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Heineken Lager Beer (), or simply Heineken (), is a Dutch
pale lager Pale lager is a pale-to- golden lager beer with a well- attenuated body and a varying degree of noble hop bitterness. In the mid-19th century, Gabriel Sedlmayr took British pale ale brewing and malt making techniques back to the Spaten Bre ...
beer Beer is an alcoholic beverage produced by the brewing and fermentation of starches from cereal grain—most commonly malted barley, although wheat, maize (corn), rice, and oats are also used. The grain is mashed to convert starch in the ...
with 5%
alcohol by volume Alcohol by volume (abbreviated as alc/vol or ABV) is a common measure of the amount of Alcohol (drug), alcohol contained in a given alcoholic beverage. It is defined as the volume the ethanol in the liquid would take if separated from the rest ...
produced by the Dutch
brewing company A brewery or brewing company is a business that makes and sells beer. The place at which beer is commercially made is either called a brewery or a beerhouse, where distinct sets of brewing equipment are called plant. The commercial brewing of b ...
Heineken N.V. Heineken beer is sold in a green bottle with a red star.


History

On 15 February 1864, Gerard Adriaan Heineken (1841–1893) bought De Hooiberg (The Haystack) brewery on the Nieuwezijds Achterburgwal canal in
Amsterdam Amsterdam ( , ; ; ) is the capital of the Netherlands, capital and Municipalities of the Netherlands, largest city of the Kingdom of the Netherlands. It has a population of 933,680 in June 2024 within the city proper, 1,457,018 in the City Re ...
, a popular working class brand founded in 1592. In 1873 after hiring a Dr. Elion (student of French
chemist A chemist (from Greek ''chēm(ía)'' alchemy; replacing ''chymist'' from Medieval Latin ''alchemist'') is a graduated scientist trained in the study of chemistry, or an officially enrolled student in the field. Chemists study the composition of ...
Louis Pasteur Louis Pasteur (, ; 27 December 1822 – 28 September 1895) was a French chemist, pharmacist, and microbiologist renowned for his discoveries of the principles of vaccination, Fermentation, microbial fermentation, and pasteurization, the la ...
) to develop Heineken a yeast for Bavarian bottom fermentation, the HBM (Heineken's Bierbrouwerij Maatschappij) was established, and the first Heineken brand beer was brewed. In 1875 Heineken won the Medaille D'Or at the International Maritime Exposition in
Paris Paris () is the Capital city, capital and List of communes in France with over 20,000 inhabitants, largest city of France. With an estimated population of 2,048,472 residents in January 2025 in an area of more than , Paris is the List of ci ...
and it began to be shipped there regularly, after which Heineken sales topped 64,000 hectolitres (1.7 million U.S. gallons), making them the biggest beer exporter to
France France, officially the French Republic, is a country located primarily in Western Europe. Overseas France, Its overseas regions and territories include French Guiana in South America, Saint Pierre and Miquelon in the Atlantic Ocean#North Atlan ...
. In Heineken's early years, the beer won four awards: * ''Medaille d'Or'' (gold medal) at the International Maritime Exhibition (International Exhibition of Marine and River Industries) in Paris in May 1875. * ''Diplome d'Honneurs'' (Honorary Diploma) at the
International Colonial and Export Exhibition The International Colonial and Export Exhibition (Dutch: ''Internationale Koloniale en Uitvoerhandel Tentoonstelling''; French: ''Exposition Universelle Coloniale et d'Exportation Générale'') was a colonial exhibition (a type of World's Fair ...
in
Amsterdam Amsterdam ( , ; ; ) is the capital of the Netherlands, capital and Municipalities of the Netherlands, largest city of the Kingdom of the Netherlands. It has a population of 933,680 in June 2024 within the city proper, 1,457,018 in the City Re ...
in 1883. * ''Grand Prix'' (Grand Prize) at the Exposition Universelle in Paris in 1889. * ''Hors Concours Membre du Jury'' in Paris in 1900. The two awards that are still mentioned on the
label A label (as distinct from signage) is a piece of paper, plastic film, cloth, metal, or other material affixed to a container or product. Labels are most often affixed to packaging and containers using an adhesive, or sewing when affix ...
are the Medaille d'Or and Diplome d'Honneurs. In 2013, Heineken joined other alcohol producers as part of a producers' commitments to reducing harmful drinking. In February 2013, Heineken stopped producing the brown bottles used for the Dutch market in favor of the green color of bottles it already used for exports. In 2014, Heineken celebrated its 150th anniversary. In 2015, Heineken won the Creative Marketer of the Year Award, becoming the second company to win the award twice. The original brewery where Gerard Adriaan Heineken first started making Heineken is now the
Heineken Experience The Heineken Experience, located in Amsterdam, is a historic brewery and corporate visitor center for the internationally distributed Dutch pilsner, Heineken beer. History Background The industrial facility was built as the first Heineke ...
museum. ; Heineken 0.0 Heineken launched its first non-alcoholic beer in 2017, naming it "Heineken 0.0". It was evaluated positively in terms of taste, with "almost the same taste" as the full-alcohol version, even though Heineken does not claim it to be of the same taste. It was also found to be lower in calories and sugar than a soda.


