Giselle (Enchanted)
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Giselle is a fictional character from
Disney The Walt Disney Company, commonly referred to as simply Disney, is an American multinational mass media and entertainment industry, entertainment conglomerate (company), conglomerate headquartered at the Walt Disney Studios (Burbank), Walt Di ...
's
romantic comedy Romantic comedy (also known as romcom or rom-com) is a sub-genre of comedy and Romance novel, romance fiction, focusing on lighthearted, humorous plot lines centered on romantic ideas, such as how true love is able to surmount all obstacles. Ro ...
fantasy Fantasy is a genre of speculative fiction that involves supernatural or Magic (supernatural), magical elements, often including Fictional universe, imaginary places and Legendary creature, creatures. The genre's roots lie in oral traditions, ...
film '' Enchanted'' (2007) and its sequel, '' Disenchanted'' (2022). She is both portrayed and voiced by actress
Amy Adams Amy Lou Adams (born August 20, 1974) is an American actress. Known for both her comedic and dramatic roles, she has been featured three times in annual rankings of the world's highest-paid actresses. She has received List of awards and nom ...
. The character first appears in ''Enchanted'' as a cheerful maiden from the animated kingdom of Andalasia, whose plans to marry its prince are threatened when an
evil queen The Evil Queen (), also called the Wicked Queen or simply the Queen, is a fictional character and the main antagonist of "Snow White", a German fairy tale recorded by the Brothers Grimm. In the Grimm's story, the Queen is Snow White's stepmother o ...
banishes her to New York City. While trapped there, she meets and charms a cynical divorce lawyer, which complicates her feelings for the Andalasian
prince A prince is a male ruler (ranked below a king, grand prince, and grand duke) or a male member of a monarch's or former monarch's family. ''Prince'' is also a title of nobility (often highest), often hereditary, in some European states. The ...
to whom she is already engaged. Created by screenwriter Bill Kelly and director
Kevin Lima Kevin Lima (born June 12, 1962) is an American film director and animator who has directed '' A Goofy Movie'' (1995), ''Tarzan'' (1999), ''102 Dalmatians'' (2000), and '' Enchanted'' (2007). He is married to Brenda Chapman, the head of story for ' ...
, Giselle is both a parody of and homage to classic Disney princess characters, specifically borrowing inspiration from
Snow White "Snow White" is a German fairy tale, first written down in the early 19th century. The Brothers Grimm published it in 1812 in the first edition of their collection ''Grimms' Fairy Tales'', numbered as Tale 53. The original title was ''Sneewittch ...
,
Cinderella "Cinderella", or "The Little Glass Slipper", is a Folklore, folk tale with thousands of variants that are told throughout the world.Dundes, Alan. Cinderella, a Casebook. Madison, Wis: University of Wisconsin Press, 1988. The protagonist is a you ...
,
Aurora An aurora ( aurorae or auroras), also commonly known as the northern lights (aurora borealis) or southern lights (aurora australis), is a natural light display in Earth's sky, predominantly observed in high-latitude regions (around the Arc ...
, and
Ariel Ariel may refer to: Film and television *Ariel Award, a Mexican Academy of Film award * ''Ariel'' (film), a 1988 Finnish film by Aki Kaurismäki *, a Russian film directed by Yevgeni Kotov * ''ARIEL Visual'' and ''ARIEL Deluxe'', a 1989 and 1991 ...
. Adams was selected out of approximately 300 actresses who auditioned for the role. Although Lima had always wanted to cast an unknown performer as Giselle, Disney executives were initially hesitant to hire Adams due to her relative obscurity at the time. Giselle's animated sequences were supervised by veteran Disney animator James Baxter, who referenced live-action footage of Adams to ensure the character was a cohesive combination of Adams and the classic Disney princess aesthetic. Adams' performance was lauded by film critics, who praised her comedic timing, singing, and commitment to the character. Adams was nominated for a
Golden Globe Award The Golden Globe Awards are awards presented for excellence in both international film and television. It is an annual award ceremony held since 1944 to honor artists and professionals and their work. The ceremony is normally held every Janua ...
