiaries A subsidiary, subsidiary company, or daughter company is a company completely or partially owned or controlled by another company, called the parent company or holding company, which has legal and financial control over the subsidiary company. Unl ...
are: * Midwest Heritage Bank, FSB, with branch locations and offices in Iowa ** Purchased the National Bank & Trust Company of Chariton in 1963. The name was changed to Midwest Heritage Bank in 1995. ** Midwest Heritage Bank is one of the only non-
Industrial Loan Company An industrial loan company (ILC) or industrial bank is a financial institution in the United States that lends money, and may be owned by non-financial institutions. They provide niche financial services nationwide. ILCs offer FDIC-insured depo ...
banks in the U.S. to be owned by a retailer. It is an OCC Regulated Federal Savings Association (SA), also known as a
Federal Savings Bank Federal savings associations (also called "federal thrifts" or "federal Savings Banks"), in the United States, are institutions chartered by the Office of Thrift Supervision which is now administered by Office of the Comptroller of the Currency a ...
. * Lomar Distributing, Inc., a specialty food distributor based in Des Moines ** Acquired in 1990 * Perishable Distributors of Iowa, Ltd., a distributor of
meat Meat is animal Tissue (biology), tissue, often muscle, that is eaten as food. Humans have hunted and farmed other animals for meat since prehistory. The Neolithic Revolution allowed the domestication of vertebrates, including chickens, sheep, ...
,
seafood Seafood is any form of Marine life, sea life regarded as food by humans, prominently including Fish as food, fish and shellfish. Shellfish include various species of Mollusca, molluscs (e.g., bivalve molluscs such as clams, oysters, and mussel ...
, cheese and dairy items based in
Ankeny, Iowa Ankeny (, ) is a city in Polk County, Iowa, United States and a suburb of the state capital of Des Moines, Iowa, Des Moines, as part of the Des Moines metropolitan area. As of the 2020 United States census, 2020 census, the population of Ankeny ...
** Became an affiliate in 1982 and a subsidiary of Hy-Vee in 1990 * D & D Foods, Inc., a supplier of freshly prepared
salad A salad is a dish consisting of mixed ingredients, frequently vegetables. They are typically served chilled or at room temperature, though some can be served warm. Condiments called '' salad dressings'', which exist in a variety of flavors, a ...
s, dips, meat, and entree items based in
Omaha, Nebraska Omaha ( ) is the List of cities in Nebraska, most populous city in the U.S. state of Nebraska. It is located in the Midwestern United States along the Missouri River, about north of the mouth of the Platte River. The nation's List of United S ...
** Originally named D & D Salads, Inc., this subsidiary was purchased in 1992 * Florist Distributing, Inc., a distributor of
flower Flowers, also known as blooms and blossoms, are the reproductive structures of flowering plants ( angiosperms). Typically, they are structured in four circular levels, called whorls, around the end of a stalk. These whorls include: calyx, m ...
s and
plant Plants are the eukaryotes that form the Kingdom (biology), kingdom Plantae; they are predominantly Photosynthesis, photosynthetic. This means that they obtain their energy from sunlight, using chloroplasts derived from endosymbiosis with c ...
s based in
Des Moines, Iowa Des Moines is the List of capitals in the United States, capital and List of cities in Iowa, most populous city in the U.S. state of Iowa. It is the county seat of Polk County, Iowa, Polk County with parts extending into Warren County, Iowa, Wa ...
** Became a subsidiary in 1992 * Hy-Vee Construction, L.C., a
construction Construction are processes involved in delivering buildings, infrastructure, industrial facilities, and associated activities through to the end of their life. It typically starts with planning, financing, and design that continues until the a ...
company based in Des Moines ** Partially purchased Weitz Construction in 1995 and named Hy-Vee/Weitz Construction L.C. Purchased the remaining share of the company in 2013, officially forming a subsidiary. * A+ Communications ** Surveillance, Security Systems, and Home Audio * Amber Pharmacy ** Hy-Vee Pharmacy Solutions and Amber Pharmacy began a partnership in 2009. Amber Pharmacy was fully purchased in 2014. * Vivid Clear Rx ** Became a subsidiary in 2020 * Wall to Wall Wine and Spirits ** Became a subsidiary in 2021 * Dollar Fresh Market


Notes


References


External links


Official Site
{{Supermarkets of the United States Privately held companies based in Iowa American companies established in 1930 Retail companies established in 1930 Economy of the Midwestern United States Employee-owned companies of the United States Supermarkets of the United States 1930 establishments in Iowa Retailers' cooperatives in the United States West Des Moines, Iowa Cooperatives based in Iowa