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''Good Bad Ugly'' (also known by the initialism ''GBU'') is a 2025 Indian
Tamil Tamil may refer to: People, culture and language * Tamils, an ethno-linguistic group native to India, Sri Lanka, and some other parts of Asia **Sri Lankan Tamils, Tamil people native to Sri Lanka ** Myanmar or Burmese Tamils, Tamil people of Ind ...
-language
action comedy The action comedy is a film genre that applies to action films where humor plays a much more central role. While early films feature stuntwork and humor, academic Cynthia King wrote that the genre only came into its own as a mainstay of the America ...
film directed by
Adhik Ravichandran Adhik Ravichandran () is an Indian film director, screenwriter, actor and playback singer who works in Tamil cinema. He made his directorial debut with the successful comedy '' Trisha Illana Nayanthara'' (2015). Following a setback with two co ...
and produced by
Mythri Movie Makers Mythri Movie Makers is an Indian film production and distribution company established by Naveen Yerneni, Yalamanchili Ravi Shankar, and Mohan Cherukuri (CVM) in 2015. The production company mainly produces and distributes in Telugu films. Not ...
, marking their first production in
Tamil cinema Tamil cinema is the segment of Indian cinema dedicated to the production of motion pictures in the Tamil language, the main spoken language in the state of Tamil Nadu. It is nicknamed Kollywood, a portmanteau of the names Kodambakkam, a Ch ...
. The film stars
Ajith Kumar Ajith Kumar Subramaniam (born 1 May 1971) is an Indian actor who works predominantly in Tamil cinema. To date, he has starred in over 63 films, and won four Vijay Awards, three Cinema Express Awards, three Filmfare Awards South and three Ta ...
, alongside
Trisha Krishnan Trisha Krishnan (born 4 May 1983) is an Indian actress known for her work primarily in Tamil language, Tamil and Telugu language, Telugu cinema. One of the highest-paid actresses in India, she has sustained a successful career as a leading ...
,
Arjun Das Arjun Das is an Indian actor who predominantly works in Tamil films, along with a few Telugu films. He has garnered major attention for his bass voice. Early life Arjun Das was born in Chennai, Tamil Nadu, India. He was working for Incline ...
,
Sunil Sunil (सुनील) is a first name for males, often found in the South Asian community. The Sanskrit word ' means "dark", "very blue", and is also an epithet of Krishna. Notable people * Sunil (actor), Indian Telugu film actor * Sunil ( ...
,
Prabhu ''Prabhu'' means ''master'' or ''prince'' in Sanskrit and many of the Indian languages; it is a name sometimes applied to God. Surname Prabhu is a surname among Gaud saraswat Brahmins, saraswat Brahmins and other Brahmins across the Ko ...
, Prasanna, Karthikeya Dev, Priya Prakash Prakash Varrier,
Jackie Shroff Jaikishan Kakubhai Shroff (born 1 February 1957), known by his screen name Jackie Shroff, is an Indian actor and former model from Mumbai, Maharashtra, who primarily works in the Hindi film industry. In a career spanning over four decades, he ...
,
Shine Tom Chacko Shine Tom Chacko (born 15 September 1983) is an Indian actor and former assistant director who works in Malayalam cinema along with a few Telugu language, Telugu and Tamil language, Tamil films. After working as an assistant to director Kamal ...
,
Tinnu Anand Tinu Anand (born Virender Raj Anand) is an Indian actor, director, writer and producer in Hindi cinema and a few Telugu and Tamil films. Personal life He is the son of veteran writer Inder Raj Anand, brother of producer Bittu Anand and unc ...
, B. S. Avinash and Raghu Ram. It is about a retired gangster who returns to his violent ways after his son is wrongfully convicted. Presented by T-Series, the film was announced in late 2023 under the
working title A working title is a preliminary name for a product or project. The usage is especially common in film and TV, gaming, music and publishing. It is often styled in trade publications as (wt) and is synonymous with production title and tentative ...
''AK63'', as it is Ajith's 63rd film as lead actor, and the official title was announced in March 2024.
Principal photography Principal photography is the phase of producing a film or television show in which the bulk of shooting takes place, as distinct from the phases of pre-production and post-production. Personnel Besides the main film personnel, such as the ...
commenced that May in
Hyderabad Hyderabad is the capital and largest city of the Indian state of Telangana. It occupies on the Deccan Plateau along the banks of the Musi River (India), Musi River, in the northern part of Southern India. With an average altitude of , much ...
, followed by a sporadic schedule in Spain, and wrapped by early December. The film featured an
original soundtrack A soundtrack is a recorded audio signal accompanying and synchronised to the images of a book, drama, motion picture, radio program, television program, or video game; colloquially, a commercially released soundtrack album of music as featured ...
composed by G. V. Prakash Kumar, cinematography handled by
Abinandhan Ramanujam Abinandhan Ramanujam is an Indian cinematographer who works primarily in Malayalam and Tamil films. Early life Abinandhan Ramanujam was born in Chennai, Tamil Nadu. He graduated from L.V. Prasad Film and TV Academy, where he received a gold ...
and editing by Vijay Velukutty. ''Good Bad Ugly'' was released worldwide on 10 April 2025 in standard and EPIQ formats. The film opened to mixed reviews from critics who noted that it struggled to balance homages to Ajith's previous films with storytelling. However, it emerged the highest grossing Tamil film of 2025.


