Go Fug Yourself is a

comedy Comedy is a genre of dramatic works intended to be humorous or amusing by inducing laughter, especially in theatre, film, stand-up comedy, television, radio, books, or any other entertainment medium. Origins Comedy originated in ancient Greec ...

blog A blog (a Clipping (morphology), truncation of "weblog") is an informational website consisting of discrete, often informal diary-style text entries also known as posts. Posts are typically displayed in Reverse chronology, reverse chronologic ...

devoted to

fashion Fashion is a term used interchangeably to describe the creation of clothing, footwear, Fashion accessory, accessories, cosmetics, and jewellery of different cultural aesthetics and their mix and match into Clothing, outfits that depict distinct ...

gossip.

Creators

The authors and owners of the blog are writers Jessica Morgan and Heather Cocks, who met when they were working as recappers for the website

Television Without Pity Television Without Pity (often abbreviated TWoP) was a website that provided detailed recaps of select television dramas, situation comedies and reality TV shows along with discussion forums. These recaps were written with sarcastic criticism a ...

, then known as Mighty Big TV. Morgan and Cocks initially created the site as a diversion for themselves and their friends, but it quickly became popular and well known.

Fug Madness

Each March, in an homage to the NCAA "March Madness" basketball tournament, Morgan and Cocks present a tournament featuring those celebrities deemed to have made the worst fashion faux pas in the previous calendar year. Each match-up is presented as a poll in which readers can vote on which celebrity has made "fuglier" fashion choices. The inaugural 2008 tournament was won by

Bai Ling Bai Ling (, born October 10, 1966) is a Chinese American actress and musician. After acting in numerous Chinese productions, she played small roles in American films such as '' The Crow'' (1994) and '' Nixon'' (1995) before starring as the femal ...

, who defeated

Victoria Beckham Victoria Caroline, Lady Beckham (; born 17 April 1974) is an English fashion designer, singer, and television personality. She rose to prominence in the 1990s as a member of the pop group the Spice Girls, in which she was nicknamed Posh Spic ...

in the final match. Subsequent winners have included

Aubrey O'Day Aubrey Morgan O'Day (born February 11, 1984) is an American singer and reality television personality who has been a member of the girl group Danity Kane. Following discord among Danity Kane and with her mentor at the time, P. Diddy, O'Day was f ...

(2009),

Amber Rose Amber Rose Levonchuck (born October 21, 1983) is an American model and television personality. She gained attention after she starred in the music video for Young Jeezy's 2008 single " Put On", which featured Kanye West. She began a romantic re ...

(2010),

Taylor Momsen Taylor Michel Momsen (born July 26, 1993) is an American singer, songwriter, musician, model, guitarist, and former actress. Prior to her retirement from acting, she portrayed the character of Cindy Lou Who in the film ''How the Grinch Stole Chr ...

(2011),

Vanessa Hudgens Vanessa Anne Hudgens ( ; born December 14, 1988) is an American actress and singer. After making her feature film debut in '' Thirteen'' (2003), Hudgens rose to fame portraying Gabriella Montez in the ''High School Musical'' film series (200 ...

(2012),

Justin Bieber Justin Drew Bieber ( ; born March 1, 1994) is a Canadian singer. Regarded as a pop icon, he is recognized for his multi-genre musical performances. He was discovered by record executive Scooter Braun in 2008 and subsequently brought to the U ...

(2013),

Miley Cyrus Miley Ray Cyrus ( , born Destiny Hope Cyrus, November 23, 1992) is an American singer, songwriter, actress and director. Regarded as a contemporary pop icon, Cyrus has been recognized for her evolving artistry and image reinventions. She is ...

(2014),

Kim Kardashian Kimberly Noel Kardashian (born October 21, 1980) is an American media personality, socialite, and businesswoman. She first gained media attention as a friend and stylist of Paris Hilton, but received wider notice after the celebrity sex tape ...

(2015, 2016),

Keke Palmer Lauren Keyana "Keke" Palmer ( ; born August 26, 1993) is an American actress, singer, and television personality. She has received numerous accolades, including two Primetime Emmy Awards and nominations for a Daytime Emmy Award and a Screen Act ...

(2017),

Bella Thorne Annabella Avery Thorne (born October 8, 1997) is an American actress, singer, and writer. She first received recognition for her roles as Margaux Darling in the series '' Dirty Sexy Money'' (2007–2008) and as Ruthy Spivey in the drama series ...