for Best Actress – Motion Picture Comedy or Musical, and the role is credited with establishing her as a
leading lady A leading actor, leading actress, or leading man or lady or simply lead (), plays a main role in a film, television show or play. The word ''lead'' may also refer to the largest role in the piece, and ''leading actor'' may refer to a person w ...
in Hollywood. Some publications credit Giselle with reviving Disney's princess films following a period of decline. Due to disagreements over compensating Adams for using her likeness, Disney canceled its initial plans to induct Giselle into the
Disney Princess ''Disney Princess'', also called the ''Princess Line'', is a media franchise and toy line owned by the Walt Disney Company. Created by Disney Consumer Products chairman Andy Mooney, the franchise features a lineup of female protagonists who hav ...
franchise.


Role

Giselle (
Amy Adams Amy Lou Adams (born August 20, 1974) is an American actress. Known for both her comedic and dramatic roles, she has been featured three times in annual rankings of the world's highest-paid actresses. She has received List of awards and nom ...
), a young woman from the animated kingdom of Andalasia, has long fantasized about marrying her true love. She quickly becomes engaged to Prince Edward (
James Marsden James Paul Marsden (born September 18, 1973) is an American actor. He began his acting career guest starring in the television shows '' Saved by the Bell: The New Class'' (1993), '' Touched by an Angel'' (1995), and '' Party of Five'' (1995). Ma ...
), but their marriage plans are jeopardized by Edward's stepmother, Queen Narissa (
Susan Sarandon Susan Abigail Sarandon (; née Tomalin; born October 4, 1946) is an American actor. With a career spanning over five decades, she is the recipient of various accolades, including an Academy Award and a British Academy Film Award, in addition to ...
). Viewing Giselle as a threat to her throne, Narissa pushes her down a
wishing well A wishing well is a term from European folklore to describe water well, wells where it was thought that any spoken wish would be granted. The idea that a wish would be granted came from the notion that water housed deity, deities or had ...
, transporting her to contemporary
Manhattan Manhattan ( ) is the most densely populated and geographically smallest of the Boroughs of New York City, five boroughs of New York City. Coextensive with New York County, Manhattan is the County statistics of the United States#Smallest, larg ...
, New York City. Disoriented and homeless in an unfamiliar environment, Giselle meets Robert (
Patrick Dempsey Patrick Galen Dempsey (born January 13, 1966) is an American actor and racing driver best known for playing neurosurgeon Derek Shepherd in ''Grey's Anatomy'' (2005–15; 2020–21). He is also known for his leading man romantic film roles, such ...
), a disillusioned divorce lawyer and single father to Morgan (
Rachel Covey Rachel Covey (born June 15, 1998) is an American playwright and composer. As a child actress, she was known for her roles in the 2005 film ''Duane Hopwood'' alongside David Schwimmer and the 2007 Disney movie '' Enchanted'' alongside Patrick Dem ...
). Reluctantly, Robert allows Giselle to stay in their apartment, straining his relationship with his fiancé, Nancy (
Idina Menzel Idina Kim Menzel ( ; ; born May 30, 1971) is an American actress and singer. Particularly known for her work in Musical theatre, musicals on Broadway theatre, Broadway, she has been Honorific nicknames in popular music, nicknamed the "Queen of ...
). As Giselle explores New York, Edward pursues her, determined to bring her back to Andalasia. Meanwhile, Narissa's henchman, Nathaniel (
Timothy Spall Timothy Leonard Spall ( ; born 27 February 1957) is an English actor. He gained recognition for his character actor roles on stage and screen. In 2000, he was appointed Officer of the Order of the British Empire (OBE) by Queen Elizabeth II. S ...
