''Guiding Light'' (known as ''The Guiding Light'' before 1975) is an American radio and television
soap opera
A soap opera (also called a daytime drama or soap) is a genre of a long-running radio or television Serial (radio and television), serial, frequently characterized by melodrama, ensemble casts, and sentimentality. The term ''soap opera'' originat ...
. ''Guiding Light'' aired on
CBS for 57 years between June 30, 1952, and September 18, 2009, overlapping a 19-year broadcast on radio between January 25, 1937, and June 29, 1956. With 72 years of radio and television runs, ''Guiding Light'' is the longest-running American soap opera, ahead of ''
General Hospital
''General Hospital'' (often abbreviated as ''GH'') is an American daytime television soap opera created by Frank and Doris Hursley which has been broadcast on American Broadcasting Company, ABC since April 1, 1963. Originally a half-hour seria ...
''.
When the show debuted on radio in 1937, it centered on Reverend John Ruthledge and people whose lives revolved around him. The "Guiding Light" in the show's title originally referred to the lamp in Ruthledge's study that people used as a sign for them to find his help when needed. When the show transitioned to television in the 1950s, the Bauers, a German immigrant family first introduced in 1948, became the focus of the program. Other core families were introduced over the show's run, including the Norrises in the 1960s; the Marlers and the Spauldings in the 1970s; and the Coopers, the Lewises, and the Reardons in the 1980s.
''Guiding Light'' was created by
Irna Phillips and Emmons Carlson and began as an
NBC Radio serial on January 25, 1937. On June 2, 1947, the series was transferred to
CBS Radio, before starting on June 30, 1952, on
CBS Television.
It continued to be broadcast on radio until June 29, 1956.
The series was expanded from 15 minutes to a half-hour during 1968 (and also switched from broadcasting live to pre-taping around this same time), and then to a full hour on November 7, 1977. The series broadcast its 15,000th CBS television episode on September 6, 2006.
On April 1, 2009, CBS announced that it was canceling ''Guiding Light'' after 72 years on the air (15 on radio and 57 on television) due to low ratings. The show taped its final scenes on August 11, 2009, and its final episode on the network aired on September 18, 2009.
[Carter, Bill]
"CBS Turns Out 'Guiding Light'."
''The New York Times
''The New York Times'' (''NYT'') is an American daily newspaper based in New York City. ''The New York Times'' covers domestic, national, and international news, and publishes opinion pieces, investigative reports, and reviews. As one of ...
''. April 2, 2009. Reruns of ''
The Price Is Right'' took over the ''Guiding Light'' time slot between September 21 and October 2, 2009, for two weeks. On October 5, 2009, CBS replaced ''Guiding Light'' with an hour-long revival of ''
Let's Make a Deal'', hosted by
Wayne Brady.
Origins, plot development, and cast
''Guiding Light'' has had a number of plot sequences during the series' long history, on both radio and television. These plot sequences include complex storylines, and different writers and casting.
1930s and 1940s
The series was created by Emmons Carlson and Irna Phillips, who based it on personal experiences. After giving birth to a
still-born baby at age 19, Phillips found spiritual comfort listening to the radio sermons of
Preston Bradley, a famous Chicago preacher and founder of the People's Church, a church which promoted the brotherhood of man. These sermons inspired the creation of ''The Guiding Light'', which began as a radio series, with a minister as the central character. The original radio series was first broadcast as 15-minute episodes on NBC Radio, starting on January 25, 1937. The series was transferred to CBS Radio in 1947.
1950s
''The Guiding Light'' was broadcast first by CBS Television on June 30, 1952, replacing the canceled soap opera ''
The First Hundred Years''. These episodes were also 15 minutes long. During the period from 1952 to 1956, ''The Guiding Light'' existed as both a radio and television serial, with actors recording their performances twice for each day that the shows were broadcast. The radio broadcast of ''The Guiding Light'' ceased production during 1956, ending this overlap.
With the transition to television, the main characters became the Bauers, a lower-middle class German immigrant family who were first introduced in the radio serial in 1948.
Many storylines revolved around Bill Bauer (son of patriarch Friedrich "Papa" Bauer) and his new wife Bertha (nicknamed "Bert"). Papa Bauer, who came to the United States during World War I with just a few dollars in his pocket, was a
salt of the earth character who succeeded in offering opportunities to his children by working hard, and he instilled that work ethic into his children. Bert had dreams of climbing the social ladder and keeping up appearances, and it was up to Bill (and sometimes Papa Bauer) to bring her down to earth.
''The Guiding Light'' ranked as the number one-rated soap opera during both 1956 and 1957, before being replaced during 1958 by ''
As the World Turns''.
After Irna Phillips was transferred to ''As the World Turns'' during 1958, her protégé
Agnes Nixon became head writer of ''The Guiding Light''.
The first television producer of ''The Guiding Light'' was Lucy Ferri Rittenberg, who produced the show for over 20 years.
1960s
Agnes Nixon relinquished her role as chief writer during 1965 to work on ''
Another World''. On March 13, 1967, ''The Guiding Light'' was first broadcast in color. On September 9, 1968, the program was expanded from 15 to 30 minutes.
The 1960s featured the introduction of Black characters, played by
Billy Dee Williams,
James Earl Jones,
Ruby Dee, and
Cicely Tyson. The emphasis of the series shifted to Bill and Bert's children, Mike and Ed; the character of Bill Bauer was written out in July 1969, presumed dead after a plane crash. The show also became a bit more topical during the 1960s, with such storylines as Bert Bauer's diagnosis of
uterine cancer in 1962.
A number of new characters were introduced during the mid- to late 1960s, including Dr. Sara McIntyre, who remained a major character through the early 1980s.
1970s
Much of the story during the first half of the 1970s was dominated by Stanley Norris' November 1971 murder and the subsequent trial, as well as the exploits of villainesses Charlotte Waring and Kit Vested. Charlotte (at the time played by Melinda Fee) was murdered by Kit (
Nancy Addison) on August 26, 1973. The following year, Kit was shot by Joe Werner (Anthony Call) in self-defense on April 24, 1974, after she had attempted to poison Sara McIntyre.