Plot

In 2008, in
Mumbai Mumbai ( ; ), also known as Bombay ( ; its official name until 1995), is the capital city of the Indian state of Maharashtra. Mumbai is the financial capital and the most populous city proper of India with an estimated population of 12 ...
, AK alias "The Red Dragon", a notorious crime boss, voluntarily surrenders to the authorities so that he could reunite and lead a peaceful life with his wife Ramya, a pacifist, and his son, Vihaan. Eighteen years later, after his release from prison, AK plans to return to Spain to reconcile with his son and family. He plans to visit Vihaan, who lives with Ramya, the chief advisor of the Indian Embassy of Spain, Jayaprakash, her guardian, and Jaeger, her older brother. During their visit, AK faces a group of assassins hired by his enemies, and Ramya warns him to stay away from them. AK summons his associates, including Mastaan Bhai, and warns them to stay away from his family. Tensions rise, and AK warns anyone who threatens his loved ones to face severe consequences. One day, Jaeger informs AK that the police arrested Vihaan. Jaeger says someone else is involved in Vihaan's arrest, not the Mumbai gang. AK is confronted with a grim reality as he sees Vihaan in handcuffs, facing trial for drug use, and placed in juvenile detention. Ramya blames AK for bringing these dangers into their lives, and she claims it is a form of revenge orchestrated by AK's old enemies. AK visits Vihaan, who reveals that a gang shot his girlfriend, Nithya and drugged him. AK vows to save Vihaan from prison and find the real culprits. AK, along with his assistant, Tyson, and Jaeger, uncovers that the Dark Wolves gang, led by Babel, is framing Vihaan. They are involved in illegal activities and run a casino and a secure bank vault, which Johnny and Zakaba manage. AK confronts Zakaba and threatens Johnny to leave Vihaan or blow up the entire building. While on a video call, Johnny negotiates with AK to save his casino. However, AK asks him to reveal his younger twin, Jammy, who frames Vihaan in retaliation for Ramya's past imprisonment for heinous crimes against women. She recorded his confession and handed him over to the police. Jammy's twin identities are kept secret, but when Jammy targets Ramya and threatens AK, tension escalates. AK blows up the entire bank and takes Zakaba hostage, destroying the casino and vault. AK holds Zakaba at gunpoint to use his influence to invite all the gangsters to a party; however, this turns out to be a trap to lure Johnny and Jammy, as the gangsters get killed, including Zakaba. As AK continues his investigation, the twins learn more about AK's past from Bhai. They discover that he had fought alongside the Korean gangsters like Dong Lee, had been in New York with
John Wick ''John Wick'' is an American media franchise created by Derek Kolstad. It centers on a neo-noir action thriller film series featuring titular character portrayed by Keanu Reeves. Wick is a legendary hitman who is reluctantly drawn back int ...
, and had co-planned the infamous Money Heist while in prison with The Professor. Meanwhile, the twins make matters worse by implicating Vihaan in Nithya's death, complicating the case further. AK learns another startling discovery— Nithya faked her death, is actually Jammy's girlfriend, who had been part of his plan by pretending to love Vihaan and faking the shooting incident. AK catches Jammy and Nithya and holds them hostage. Johnny toys with AK by setting up gangsters to kill Ramya and Vihaan. Priya, AK's ex-girlfriend-turned-aide, saves Ramya, while Tyson, Jaeger and one of the convicts from the Mumbai prison save Vihaan. Johnny, Jammy, and Nithya escape, but the twins decide to kill Nithya as her death would strengthen the case against Vihaan. Hence, despite her pleas, they kill Nithya, and injure Ramya during a chase. AK visits Ramya at the hospital, who feels remorseful for misjudging AK and her being the cause of Vihaan's incarceration all along, and asks AK to finish the twins. AK confronts Johnny and Jammy and overpowers them in a fight. Johnny and Jammy are sentenced to prison for their crimes, while the court acquits Vihaan, and he reunites with his father for the first time, and the family share a happy reunion. Six months later, while being transported to prison, Johnny and Jammy escape en route, but AK arrives with a gun in his hand and kills them.