), plots to sabotage Edward's mission by poisoning Giselle. Despite her devotion to Edward, Giselle begins to develop feelings for Robert, and Robert is softened by Giselle's optimism in return. Meanwhile, the real world begins to transform Giselle into a
complex Complex commonly refers to: * Complexity, the behaviour of a system whose components interact in multiple ways so possible interactions are difficult to describe ** Complex system, a system composed of many components which may interact with each ...
human being. When Edward finally locates Giselle, she pleads to spend their last night in New York attending a costume ball, during which Giselle shares a romantic dance with Robert. Their moment is interrupted by Narissa who, disguised as an old woman, offers Giselle a magic apple promising that it will erase all memories of her time in New York so she can move on with Edward. However, the apple poisons her and Giselle falls into a deep sleep. Edward and Nathaniel intervene before Narissa can drag Giselle away. Robert deduces the spell can only be broken by true love's kiss. When Edward's kiss fails to awaken her, he quickly realizes Giselle's true love must be Robert instead. With Edward and Nancy's blessing, Robert kisses Giselle and she is revived. Enraged, Narissa transforms herself into a dragon and kidnaps Robert, dangling him from the top of the
Woolworth Building The Woolworth Building is a residential building and early skyscraper at 233 Broadway (Manhattan), Broadway in the Tribeca neighborhood of Lower Manhattan in New York City. Designed by Cass Gilbert, it was the tallest building in the world f ...
. Giselle pursues them and catches Robert as Narissa falls to her death. In the end, Giselle chooses to stay in New York with Robert and Morgan, and launches her own princess-themed clothing line called "Andalasia Fashions", while Edward returns to Andalasia with Nancy, where they marry each other. In the sequel '' Disenchanted'', set 10 years later, Giselle moves with Robert, her now-teenage stepdaughter Morgan (Gabriella Baldacchino), and their newborn daughter, Sophia, to the seemingly idyllic
suburban A suburb (more broadly suburban area) is an area within a metropolitan area. They are oftentimes where most of a metropolitan areas jobs are located with some being predominantly residential. They can either be denser or less densely populated ...
town of Monroeville. Giselle hopes to achieve a more ideal life than what she has been experiencing in New York City since marrying Robert, but still struggles to adapt to her new environment, finding herself at odds with Morgan and the town's "
queen bee A queen bee is typically an adult, mated female ( gyne) that lives in a colony or hive of honey bees. With fully developed reproductive organs, the queen is usually the mother of most, if not all, of the bees in the beehive. Queens are develope ...
", Malvina Monroe (
Maya Rudolph Maya Khabira Rudolph (born July 27, 1972) is an American actress and comedian. In 2000, she became a cast member on the NBC sketch comedy show ''Saturday Night Live'' (''SNL''). During her tenure on the show, she appeared in supporting roles in ...
). Desperate for change, Giselle uses Sophia's wishing wand to wish for a "fairytale life", but starts transforming into Morgan's wicked stepmother instead, essentially becoming the villain in her own fairy tale. Giselle discovers that her wish is draining all magic from Andalasia to turn Monroeville into a fairy tale. If not reversed by midnight, the transformation becomes permanent, resulting in the disappearance of Andalasia and its inhabitants, including Giselle. Using the last of her innocence before completely transforming, Giselle sends Morgan to Andalasia, where Nancy and Edward teach her to harness her memories of Giselle to restore her stepmother's true nature. Morgan's drawing breaks the spell's effects on Giselle, but Malvina captures Morgan and demands the wand in exchange for her release. Giselle complies, but as midnight approaches, she weakens and begins to disappear. However, Giselle reminds Morgan that she can use the wand's magic as the daughter of an Andalasian. Morgan wishes to be home with her mother, breaking the spell and bringing Giselle, Monroeville, and Andalasia back to life. Only Giselle and Morgan remember the events of the previous day, while everyone else believes it was just a dream.


Development


Creation

In an original draft of the story, the film's heroine asks to be sent to the "real world" to escape unrequited advances from a
Prince Charming Prince Charming is a fairy tale stock character archetype who comes to the rescue of a damsel in distress and must engage in a quest to liberate her from an evil spell. This classification suits most heroes of a number of traditional folk tales ...