Roger Thorpe was introduced on April 1, 1971 and became a pivotal character. The role of Roger was originally proposed to be a blond, fair-skinned, preppy type, a man who was dating his boss's daughter Holly. Ultimately,
Michael Zaslow, a dark-haired actor, was hired for the role instead by long-time
casting director, Betty Rea. Zaslow portrayed Roger as a complicated and multifaceted
villain
A villain (also known as a " black hat", "bad guy" or "baddy"; The New Oxford Dictionary of English (1998) – p.126 "baddy (also baddie) noun (pl. -ies) ''informal'' a villain or criminal in a book, film, etc.". the feminine form is villai ...
.
Cast member Theo Goetz, who played Papa Bauer, died in 1972. Producers decided that Papa Bauer would die onscreen. The cast paid tribute to Goetz and Papa Bauer in a special memorial episode which aired on February 27, 1973.
Pressured by newer, more youth-oriented soap operas such as ''
All My Children
''All My Children'' (often shortened to ''AMC'') is an American television soap opera that aired on American Broadcasting Company, ABC from January 5, 1970, to September 23, 2011, and on The Online Network (TOLN) from April 29 to September 2, 2 ...
'',
Procter & Gamble
The Procter & Gamble Company (P&G) is an American multinational consumer goods corporation headquartered in Cincinnati, Ohio. It was founded in 1837 by William Procter and James Gamble. It specializes in a wide range of personal health/con ...
hired head writers
Bridget and Jerome Dobson in 1975, who started writing in November. The Dobsons introduced a more nuanced, psychologically layered writing style, and included timely story lines, including a complex love/hate relationship between estranged spouses/step-siblings
Roger and Holly. They also introduced several new characters, including
Rita Stapleton, whose complex relationships with Roger and Ed propelled much of the story for the remainder of the decade, as well as mogul
Alan Spaulding and brash lawyer Ross Marler.
In 1977, the character of Bill Bauer was reintroduced. GL had told a story where Bill died in an airplane crash in July 1969, so his reappearance was a surprise. Bill was subsequently charged for a murder of a man in Vancouver (he was acquitted, with Mike's help) and by April 1978 Bill had left town again. The character of Bill returned briefly in November 1978, April 1980, and then again in July and November 1983. Bill's return introduced the audience and the Bauers to another character that stayed on the show until September 1984, Hillary Kincaid, R. N. (Bauer), Bill's daughter, and thus Ed and Mike's half-sister. (Bill had accidentally killed the man that Hillary originally thought was her father, but was actually her step-father.)
Jerome and Bridget Dobson killed off the show's young heroine, Leslie Jackson Bauer Norris Bauer, in June 1976, when
Lynne Adams left the show. Leslie was killed in a hit and run accident by Spence Jeffries, estranged husband of Mike’s secretary Anne. Her father, Steve Jackson, remained on the show for the remainder of the 1970s, serving as a senior physician at Cedars, and as a friend and companion to Bert Bauer.
In November 1975, the name was changed in the show's opening and closing visuals from ''The Guiding Light'' to ''Guiding Light''. On November 7, 1977, the show expanded to a full hour and was broadcast from 2:30 to 3:30 pm daily.
1980s
Bridget and Jerome Dobson moved on to the head writing duties of ''
As the World Turns'' in late 1979. Former actor
Douglas Marland assumed the writing reins of ''Guiding Light'' in 1979. He introduced many new characters, including the Reardon family. During May 1980, ''Guiding Light'' won its first
Outstanding Drama Series Daytime Emmy. One of Marland's stories featured the character of Carrie Todd Marler, played by
Jane Elliot. Carrie was diagnosed with multiple personalities. Marland had barely delved into her psychosis when Elliot's contract was abruptly terminated by Executive Producer
Allen M. Potter in 1982. As a result, Marland resigned in protest.
During the early 1980s, the show began to emphasize younger characters more, as an attempt to compete with the younger-skewing ABC serials. A number of longtime characters were eliminated during this time, including Ben and Eve McFarren, Diane Ballard, Dr. Sara McIntyre, Adam Thorpe, Barbara Norris Thorpe, Justin Marler and Steve Jackson. Actress
Lenore Kasdorf quit the show in 1981, and producers decided not to recast the role of Rita Stapleton Bauer, given how popular Kasdorf had been. The Bauer family matriarch, Bertha 'Bert' Bauer, died in March 1986, following the real-life death of
Charita Bauer in 1985. During ''Guiding Light's'' 50th anniversary year in 1987, a commitment was pledged to showcase the Bauer family in primary roles as much as possible, after audience reaction to the Oklahoma-bred Lewis and Shayne families turned out to be mixed.
As a result, the tradition of the Bauer July 4 family barbecue began that year, and continued until 2009, the serial's final year on CBS Television.
Pam Long, actress and writer for NBC's ''
Texas
Texas ( , ; or ) is the most populous U.S. state, state in the South Central United States, South Central region of the United States. It borders Louisiana to the east, Arkansas to the northeast, Oklahoma to the north, New Mexico to the we ...
'' from 1981 to 1982, became head writer during 1983, joined by
Gail Kobe as executive producer. During Long's first stint as writer, the show shifted focus to the young love quadrangle of Rick Bauer,
Phillip Spaulding,
Mindy Lewis, and
Beth Raines. Bauer, Spaulding, Reardon, and Raines families. Long also introduced several other characters, including
Alexandra Spaulding, played by notable daytime actress
Beverlee McKinsey, of ''
Another World'' and ''
Texas
Texas ( , ; or ) is the most populous U.S. state, state in the South Central United States, South Central region of the United States. It borders Louisiana to the east, Arkansas to the northeast, Oklahoma to the north, New Mexico to the we ...