Cast


Production


Development

While filming for ''
Nerkonda Paarvai ''Nerkonda Paarvai'' () is a 2019 Indian Tamil-language legal drama film directed by H. Vinoth. Produced by Boney Kapoor, it is a remake of the Hindi film ''Pink'' (2016). The film stars Ajith Kumar, Shraddha Srinath, Abhirami Venkatachalam ...
'' in early 2019,
Adhik Ravichandran Adhik Ravichandran () is an Indian film director, screenwriter, actor and playback singer who works in Tamil cinema. He made his directorial debut with the successful comedy '' Trisha Illana Nayanthara'' (2015). Following a setback with two co ...
, who acted in the film, narrated a script to its lead actor
Ajith Kumar Ajith Kumar Subramaniam (born 1 May 1971) is an Indian actor who works predominantly in Tamil cinema. To date, he has starred in over 63 films, and won four Vijay Awards, three Cinema Express Awards, three Filmfare Awards South and three Ta ...
, who agreed to act under his direction but both wanted to wait until the producers were finalised before making an announcement. In the meantime, Ajith worked on ''
Valimai ''Valimai'' () is a 2022 Indian Tamil-language action thriller film written and directed by H. Vinoth. It is produced by Boney Kapoor under Bayview Projects LLP in association with Zee Studios, as co-producer and distributor. The film stars ...
'' (2022) and '' Thunivu'' (2023), while Adhik finished ''
Bagheera Bagheera ( / ''Baghīrā'') is a fictional character in Rudyard Kipling's Mowgli stories in '' The Jungle Book'' (coll. 1894) and '' The Second Jungle Book'' (coll. 1895). He is a black panther ( melanistic Indian leopard) who serves as frie ...
'' and ''Mark Antony'' (both 2023). In October 2023, Suresh Chandra, Ajith's manager, confirmed that Adhik was attached to direct the actor's 63rd film,
tentatively titled A working title is a preliminary name for a product or project. The usage is especially common in film and TV, gaming, music and publishing. It is often styled in trade publications as (wt) and is synonymous with production title and tentative ...
''AK63''. The following month, he dismissed rumours that Adhik had been removed from the project. The project was funded by Naveen Yerneni and Y. Ravi Shankar's
Mythri Movie Makers Mythri Movie Makers is an Indian film production and distribution company established by Naveen Yerneni, Yalamanchili Ravi Shankar, and Mohan Cherukuri (CVM) in 2015. The production company mainly produces and distributes in Telugu films. Not ...
, marking their first Tamil venture. The company made a public announcement on 14 March 2024, with the official title ''Good Bad Ugly'', a reference to the 1966 Italian film ''
The Good, the Bad and the Ugly ''The Good, the Bad and the Ugly'' (, literally "''The good, the ugly, the bad''") is a 1966 Italian epic spaghetti Western film directed by Sergio Leone and starring Clint Eastwood as "the Good", Lee Van Cleef as "the Bad", and Eli Wallach a ...
''. It was also Ajith's first film since ''
Red Red is the color at the long wavelength end of the visible spectrum of light, next to orange and opposite violet. It has a dominant wavelength of approximately 625–750 nanometres. It is a primary color in the RGB color model and a seconda ...
'' (2002) to have an English title; Adhik revealed that the title was suggested by Ajith himself. The film was made on a reported production budget of up to –, and Ajith was reported to receive as his remuneration. The technical crew includes cinematographer
Abinandhan Ramanujam Abinandhan Ramanujam is an Indian cinematographer who works primarily in Malayalam and Tamil films. Early life Abinandhan Ramanujam was born in Chennai, Tamil Nadu. He graduated from L.V. Prasad Film and TV Academy, where he received a gold ...
, editor Vijay Velukutty, costume designer Anu Vardhan, and stunt choreographers Supreme Sundar and Kaldian Vodenchardy. Adhik co-wrote the film's script along with Ravi Kandasamy and Harish Manikandan. The film was presented by
Bhushan Kumar Bhushan Kumar Dua (born 27 November 1977) is an Indian film producer and music producer. He is the chairman and managing director of Super Cassettes Industries Limited, also known as T-Series (company), T-Series. He is known for his work in Bol ...
and Krishan Kumar of T-Series Films, as a larger pact of their deal with Mythri Movie Makers.