-type character. When Disney acquired the original script for ''Enchanted'', the film had been intended for a much older audience. Screenwriter Bill Kelly had written a scene in which Giselle is mistaken for a
stripper A stripper or exotic dancer is a person whose occupation involves performing striptease in a public adult entertainment venue such as a strip club. At times, a stripper may be hired to perform at private events. Modern forms of stripping m ...
upon arriving in New York's
red-light district A red-light district or pleasure district is a part of an urban area where a concentration of prostitution and sex industry, sex-oriented businesses, such as sex shops, strip clubs, and adult theaters, are found. In most cases, red-light district ...
. She is hired for a
bachelor party A bachelor party (in the United States), also known as a stag weekend, stag do or stag party (in the United Kingdom, Commonwealth countries, and Ireland), or a buck's night (in Australia and Canada), is a party held for or arranged by a man wh ...
, whose attendees become angry with her once she refuses to strip, prompting Robert to cancel the party and rescue her. Executive producer Doug Short claims the bachelor party was not abandoned exclusively because of its mature tone, but rather the removal of Robert's friends naturally allowed the story to prioritize Giselle and Robert's relationship. By 2005, Disney commissioned Kelly to write a new draft that aligned with the studio's tradition of yearning heroines. Director
Kevin Lima Kevin Lima (born June 12, 1962) is an American film director and animator who has directed '' A Goofy Movie'' (1995), ''Tarzan'' (1999), ''102 Dalmatians'' (2000), and '' Enchanted'' (2007). He is married to Brenda Chapman, the head of story for ' ...
revised the script with Kelly to have Giselle arrive in
Times Square Times Square is a major commercial intersection, tourist destination, entertainment hub, and Neighborhoods in New York City, neighborhood in the Midtown Manhattan section of New York City. It is formed by the junction of Broadway (Manhattan), ...
, and the bachelor party was ultimately replaced with Giselle hanging from a castle-shaped billboard, where she meets Robert for the first time. Short said the hardest part of developing Giselle as a character was establishing a balance between her comedic antics and relatability, without simply making her a "fool" or evolving her at the expense of her happy personality. Because she is a parody of and homage to classic
Disney princess ''Disney Princess'', also called the ''Princess Line'', is a media franchise and toy line owned by the Walt Disney Company. Created by Disney Consumer Products chairman Andy Mooney, the franchise features a lineup of female protagonists who hav ...
tropes Trope or tropes may refer to: Arts and entertainment * Trope (cinema), a cinematic convention for conveying a concept * Trope (literature), a figure of speech or common literary device * Trope (music), any of a variety of different things in m ...
, the filmmakers borrowed inspiration from several Disney princesses, with Lima describing Giselle as "80%
Snow White "Snow White" is a German fairy tale, first written down in the early 19th century. The Brothers Grimm published it in 1812 in the first edition of their collection ''Grimms' Fairy Tales'', numbered as Tale 53. The original title was ''Sneewittch ...
" with traits of
Cinderella "Cinderella", or "The Little Glass Slipper", is a Folklore, folk tale with thousands of variants that are told throughout the world.Dundes, Alan. Cinderella, a Casebook. Madison, Wis: University of Wisconsin Press, 1988. The protagonist is a you ...
and
Aurora An aurora ( aurorae or auroras), also commonly known as the northern lights (aurora borealis) or southern lights (aurora australis), is a natural light display in Earth's sky, predominantly observed in high-latitude regions (around the Arc ...
, combined with
Ariel Ariel may refer to: Film and television *Ariel Award, a Mexican Academy of Film award * ''Ariel'' (film), a 1988 Finnish film by Aki Kaurismäki *, a Russian film directed by Yevgeni Kotov * ''ARIEL Visual'' and ''ARIEL Deluxe'', a 1989 and 1991 ...
's spunk. Caroline Siede of ''
The A.V. Club ''The A.V. Club'' is an online newspaper and entertainment website featuring reviews, interviews, and other articles that examine films, music, television, books, games, and other elements of pop-culture media. ''The A.V. Club'' was created in ...
