Hansa-Automobil Gesellschaft m.b.H was a German car brand established in 1905, which in 1914 was merged with ''Norddeutsche Automobil und Motoren AG'' (NAMAG) into Hansa-Lloyd-Werke A.G.. From 1929 to 1931 it was taken over by the
Borgward
Borgward was a car manufacturing company, based in Bremen, Germany, founded by Carl F. W. Borgward (1890–1963). It produced cars of four brands, which were sold to a diversified international customer base: Borgward, Hansa, Goliath a ...
group. Hansa was based in the
Bremen
Bremen (Low German also: ''Breem'' or ''Bräm''), officially the City Municipality of Bremen (, ), is the capital of the States of Germany, German state of the Bremen (state), Free Hanseatic City of Bremen (), a two-city-state consisting of the c ...
suburb of Hastedt.
History
Founding

The first cars were licence-built
Kriéger electric vehicles, beginning in 1905. Petrol-
engined models followed in 1908 with 3685 cc engines, but few were made.
Belgian electrical engineer
Electrical engineering is an engineering discipline concerned with the study, design, and application of equipment, devices, and systems that use electricity, electronics, and electromagnetism. It emerged as an identifiable occupation in the l ...
,
Paul Mossay, was employed for four years as chief engineer, designing both engines and
electric vehicle
An electric vehicle (EV) is a motor vehicle whose propulsion is powered fully or mostly by electricity. EVs encompass a wide range of transportation modes, including road vehicle, road and rail vehicles, electric boats and Submersible, submer ...
s.
In 1914 the company merged with
Lloyd to become Hansa-Lloyd Werke AG. The company continued to change names and badging on a number of occasions and were never on a sound financial footing.
Interwar years
Most of the Hansa/Lloyd cars made during this period were sold as Hansa with the Hansa-Lloyd name mainly attached to commercial vehicles, with the exception of the ''Treff-Aß'' and the ''Trumpf-Aß''. In 1929 the company was integrated in the
Borgward
Borgward was a car manufacturing company, based in Bremen, Germany, founded by Carl F. W. Borgward (1890–1963). It produced cars of four brands, which were sold to a diversified international customer base: Borgward, Hansa, Goliath a ...
group after the purchase of Hansa by
Carl F. W. Borgward
Carl Friedrich Wilhelm Borgward (10 November 1890 in Altona, Hamburg – 28 July 1963 in Bremen (city), Bremen) was a German engineer and designer and the creator of the Borgward group, based in Bremen.
Biography
He was of modest origin, the so ...
, and car production ceased.
Hansa-Automobilwerke founder remained at the head of the company through the 1920s, as well as being the founder of the "Gemeinschaft der Deutschen Automobilfabriken" (Association of German Carmakers, GDA).
[ GDA incorporated truck manufacturers N.A.G., Hansa-Lloyd, and lower-cost automobile manufacturer ]Brennabor
Brennabor-Werke AG (previously Brennabor-Werke Gebr. Reichstein) was a German manufacturer of Baby transport, infant buggies, bicycles, motorcycles and, for two decades, of powered motor vehicles. It was based in Brandenburg an der Havel and ope ...
(and later also and railroad car manufacturers Hawa) but were never able to successfully merge or streamline the operations of the various companies. When automobile production resumed after World War I
World War I or the First World War (28 July 1914 – 11 November 1918), also known as the Great War, was a World war, global conflict between two coalitions: the Allies of World War I, Allies (or Entente) and the Central Powers. Fighting to ...
, Hansa-Lloyd's sole model was the ''Treff-Aß'' (Ace of Clubs), a robust if somewhat outdated car based on pre-war designs.[ von Fersen, p. 62] Its engine was a 4-litre four-cylinder producing . Allmers, however, was determined to manufacture a modern high-end automobile and in 1922 he ordered Hansa-Lloyd's engineers to develop an eight-cylinder car incorporating all of the latest technical developments. At the German Automobile Show in Berlin in the fall of 1923, the all new 16/80 with a 4.2-litre inline-eight was presented.[ For unknown reasons - although a series of strikes in 1924 may have had an impact - the car never entered series production, with the company enjoying steady sales of the sturdy old 18/60 and focusing on the development of an all-new light truck instead.