(2018),

Rita Ora Rita Sahatçiu Ora (; born Rita Sahatçiu; 26 November 1990) is a British singer-songwriter, television personality, and actress. Born in Pristina, modern-day Kosovo, she rose to prominence when she featured on DJ Fresh's 2012 single, "Hot Rig ...

(2019), and

Dascha Polanco Dascha Yolaine Polanco (born December 3, 1982) is a Dominican actress. She is known for portraying the role of Dayanara "Daya" Diaz on the Netflix series ''Orange Is the New Black'', and for the role of Cuca in the 2021 film ''In the Heights (fil ...

(2020).

''The Fug Awards''

Morgan and Cocks co-authored ''The Fug Awards'', which features a number of "honors" offered to the worst offenders in celebrity fashion, along with commentary similar to that found on the site. The book was released on February 6, 2008.

Media

Go Fug Yourself was named one of ''

Entertainment Weekly ''Entertainment Weekly'' (sometimes abbreviated as ''EW'') is an American online magazine, digital-only entertainment magazine based in New York City, published by Dotdash Meredith, that covers film, television, music, Broadway theatre, books, ...

''s 25 favorite entertainment sites in its June 23, 2006, issue. In 2005 it was named one of the 50 Coolest Websites by ''

Time Time is the continuous progression of existence that occurs in an apparently irreversible process, irreversible succession from the past, through the present, and into the future. It is a component quantity of various measurements used to sequ ...

'' magazine and one of the Top 100 Best Things of the Year by

CBC CBC may refer to: Media * Cadena Baja California or Grupo Cadena, a radio and television broadcaster in Mexico * Canadian Broadcasting Corporation, Canada's radio and television public broadcaster ** CBC Television ** CBC Radio One ** CBC Music ** ...

. It was named one of the 50 Most Powerful Blogs by ''

The Guardian ''The Guardian'' is a British daily newspaper. It was founded in Manchester in 1821 as ''The Manchester Guardian'' and changed its name in 1959, followed by a move to London. Along with its sister paper, ''The Guardian Weekly'', ''The Guardi ...

'' in March 2008. It has also been mentioned in '' Vanity Fair'', ''

Elle Elle may refer to: Arts, entertainment and media * Elle (magazine), ''Elle'' (magazine), a fashion publication ** Elle Style Awards * Elle (India), ''Elle'' (India), the Indian edition * Elle (film), ''Elle'' (film), a 2016 French film * ''Elle: ...

'', ''

Business Week ''Bloomberg Businessweek'', previously known as ''BusinessWeek'' (and before that ''Business Week'' and ''The Business Week''), is an American monthly business magazine published 12 times a year. The magazine debuted in New York City in Septembe ...

'', ''

Harper's Bazaar ''Harper's Bazaar'' (stylized as ''Harper's BAZAAR'') is an American monthly women's fashion magazine. Bazaar has been published in New York City since November 2, 1867, originally as a weekly publication entitled ''Harper's Bazar''."Corporat ...

'', the ''

Chicago Tribune The ''Chicago Tribune'' is an American daily newspaper based in Chicago, Illinois, United States. Founded in 1847, it was formerly self-styled as the "World's Greatest Newspaper", a slogan from which its once integrated WGN (AM), WGN radio and ...

'', and ''

Newsweek ''Newsweek'' is an American weekly news magazine based in New York City. Founded as a weekly print magazine in 1933, it was widely distributed during the 20th century and has had many notable editors-in-chief. It is currently co-owned by Dev P ...

'', among others. The authors also blogged regularly as "The Fug Girls" in ''

New York New York most commonly refers to: * New York (state), a state in the northeastern United States * New York City, the most populous city in the United States, located in the state of New York New York may also refer to: Places United Kingdom * ...

'', and regularly contribute to ''

Cosmopolitan Cosmopolitan may refer to: Internationalism * World citizen, one who eschews traditional geopolitical divisions derived from national citizenship * Cosmopolitanism, the idea that all of humanity belongs to a single moral community * Cosmopolitan ...

''. The Fug Girls also appeared on Season Three, Episode Five of ''All on the Line'', a Sundance channel series, offering feedback to struggling fashion designer Brooke Rodd.

References

External links

Go Fug YourselfLAist.com interview with Jessica Morgan and Heather CocksTWOP interview with Jessica Morgan and Heather CocksBostonist interview with Jessica Morgan and Heather CocksThe Fug Girls in ''New York'' magazine
{{Webarchive, url=https://web.archive.org/web/20181116121918/http://nymag.com/author/The%20Fug%20Girls/ , date=November 16, 2018 American comedy websites