'' observed that the original three lend themselves more easily to parody as "the least progressive Disney princess films", whereas Ariel represents a transition towards more empowered heroines. Lima noted Giselle's distinguishing trait is that while her predecessors are largely reactive, ''Enchanted'''s contemporary setting forces Giselle to become an active participant in her own
fairy tale A fairy tale (alternative names include fairytale, fairy story, household tale, magic tale, or wonder tale) is a short story that belongs to the folklore genre. Such stories typically feature magic, enchantments, and mythical or fanciful bei ...
and rely on her innate ability to adapt to new situations in order to survive unfamiliar circumstances. Kelly identified Giselle as his favorite character to write for. Producer
Barry Josephson Barry Josephson (born April 2, 1956) is an American film producer and former music manager. Life and career After attending the McBurney School in New York City, Josephson graduated from American University, Washington DC in 1978, and was an ...
described Lima, a former Disney animator, as an expert on Disney's princess characters, which he credited with helping develop Giselle. Similarly, Short credits Lima with establishing the proper tone for Giselle's evolution, without resorting to simply making fun of Disney's princess culture. According to Adams, her character's journey is about discovering genuine human emotions and love: "She finds out that life is more complicated than it has appeared so far in her life and that it is not all about happy endings, but can be very exciting”. A significant moment in Giselle's character development is when she experiences the feeling of anger for the first time during an argument with Robert, while noticing his
chest hair Chest hair is hair that grows on the chest in the region between the neck and the abdomen. Chest hair develops during and after puberty along with other types of androgenic hair. Development and growth Although vellus hair is already present ...
, a feature typically omitted from animated characters. Some of the creative team heavily debated whether the film warranted a final battle, but Short ultimately decided the moment was needed to complete Giselle's transformation into someone who no longer needs to be rescued. Lima explained that the ending provides a more "contemporarily responsible story" for Giselle, unlike traditional female characters who appear independent until they are rescued at the end of their films. Despite some objection from fans, Lima maintained that separating Giselle from Edward at the end was needed to finalize her growth.


Casting and portrayal

Adam Shankman Adam Michael Shankman (born November 27, 1964) is an American film director, producer, writer, dancer, author, actor, and choreographer. He was a permanent judge on seasons 6–7 of the television program ''So You Think You Can Dance (American TV ...
was one of the early directors attached to the film before Lima; Shankman had expressed interest in offering the lead role to
Kate Hudson Kate Garry Hudson (born April 19, 1979) is an American actress and singer. Born to singer Bill Hudson (singer), Bill Hudson and actress Goldie Hawn, Hudson made her film debut in the 1998 drama ''Desert Blue'', which was followed by supporting ...
or
Reese Witherspoon Laura Jeanne Reese Witherspoon (born March 22, 1976) is an American actress and producer. She is the recipient of List of awards and nominations received by Reese Witherspoon, various accolades, including an Academy Award, a Primetime Emmy Aw ...
. Established actresses such as
Cameron Diaz Cameron Michelle Diaz (born August 30, 1972) is an American actress. Prolific in both comedy and drama, Cameron Diaz filmography, her films have grossed over $3 billion in the U.S. box-office. Her output of romantic comedies in the late 1990s a ...
, Renée Zellwegger,
Jennifer Garner Jennifer Anne Garner (born April 17, 1972) is an American actress. Born in Houston, Texas and raised in Charleston, West Virginia, Garner studied theater at Denison University and began acting as an understudy for the Roundabout Theatre Company ...
