HotelF1, stylised as hotelF1 and branded ''Formule 1'' until 2007, is a French budget

hotel chain A hotel is an establishment that provides paid lodging on a short-term basis. Facilities provided inside a hotel room may range from a modest-quality mattress in a small room to large suite (hotel), suites with bigger, higher-quality beds, a d ...

solely operating domestically. It its owned and had been created by

Accor Accor S.A. is a French multinational hospitality company that owns, manages and franchises hotels, resorts and vacation properties. It is the largest hospitality company in Europe, and the sixth largest hospitality company worldwide. Accor ope ...

in 1984.

History

1984: Formule 1

After the launch of the

Ibis The ibis () (collective plural ibises; classical plurals ibides and ibes) are a group of long-legged wading birds in the family Threskiornithidae that inhabit wetlands, forests and plains. "Ibis" derives from the Latin and Ancient Greek word f ...

brand positioned below the midscale

Novotel Novotel is a French midscale hotel brand owned by Accor. Created in 1967 in France, the company grew into what became the Accor group in 1983, and Novotel remained a pillar brand of Accor's multi-brand strategy. Novotel manages 559 hotels in 65 ...

, owner

reiterated its strategy in 1984 with the creation of Formule 1, an economy hotel brand positioned below its Ibis branded properties and that was opened its first location in 1985. The construction process of Formule 1 hotels was completely industrialized and standardized, allowing Accor to open one location every week. In the early 1990s, the engineering techniques of Formule 1 inspired the group Accor to launch another economy brand, Etap Hôtel (now ibis ''budget''). In the late 1990s, the construction techniques of Formule 1 were also adopted by Accor's other economy brand, Ibis. By 1997, Formule 1 occupied 39% of the "super-economy" hotel market in France. From 1985 to 2005, 100 million customers stayed in Formule 1 hotels.

2007: HotelF1

In 2007, Formule 1 was rebranded as HotelF1. In September 2009, Accor announced the sale of 158 HotelF1 hotels in a €272-million sale and management-back deal. In 2012, following a new hotel star-rating system in France, HotelF1 became a one-star hotel brand. In 2017, Accor unveiled a rebranding and refurbishment for its HotelF1 chain. This included the introduction of optional shared rooms. As of 2018, HotelF1 managed 172 hotels in France.

Development

References

External links