Casting

Ajith reportedly lost kilograms of weight for his character and would sport two different looks.
Trisha Krishnan Trisha Krishnan (born 4 May 1983) is an Indian actress known for her work primarily in Tamil language, Tamil and Telugu language, Telugu cinema. One of the highest-paid actresses in India, she has sustained a successful career as a leading ...
was cast as the lead actress, collaborating opposite Ajith for the sixth time after ''Ji'' (2005), ''Kireedam'' (2007), ''
Mankatha ''Mankatha'' (; ) is a 2011 Indian Tamil-language action thriller film directed by Venkat Prabhu and produced by Dayanidhi Azhagiri's Cloud Nine Movies. The film stars an ensemble cast of Ajith Kumar, Arjun Sarja,Trisha Krishnan, Lakshmi Ra ...
'' (2011), ''
Yennai Arindhaal () (stylised on-screen as ''Yennai Arindhaal...'') is a 2015 Indian Tamil-language action thriller film written and directed by Gautham Vasudev Menon and produced by S. Aishwarya. The film stars Ajith Kumar, Trisha Krishnan, Anushka Shetty and ...
'' (2015) and '' Vidaamuyarchi ''(2025).
Sunil Sunil (सुनील) is a first name for males, often found in the South Asian community. The Sanskrit word ' means "dark", "very blue", and is also an epithet of Krishna. Notable people * Sunil (actor), Indian Telugu film actor * Sunil ( ...
was cast in a supporting role, collaborating with Adhik for the second time after ''Mark Antony,'' whilst
Rahul Dev Rahul Dev Kaushal (born 27 September 1968) is an Indian actor and former model who predominantly works in Hindi, Telugu, Tamil, Kannada, Malayalam and Odia language films He also participated in Bigg Boss (Hindi season 10) and was evicted on ...
was also cast, after having previously acted with Ajith in '' Vedalam'' (2015). B. S. Avinash was further cast in an important role. In early October, Prasanna announced his participation. Later the same month,
Arjun Das Arjun Das is an Indian actor who predominantly works in Tamil films, along with a few Telugu films. He has garnered major attention for his bass voice. Early life Arjun Das was born in Chennai, Tamil Nadu, India. He was working for Incline ...
did the same.
Prabhu ''Prabhu'' means ''master'' or ''prince'' in Sanskrit and many of the Indian languages; it is a name sometimes applied to God. Surname Prabhu is a surname among Gaud saraswat Brahmins, saraswat Brahmins and other Brahmins across the Ko ...
and
Yogi Babu Yogi Babu (born 22 July 1985) is an Indian actor and comedian, who appears in Tamil films. He has won Ananda Vikatan Cinema Award for '' Aandavan Kattalai'' (2016), '' Kolamavu Kokila'' (2018), '' Pariyerum Perumal'' (2018), '' Love Today'' ( ...
were present during the film's preliminary shooting, confirming their presence in the film. In late January 2025,
Shine Tom Chacko Shine Tom Chacko (born 15 September 1983) is an Indian actor and former assistant director who works in Malayalam cinema along with a few Telugu language, Telugu and Tamil language, Tamil films. After working as an assistant to director Kamal ...
announced he was part of the cast.
Simran Simran (Gurmukhi: ਸਿਮਰਨ, pronunciation: ; ; from Sanskrit: , ''smaraṇa'', 'to remember, reminisce, recollect'), in spirituality, is a Hindi and Punjabi word referring to the continuous remembrance of the finest aspect of the self, ...
was reported to make a cameo appearance in her first film with Ajith since '' Unnai Kodu Ennai Tharuven'' (2000) and fourth film overall. This was confirmed with the trailer launch on 4 April 2025. From the trailer,
Jackie Shroff Jaikishan Kakubhai Shroff (born 1 February 1957), known by his screen name Jackie Shroff, is an Indian actor and former model from Mumbai, Maharashtra, who primarily works in the Hindi film industry. In a career spanning over four decades, he ...
,
Sayaji Shinde Sayaji Shinde (Marathi pronunciation: əjaːd͡ʒiː ʃin̪d̪eː born 13 January 1959) is an Indian actor who has acted in Marathi, Telugu, Tamil, Kannada, Malayalam, English, Gujarati, Hindi, and Bhojpuri films. Sayaji started his act ...
,
Tinnu Anand Tinu Anand (born Virender Raj Anand) is an Indian actor, director, writer and producer in Hindi cinema and a few Telugu and Tamil films. Personal life He is the son of veteran writer Inder Raj Anand, brother of producer Bittu Anand and unc ...
,
Usha Uthup Usha Iyer Uthup (born 8 November 1947) is an Indian singer known for her deep contralto voice and her versatility across genres and languages. A prominent figure in Indian music since the 1970s, she has received a Filmfare Award, and was honoure ...
,
Redin Kingsley Redin Kingsley (born 16 April 1977) is an Indian actor and comedian who predominantly works in the Tamil film industry. He is best known for his loud style of speech and comedic expressions in films. Personal life Redin Kingsley married the te ...
and
Priya Prakash Varrier Priya Prakash Varrier (born 28 October 1999) is an Indian actress who works in Malayalam, Telugu, Tamil, Kannada and Hindi films. Her wink in the Malayalam film '' Oru Adaar Love'' (2019) went viral, making her the most searched-for personalit ...
were also confirmed to be part of the cast. Naslen was originally offered to play Ajith's son, but declined due to scheduling conflicts with '' Alappuzha Gymkhana'' (2025); the role went to Karthikeya Dev.