, and
Christina Aguilera Christina María Aguilera ( , ; born December 18, 1980) is an American singer-songwriter, actress and television personality. Recognized as Cultural impact of Christina Aguilera, an influential figure in music and having received Public imag ...
had also been considered, but Lima specifically wanted an unknown actress so audiences would not be distracted by her public image, in turn maintaining the illusion of the character's otherworldly innocence. Approximately 300 actresses auditioned, for which Adams answered a
cattle call An audition is a sample performance by an actor, singer, musician, dancer or other performer. It typically involves the performer displaying their talent through a previously memorized and rehearsed solo piece or by performing a work or piece giv ...
that required singing, acting, and dancing. By the time Adams auditioned in 2005, Lima had already interviewed 250 candidates, and had begun doubting he would find the right actress. However, Lima was immediately impressed by her audition, believing she looked like a Disney princess, and described her as the only auditionee capable of inhabiting the role sincerely without mocking the character. Although she was his only choice, Disney was initially hesitant to hire the relatively unknown Adams because they believed they needed an established star to attract audiences. Disney chairman
Dick Cook Richard W. Cook is an American film entertainment executive, and has served on the Board of Directors of Legendary Pictures since 2011. Prior to joining Legendary Pictures, he was the Chairman of the Walt Disney Studios from 2002 to 2009. At the ...
relented upon seeing her
screen test A screen test is a method of determining the suitability of an actor or actress for performing on film or in a particular role. It is typically a secondary or later stage in the audition process. The performer is generally given a scene, or sel ...
, while Josephson said Adams demonstrated the emotional range required for the role. Lima likened hiring Adams to Disney introducing the world to
Julie Andrews Dame Julie Andrews (born Julia Elizabeth Wells; 1 October 1935) is an English actress, singer, and author. She has garnered numerous accolades throughout her career spanning over eight decades, including an Academy Award, a British Academy Fi ...
in ''
Mary Poppins Mary Poppins may refer to: * Mary Poppins (character), a nanny with magical powers * Mary Poppins (franchise), based on the fictional nanny ** Mary Poppins (book series), ''Mary Poppins'' (book series), the original 1934–1988 children's fanta ...
'' (1964). To appease the studio for casting a lesser-known, Lima offered to hire more established actors such as
Patrick Dempsey Patrick Galen Dempsey (born January 13, 1966) is an American actor and racing driver best known for playing neurosurgeon Derek Shepherd in ''Grey's Anatomy'' (2005–15; 2020–21). He is also known for his leading man romantic film roles, such ...
in supporting roles.Giselle was Adams' first leading role, to which she was attracted because of the character's kindness and opportunity for her younger relatives to see her in a
family-friendly A family-friendly product or service is one that is considered to be suitable for all members of an average family. Family-friendly restaurants are ones that provide service to families that have young children. Frequently, family-friendly produc ...
film. She envisioned Giselle as a strong character despite her sweet nature, explaining that her innocence stems from inexperience as opposed to weakness, and strove to preserve her kindness as she becomes more worldly and mature. Since ''Enchanted'' was not filmed in chronological order, Adams paid particularly close attention to making sure her character's personality and physicality were accurate to each time period. She did not intentionally study Disney films to prepare for the role because she had watched them constantly growing up, and wanted to avoid imitating any specific princess in favor of creating her own. At age 19, Adams had unsuccessfully auditioned to play a princess at one of Disney's theme parks. Despite the character being a princess, Adams said she treated Giselle as seriously as she would have any other role, but felt an additional sense of responsibility to maintain a positive image as a potential role model for young girls. Since the film is a
musical Musical is the adjective of music. Musical may also refer to: * Musical theatre, a performance art that combines songs, spoken dialogue, acting and dance * Musical film Musical film is a film genre in which songs by the Character (arts), charac ...
, Adams was determined to not have her singing dubbed by another performer and underwent intensive
vocal coaching A vocal coach, also known as a voice coach (though this term often applies to those working with speech and communication rather than singing), is a music teacher, usually a piano accompanist, who helps singers prepare for a performance, often al ...
to perform all of her character's songs. She recorded three of the film's original songs for its
soundtrack A soundtrack is a recorded audio signal accompanying and synchronised to the images of a book, drama, motion picture, radio program, television show, television program, or video game; colloquially, a commercially released soundtrack album of m ...