Allmers' dream of a luxury car had not abated, however, and in 1924 he hired an Italian engineer named Pellegretti away from Isotta-Fraschini. Pellegretti developed a new, more powerful and somewhat larger car which was introduced at the Berlin Show in 1925. The new 8-cylinder 4.6-litre Hansa-Lloyd 18/100 ''Trumpf-Aß'' (Ace of Trumps) produced and sat on a wheelbase.][ von Fersen, p. 64] The imposing new car was as good as anything else built in Germany at the time, but the development cost and minuscule production numbers helped lead to Allmers being gradually pushed out of the running of the company by the late 1920s. In spite of small sales, the Ace of Trumps saw continuous development during its production run: in 1927 or 1928 the engine was enlarged from , the name accordingly changing to 20/100, while the wheelbase increased to in 1928 and to in 1929.[ von Fersen, p. 66] After Borgward's takeover, eight-cylinder production ended in 1930 as the world entered the Great Depression
The Great Depression was a severe global economic downturn from 1929 to 1939. The period was characterized by high rates of unemployment and poverty, drastic reductions in industrial production and international trade, and widespread bank and ...
. The Borgward group also included the Varel
Varel () is a town in the district of Friesland, in Lower Saxony, Germany. It is situated near the Jade River and the Jade Bight, approximately south of Wilhelmshaven and north of Oldenburg. With a population of 23,984 (2020) it is the bigg ...
-produced Hansa A8 17/95PS eight-cylinder car, powered by an American-made Continental
Continental may refer to:
Places
* Continental, Arizona, a small community in Pima County, Arizona, US
* Continental, Ohio, a small town in Putnam County, US
Arts and entertainment
* ''Continental'' (album), an album by Saint Etienne
* Continen ...
engine.[ von Fersen, p. 67] The last 20/100 cars continued to be sold into 1931 as the "Hansa Imperator;" these were equipped with a bored out 5.8-litre engine.[
]
The Hansa-Lloyd factory was located opposite of Borgward's own Goliath
Goliath ( ) was a Philistines, Philistine giant in the Book of Samuel. Descriptions of Goliath's giant, immense stature vary among biblical sources, with texts describing him as either or tall. According to the text, Goliath issued a challen ...
factory on Föhrenstrasse in Bremen-Hastedt; the Hansa-Lloyd truck range complemented the Goliath range while the purchase also allowed Carl Borgward to fulfill his dream to produce his own cars. Carl Borgward stopped Hansa-Lloyd's production of luxury cars, but from 1933 onwards the brand name ''Hansa'' became the name of several Borgward passenger car models. The Hansa Konsul and Hansa Matador were introduced and shortly thereafter the small rear-engined Goliath Pionier
The Goliath Pionier is a small three-wheeled two-seater vehicle first presented by Carl F. W. Borgward at the 1931 Berlin motor show. It remained in production until 1934, by when approximately 4,000 had been produced.
Origins
Borgward was an ...
-derived Hansa 400 and 500.
In April 1933 the tax rules which had been favoring small cars such as the Hansa 400 were abolished; the slow selling smaller Hansas were discontinued soon thereafter. Borgward decided to instead produce the new Hansa 1100 four-cylinder two-door and four door all-steel Sedan, and then the six-cylinder 1700 and 2000. From 1939, the 2000 carried the Borgward brand. The name Hansa started to be phased out, becoming Hansa Borgward, then Borgward Hansa and finally Borgward
Borgward was a car manufacturing company, based in Bremen, Germany, founded by Carl F. W. Borgward (1890–1963). It produced cars of four brands, which were sold to a diversified international customer base: Borgward, Hansa, Goliath a ...
.
Until 1937, the Hansa-Lloyd brand was used on a number of commercial vehicles (trucks and buses), from the one-ton "Express" to the five-ton "Merkur". These models were largely replaced by Borgward-branded vehicles, with a few models sold with just "Hansa" badging in 1938.
In the Second World War, the Bremen factory was completely destroyed.
Post war
The Borgward Hansa 1500, sold from 1949 onwards, was the first new car construction in Germany, followed by the Borgward Hansa 2400 large fastback sedan in 1952. From 1958, during the last three years of production, the former Goliath 1100 automobile were sold under the Hansa 1100 brand name until the Borgward group collapsed in 1961.
References
{{DEFAULTSORT:Hansa (Car)
Defunct motor vehicle manufacturers of Germany
Borgward