Filming

Principal photography Principal photography is the phase of producing a film or television show in which the bulk of shooting takes place, as distinct from the phases of pre-production and post-production. Personnel Besides the main film personnel, such as the ...
was initially scheduled to begin in June 2024. However, due to the filming schedule of ''Vidaamuyarchi'' in late May was scheduled in the
United Arab Emirates The United Arab Emirates (UAE), or simply the Emirates, is a country in West Asia, in the Middle East, at the eastern end of the Arabian Peninsula. It is a Federal monarchy, federal elective monarchy made up of Emirates of the United Arab E ...
, the first schedule instead began on 9 May in
Hyderabad Hyderabad is the capital and largest city of the Indian state of Telangana. It occupies on the Deccan Plateau along the banks of the Musi River (India), Musi River, in the northern part of Southern India. With an average altitude of , much ...
. A fight sequence, choreographed by Supreme Sundar, was filmed at first, according to reports. The schedule was completed within a month on 9 June. The team then continued filming for the second schedule in Hyderabad on early August, with Ajith simultaneously participating the shoot of this film and ''Vidaamuyarchi''. Although initial plans were to go to
South America South America is a continent entirely in the Western Hemisphere and mostly in the Southern Hemisphere, with a considerably smaller portion in the Northern Hemisphere. It can also be described as the southern Subregion#Americas, subregion o ...
for the concurrent schedule, it took place in Spain instead. During this schedule, however, photos and videos of Ajith were leaked to the social media platforms. Toledo House in
Toledo, Spain Toledo ( ; ) is a city and Municipalities of Spain, municipality of Spain, the capital of the province of Toledo and the ''de jure'' seat of the government and parliament of the autonomous communities of Spain, autonomous community of Castilla� ...
, which was a principal location in the Spanish TV series ''
Money Heist ''Money Heist'' (, , ) is a Spanish heist crime drama television series created by Álex Pina. The series traces two long-prepared heists led by the Professor ( Álvaro Morte), one on the Royal Mint of Spain, and one on the Bank of Spain, ...
'', features in the film. In late-November, production moved to the United Kingdom as a part of the major schedule. Filming wrapped in mid-December.


Post-production

Visual effects Visual effects (sometimes abbreviated as VFX) is the process by which imagery is created or manipulated outside the context of a live-action shot in filmmaking and video production. The integration of live-action footage and other live-action fo ...
for the film were provided by Matrix VFX, with Narendra Logisa serving as the
visual effects supervisor In the context of film and television production, a visual effects supervisor is responsible for achieving the creative aims of the director or producers through the use of visual effects Visual effects (sometimes abbreviated as VFX) is the pr ...
.
Annapurna Studios Annapurna Studios is an Indian film studio facility founded in 1976 by the Telugu actor Akkineni Nageswara Rao. It is located on a site in Banjara Hills, Hyderabad. The studio provides comprehensive production and post-production services. ...
handled the
digital intermediate Digital intermediate (DI) is a motion picture finishing process which classically involves digitizing a motion picture and manipulating the color and other image characteristics. Definition and overview A digital intermediate often replaces or a ...
, with Ashwath S as the colourist. On 29 December 2024, Ajith completed dubbing for his portions.


Music

The soundtrack is composed by G. V. Prakash Kumar, in his third collaboration with Adhik after ''
Trisha Illana Nayanthara ''Trisha Illana Nayanthara'' () is a 2015 Indian Tamil language sex comedy film written and directed by Adhik Ravichandran, in his directorial debut. The film stars G. V. Prakash Kumar, Anandhi and Manisha Yadav, with VTV Ganesh and Simran p ...
'' (2015) and ''Mark Antony'' (2023); second with Ajith after ''Kireedam'' (2007). Prakash replaced the previously announced
Devi Sri Prasad Gandham Sriprasad (2 August 1979), known as Devi Sri Prasad or more commonly by his initials DSP, is an Indian music composer, singer, and lyricist primarily known for his work in Telugu cinema, along with Tamil cinema. He has received numerous ...
. The audio rights of the film were acquired by T-Series. The first single titled "OG Sambavam" was released on 18 March 2025. The second single titled "God Bless U" was released on 30 March 2025. The third single titled "AK The Tiger" was released on 9 April 2025.


Marketing

The film's teaser trailer, released on 28 February 2025, received over 32 million views within 24 hours of its release, thus becoming the most viewed Tamil film teaser to that point. The theatrical trailer was released on 4 April 2025, and was noted by critics for its numerous callbacks to Ajith's previous films, especially those films' popular dialogues. Adhik later stated that these callbacks were meant as nostalgia for long-time Ajith fans, but could also resonate with general audiences if they enjoy them as "impactful, mass-appeal dialogues" without having prior knowledge of Ajith's films.


