Hongtashan
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Hongtashan () is a Chinese brand of
cigarette A cigarette is a narrow cylinder containing a combustible material, typically tobacco, that is rolled into Rolling paper, thin paper for smoking. The cigarette is ignited at one end, causing it to smolder; the resulting smoke is orally inhale ...
s. It is owned and manufactured by Hongta Group, and was formerly known as Yuxi Cigarette Factory. The brand was founded as a gift contributing to the 10th anniversary of the Chinese Communists winning the
Chinese Civil War The Chinese Civil War was fought between the Kuomintang-led Nationalist government, government of the Republic of China (1912–1949), Republic of China and the forces of the Chinese Communist Party (CCP). Armed conflict continued intermitt ...
and the proclamation of the
People's Republic of China China, officially the People's Republic of China (PRC), is a country in East Asia. With population of China, a population exceeding 1.4 billion, it is the list of countries by population (United Nations), second-most populous country after ...
.


History

Hongtashan was launched in 1959 and gets its name from the location of its main production facility, Hongtashan Hill ('Red
Pagoda A pagoda is a tiered tower with multiple eaves common to Thailand, Cambodia, Nepal, India, China, Japan, Korea, Myanmar, Vietnam, and other parts of Asia. Most pagodas were built to have a religious function, most often Buddhist, but some ...
Hill') in
Yuxi Yuxi ( zh, c=玉溪, p=Yùxī) is a prefecture-level city in the central part of Yunnan province of the People's Republic of China. The administrative center of Yuxi is Hongta District. Yuxi is approximately south of Kunming. Geography Yuxi i ...
. The cigarettes are made with a flue-cured
tobacco Tobacco is the common name of several plants in the genus '' Nicotiana'' of the family Solanaceae, and the general term for any product prepared from the cured leaves of these plants. More than 70 species of tobacco are known, but the ...
type and therefore sugar and
nicotine Nicotine is a natural product, naturally produced alkaloid in the nightshade family of plants (most predominantly in tobacco and ''Duboisia hopwoodii'') and is widely used recreational drug use, recreationally as a stimulant and anxiolytic. As ...
levels are relatively high. Hongtashan cigarettes are mainly sold in China, though the export business is still a major operation, under the control of Indonesian businessman
Ted Sioeng Ted Sioeng (pronounced 'shyong'People's Daily The ''People's Daily'' ( zh, s=人民日报, p=Rénmín Rìbào) is the official newspaper of the Central Committee of the Chinese Communist Party (CCP). It provides direct information on the policies and viewpoints of the CCP in multiple lan ...
, beating household appliances brand
Haier Haier Group Corporation () is a Chinese multinational home appliances and consumer electronics company headquartered in Qingdao, Shandong. Its Haier Smart Home Company affiliate, of which it owns 35%, designs, develops, manufactures and se ...
. In 2004,
Hong Kong Hong Kong)., Legally Hong Kong, China in international treaties and organizations. is a special administrative region of China. With 7.5 million residents in a territory, Hong Kong is the fourth most densely populated region in the wor ...
-based distributor Silver Base Sales Manager Alex Chung (left) and Marco Tse, reported that they wanted to export the Hongtashan Premium variant to European and U.S. based Duty Free airport shops after the ease of visa restrictions for Chinese abroad. Retailers from
Heathrow Airport Heathrow Airport , also colloquially known as London Heathrow Airport and named ''London Airport'' until 1966, is the primary and largest international airport serving London, the capital and most populous city of England and the United Kingdo ...
,
Charles de Gaulle Airport Paris Charles de Gaulle Airport , also known as Roissy Airport, is the primary international airport serving Paris, the capital city of France. The airport opened in 1974 and is located in Roissy-en-France, northeast of Paris. It is named for ...
,
San Francisco International Airport San Francisco International Airport is the primary international airport for the San Francisco Bay Area in the U.S. state of California. Owned and operated by the City and County of San Francisco, the airport has a San Francisco mailing ...
and
Amsterdam Airport Schiphol Amsterdam Airport Schiphol , known informally as Schiphol Airport (, ), is the main international airport of the Netherlands, and is one of the major hubs for the SkyTeam airline alliance. It is located southwest of Amsterdam, in the municipal ...
expressed interest in the product during the TFWA World Exhibition 2004, and were firming up the details with Silver Base. Southeast Asian airports began selling the cigarettes from April 2004. Of these locations,
Singapore Changi Airport Singapore Changi Airport ( ; ) is the primary international airport that serves the country of Singapore, and is one of the largest transportation hubs in Asia. More than 100 airlines operate from the airport, with flights to destinations in A ...
sold the highest volume. In 2015, Hongtashan won the title of "Yunnan Famous Brand Product" and ranked among the top 500 Chinese brands.


See also

* Chunghwa *
Smoking in China Smoking in China is prevalent, as the People's Republic of China is the world's largest Prevalence of tobacco consumption, consumer and producer of tobacco. , there are around 300 million Chinese smokers, and 2.4 trillion Cigarette, cigarettes ...
* China National Tobacco Corp


References

{{Reflist Chinese cigarette brands China Tobacco 1959 establishments in China Products introduced in 1959