The ''Herald am'' was a

free daily newspaper Free newspapers are distributed free of charge, often in central places in cities and towns, on public transport, with other newspapers, or separately door-to-door. The revenues of such newspapers are based on advertising. They are published at ...

Dublin Dublin is the capital and largest city of Republic of Ireland, Ireland. Situated on Dublin Bay at the mouth of the River Liffey, it is in the Provinces of Ireland, province of Leinster, and is bordered on the south by the Dublin Mountains, pa ...

which was published between 2005 and 2010. It was distributed at train stations, bus stops,

Luas Luas (, Irish language, Irish: ; meaning 'speed') is a tram system in Dublin, Republic of Ireland, Ireland. There are two main lines: the Green Line (Luas), Green Line, which began operating on 30 June 2004, and the Red Line (Luas), Red Line ...

stations, traffic junctions, and high density footpaths, and was one of two free newspapers distributed to Dublin commuters. It was owned by

Independent News & Media Mediahuis Ireland (formerly Independent News and Media, or INM) is a Belgian/Dutch-owned media organisation that is based in Dublin and publishes national daily newspapers, Sunday newspapers, regional newspapers and operates multiple websites in ...

, and had a daily readership of around 120,000 and a circulation of around 72,000 copies daily. It merged with the competing publication '' Metro Ireland'' to form the '' Metro Herald'' in 2010.

History

The ''Herald AM'' was founded in September 2005 by Independent News & Media. It was launched as a response to the introduction of the

Associated Newspapers DMG Media (stylised in lowercase) is an intermediate holding company for Associated Newspapers, Northcliffe Media, Harmsworth Printing, Harmsworth Media and other subsidiaries of Daily Mail and General Trust. It is based at 9 Derry Street in ...

- and

Metro International Metro International is a Swedish media company based in Luxembourg that publishes the freesheet newspaper ''Metro''. The company was founded by Per Andersson, and started as a subsidiary of the Modern Times Group along with Viasat Broadcast ...

-owned ''

Metro Metro may refer to: Geography * Metro City (Indonesia), a city in Indonesia * A metropolitan area, the populated region including and surrounding an urban center Public transport * Rapid transit, a passenger railway in an urban area with high ...

'' newspaper. The ''Metro'' was at the time owned in part by the British ''

Daily Mail The ''Daily Mail'' is a British daily Middle-market newspaper, middle-market Tabloid journalism, tabloid conservative newspaper founded in 1896 and published in London. , it has the List of newspapers in the United Kingdom by circulation, h ...

'' and carried stories and editorial from the London edition of its sister ''Metro'' paper. The ''Herald AM'' newspaper was originally intended to be called ''Herald Metro''. However, legal action from Metro International led to it being renamed ''Herald AM'' prior to launch. The newspaper also initially carried the words "metro edition" as part of its masthead, but dropped this tag during a redesign in April 2006. The ''Metro'' and ''Herald AM'' merged in 2010 to form the '' Metro Herald''.

Content

The paper's news content was aimed at the young commuter market, and advertising comprised 31% of published content.

References

{{Newspapers in the Republic of Ireland 2005 establishments in Ireland 2010 disestablishments in Ireland Daily newspapers published in Ireland Independent News & Media Mass media in Dublin (city) Newspapers published in the Republic of Ireland Newspapers established in 2005 Newspapers disestablished in 2010