Release


Theatrical

''Good Bad Ugly'' was released theatrically on 10 April 2025 in standard and EPIQ formats. Apart from the original Tamil language, it is also scheduled to release in the
Telugu Telugu may refer to: * Telugu language, a major Dravidian language of South India ** Telugu literature, is the body of works written in the Telugu language. * Telugu people, an ethno-linguistic group of India * Telugu script, used to write the Tel ...
,
Hindi Modern Standard Hindi (, ), commonly referred to as Hindi, is the Standard language, standardised variety of the Hindustani language written in the Devanagari script. It is an official language of India, official language of the Government ...
,
Kannada Kannada () is a Dravidian language spoken predominantly in the state of Karnataka in southwestern India, and spoken by a minority of the population in all neighbouring states. It has 44 million native speakers, and is additionally a ...
and
Malayalam Malayalam (; , ) is a Dravidian languages, Dravidian language spoken in the Indian state of Kerala and the union territories of Lakshadweep and Puducherry (union territory), Puducherry (Mahé district) by the Malayali people. It is one of ...
languages. The film was released in multiplexes of North India as a part of its Hindi release with a similar 8-week streaming rule followed by ''
Kanguva ''Kanguva'' ( ) is a 2024 Indian Tamil language, Tamil-language epic film, epic fantasy action film directed by Siva (director), Siva and produced by Studio Green, together with UV Creations. The film stars Suriya in dual roles, alongside Bob ...
'' (2024). Initially, the film was scheduled to release on 10 January 2025, coinciding with the occasion of Pongal. However, after
Lyca Productions Lyca Productions () is an Indian entertainment company founded by Subaskaran Allirajah in 2014. Subaskaran Allirajah is a British citizen of Sri Lanka Tamil ethnicity. A subsidiary of Lycamobile (part of the Lyca Group), the studio has been i ...
, producers of ''Vidaamuyarchi,'' announced in November 2024 that their film would release during the Pongal weekend, the release of ''Good Bad Ugly'' was facing uncertainty as Naveen Yerneni did not confirm or deny any new release window. In December, Adhik confirmed that the film was postponed, but the makers of ''Vidaamuyarchi'' also soon after announced that their film was postponed, leading to none of the films being released on the occasion, with the April 2025 release window for ''Good Bad Ugly'' being announced in early January. ''Good Bad Ugly'' was released in 2,400 shows across Tamil Nadu, becoming the largest release for a Tamil film at the state. The film was given a U/A (16+) certificate by the
Central Board of Film Certification The Central Board of Film Certification (CBFC) is a statutory Motion picture content rating system, film-certification body in the Ministry of Information and Broadcasting (India), Ministry of Information and Broadcasting of the Government of ...
with a runtime of 139 minutes and 52 seconds.


Distribution

Romeo Pictures bought the distribution rights of the film in
Tamil Nadu Tamil Nadu (; , TN) is the southernmost States and union territories of India, state of India. The List of states and union territories of India by area, tenth largest Indian state by area and the List of states and union territories of Indi ...
. They initially held the same rights for
Karnataka Karnataka ( ) is a States and union territories of India, state in the southwestern region of India. It was Unification of Karnataka, formed as Mysore State on 1 November 1956, with the passage of the States Reorganisation Act, 1956, States Re ...
and
Kerala Kerala ( , ) is a States and union territories of India, state on the Malabar Coast of India. It was formed on 1 November 1956, following the passage of the States Reorganisation Act, by combining Malayalam-speaking regions of the erstwhile ...
as well, but KVN Productions later acquired the Karnataka rights, and Sree Gokulam Movies did so for Kerala. Prathyangira Cinemas acquired the distribution rights for the United States.


Pre-bookings

According to ''
Pinkvilla Pinkvilla is an Indian entertainment and lifestyle platform. As of June 2022, Pinkvilla has over 50,000,000 visitors on its website and app. Overview Pinkvilla covers entertainment and lifestyle stories. Its coverage extends to Hindi cinema, ...
'', ''Good Bad Ugly'' registered the highest pre-release sales for the opening day in Tamil Nadu, earning from 2,091 shows in the state, beating ''Beast'' (2022) which earned from fewer than 1,500 shows. The film sold 645+ tickets for its opening day in Norway, surpassing ''Vidaamuyarchi'' and becoming the highest opening for an Ajith-starrer at the location. As the final advance booking for its opening weekend, it grossed through pre-sales, beating ''Vidaamuyarchi'' which grossed . Whereas were contributed by Tamil Nadu only, it became the highest pre-booking for an Ajith-starrer.


Home media

The post-theatrical streaming rights of the film were purchased by
Netflix Netflix is an American subscription video on-demand over-the-top streaming service. The service primarily distributes original and acquired films and television shows from various genres, and it is available internationally in multiple lang ...
for ₹95 crore. The film began streaming there from 8 May 2025 in Tamil and dubbed versions in Telugu, Hindi, Kannada and Malayalam languages.