'' fame; and
Reva Shayne, played by
Kim Zimmer. After a break, Pamela K. Long returned for a second head writer stint from 1987 to 1990.
The characters of
Roger Thorpe and Holly Norris returned to the series during the late 1980s.
Maureen Garrett reprised her role of Holly in 1988, followed by
Michael Zaslow as Roger in 1989.
1990s
With the new decade, the series' storytelling transitioned from Long's homespun style to a more realistic style with a new group of chief writers. The Bauer, Spaulding, Lewis, and Cooper families had been established as core families, and most major plot developments concerned them. The show generally held on in the middle of the pack as far as ratings went throughout the decade.
The show experienced a series of challenges in 1993, including the exit of three of the show's leading actresses –
Beverlee McKinsey,
Kimberley Simms, and
Sherry Stringfield – within the space of a few months. In particular, McKinsey's Alexandra had been a catalyst for several stories. The decision to kill off the character of Maureen Bauer proved deeply unpopular with the audience, and is often cited as one of the show's biggest mistakes.
Executive producer
Jill Farren Phelps cast a number of actors she'd worked with at other shows, particularly at ''Santa Barbara'', in new roles at GL. Among them:
Justin Deas, in the role of long lost Cooper patriarch Buzz; and
Marj Dusay as the new actress to play Alexandra Spaulding.
In 1994, the show brought former ''Santa Barbara'' actress
Marcy Walker to the canvas to play antiheroine Tangie Hill, but the pairing of Tangie with Josh Lewis proved unpopular, and Walker decided not to renew her contract
In 1995, ''Guiding Light'' brought back fan favorite Nola Chamberlain, played by
Lisa Brown. However, Nola returning to the canvas on her own without husband Quinton Chamberlain was unpopular with viewers. Soap opera veteran
Mary Stuart joined the cast in 1996 as Meta Bauer (though referred to many times over the years, the character originally played by
Ellen Demming had not been seen onscreen since 1974); the character remained on the show until Stuart's death during 2002.
As the decade progressed, ''Guiding Light'' began to feature stories with more outlandish plot twists, seemingly to compete with shows like ''
Passions'' and ''
Days of Our Lives''.
A number of these stories involved the character of Reva Shayne, played by
Kim Zimmer. Reva had been presumed dead for the previous five years, after having driven her car off of a bridge and into the water off the
Florida Keys
The Florida Keys are a coral island, coral cay archipelago off the southern coast of Florida, forming the southernmost part of the continental United States. They begin at the southeastern coast of the Florida peninsula, about south of Miami a ...
.
The outlandish plots for Reva included her time as an amnesiac Amish woman, the former queen of San Cristobel, and a story where Reva experienced time travel. The most notable of these plot twists was when Josh, believing again that Reva had died, had her cloned.
2000s
The 2000s began with the division of the show into two locales: Springfield and the fictional island nation of San Cristobel. In Springfield, the Santos mob dynasty created much of the drama. Meanwhile, the royal Winslow family had their own series of intrigues with which to deal. During 2002, however, San Cristobel was eliminated from the series and the mob's influence in the story was subsequently diminished and, with the departure of character Danny Santos during 2005, eliminated altogether. Also, ''Guiding Light'' celebrated its 50th anniversary as a television show on June 30, 2002.
During 2004, former director and actress
Ellen Wheeler (Emmy Award winner as an actress for the series ''
All My Children
''All My Children'' (often shortened to ''AMC'') is an American television soap opera that aired on American Broadcasting Company, ABC from January 5, 1970, to September 23, 2011, and on The Online Network (TOLN) from April 29 to September 2, 2 ...
'' and ''
Another World'') took over as executive producer of ''Guiding Light.'' She and writer
David Kreizman made numerous changes to the sets, stories, and the cast. Several veteran actors were eliminated, mainly because of budget decreases. Because of the lack of veteran influence, Wheeler reemphasized the youth of Springfield, especially the controversial pairing of cousins Jonathan and Tammy.
During 2006, an episode featured character Harley Cooper gaining heroic abilities. The episode was semi-continued in an 8-page story in select
Marvel Comics
Marvel Comics is a New York City–based comic book publishing, publisher, a property of the Walt Disney Company since December 31, 2009, and a subsidiary of Disney Publishing Worldwide since March 2023. Marvel was founded in 1939 by Martin G ...
productions.
The series had its 70th broadcast anniversary during 2007. The anniversary was commemorated with the initiation of website FindYourLight.net and a program of outreach, representing Irna Phillips' original message. There was also a special episode during January 2007, with current cast members playing Phillips and some of the earlier cast members. The series also introduced special beginning credits commemorating the anniversary. The show had a rotating slate of writers, including veteran GL writers Lucky Gold, Chris Dunn, and
Jill Lorie Hurst, who was eventually named head writer.
Despite low ratings, the show won 2007 Daytime Emmy Awards for Best Writing and Best Show (sharing Best Show with''
The Young and the Restless
''The Young and the Restless'' (often abbreviated as ''Y&R'') is an American television soap opera created by William J. Bell and Lee Phillip Bell for CBS. The show is set in the fictional Genoa City (named after the real-life Genoa City, Wiscon ...
'').
Cancellation and final episode
On April 1, 2009, CBS announced that it would not renew ''Guiding Light'', and the last broadcast date would be September 18, 2009. Because April 1 is also
April Fools' Day
April Fools' Day or April Fool's Day (rarely called All Fools' Day) is an annual custom on the 1st of April consisting of practical jokes, hoaxes, and pranks. Jokesters often expose their actions by shouting "April Fool " at the recipient. ...
, a day heavily associated with jokes and pranks, many people—even some of the cast and crew members—did not believe the news, thinking that it was another April Fools' Day prank. Procter & Gamble initially announced that they would attempt to find another outlet to distribute the series, but later admitted that they had been unsuccessful in doing so, and that on September 18, 2009, after 57 years on television (preceded by 15 years on radio for a total broadcast history of 72 years), ''Guiding Light'' would end its broadcast history on CBS.
