Go-Ahead London
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Go-Ahead London is a major bus operator in
Greater London Greater London is an administrative area in England, coterminous with the London region, containing most of the continuous urban area of London. It contains 33 local government districts: the 32 London boroughs, which form a Ceremonial count ...
. The name first appeared in August 2008, before which the company had traded under separate names and brands. It is currently (as of April 2025) the largest bus operator in
Greater London Greater London is an administrative area in England, coterminous with the London region, containing most of the continuous urban area of London. It contains 33 local government districts: the 32 London boroughs, which form a Ceremonial count ...
, operating a total of 157 bus routes mainly in South and Central London as well as some services into North and East London with a fleet size of 2270 vehicles under contract to
Transport for London Transport for London (TfL) is a local government body responsible for most of the transport network in London, United Kingdom. TfL is the successor organization of the London Passenger Transport Board, which was established in 1933, and His ...
. It is also the largest operator of electric buses in London, with a total of 540 electric vehicles.


History

The Go-Ahead Group is a large transport group based in Newcastle. It first became involved in London bus operations in September 1994, whereupon the privatisation of London Buses, it purchased
London Central The London Central Bus Company is a bus operator brand under London General Transport Services Limited, trading as Go-Ahead London. It is a subsidiary of the Go-Ahead Group and primarily operates services in South London under contract to Tran ...
for £23.8 million. In May 1996, it added another former London Buses subsidiary,
London General London General Transport Services Limited, trading as Go-Ahead London, is a bus company operating in Greater London. The London General brand is a subsidiary of Go-Ahead London and operates services under contract to Transport for London. The ...
, which had been sold in 1994 to a
management buyout A management buyout (MBO) is a form of acquisition in which a company's existing managers acquire a large part, or all, of the company, whether from a parent company or individual. Management- and/or leveraged buyouts became noted phenomena of 19 ...
for £46 million. These two companies subsequently developed in much the same way, both establishing a livery of red with a charcoal skirt and yellow relief band, and splitting orders for new buses. Further expansion did not occur until September 2006, when Docklands Buses was purchased. On 29 June 2007, Go-Ahead London purchased
Blue Triangle Blue Triangle is a bus operator brand under London General Transport Services Limited, trading as Go-Ahead London. It operates services in East London under contract to Transport for London. It is the operator of the East London Transit servic ...
. With these purchases, Go-Ahead London surpassed
Arriva London Arriva London is a bus operator operating primarily in Greater London and partially in Essex, Hertfordshire, Kent and Surrey. It is a subsidiary of Arriva UK Bus and operates services for London Buses under contract to Transport for London. Oper ...
to become the largest operator of buses in London, running around 16% of London bus services. A corporate image for Go-Ahead London bus routes started to appear in August 2008, when a new Go-Ahead London logo was unveiled. In 2009,
Transport for London Transport for London (TfL) is a local government body responsible for most of the transport network in London, United Kingdom. TfL is the successor organization of the London Passenger Transport Board, which was established in 1933, and His ...
invited bids for the sale of their own bus operations which ran under the East Thames Buses brand. Go-Ahead London were selected as the preferred bidder and assumed full responsibility for 10 routes and two depots in October that year. The East Thames Buses brand was replaced with the Go-Ahead London brand. The East Thames Buses operations were initially absorbed under the
London General London General Transport Services Limited, trading as Go-Ahead London, is a bus company operating in Greater London. The London General brand is a subsidiary of Go-Ahead London and operates services under contract to Transport for London. The ...
arm of Go-Ahead London's business. However, after some route movements and allocation changes some of the services now run under the
London Central The London Central Bus Company is a bus operator brand under London General Transport Services Limited, trading as Go-Ahead London. It is a subsidiary of the Go-Ahead Group and primarily operates services in South London under contract to Tran ...
arm of Go-Ahead London's business. On 30 March 2012, Go-Ahead London purchased Northumberland Park garage from First London with all routes brought under the London General arm of Go-Ahead London's business. On 1 April 2014, the Go-Ahead Group restructured its Metrobus business, with the management of the
Transport for London Transport for London (TfL) is a local government body responsible for most of the transport network in London, United Kingdom. TfL is the successor organization of the London Passenger Transport Board, which was established in 1933, and His ...
contracted services passing to the control of the
London General London General Transport Services Limited, trading as Go-Ahead London, is a bus company operating in Greater London. The London General brand is a subsidiary of Go-Ahead London and operates services under contract to Transport for London. The ...
arm of Go-Ahead London's business, with the remaining commercial services being brought under the control of Brighton & Hove from 1 July 2014. Services are now operated under an expanded London General licence, however the Metrobus trading name is partially retained.
London General London General Transport Services Limited, trading as Go-Ahead London, is a bus company operating in Greater London. The London General brand is a subsidiary of Go-Ahead London and operates services under contract to Transport for London. The ...
's licence was formally increased by the Vehicle and Operator Services Agency on 25 April 2014 to accommodate the Metrobus buses. In June 2023, it was announced that Go-Ahead London will take over the Kent Thameside services of the Fastrack bus rapid transit network from Arriva Southern Counties. These services were taken over on 10 November 2024 temporarily using diesel buses as part of a 15-year contract between the operator and
Kent County Council Kent County Council is a county council that governs the non-metropolitan county of Kent in England. The non-metropolitan county is smaller than the ceremonial county, which additionally includes the Unitary authorities of England, unitary auth ...
. Go-Ahead is to launch the service using a fleet of 28 battery electric Irizar ie tram buses by April 2025, creating Kent's first all-electric bus network; this fleet is garaged at a repurposed warehouse at Newtons Court in
Stone In geology, rock (or stone) is any naturally occurring solid mass or aggregate of minerals or mineraloid matter. It is categorized by the minerals included, its Chemical compound, chemical composition, and the way in which it is formed. Rocks ...
in the Borough of Dartford.


Current subsidiaries

The current subsidiaries of Go-Ahead London are, in order of acquisition: *
London Central The London Central Bus Company is a bus operator brand under London General Transport Services Limited, trading as Go-Ahead London. It is a subsidiary of the Go-Ahead Group and primarily operates services in South London under contract to Tran ...
(September 1994) *
London General London General Transport Services Limited, trading as Go-Ahead London, is a bus company operating in Greater London. The London General brand is a subsidiary of Go-Ahead London and operates services under contract to Transport for London. The ...
(May 1996 for the main routes/April 2014 for Metrobus' London routes) * Docklands Buses (September 2006) *
Blue Triangle Blue Triangle is a bus operator brand under London General Transport Services Limited, trading as Go-Ahead London. It operates services in East London under contract to Transport for London. It is the operator of the East London Transit servic ...
(June 2007) * Fastrack (November 2024)


References


External links

* {{Go-Ahead Bus Companies Go-Ahead Group London bus operators London bus operators