Hit Different

"Hit Different" is a single by American singer SZA featuring fellow American singer Ty Dolla $ign. The singers wrote the song with Rob Bisel and producers The Neptunes. The song was recorded at the home of American record producer DJ Khaled and released through Top Dawg Entertainment on September 4, 2020, days after SZA posted on social media suggesting that the record label had been intentionally pushing back the release date of her music. It is a contemporary R&B torch song about a dysfunctional but tempting relationship.

"Hit Different" was met with generally positive reviews from music critics, who commended the song's nostalgic musical structure and SZA's writing. "Hit Different" was included on several publications' year-end lists of the best songs of the year, including those of NPR and '' Consequence of Sound''. The song peaked at number 29 on the ''Billboard'' Hot 100, giving SZA her highest debut on the chart, and made appearances on Australian and UK charts.
The accompanying music video, directed by SZA, shows the singer dancing in various settings, before ending with a snippet of successor single "Good Days". Although "Hit Different" didn't make the final cut of SZA's second album, SOS, a sample of the song is included on the track "Love Language" from the album.

Background and composition

"Hit Different" saw SZA's first release as the sole lead artist since her 2017 album ''Ctrl''. The song came less than a month after SZA claimed in a series of tweets that Top Dawg Entertainment head Punch had been purposely delaying the release of her new music, calling their relationship "hostile" and spawning the "#FreeSZA" hashtag on Twitter. In an interview with Zane Lowe for Apple Music, she revealed that she had recorded the song at DJ Khaled's house while he was performing at the Super Bowl LIV preshow. Speaking in the same interview about the song, she said, "I just wanted to give people something just to vibe because I have so much stuff that I'm just done holding onto." She also expressed that she was hesitant to release the single, telling Lowe, "I was crying with ymom because I haven't dropped anything in so long and I just feel like the anxiety...Sometimes I'm strong enough to just drop something and then two weeks passes, and then I'm not strong anymore."

"Hit Different" is a contemporary R&B song. It begins with Pharrell's trademark "four-count" and features a chorus sung by Ty Dolla Sign. SZA's voice on the song has been described as "silky" and "dreamy", while Ty's voice has been described as a "coo". Lyrically, "Hit Different" is a torch song which details a dysfunctional relationship with an emotionally distant partner to whom she keeps returning. Her worries about this person are emphasized in the lyrics: "Can't trust decision when you near me/Get myself caught in your crossfire".

Release and reception

The single received little promotion prior to its release other than a screenshot from the song's music video posted to SZA's Twitter and Instagram featuring SZA covered in fake blood with the caption "Midnight EST" less than 90 minutes before it was released. Following the song's release, SZA posted a snippet of another unreleased song to her Instagram, captioning the video, "Punch gon kill me but I'm in a sharing mood".

Writing for ''Vulture'', Craig Jenkins called "Hit Different" "fresh and fuss-free", writing, "'Hit Different' is both cogent mainstream music and slyly referential art." NPR's Lars Gotrich reacted positively to the song, writing, "With nostalgic production by the Neptunes, Hit Different'hits that tender spot that made SZA's 2017 debut, ''Ctrl'', hit so hard." Multiple critics noted her "signature cool" on the track. In its opening week, Hit Different garnered 13.3 million streams and 6,000 digital downloads in the US, debuting at number 29 on the ''Billboard'' Hot 100 (marking SZA's highest debut on the chart and her first song to debut in the top-40) and at number three on the ''Billboard'' Hot R&B Songs chart.

Accolades

"Hit Different" was included on several publications' year-end lists of the best songs of the year, including NPR at number 20 and '' Consequence of Sound'' at number 22.

Music video

The song's music video was directed by SZA, making it her directorial debut, and released alongside the single itself. It depicts SZA dancing in a number of different settings and outfits, including in a junkyard surrounded by backup dancers wearing "Aaliyah-inspired" neon orange crop tops and baggy pants; in a barn filled with white animals; in an empty field; on top of a haystack wearing an oversized tie-dye shirt; in a parking garage wearing an Ottolinger bra and shirt with a Renaissance art-inspired pattern; and in the back of a pickup trick. Throughout the video, flashes of her covered in blood appear. Towards the second half of the video, the song changes to a different song titled "Good Days", an "ambient chill" ballad made alongside Jacob Collier, while the video shows SZA sitting on top of a pommel horse sporting a bikini and wooden beaded braids.

Joshua Espinoza of '' Complex'' stated, "Though it may sound a little random, the video is striking and pairs perfectly with the smooth, laid back record." Erica Gonzales of ''Harper's Bazaar'' remarked that SZA exuded "her cool girl swagger" in the video, calling the sets "visually stunning". ''Spin''s Brenton Blanchet called the video's choreography "expert-level". Writing for ''The Fader'', Shaad D'Souza called the video "gorgeous". Craig Jenkins of ''Vulture'' said, "The visual callbacks are vast and smart," comparing the scenes in the music video to a number of different films, including '' Sympathy for the Devil'', ''Beloved'', and ''When I Get Home'', and comparing her beaded braids to those of singer Patrice Rushen. Lindsay Zoladz of ''The New York Times'' called the video "stylish" and "striking". ''MTV''s Patrick Hosken called the video "remarkably visionary", adding, "By the end, both the tune and the visuals move on to another element that just may tie in both worlds of ruined metal and organic nature." Shannon J. Effinger of '' Pitchfork'' compared the music video to that of " Rock the Boat" by Aaliyah.

Upon release, singer Drake showed praise towards the visual, posting a screenshot on his Instagram story and writing, "Solana is the kiss".

Track listing

*Digital download
# "Hit Different" – 3:22

Credits and personnel

Credits adapted from Tidal.

* Solána Rowe – vocals, songwriting
* Tyrone Griffin, Jr. – vocals, songwriting
* The Neptunes – production, songwriting
* Rob Bisel – miscellaneous production, recording, songwriting
* Ben "Bengineer" Sedano – assistant engineering
* Curtis "Sircut" Bye – assistant engineering
* Jonathan Pfarr – assistant engineering
* Nick Valentin – assistant engineering
* Nicolas De Porcel – mastering
* Derek "MixedByAli" Ali – mixing
* Kaushlesh "Garry" Purohit – recording
* Mike Larson – recording

Charts

Weekly charts

Year-end charts

Certifications

Release history

References

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2020 singles
2020 songs
RCA Records singles
SZA songs
Ty Dolla Sign songs
Songs written by SZA
Songs written by Ty Dolla Sign
Songs written by Pharrell Williams
Songs written by Chad Hugo
Top Dawg Entertainment singles
Song recordings produced by the Neptunes