, and listened to earlier Disney princesses to achieve a soft, lilting tone. Despite her musical theatre background, she described the musical, romance, and action scenes as the most challenging to film because she relied on her imagination to interact with animated and CGI elements. Adams worked with some live rats and birds to film " Happy Working Song", but refused to film with cockroaches. She took
ballroom dance Ballroom dance is a set of European partner dances, which are enjoyed both socially and competitively around the world, mostly because of its performance and entertainment aspects. Ballroom dancing is also widely enjoyed on stage, film, and te ...
lessons with Dempsey to prepare for the film's ballroom sequence, and found it difficult to learn to dance with a partner despite being a trained dancer herself. Giselle's costumes were designed by
Mona May Mona May is a costume designer who has worked on over 70 movie and television programs. With her trademark feminine style, using bold colors and feathery boas, May has been designing costumes since 1989. May has been hailed by some as "The Queen ...
. The character begins ''Enchanted'' wearing traditional Disney princess attire; her outfits gradually become more modern the longer she remains in New York, to mirror her evolution from an animated princess into a "real woman". Her most elaborate costume, the
wedding dress A wedding dress or bridal gown is the dress worn by the bride during a wedding ceremony. The color, style and ceremonial importance of the gown can depend on the religion and culture of the wedding participants. Wedding dresses hold a significan ...
, proved challenging for Adams to move or sit down in due to its material and 45-pound weight. May designed the gown based on Lima's instructions to deliver a distinct contrast to the film's hand-drawn scenes, sewing several layers of
petticoats A petticoat or underskirt is an article of clothing, a type of undergarment worn under a skirt or a dress. Its precise meaning varies over centuries and between countries. According to the ''Oxford English Dictionary'', in current British Engl ...
into the dress to make it appear as large as possible. Adams fell under its weight several times, but credits it with helping inform how Giselle would move on camera. Her first costume change in New York is a dress made from blue curtains with an
empire waist Empire silhouette, Empire line, Empire waist or just Empire is a style in clothing in which the dress has a fitted bodice ending just below the bust, giving a high-waisted appearance, and a gathered skirt which is long and loosely fitting but s ...
and cap sleeves, which May said allows her to move much more freely in New York City, despite still being "very much of a princess look". Giselle's transformation into a modern woman and decision to remain human towards the film's climax culminates in a
form-fitting A form-fitting garment is an article of clothing that tightly follows the contours of the part of the body being covered. A feature of Modern Western societies is the popularity of form-fitting clothing worn by women, compared to equivalent male ...
gray-lavender
evening gown An evening gown, evening dress or gown is a long dress usually worn at formal occasions. The drop ranges from Ballerina skirt, ballerina (mid-calf to just above the ankles), Tea length, tea (above the ankles), to Skirt length, full-length. S ...
devoid of "poofiness and silliness", the design of which May intentionally kept secret from the audience. She designed the gown to appear as though she could have purchased it from a
department store A department store is a retail establishment offering a wide range of consumer goods in different areas of the store under one roof, each area ("department") specializing in a product category. In modern major cities, the department store mad ...
, and based it on dresses worn by actress
Ginger Rogers Ginger Rogers (born Virginia Katherine McMath; July 16, 1911 – April 25, 1995) was an American actress, dancer and singer during the Classical Hollywood cinema, Golden Age of Hollywood. She won an Academy Award for Best Actress for her starri ...
during the 1930s and
concept art Concept art is a form of visual art used to convey an idea for use in film, video games, animation, comic books, television shows, or other media before it is put into the final product. The term was used by the Walt Disney Animation Studios ...
of different Disney princesses.