Storylines were resolved in the final weeks of the series, and numerous characters from the series' past passed through Springfield one last time. Among the returnees were the characters of Nola, Holly and Mindy; Josh told Reva that he was leaving Springfield for a job for the next year, but proposes that he return one year from that date and, if by that time, she wants to reunite with him, she should meet him at the lighthouse and, if she is not there, he will assume she is not interested.
The final episode is pleasant, featuring many of the characters gathering in the park for a large picnic. Toward the end of the episode, it jumps forward one year, by which time, Phillip and Beth have reunited, as have Rick and Mindy. Olivia and Natalia, happy with their new baby, pick up Rafe as he returns from the army. The episode concludes with Josh arriving at the lighthouse, as promised, and finding Reva there. They declare their undying love. James, Ashlee, and Daisy leave Springfield and relocate to
Santa Barbara,
California
California () is a U.S. state, state in the Western United States that lies on the West Coast of the United States, Pacific Coast. It borders Oregon to the north, Nevada and Arizona to the east, and shares Mexico–United States border, an ...
. Josh asks if Reva is packed, to go on an adventure. The two grab the luggage, and with Reva's young son, they climb into Josh's
pick-up truck. Josh says to Reva, "You ready?" She replies "always," a callback to her promise of "Always, Bud" that Reva uttered to Josh many times on the show. As the truck drives away with the
lighthouse
A lighthouse is a tower, building, or other type of physical structure designed to emit light from a system of lamps and lens (optics), lenses and to serve as a beacon for navigational aid for maritime pilots at sea or on inland waterways.
Ligh ...
in the background, ''"The End"'' appears on the screen before a final fadeout. The song heard playing in the background during the final scene is "Together" by
Michelle Branch.
The final episode also included the original tag line, with some revision, printed on the screen with the words "There is a destiny that makes us FAMILY" (replacing the word 'brothers'), as well as quick film clips of each of the show's title cards and announcers during the nearly six decades it was on television, leading to the show's former long-time beginning announcement: "And now, ''The Guiding Light''".
Production and locales
''Guiding Light'' was broadcast from three locations:
Chicago
Chicago is the List of municipalities in Illinois, most populous city in the U.S. state of Illinois and in the Midwestern United States. With a population of 2,746,388, as of the 2020 United States census, 2020 census, it is the List of Unite ...
(where creator Irna Phillips resided), from 1937 until 1946;
Hollywood, from 1947 until 1949; and
New York City
New York, often called New York City (NYC), is the most populous city in the United States, located at the southern tip of New York State on one of the world's largest natural harbors. The city comprises five boroughs, each coextensive w ...
starting during 1949. It was relocated from Chicago to Hollywood (despite objections of both Phillips and
Arthur Peterson) to take advantage of the talent pool. Production was subsequently relocated to New York City, where the majority of
soap opera
A soap opera (also called a daytime drama or soap) is a genre of a long-running radio or television Serial (radio and television), serial, frequently characterized by melodrama, ensemble casts, and sentimentality. The term ''soap opera'' originat ...
s were produced during the 1950s, 1960s and much of the 1970s; it remained based in New York City until the show's conclusion. Its final taping location was the CBS studios in midtown
Manhattan
Manhattan ( ) is the most densely populated and geographically smallest of the Boroughs of New York City, five boroughs of New York City. Coextensive with New York County, Manhattan is the County statistics of the United States#Smallest, larg ...
. From the 1970s to the 1990s it was filmed at the
Chelsea Studios. From soon before February 29, 2008, outdoor scenes were filmed on location in
Peapack,
New Jersey
New Jersey is a U.S. state, state located in both the Mid-Atlantic States, Mid-Atlantic and Northeastern United States, Northeastern regions of the United States. Located at the geographic hub of the urban area, heavily urbanized Northeas ...
. The location filming coincided with another significant production change, as the series became the first American weekday soap opera to be recorded digitally. The production team chose to film with
Canon XH-G1 HDV camcorders in standard definition mode. Unlike the old production model with pedestal-style cameras and traditional three-sided sets, handheld cameras allowed producers to choose as many locations as they wished.
Final CBS seasons
During the daytime drama's 57th season on television and 72nd overall season, the series had changed its look to a more realistic experience in an attempt to compete with the growing popularity of
reality television
Reality television is a genre of television programming that documents purportedly unscripted real-life situations, often starring ordinary people rather than professional actors. Reality television emerged as a distinct genre in the early 1990s ...
. The new look of ''Guiding Light'' included free-hand camera work and less action shown on traditional studio sets. Producer Ellen Wheeler introduced a
"shaky-cam" style, present in a number of movies, featuring extreme-closeups and frequent cuts, including those that "broke the axis" (which proved disorienting to viewers accustomed to shows with the traditional "soap opera look"). Also new was the filming of outdoor scenes in actual outdoor settings. Even many indoor scenes had more of an "on location" feel, repurposing real locations, such as ''Guiding Light'' production offices, to be motel rooms, nail salons,
quick-mart and other businesses or locations. Thereby, the series had numerous sets without the cost of numerous separate locations. CBS and the show's producers had hoped that the new look would increase ratings, but the plan was ultimately unsuccessful.
On April 1, 2009, CBS canceled ''Guiding Light'' after 72 years, with the series finale on the network airing on September 18, 2009, making it the second-to-last Procter & Gamble soap opera to end.
Production summary
The action has also been set in three different locales – it was based in the fictional towns of Five Points and Selby Flats before its final locale of Springfield.
Cast and characters
Broadcast history
Unlike most popular radio serials transitioning to television, ''The Guiding Light'' had no difficulty holding onto its old listening audience and simultaneously earning a new television fanbase. For at the time ''The Guiding Light'' made its television debut, neither
ABC nor
NBC had broadcast programs on their respective networks at 2:30 p.m. Eastern/1:30 Central, where CBS first placed ''The Guiding Light''. However, six months into the run, the network moved the serial to a timeslot that gave it great popularity with its housewife audience: 12:45 p.m./11:45 a.m. It kept the new timeslot for the next 19 years and eight months, sharing the half-hour with its sister Procter & Gamble-packaged soap opera, ''
Search for Tomorrow''.
