Heads Together

The Royal Foundation of The Prince and Princess of Wales is an independent United Kingdom-based charity which supports the non-profit work of the Prince and Princess of Wales.

Established in 2009 as The Foundation of Prince William and Prince Harry, it initially focused on their charitable initiatives. Catherine Middleton and Meghan Markle joined the foundation upon their marriages in 2011 and 2018 respectively. Prince Harry and his wife Meghan quit the foundation in 2019 to found Archewell, a mix of for-profit and not-for-profit business organisations.

The foundation's projects revolve around conservation, environmental issues, early childhood development, mental health, emergency services, and homelessness. Key initiatives include United for Wildlife, which aims to prevent illegal wildlife trade, and Heads Together, which promoted mental health awareness. The Centre for Early Childhood, led by Catherine, advocates for early childhood development and launched the Shaping Us campaign in 2023 to raise awareness of the importance of early years. Prince William’s Homewards initiative addresses homelessness through partnerships.

The foundation previously managed the Earthshot Prize, an environmental award established by Prince William in 2020 to promote climate solutions, before it was spun off into the Earthshot Prize Foundation in 2022.

History

The foundation was formed in September 2009 by Prince William and Prince Harry as the Foundation of Prince William and Prince Harry to take forward their charitable ambitions. Catherine Middleton (now Princess of Wales) and Meghan Markle (now Duchess of Sussex) later joined as patrons of the Foundation in 2011 and 2018 upon their marriages. Prince Harry and Meghan Markle left the foundation in June 2019, opting to focus on their own charitable initiatives through Archewell, a mix of for-profit and not-for-profit business organisations, which they founded in October 2020.

Activities

In the month prior to their wedding in April 2011, Prince William and Catherine set up a gift fund to allow well-wishers to donate money to charities the couple cared about in lieu of gifts. The gift fund supported 26 charities of the couple's choice, incorporating the armed forces, children, the elderly, art, sport, and conservation. The fund eventually raised over £1 million for the respective organisations.

The foundation made its first grant in April 2011, to Fields in Trust, a charity which preserves recreational spaces across the UK. In June, it partnered with ARK in developing their "Expanding Horizons" programme, which aimed to support the lives of children. In January 2012, the foundation announced partnership with The Forces in Mind Trust to support former UK military personnel and their families. In July, the Coach Core initiative was launched by Prince William, Catherine and Prince Harry to provide sports apprenticeship for undereducated and unprivileged youth. Coach Core celebrated its first graduation in January 2015, with a reception held at St. James' Palace. In 2018 the Coach Core Awards took place at Loughborough University, celebrating the achievements of apprentices and graduates. As of 2018, Coach Core has had over 400 apprentices and graduates across ten locations.

In July 2014, the foundation, alongside True Colours Trust, launched Pallative Care Pilot, a programme to test methods for supporting families facing serious or terminal illnesses. Later that year, the foundation established the Full Effect project alongside St. Ann's, to help adolescent children find support to avoid youth violence. The project provided after-school programmes for 250 children per week. In May 2016, Prince William created a taskforce to prevent cyberbullying among the youth by recruiting industry partners. In November 2017, the prince launched the Stop Speak Support campaign, designed from the research by the taskforce, to help young people advocate against online bullying.

The Royal Foundation Forum was held in February 2018, attended by Prince William, Catherine, Prince Harry, and Meghan Markle. Under the theme "Making A Difference Together," the event held in central London showcased programmes run or initiated by the foundation, such as Heads Together, the Invictus Games, and United For Wildlife.
In November 2019, the foundation established Step into Energy, in partnership with NextOp as part of the Veterans Transatlantic Partnership, to help UK and US military veterans gain work in the energy sector, with a focus on employment and mental health.

In July 2020, the foundation established an emergency response fund to address the impact of the COVID-19 pandemic, through which they granted £1.8 million to 10 charities that benefit mental health issues, new mothers, education, and frontline workers. In August 2022, the foundation reported an income of £20.4 million for 2021, an increase from £6.7 million in 2019. £16.4 million was spent on charitable activities, £12.1 million of which was for the Earthshot Prize. In the same month, it was reported that the foundation kept £1.1m with JPMorgan Chase, known for its investments in fossil fuels, as well as £1.7m in a fund managed by Cazenove Capital, which owns shares in food companies criticised for buying palm oil due to its environmental impacts. Kensington Palace responded to the reports, stating that since 2015 the foundation had adhered to Church of England's ethical investment guidelines and prohibits fossil fuel investments. It was added that Cazenove was required to follow a strict investment policy based on the Church's investment guidance.

In November 2023, the mayor of Greater Manchester's office and the foundation each contributed £50,000 to support the Manchester Peace Together Alliance's efforts. The money will go toward starting a job, skill-building, and training programme for young people who are in danger of experiencing violence. In April 2025, it was announced that the foundation had been making undisclosed donations for the renovation of facilities at Aros Hall in Tobermory and Pennyghael Community Hall in Pennyghael.

Conservation

United for Wildlife

In September 2014, William founded the United for Wildlife initiative and launched the Transport Taskforce, made up of seven conservation organisations, with aims to reduce worldwide illegal wildlife trade and protect natural resources. The taskforce pledged to enhance the response to conservation crises worldwide. Over 68,000 industry employees have since been trained to work to prevent illegal wildlife trade. In March 2016, the taskforce led the signing of a declaration at Buckingham Palace to eliminate illegal trafficking routes and increase information and research sharing, composed of 45 signatories globally.