Production

Since 1975, most Heineken-brand beer has been brewed at their brewery in
Zoeterwoude Zoeterwoude () is a Municipalities of the Netherlands, municipality in the Provinces of the Netherlands, province of South Holland, Western Netherlands. It covers of which is water. It had a population of in . Located to the southeast of Leiden ...
,
Netherlands , Terminology of the Low Countries, informally Holland, is a country in Northwestern Europe, with Caribbean Netherlands, overseas territories in the Caribbean. It is the largest of the four constituent countries of the Kingdom of the Nether ...
. Heineken also began brewing in the United Kingdom in 1996 when they acquired Scottish & Newcastle. Heineken has since expanded its brewing operations in the UK, with more than 90% of its beers sold in the UK brewed locally. In 2011, 2.74 billion litres of Heineken-brand beer were produced worldwide, while the total beer production of all breweries fully owned by the Heineken Group over all brands was 16.46 billion litres globally. As of 2022, Heineken is sold in 192 countries. They have also been incorporated with numerous beer brands in countries all over the world, including Mexico, China, Australia and various countries in Africa.


Advertising

Heineken was the major sponsor of
UEFA Champions League The UEFA Champions League (UCL) is an annual club association football competition organised by the UEFA, Union of European Football Associations (UEFA) that is contested by List of top-division football clubs in UEFA countries, top-divisio ...
and the
UEFA Super Cup The UEFA Super Cup is an annual super cup Association football, football match organised by UEFA and contested by the winners of the two main European club competitions: the UEFA Champions League and UEFA Europa League. The competition's offic ...
,
UEFA Euro The UEFA European Football Championship, less formally the European Championship and informally the Euro or Euros, is the primary association football tournament organised by the Union of European Football Associations (UEFA). The competition ...
and
Rugby World Cup The Men's Rugby World Cup is a rugby union tournament contested every four years between the top international teams, the winners of which are recognised as the World championship, world champions of the sport. The tournament is administer ...
; major sponsorship of Rugby Union had begun in Wales with the Welsh Premier Division competition. In 1989 "10 Green Bottles Hanging On The Wall" was a popular advert. Dating back to 1997's ''
Tomorrow Never Dies ''Tomorrow Never Dies'' is a 1997 spy film, the eighteenth in the ''James Bond'' series produced by Eon Productions and the second to star Pierce Brosnan as fictional MI6 agent James Bond. Directed by Roger Spottiswoode from a screenplay ...
'', Heineken has retained a longstanding relationship with the Bond franchise, consecutively being featured in 8 of their films, including ''
No Time To Die ''No Time to Die'' is a 2021 spy thriller film and the twenty-fifth in the List of James Bond films, ''James Bond'' series, and the fifth and final to star Daniel Craig as fictional British MI6 agent Portrayal of James Bond in film, James Bon ...
'' (2021). While it is usually the
supporting characters Support may refer to: Arts, entertainment, and media * Supporting character * Support (art), a solid surface upon which a painting is executed Business and finance * Support (technical analysis) * Child support * Customer support * Income Su ...
seen drinking Heineken, Bond himself is seen drinking Heineken beer in ''
Skyfall ''Skyfall'' is a 2012 spy thriller film and the twenty-third in the ''James Bond'' series produced by Eon Productions. The film is the third to star Daniel Craig as fictional MI6 agent James Bond and features Javier Bardem as Raoul Silva, ...
'' (2012) and ''
Spectre Spectre, specter or the spectre may refer to: Religion and spirituality * Vision (spirituality) * Apparitional experience * Ghost Arts and entertainment Film and television * ''Spectre'' (1977 film), a made-for-television film produced and writt ...
'' (2015). As a long-term brand investment, Heineken reportedly spent $45 million for its inclusion on ''Skyfall'' alone, some $25 million more than Bond actor
Daniel Craig Daniel Wroughton Craig (born 2 March 1968) is an English actor. His accolades include two National Board of Review Awards, in addition to nominations for a Primetime Emmy Award, a British Academy Film Award, and three Golden Globe Awards. ...
's pre- residual salary. As of 2015, it is the brand's largest global marketing platform. In 2016, Heineken became the Official Beer of the
FIA Formula One World Championship Formula One (F1) is the highest class of worldwide racing for open-wheel single-seater formula racing cars sanctioned by the Fédération Internationale de l'Automobile (FIA). The FIA Formula One World Championship has been one of the wor ...
starting from the
Canadian Grand Prix The Canadian Grand Prix () is an annual motor racing event held since 1961. It has been part of the Formula One World Championship since 1967. It was first staged at Mosport Park in Bowmanville, Ontario, as a sports car event, before alterna ...
. During races, Heineken also puts its "When You Drink, Never Drive" advertising campaign all over the race as a campaign to end
drunk driving Drunk driving (or drink-driving in British English) is the act of driving under the influence of alcohol. A small increase in the blood alcohol content increases the relative risk of a motor vehicle crash. In the United States, alcohol is in ...
. In August 2021, Heineken signed a multi-year deal with W Series as the global partner for all-Women single-seater racing series. Starting with the 2020–24 cycle, Heineken became the sponsors of
UEFA Europa League The UEFA Europa League (UEL), usually known simply as the Europa League, is an annual association football, football club competition organised since 1971 by the UEFA, Union of European Football Associations (UEFA) for eligible European footb ...
and
UEFA Europa Conference League The UEFA Conference League (UECL), usually known simply as the Conference League, is an annual association football, football competition organised since 2021 by the UEFA, Union of European Football Associations (UEFA) for eligible European foot ...
through Heineken 0.0 brands. In 2023, Heineken celebrated its 150th anniversary.