''The Guiding Light'' handled the competition breezily, even against otherwise-legendary shows such as ''
Queen for a Day'' on ABC (briefly in 1960) and NBC's ''
Truth or Consequences''. Usually, ''The Guiding Light'' ranked second in the
Nielsen ratings
Nielsen Media Research (NMR) is an American firm that measures media audiences, including television, radio, theatre, films (via the AMC Theatres MAP program), and newspapers. Headquartered in New York City, it is best known for the Nielsen rat ...
behind another serial, ''
As the World Turns''. 1968, however, saw changing viewership trends that prompted CBS to expand its last two 15-minute daytime dramas, disrupting long-standing viewing habits. ''Search for Tomorrow'' took over the entire 12:30–1/11:30–Noon period, with ''The Guiding Light'' returning to its first timeslot, 2:30/1:30, albeit in the now-standard half-hour format, on September 9. This twin bill of expansions also caused the dislocation of ''
The Secret Storm'' and the beloved ''
Art Linkletter's House Party'', as well as the cancellation of the daytime ''
To Tell the Truth''. It also put the serial in direct competition with NBC's ''
The Doctors'', which was beginning to peak in its popularity. Thus, the early 1970s saw the popularity of ''The Guiding Light'' dip somewhat.
After four years of airing at 2:30/1:30, CBS acceded to a demand made by ''The Guiding Light'' producer Procter & Gamble and moved its sibling series, ''
The Edge of Night'', to the earlier hour from its previous home at 3:30/2:30. Moving back one half hour, ''The Guiding Light'' stayed steadily on course against NBC's ''
Days of Our Lives'' and ABC's ''
The Newlywed Game''. In late 1974, ABC replaced ''The Newlywed Game'' with ''
The $10,000 Pyramid'', which went on to garner strong ratings, but not greatly at ''The Guiding Light'' expense. In 1975, the show officially dropped the word "The" from its title, although it was still referred to as ''The Guiding Light'' on air for several years after.
As the year progressed, CBS was looking to expand one of its daytime soap operas. All of its serials were now thirty minutes in length and had been since ''Guiding Light'' and ''Search For Tomorrow'' made the move in 1968. NBC had found ratings success with expanding ''
Another World'' and ''Days of Our Lives'' to one hour earlier in 1975. CBS thought it too could find success, so the decision was made to expand ''As the World Turns'', which was airing before ''Guiding Light'' at 1:30/12:30. Thus, in December, ''Guiding Light'' moved back to 2:30/1:30 in place of ''The Edge of Night'', which switched networks and began airing on ABC. ABC had a short-lived hit the next year with an updated version of the game show ''
Break the Bank''. To complicate the picture further, ABC opted to make its first show expansions, those of ''
One Life to Live
''One Life to Live'' (often abbreviated as ''OLTL'') is an American soap opera broadcast on the American Broadcasting Company, ABC television network for more than 43 years, from July 15, 1968, to January 13, 2012, and then on the internet as ...
'' and ''
General Hospital
''General Hospital'' (often abbreviated as ''GH'') is an American daytime television soap opera created by Frank and Doris Hursley which has been broadcast on American Broadcasting Company, ABC since April 1, 1963. Originally a half-hour seria ...
'', in July 1976; each of those shows occupied one-half of a 90-minute block until November 4, 1977.
With this in mind, ABC and CBS acted to give a contending chance to both ''General Hospital'' and ''Guiding Light'' by expanding them to an hour in length. CBS started first by expanding ''Guiding Light'' to an hour on November 7, 1977. This gained particular importance when ABC finally expanded both ''One Life to Live'' and ''General Hospital'' to an hour on January 16, 1978, so that ''Guiding Light'' straddled those two programs, as well as the first half of sister P&G show ''Another World'' on NBC. Despite that ''General Hospital'' surprising all observers by skyrocketing from near-cancellation to the top place in the ratings with the various storylines, ''Guiding Light'' held its own while in direct competition with ''General Hospital'', still hit an upswing as the decade ended.
On February 4, 1980, CBS bumped ''Guiding Light'' down again, to 3 p.m./2c, and its sister P&G soap ''As The World Turns'' to 2 p.m./1c, in the midst of a major scheduling shuffle intended to give ''
The Young and the Restless
''The Young and the Restless'' (often abbreviated as ''Y&R'') is an American television soap opera created by William J. Bell and Lee Phillip Bell for CBS. The show is set in the fictional Genoa City (named after the real-life Genoa City, Wiscon ...
'' (itself now expanding to an hour length) a shot at beating ABC's ''
All My Children
''All My Children'' (often shortened to ''AMC'') is an American television soap opera that aired on American Broadcasting Company, ABC from January 5, 1970, to September 23, 2011, and on The Online Network (TOLN) from April 29 to September 2, 2 ...
''. NBC did the same with its soap operas as well with all three networks now going head-head in every time slot. It remained in this time slot for the rest of its run in some markets, facing ''General Hospital'' and NBC entries such as ''
Texas
Texas ( , ; or ) is the most populous U.S. state, state in the South Central United States, South Central region of the United States. It borders Louisiana to the east, Arkansas to the northeast, Oklahoma to the north, New Mexico to the we ...
'' (a spin-off of ''Another World''), ''
The Match Game-Hollywood Squares Hour'' and ''
Santa Barbara''. None of these shows – not even ''General Hospital'' – had any significant impact on the ratings of ''Guiding Light'' at 3:00 p.m. during this period.