In 2017 the taskforce produced a film, ''I Am a Ranger'', which explained the mission and dangers of wildlife rangers in Africa; it won the award for Best Micro Movie at the Jackson Hole Film Festival. In October 2018, the taskforce signed the Mansion House declaration, which committed 30 global banks and financial organisations to prevent illegal wildlife trade. In May 2019, Prince William held a meeting of the taskforce with both the financial and transport sectors of the group to discuss joint efforts and successes in the area. In March 2023, a partnership was announced between United for Wildlife and InterPortPolice, followed by another partnership with the United Nations Office on Drugs and Crime in July that year. In November 2024, Prince William announced a five-year financial package, partly funded by the foundation, to provide rangers across Africa with subsidised health and life insurance. In May 2025, United for Wildlife launched ''Guardians'', a six-part BBC Earth series on the dangers faced by wildlife rangers.

Earthshot Prize

William and Catherine announced the Earthshot Prize, initially run by the foundation, in December 2019 after consulting various organisations and experts.

The project which was launched in October 2020 is slated to give £50 million in funds until 2030, in accordance with five categories detailing the restoration and protection of nature, air cleanliness, ocean revival, waste-free living, and climate action. The prize is backed by a global alliance of environmental organizations including the WWF, Greenpeace, Oceana and Conservation International. The project was also set up to align with the United Nations's Sustainable Development Goals. The prize is judged by an appointed council composed of 13 members including David Attenborough, Hindou Oumarou Ibrahim, and Christiana Figueres.

Submissions for the first prize ceremony opened in November 2020. The first ceremony took place on 21 October 2021 in London. In July 2022, it was announced that after being a part of the foundation for two years, the Earthshot Prize had become an independent charity.

Mental health

In February 2014, Catherine launched Moving Parents and Children Together, also known as M-PACT Plus, in partnership with Place2Be and Action on Addiction. The initiative provided early support and counseling for children between ages 8 and 17 impacted by parental drug abuse. The project was subsequently merged with Action on Addiction's M-PACT parent programme. In July 2017 and in response to the Grenfell Tower fire, the foundation launched the Support4Grenfell Community Hub in north Kensington in collaboration with charities such as Child Bereavement UK, Winston's Wish and Place2Be. It was tasked to provide emotional support to survivors and those affected. In October 2017, the foundation and the Ministry of Defence formalised a partnership to change the discourse around mental health in the armed forces. On World Mental Health Day in 2017, the foundation announced that it had allocated £2 million to launch Mental Health Innovations, a charity to develop new ways to discuss mental health.

In January 2018, Catherine launched Mentally Healthy Schools, an online initiative for primary school teachers and staff, providing free access on resources to support children's mental health in the classroom. She also held sessions for the programme at the Mental Health in Education conference in 2019. After two years of development, the website had over 250,000 visitors to the site accessing resources. The project was subsequently handed to the Anna Freud Centre, which continues to develop and expand its curriculum for secondary schools.

In November 2022, the foundation, in collaboration with the Two Ridings Community Foundation, announced £345,000 worth of funding for local communities and organisations in Scarborough that support young people's mental health through their work. In the same month, the foundation announced that it would "provide advice and support" for Ukrainian first lady Olena Zelenska's mental health initiative, which is meant to address the impact of the Russian invasion of Ukraine on the mental wellbeing of Ukrainians.

In February 2023, the foundation partnered with Life at No.27 to create therapy allotments and gardens supporting mental health in communities across South Wales. In October, the foundation released the results of a survey conducted in the previous month of 1,817 young people who were quizzed about their mental health. According to the survey, 59 percent of 16 to 24-year-olds supported increasing public awareness of mental health issues, 39 percent reported experiencing emotional struggles, and 95 percent believed their peers were likely facing mental health challenges.

Heads Together

In April 2016, the foundation announced the Heads Together campaign, led by Prince William, Catherine, and Prince Harry, aiming to tackle the stigma of mental health and provide supportive resources. The full details of the campaign were released at a launch event in May 2016. The campaign was first envisioned by Catherine earlier that year. Catherine later voluntarily talked about her problems as a mother, and admitted that she suffered a "lack of confidence" and "feelings of ignorance" during certain periods of time. In 2017 the campaign launched #OKtoSay, a film series aimed at encouraging open discussions about mental health. Later that year, Heads Together partnered with the 2017 London Marathon with 750 runners participating in the Mental Health Marathon.

In September 2018, William launched Mental Health at Work, a Heads Together initiative, with aims to change the approach to workplace mental health in the UK. The programme served 100,000 site visitors within the first six months. In May 2019, the prince partnered with The Football Association (FA) to launch Heads Up, a campaign that uses football to influence discussions on mental health. In January 2020, all third-round FA Cup games were delayed by one minute in support of the campaign. That season, all football games in England were dedicated to Heads Up and raising awareness of mental health. Later that month, William and Catherine launched Shout, an affiliate of Crisis Text Line in the U.K. that offers free, confidential mental health support through text in the United Kingdom 24/7. In June 2020, Prince William revealed he had been serving as a volunteer during the COVID-19 pandemic. As of November 2020, the programme has facilitated over half a million conversations.

Invictus Games

£1m of funding for Prince Harry's Invictus Games project was provided by the foundation, with an equal amount being pledged by the Chancellor of the Exchequer George Osborne from treasury funds generated by fines imposed on banks as a result of the Libor scandal. In 2020, the Invictus Games Foundation had a £1.77 million income, £500,000 of which was transferred from the foundation's Endeavour Fund that was established in 2012 by Prince Harry. In June 2020, the management of the Games was transferred to the Invictus Games Foundation.

Early years

In March 2018, Catherine hosted a symposium at the Royal Society of Medicine, focusing on children's health, and launched the foundation's Early Intervention Support initiative, which would raise awareness of issues including as youth, maternal, and mental health, as well as parental and educational support and resources. It was announced that a steering group