Groundhog Technologies is a privately held company founded in 2001 and is headquartered in

Cambridge, Massachusetts Cambridge ( ) is a city in Middlesex County, Massachusetts, United States. It is a suburb in the Greater Boston metropolitan area, located directly across the Charles River from Boston. The city's population as of the 2020 United States census, ...

, United States. As a spin-off of

MIT Media Lab The MIT Media Lab is a research laboratory at the Massachusetts Institute of Technology, growing out of MIT's Architecture Machine Group in the MIT School of Architecture and Planning, School of Architecture. Its research does not restrict to fi ...

, it was a semi-finalist in MIT's $50,000 Entrepreneurship Competition in 2000 and was incorporated the following year. The company received the first round of financing from major Japanese corporations and their venture capital arms in November 2002:

Marubeni (, OSE: 8002, NSE: 8002) is a '' sōgō shōsha'' (general trading company) headquartered in Otemachi, Chiyoda, Tokyo, Tokyo, Japan. It is one of the largest ''sogo shosha'' and has leading market shares in cereal and paper pulp trading as wel ...

, Yasuda Enterprise Development and Japan Asia Investment Co. It received second round of financing in 2004 and since then has become self-sustainable. Groundhog Inc., Groundhog Technologies Inc.'s operation center in Taiwan, went public in 2022 The company's products are built on top of its Mobility Intelligence Platform, which analyzes the locations,

quality of experience Quality of experience (QoE) is a measure of the delight or annoyance of a customer's experiences with a service (e.g., web browsing, phone call, TV broadcast).Qualinet White Paper on Definitions of Quality of Experience (2012). European Network on Q ...

, context, and lifestyles of subscribers in mobile operator's network. The intelligence about

geolocation Geopositioning is the process of determining or estimating the geographic position of an object or a person. Geopositioning yields a set of Geographic coordinate system, geographic coordinates (such as latitude and longitude) in a given map datum ...

is then applied to improve subscribers’ experience and enable applications such as

geomarketing In marketing, geomarketing (also called marketing geography) is a discipline that uses geolocation (Geography, geographic information) in the process of planning and implementation of marketing activities.

and

geotargeting In geomarketing and internet marketing, geotargeting is the method of delivering different content to visitors based on their geolocation. This includes country, region/state, city, metro code/ zip code, organization, IP address, ISP, or other c ...

. The company has leveraged its platform to enable operators to address the advertising and

data monetization Data monetization, a form of monetization, may refer to the act of generating measurable economic benefits from available data sources (analytics). Less commonly, it may also refer to the act of monetizing data services. In the case of analytics, ...

opportunity both internally and in partnership with third party retailers, advertisers, and ad networks.

Core technologies

Groundhog Technologies launched its Mobility Intelligence platform based on

chaos theory Chaos theory is an interdisciplinary area of Scientific method, scientific study and branch of mathematics. It focuses on underlying patterns and Deterministic system, deterministic Scientific law, laws of dynamical systems that are highly sens ...

and multi-dimensional modeling. The application of chaos theory gave rise to the company's mathematical models of subscribers' mobility and usage behavior, which can be used for different applications such as by mobile operators to optimize networks according to the user demands. According to chaos theory, some seemly random or chaotic signals may be converted to analyze in

phase space The phase space of a physical system is the set of all possible physical states of the system when described by a given parameterization. Each possible state corresponds uniquely to a point in the phase space. For mechanical systems, the p ...

which can reveal the patterns behind it. The cases of most interest arise when the chaotic behavior shows patterns around an

attractor In the mathematical field of dynamical systems, an attractor is a set of states toward which a system tends to evolve, for a wide variety of starting conditions of the system. System values that get close enough to the attractor values remain c ...

in the phase space. Based on the attractor in the phase space, data can be used from different space, time, and individuals for modeling and indoor geolocation. It is also found that the dimensional structure and characteristics of phase space can naturally neutralize the bias of positioning (based on techniques such as

triangulation In trigonometry and geometry, triangulation is the process of determining the location of a point by forming triangles to the point from known points. Applications In surveying Specifically in surveying, triangulation involves only angle m ...

or trilateration) caused by reasons such as multipath. That is, although each input is biased in some way, the observation from different dimensions and angles are biased in different ways. Combining multi-dimensional input in the phase space, based on the

law of large numbers In probability theory, the law of large numbers is a mathematical law that states that the average of the results obtained from a large number of independent random samples converges to the true value, if it exists. More formally, the law o ...

it can average out the bias with different samples through dimensions, time, and individuals.{{cite web, title=System for constructing a mobility model for use in mobility management in a wireless communication system and method thereof, url=http://patents.justia.com/patent/8031676, website=Justia Patents, accessdate=30 June 2014

References

Big data companies Telecommunications companies of the United States Wireless locating Marubeni Geomarketing American companies established in 2001 Companies based in Cambridge, Massachusetts 2001 establishments in Massachusetts

Core technologies

See also

References