Overall, the first half of the 1980s saw a revival in ''Guiding Light'' popularity, with a top-five placing achieved in most years and even a brief dethroning of then-powerhouse ''General Hospital'' from the #1 ratings spot for three consecutive weeks. However, as the decade progressed, the ratings slipped a bit, although it was still performing solidly. In 1995, beginning with CBS flagship station
WCBS-TV
WCBS-TV (channel 2), branded CBS New York, is a television station in New York City, serving as the flagship of the CBS network. It is owned and operated by the network's CBS News and Stations division alongside Riverhead, New York–lic ...
in New York, ''Guiding Light'' began airing at 10 a.m. Eastern time in several markets. Its once-solid performance began to crumble by the mid-1990s, when its ratings sunk as low as ninth place out of ten. However, during the controversial clone storyline in 1998, the ratings experienced a brief resurgence, moving up to fifth for many weeks that summer. Nielsen reported ''Guiding Light'' had 5 million viewers in 1999.
Up until its CBS finale in 2009, stations in a number of markets aired ''Guiding Light'' in the morning either at 9 or 10 a.m. local time:
Miami
Miami is a East Coast of the United States, coastal city in the U.S. state of Florida and the county seat of Miami-Dade County, Florida, Miami-Dade County in South Florida. It is the core of the Miami metropolitan area, which, with a populat ...
,
Chicago
Chicago is the List of municipalities in Illinois, most populous city in the U.S. state of Illinois and in the Midwestern United States. With a population of 2,746,388, as of the 2020 United States census, 2020 census, it is the List of Unite ...
,
Baltimore
Baltimore is the most populous city in the U.S. state of Maryland. With a population of 585,708 at the 2020 census and estimated at 568,271 in 2024, it is the 30th-most populous U.S. city. The Baltimore metropolitan area is the 20th-large ...
,
Boston
Boston is the capital and most populous city in the Commonwealth (U.S. state), Commonwealth of Massachusetts in the United States. The city serves as the cultural and Financial centre, financial center of New England, a region of the Northeas ...
,
Detroit
Detroit ( , ) is the List of municipalities in Michigan, most populous city in the U.S. state of Michigan. It is situated on the bank of the Detroit River across from Windsor, Ontario. It had a population of 639,111 at the 2020 United State ...
,
New York City
New York, often called New York City (NYC), is the most populous city in the United States, located at the southern tip of New York State on one of the world's largest natural harbors. The city comprises five boroughs, each coextensive w ...
,
Los Angeles
Los Angeles, often referred to by its initials L.A., is the List of municipalities in California, most populous city in the U.S. state of California, and the commercial, Financial District, Los Angeles, financial, and Culture of Los Angeles, ...
,
San Francisco
San Francisco, officially the City and County of San Francisco, is a commercial, Financial District, San Francisco, financial, and Culture of San Francisco, cultural center of Northern California. With a population of 827,526 residents as of ...
,
Philadelphia
Philadelphia ( ), colloquially referred to as Philly, is the List of municipalities in Pennsylvania, most populous city in the U.S. state of Pennsylvania and the List of United States cities by population, sixth-most populous city in the Unit ...
,
Pittsburgh
Pittsburgh ( ) is a city in Allegheny County, Pennsylvania, United States, and its county seat. It is the List of municipalities in Pennsylvania#Municipalities, second-most populous city in Pennsylvania (after Philadelphia) and the List of Un ...
,
Dallas-Fort Worth,
Orlando,
Atlanta
Atlanta ( ) is the List of capitals in the United States, capital and List of municipalities in Georgia (U.S. state), most populous city in the U.S. state of Georgia (U.S. state), Georgia. It is the county seat, seat of Fulton County, Georg ...
,
Columbia, SC,
Fort Wayne, IN,
South Bend, IN,
Portland, OR,
Quad Cities
The Quad Cities is a region of five cities (originally Tri-Cities, later four, see #History, History) in the U.S. states of Iowa and Illinois: Davenport, Iowa, Davenport and Bettendorf, Iowa, Bettendorf (the fifth to be included) in southeaster ...
,
Buffalo,
Reno,
Portland, ME,
Milwaukee
Milwaukee is the List of cities in Wisconsin, most populous city in the U.S. state of Wisconsin. Located on the western shore of Lake Michigan, it is the List of United States cities by population, 31st-most populous city in the United States ...
,
Albany, NY, and
Scranton-Wilkes Barre, PA. ''Guiding Light'' aired at 12 noon local time in
Honolulu, Hawaii
Honolulu ( ; ) is the List of capitals in the United States, capital and most populous city of the U.S. state of Hawaii, located in the Pacific Ocean. It is the county seat of the Consolidated city-county, consolidated City and County of Honol ...
. In
Savannah, GA, it aired at 4:00 pm local time.
Before 2004, stations that aired ''Guiding Light'' in the morning were always one episode behind those that aired the program at its official timeslot of 3:00 pm (ET). This changed in March 2004, during the first day of the
NCAA March Madness basketball tournament, in which stations airing the show at 10:00 am were able catch up with stations that televised it at 3:00 pm. Starting in 2006, stations that televised ''Guiding Light'' at 9:00 am were also offered a same-day feed to catch up with the rest of the network. As a result of this, daily episodes for the remaining years of ''GL'' were the same on all stations regardless of timeslot.
''Guiding Light'' maintained strong ratings in
Pittsburgh
Pittsburgh ( ) is a city in Allegheny County, Pennsylvania, United States, and its county seat. It is the List of municipalities in Pennsylvania#Municipalities, second-most populous city in Pennsylvania (after Philadelphia) and the List of Un ...
, despite being moved to 10:00 am in 2006. According to a 2006 article in the ''
Pittsburgh Post-Gazette
The ''Pittsburgh Post-Gazette'', also known simply as the PG, is the largest newspaper serving Greater Pittsburgh, metropolitan Pittsburgh in the U.S. state of Pennsylvania. Descended from the ''Pittsburgh Gazette'', established in 1786 as the fi ...
'', ''
Dr. Phil'' had not been able to pull in the same numbers that ''Guiding Light'' did in that time slot a year prior, while ''Guiding Light'' was maintaining its audience share.