The Boring Phone

Heineken in collaboration with Bodega released a transparent dumbphone called "The Boring Phone". It was made by Human Mobile Devices and was unveiled at Milan Design Week on April 18, 2024 with a party and only 5,000 units were manufactured. It lasts for a week on standby mode using a single charge and provides around 20 hours of talk time (2G) and 6 hours of talk time (3G/4G) and cannot download apps. An app has been launched called "The Boring Mode" which has the ability to block apps for people who can't get their hands on a Boring Phone. It also has some games also featured on the Boring Phone like 1-Bit
Email Electronic mail (usually shortened to email; alternatively hyphenated e-mail) is a method of transmitting and receiving Digital media, digital messages using electronics, electronic devices over a computer network. It was conceived in the ...
, Quick
Snake Snakes are elongated limbless reptiles of the suborder Serpentes (). Cladistically squamates, snakes are ectothermic, amniote vertebrates covered in overlapping scales much like other members of the group. Many species of snakes have s ...
,
Taxi A taxi, also known as a taxicab or simply a cab, is a type of vehicle for hire with a Driving, driver, used by a single passenger or small group of passengers, often for a non-shared ride. A taxicab conveys passengers between locations of thei ...
App,
Sport Sport is a physical activity or game, often Competition, competitive and organization, organized, that maintains or improves physical ability and skills. Sport may provide enjoyment to participants and entertainment to spectators. The numbe ...
s Check, a Camera, etc. The Boring Phone charges with
Micro USB The initial versions of the USB standard specified connectors that were easy to use and that would have high life spans; revisions of the standard added smaller connectors useful for compact portable devices. Higher-speed development of the USB ...
, has 128MB internal storage, a
MicroSD Secure Digital (SD) is a proprietary hardware, proprietary, non-volatile memory, non-volatile, flash memory card format developed by the SD Association (SDA). Owing to their compact size, SD cards have been widely adopted in a variety of port ...
slot up to 32GB and a 1450mAh removable battery. It supports 2G, 3G and 4G technology with
Bluetooth Bluetooth is a short-range wireless technology standard that is used for exchanging data between fixed and mobile devices over short distances and building personal area networks (PANs). In the most widely used mode, transmission power is li ...
4.2 and an AV (audio-video) jack. It also has FM radio, Dual SIM, a 0.3MP camera, internal 2.8" QVGA display and external 1.77" QQVGA. Its dimensions are 108 x 55 x 18.9mm and weighs 123g.


Activities in Russia

At the end of March 2022, over a month after Russia started its war in Ukraine, Heineken announced that it was leaving Russia (including with its other brands there, like
Affligem Affligem (; anciently written Afflighem) is a municipality located some west-north-west of Brussels in the Belgian province of Flemish Brabant, not far from the city of Aalst and the important railway junction of Denderleeuw. Affligem is situa ...
,
Amstel The Amstel () is a river in the province of North Holland in the Netherlands. It flows from the Aarkanaal and Drecht in Nieuwveen northwards, passing Uithoorn, Amstelveen, and Ouderkerk aan de Amstel, to the IJ in Amsterdam, to which the rive ...
etc.), saying that ownership of the Russian subsidiary was no longer “durable or viable.” But despite this promise Heineken hired more than 240 new staff and launched 61 new products on the Russian market that year, according to investigators from ''Follow the Money,'' based on an overview of 2022 by Heineken Russia. The Dutch brewer’s Russian subsidiary looked back on “a turbulent year, with many new growth opportunities.” One of these opportunities being the departure of
Coca-Cola Coca-Cola, or Coke, is a cola soft drink manufactured by the Coca-Cola Company. In 2013, Coke products were sold in over 200 countries and territories worldwide, with consumers drinking more than 1.8 billion company beverage servings ...
and
Pepsi Pepsi is a Carbonated water, carbonated soft drink with a cola flavor, manufactured by PepsiCo which serves as its flagship product. In 2023, Pepsi was the second most valuable soft drink brand worldwide behind Coca-Cola; the two share a long ...
from Russia, which Heineken "cynically" used to "enter the non-alcoholic carbonated beverage market". Heineken announced even more investments for 2023, including more modern packaging and new flavors. However, in August 2023, the company announced it had received necessary approvals to sell its Russian operations to Arnest Group for €1, completing its withdrawal process. The company expected a total loss of $323 million as a result of the deal.


References


External links

* {{Heineken International Heineken brands Beer brands of Netherlands 1873 introductions