Reception


Critical response

''Good Bad Ugly'' received mixed reviews from critics, who noted that the film struggled to balance homage and storytelling. Ganesh Aaglave of ''
Firstpost Firstpost is an Indian news website owned by Network18 Group, which also runs CNN-News18 and CNBC TV18. It has posted misinformation on multiple occasions. The Network 18 group was originally owned by Raghav Bahl. In January 2012, the gro ...
'' gave 3.5/5 stars and wrote "On the whole, ''Good Bad Ugly'' is a big-ticket entertainer and a visual treat for Thala Ajith fans." M Suganth of ''
The Times of India ''The Times of India'' (''TOI'') is an Indian English-language daily newspaper and digital news media owned and managed by the Times Group. It is the List of newspapers in India by circulation, third-largest newspaper in India by circulation an ...
'' gave 3/5 stars and wrote "It is cinema of maximalism, often breaking the third wall, peppered with throwbacks, and with only one goal – to deliver a high every few minutes. More than mass masala, it's max masala!" Avinash Ramachandran of ''
The Indian Express ''The Indian Express'' is an English-language Indian daily newspaper founded in 1932 by P. Varadarajulu Naidu. It is headquartered in Noida, owned by the ''Indian Express Group''. It was later taken over by Ramnath Goenka. In 1999, eight y ...
'' gave 3/5 stars and wrote "Even if the writing is shallow, and most of the performances, except an Ajith showreel for the ages, are functional, the film is gloriously engaging." Sudhir Srinivasan of ''
Cinema Express ''Cinema Express'' was an Indian Tamil language, Tamil-language entertainment fortnightly magazine published from Chennai, Tamil Nadu. It was a part of The New Indian Express, The New Indian Express Group, which also publishes ''Samakalika Mal ...
'' gave 3/5 stars and wrote "Adhik Ravichandran turns Good Bad Ugly into a chaotic shrine to nostalgia and heroism. It’s a party you can dance through, if you're in the mood." Bhawana Tanmayi of ''
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'' gave 2.5/5 stars and wrote "The film completely lacks its main core, which is its storytelling point of view, the lack of emotional core and why we should root for the hero, and, obviously, the film consists of the never-ending slow-motion walks and gunfires. Anusha Sundar of ''
OTTPlay HT Media is an Indian mass media company based in Delhi. It has holdings in print, electronic and digital media. HT Media's flagship newspaper is the ''Hindustan Times'', the second most widely read English newspaper in India after ''The Times of ...
'' gave 2.5/5 stars and wrote "GBU is a fanboy cinema, and has its right theatre moments and
Easter eggs Easter eggs, also called Paschal eggs, are eggs that are Egg decorating, decorated for the Christian holiday of Easter, which celebrates the resurrection of Jesus. As such, Easter eggs are commonly used during the season of Eastertide (Easter ...
, if that's all you want to enjoy a film. GBU takes slow to find a pace in its writing. At times, it fumbles too evidently." Janani K of ''
India Today ''India Today'' is a weekly Indian English-language news magazine published by Living Media, Living Media India Limited. It is the most widely circulated magazine in India, with a readership of close to 8 million. In 2014, ''India Today'' laun ...
'' gave 2.5/5 stars and wrote "''Good Bad Ugly'' is what you call a 'fanboy sambavam'. If you are an ardent Ajith Kumar fan, this will be a treat for you. But, if you are expecting even a little bit of a story, you'd be in for disappointment. It's all over-the-top. Be it dialogues or the staging." Raisa Nasreen of ''
Times Now Times Now is an English-language news channel in India owned and operated by The Times Group. The channel launched on 23 January 2006 in partnership with Reuters. It is a pay television throughout India. Until 2016, it was India's most popula ...
'' gave 2.5/5 stars and wrote "Over all, Adhik deliver what they promised fans – a film which is a treat for fans but is a masterclass on good storytelling?" Goutham S of ''
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'' wrote "''Good Bad Ugly'' is deep in style and swag but does not tap much into the emotions of family relations, which is surely meant to favour the film for its fun nature. Additionally, the film did not present an outstanding story or profound which is apt for the rational runtime the film has." Latha Srinivasan of ''
Hindustan Times ''Hindustan Times'' is an Indian English language, English-language daily newspaper based in Delhi. It is the flagship publication of HT Media Limited, an entity controlled by the Birla family, and is owned by Shobhana Bhartia, the daughter o ...
'' wrote "''Good Bad Ugly'' ultimately plays out as a fanboy tribute from Adhik Ravichandran to Ajith Kumar—packed with style, action, and star power, even if it falls short on storytelling." Vishal Menon of '' The Hollywood Reporter India'' wrote, "One is unsure if it's even ethical to call ''Good Bad Ugly'' a feature film. From a safe distance, one can argue that it's the length of a regular movie and it also features a major movie star in the lead. If you want to push it, one may even argue that it has a something resembling a plot and a screenplay that holds characters and plot points in place." Gopinath Rajendran of ''
The Hindu ''The Hindu'' is an Indian English-language daily newspaper owned by The Hindu Group, headquartered in Chennai, Tamil Nadu. It was founded as a weekly publication in 1878 by the Triplicane Six, becoming a daily in 1889. It is one of the India ...
'' wrote "Adhik has taken his biggest shot, and it could possibly be the best
fan service , fanservice or Example: A frame (numbered "25") from the English opening sequence of '' New Cutie Honey'', in which character Danbei Hayami fires a Rocket Punch as main character Honey Kisaragi lies topless and prone in the background, i ...
Tamil cinema has ever seen. Even when it’s far from perfect and feels like a brass-knuckle punch to our senses, Good Bad Ugly is loving work of nostalgia."