One CBS affiliate that did not air the show was
KOVR-TV in
Sacramento, California
Sacramento ( or ; ; ) is the List of capitals in the United States, capital city of the U.S. state of California and the county seat, seat of Sacramento County, California, Sacramento County. Located at the confluence of the Sacramento Rive ...
, which had become a CBS affiliate in 1995. Before CBS affiliated with KOVR, it had been affiliated in Sacramento with
KXTV, which had dropped ''Guiding Light'' from its schedule in 1992 and did not air it again. As such, the show was preempted in the Sacramento area from 1992 to the show's cancellation.
WNEM-TV in
Flint
Flint, occasionally flintstone, is a sedimentary cryptocrystalline form of the mineral quartz, categorized as the variety of chert that occurs in chalk or marly limestone. Historically, flint was widely used to make stone tools and start ...
/
Saginaw/
Bay City, Michigan
Bay City is a city in Bay County, Michigan, United States, and its county seat. The population was 32,661 at the 2020 United States census, 2020 census. The city is located just upriver from the Saginaw Bay on the Saginaw River. It is the princip ...
, which also became a CBS affiliate that year, initially ran the soap before dropping it in 1996 because of disappointing ratings. In the fall of 2006, WNEM began running ''Guiding Light'' on its digital channel WNEM-DT2 (affiliated with
MyNetwork TV and then-branded as "My 5") at 10 am, airing there for the remainder of its run.
On September 18, 2009, ''Guiding Light'' aired its final episode at 3:00 pm ET/2:00 pm CT on CBS. A revival of the game show ''
Let's Make a Deal'' (hosted by
Wayne Brady) debuted on CBS and took over the ''Guiding Light'' timeslot on October 5, 2009.
Broadcast history in Canada
In Canada, ''Guiding Light'' was available to viewers directly through CBS-TV network affiliates from border cities or cable TV feeds until the show's ending in 2009. In addition, ''Guiding Light'' was also aired on several Canadian television networks through the 1980s up until its last air date.
Atlantic Satellite Network (ASN) – a supplementary service to its ATV system of
CTV affiliates exclusively for
Atlantic Canada
Atlantic Canada, also called the Atlantic provinces (), is the list of regions of Canada, region of Eastern Canada comprising four provinces: New Brunswick, Newfoundland and Labrador, Nova Scotia, and Prince Edward Island. As of 2021, the landma ...
– aired the soap simultaneously with the CBS feed from 1983 to 1984; then, the broadcast was moved to 12 noon until 1985.
The show also aired in French in Quebec.
TVA, a
Quebec
Quebec is Canada's List of Canadian provinces and territories by area, largest province by area. Located in Central Canada, the province shares borders with the provinces of Ontario to the west, Newfoundland and Labrador to the northeast, ...
privately owned French-language television network, rebroadcast episodes in French translation, twelve months behind, for a short period in 1984.
In the late 1980s into the early 1990s, the
Canadian Broadcasting Corporation
The Canadian Broadcasting Corporation (), branded as CBC/Radio-Canada, is the Canadian Public broadcasting, public broadcaster for both radio and television. It is a Crown corporation that serves as the national public broadcaster, with its E ...
(CBC) briefly aired the P&G serial nationally at 3:00 p.m. in each specific local Canadian time zone. The CBC Television broadcast of ''Guiding Light'' was also on its schedule during the latter part of the 1960s during the serial 15-minute format. On both occasions, the daytime drama was only aired for a few seasons.
After a hiatus from Canadian television stations for many years, the series came back on
CHCH-TV, exclusively for the
Ontario
Ontario is the southernmost Provinces and territories of Canada, province of Canada. Located in Central Canada, Ontario is the Population of Canada by province and territory, country's most populous province. As of the 2021 Canadian census, it ...
market. In September 2007,
Global
Global may refer to:
General
*Globe, a spherical model of celestial bodies
*Earth, the third planet from the Sun
Entertainment
* ''Global'' (Paul van Dyk album), 2003
* ''Global'' (Bunji Garlin album), 2007
* ''Global'' (Humanoid album), 198 ...
picked up the show nationwide after CHCH-TV dropped it, claiming the ''
Passions'' former time slot. ''Guiding Light'' returned to CHCH for the rest of its run when Global decided to air the 2008 TV series ''
The Doctors''.
Awards
Daytime Emmy Awards
Show
*
1980 Outstanding Daytime Drama Series
*
1981 Outstanding Writing for a Daytime Drama Series
* 1982 Outstanding Daytime Drama Series
*
1982 Outstanding Writing for a Daytime Drama Series
* 1982 Outstanding Achievement in Any Area of Creative Technical Crafts (Technical Direction/Electronic Camerawork)
* 1983 Outstanding Achievement in Any Area of Creative Technical Crafts (Lighting Direction)
* 1984 Outstanding Achievement in Design Excellence for a Daytime Drama Series
* 1985 Outstanding Direction for a Drama Series
* 1985 Outstanding Achievement by a Drama Series Design Team – Ronald M. Kelson
*
1986 Outstanding Drama Series Writing Team
* 1986 Outstanding Achievement in Hairstyling for a Drama Series
* 1986 Outstanding Achievement in Costume Design for a Drama Series
* 1987 Outstanding Achievement in Makeup for a Drama Series
* 1987 Outstanding Achievement in Hairstyling for a Drama Series
*
1990 Outstanding Drama Series Writing Team
* 1991 Outstanding Original Song: "Love Like This"
* 1991 Outstanding Music Direction and Composition for a Drama Series
* 1992 Outstanding Original Song: "I Knew That I'd Fail"
* 1992 Outstanding Music Direction and Composition for a Drama Series
* 1992 Outstanding Achievement in Graphics and Title Design
*
1993 Outstanding Drama Series Writing Team
* 1993 Outstanding Achievement in Multiple Camera Editing for a Drama Series
*
1994 Outstanding Drama Series Directing Team
* 1994 Outstanding Music Direction and Composition for a Drama Series
* 1995 Outstanding Lighting Direction for a Drama Series
* 1995 Outstanding Achievement in Makeup for a Drama Series
* 1996 Outstanding Music Direction and Composition for a Drama Series
* 1996 Outstanding Achievement in Makeup for a Drama Series
* 1996 Outstanding Live and Direct-to-Tape Sound Mixing for a Drama Series
* 1996 Outstanding Lighting Direction for a Drama Series
* 1998 Outstanding Music Direction and Composition for a Drama Series
* 1998 Outstanding Lighting Direction for a Drama Series
* 1998 Outstanding Original Song: "Hold Me"
*
2007 Outstanding Writing Team for a Daytime Drama Series
* 2007 Outstanding Daytime Drama Series (tie, with ''
The Young and the Restless
''The Young and the Restless'' (often abbreviated as ''Y&R'') is an American television soap opera created by William J. Bell and Lee Phillip Bell for CBS. The show is set in the fictional Genoa City (named after the real-life Genoa City, Wiscon ...
'')
* 2007 Outstanding Achievement in Music Direction and Composition for a Drama Series
* 2008 Outstanding Achievement in Music Direction and Composition for a Drama Series
* 2008 Outstanding Achievement in Live & Direct To Tape Sound Mixing for a Drama Series
* 2008 Outstanding Achievement in Multiple Camera Editing
Individuals
* 1983 Lifetime Achievement Award:
Charita Bauer (Bert Bauer)
* 1984 Outstanding Supporting Actress in a Drama Series:
Judi Evans Luciano (Beth Raines)
* 1985 Distinguished Service to Daytime Television:
Charita Bauer (Bert Bauer)
osthumous* 1985 Outstanding Lead Actress in a Drama Series:
Kim Zimmer (
Reva Shayne)
* 1985 Outstanding Supporting Actor in a Drama Series: Larry Gates (H.B. Lewis)
* 1987 Outstanding Lead Actress in a Drama Series:
Kim Zimmer (
Reva Shayne)
* 1990 Outstanding Lead Actress in a Drama Series:
Kim Zimmer (
Reva Shayne)
* 1991 Outstanding Younger Actor in a Drama Series:
Rick Hearst (Alan-Michael Spaulding)
* 1992 Outstanding Supporting Actress in a Drama Series:
Maeve Kinkead (Vanessa Chamberlain)
* 1993 Outstanding Supporting Actress in a Drama Series:
Ellen Parker (Maureen Reardon)
* 1993 Outstanding Younger Actor in a Drama Series:
Monti Sharp (David Grant)
* 1994 Outstanding Lead Actor in a Drama Series:
Michael Zaslow (Roger Thorpe)
* 1994 Outstanding Supporting Actor in a Drama Series:
Justin Deas (
Buzz Cooper)
* 1994 Outstanding Younger Actress in a Drama Series:
Melissa Hayden (Bridget Reardon)
* 1995 Outstanding Lead Actor in a Drama Series:
Justin Deas (Buzz Cooper)
* 1995 Outstanding Supporting Actor in a Drama Series:
Jerry verDorn (
Ross Marler)
* 1996 Outstanding Supporting Actor in a Drama Series:
Jerry verDorn (Ross Marler)
* 1996 Outstanding Younger Actor in a Drama Series: Kevin Mambo (Marcus Williams)
* 1997 Outstanding Lead Actor in a Drama Series:
Justin Deas (Buzz Cooper)
* 1997 Outstanding Younger Actor in a Drama Series: Kevin Mambo (Marcus Williams)
* 1998 Outstanding Lead Actress in a Drama Series:
Cynthia Watros (
Annie Dutton)
* 2002 Outstanding Supporting Actress in a Drama Series:
Crystal Chappell (
Olivia Spencer)
* 2003 Outstanding Younger Actor in a Drama Series:
Jordi Vilasuso (Tony Santos)
* 2006 Outstanding Lead Actress in a Drama Series:
Kim Zimmer (
Reva Shayne)
* 2006 Outstanding Supporting Actor in a Drama Series:
Jordan Clarke (Billy Lewis)
* 2006 Outstanding Supporting Actress in a Drama Series:
Gina Tognoni (
Dinah Marler)
* 2006 Outstanding Younger Actor in a Drama Series:
Tom Pelphrey (Jonathan Randall)
* 2008 Outstanding Supporting Actress in a Drama Series: Gina Tognoni (Dinah Marler)
* 2008 Outstanding Younger Actor in a Drama Series: Tom Pelphrey (Jonathan Randall)
* 2009 Outstanding Supporting Actor in a Drama Series:
Jeff Branson (Shayne Lewis)
Other awards
*
Writers Guild of America Award (1980, 1992, 2005)
*
Directors Guild of America Award (2005)
Executive producers and head writers
Executive producers
Head writers
Notes
Home media
On January 19, 2012, SoapClassics released a four-disc DVD collection of 20 selected episodes. The oldest episode on the collection dates from April 1, 1980, while the latest episode is from September 14, 2009, during the show's final broadcast week.
The company has since released special collections celebrating Reva Shayne and Phillip Spaulding.
On May 23, 2012, SoapClassics released the final ten ''Guiding Light'' episodes on a two-disc DVD set.
Also beginning in June 2012, the series was released on DVD in
Germany
Germany, officially the Federal Republic of Germany, is a country in Central Europe. It lies between the Baltic Sea and the North Sea to the north and the Alps to the south. Its sixteen States of Germany, constituent states have a total popu ...
beginning with the episodes from 1979.
Note
References
External links
{{US daytime soaps
1937 radio programme debuts
1956 radio programme endings
1952 American television series debuts
2009 American television series endings
1950s American drama television series
1960s American drama television series
1970s American drama television series
1980s American drama television series
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American television soap operas
Black-and-white American television shows
Daytime Emmy Award for Outstanding Drama Series winners
American English-language television shows
Television series based on radio series
Television series by Procter & Gamble Productions
Television series created by Irna Phillips
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Religious drama television series
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