Box office

''Good Bad Ugly'' grossed in Tamil Nadu, and in other territories (rest of India and overseas) for a worldwide total of . ''Good Bad Ugly'' grossed – worldwide on its opening day, with over from India, becoming the highest first-day gross for the actor, surpassing ''
Valimai ''Valimai'' () is a 2022 Indian Tamil-language action thriller film written and directed by H. Vinoth. It is produced by Boney Kapoor under Bayview Projects LLP in association with Zee Studios, as co-producer and distributor. The film stars ...
'' (2022), which grossed . It had the third biggest opening for an Indian film in 2025, behind ''Game Changer'' and '' L2: Empuraan''. The film grossed in the United Kingdom, surpassing ''Vidaamuyarchi'', which grossed , and became the highest first-day grosser for the actor in the country. The film added another on its second day, raising the total collection to worldwide. It crossed the 100 crore mark within three days, becoming the fastest film of the actor to do so. The film grossed 152 crore worldwide in its first four-day weekend. It also became the first film of the actor to enter the global weekend chart of
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emerging as the number four film of the global box-office weekend. The film made a total collection of within nine days, surpassing '' Thunivu'' (2023) and becoming Ajith's highest-grossing film. ''Good Bad Ugly'' emerged as the highest-grossing Tamil film of 2025, third highest-grossing Indian film of 2025, 14th highest-grossing Tamil film of all time and 36th highest-grossing South Indian film of all time.


Controversies

Ahead of the release of the film, a group of Ajith's fans from Tirunelveli attempted to install a 250-ft cutout of the actor at PSS multiplex. The structure collapsed during installation, but no injuries were reported. A video of the incident went viral online. Post release, music composer
Ilaiyaraaja Ilaiyaraaja (born R. Gnanathesikan) is an Indian musician, composer, arranger, conductor, orchestrator, multi-instrumentalist, lyricist and playback singer popular for his works in Indian cinema, predominately in Tamil cinema, Tamil in addition ...
sent a notice to the makers for using and altering his compositions "Ilamai Idho Idho" from ''Sakalakala Vallavan'' (1982), "En Jodi Manja Kuruvi" from ''Vikram'' (1986) and "Oththa Roova" from '' Nattupura Pattu'' (1996) in the film without his permission. Accusing them of violating Section 51 of the Copyright Act of India, he sought for "unpaid royalties, damages, and legal costs", and also demanded the removal of the altered songs from wherever they were published. Y. Ravi Shankar decried these allegations, saying they had followed protocol by obtaining approval from the record labels of the songs since they are the rights holders.


Notes


References


External links

* * {{Adhik Ravichandran 2020s Indian films 2020s martial arts films 2020s masala films 2020s Tamil-language films 2025 action comedy films 2025 action thriller films 2025 controversies 2025 crime drama films 2025 crime thriller films 2025 films Cultural depictions of South Korean people Fiction about Indian diaspora Fictional portrayals of the Maharashtra Police Fictional representations of Romani people Films about assassinations Films about contract killing in India Films about contract killing Films about drug use in Spain Films about drugs Films about father–son relationships Films about hostage taking Films about lookalikes Films about mass murder Films about miscarriage of justice Films about murder Films about organised crime in India Films about outlaws Films about Romani people Films about secret societies Films directed by Adhik Ravichandran Films involved in plagiarism controversies Films scored by G. V. Prakash Kumar Films set in 2008 Films set in 2025 Films set in casinos Films set in Mumbai Films set in prison Films set in South Korea Films set in Spain Films set in Toledo, Spain Films shot in Hyderabad, India Films shot in Spain Films shot in the United Kingdom Films shot in Toledo, Spain Films with archival recordings Gun fu films Indian action comedy films Indian action thriller films Indian courtroom films Indian crime comedy films Indian crime drama films Indian crime thriller films Indian films about revenge Indian films set in New York City Indian gangster films Indian IMAX films Indian martial arts films Indian neo-noir films Indian vigilante films John Wick Keanu Reeves Money Heist Mythri Movie Makers films T-Series (company) films Tamil-language action comedy films Tamil-language action thriller films Tamil-language crime comedy films Tamil-language crime drama films Tamil-language crime thriller films Tamil-language Indian films Twins in Indian films