Design and animation

Earliest versions of the script did not include any animated sequences, which the filmmakers decided to incorporate after they realized they would be introducing Disney fans to a new Disney princess for the first time in several years. Short suggested a
traditionally animated Traditional animation (or classical animation, cel animation, or hand-drawn animation) is an animation technique in which each frame is drawn by hand. The technique was the dominant form of animation of the 20th century, until there was a shi ...
opening in the vein of Disney's earliest princess films as opposed to a computer-animated introduction, to remind viewers that Giselle is not a contemporary Disney princess, therefore he felt it would not have made sense for her to be CGI. To establish the environment, Lima wanted the animated characters to appear round, curvy and flower-like, devoid of the straight lines present in New York. Character designer Harald Siepermann drew direct inspiration from the work of artists
Alphonse Mucha Alfons Maria Mucha (; 24 July 1860 – 14 July 1939), known internationally as Alphonse Mucha, was a Czech painter, illustrator, and graphic artist. Living in Paris during the Art Nouveau period, he was widely known for his distinctly stylized ...
and
Maxfield Parrish Maxfield Parrish (July 25, 1870 – March 30, 1966) was an American painter and illustration, illustrator active in the first half of the 20th century. His works featured distinctive saturated hues and idealized neo-classical imagery. The ...
for elements such as Giselle's hair, which was drawn to resemble ocean waves. Siepermann used elements of
Romanticism Romanticism (also known as the Romantic movement or Romantic era) was an artistic and intellectual movement that originated in Europe towards the end of the 18th century. The purpose of the movement was to advocate for the importance of subjec ...
and
Art Nouveau Art Nouveau ( ; ; ), Jugendstil and Sezessionstil in German, is an international style of art, architecture, and applied art, especially the decorative arts. It was often inspired by natural forms such as the sinuous curves of plants and ...
for Giselle's long, flowing hair and slim dress, which would contrast the large wedding dress she dons later in the film. Siepermann also borrowed inspiration for Giselle's design from Czechoslovakian television adaptations of fairy tales. Both Giselle and Edward's outfits feature puffy shoulders to establish a connection between the love interests. The animated version of Giselle was animated by James Baxter, who supervised all of the film's animated sequences. He had previously been a supervising animator for Belle on ''
Beauty and the Beast "Beauty and the Beast" is a fairy tale written by the French novelist Gabrielle-Suzanne Barbot de Villeneuve and published in 1740 in (''The Young American and Marine Tales''). Villeneuve's lengthy version was abridged, rewritten, and publish ...
'' (1991), in addition to working on several other Disney films before migrating to rival studio
DreamWorks Animation DreamWorks Animation LLC (DWA, also known as DreamWorks Animation Studios or simply DreamWorks) is an American animation studio, owned by Comcast's NBCUniversal as part of Universal Pictures, a division of Universal Studios, Inc, Universal Stud ...
by the time he was hired for ''Enchanted''. Baxter envisioned Giselle as a hybrid of Adams and classic Disney princesses, and referenced classic Disney films to ensure she was unique despite resembling an
archetypical The concept of an archetype ( ) appears in areas relating to behavior, historical psychology, philosophy and literary analysis. An archetype can be any of the following: # a statement, pattern of behavior, prototype, "first" form, or a main mod ...
Disney heroine. Giselle's mannerisms and Adams' vocal inflections were mostly based on Snow White. Baxter worked on the character primarily with fellow Disney animators
Mark Henn Mark Alan Henn (born April 6, 1958) is an American animator and film director. His work includes animated characters for Walt Disney Animation Studios films, most notably leading or titular characters and heroines. He served as the lead animator f ...
and Robert Domingo. Henn was known for having previously animated several of Disney's leading ladies. Adams provided live-action reference by posing and acting out some of her character's animated scenes, allowing the animators to borrow some of her mannerisms and characteristics, although she felt intimidated by the thinness of her animated counterpart's waist compared to her own. To prevent the character from devolving into
caricature A caricature is a rendered image showing the features of its subject in a simplified or exaggerated way through sketching, pencil strokes, or other artistic drawings (compare to: cartoon). Caricatures can be either insulting or complimentary, ...
, Lima shot footage of Adams performing some of Giselle's animated scenes and shared them with the animators to show how Giselle translated to the real world. Specifically, Adams filmed the animated scene in which Giselle arrives for her wedding as though they were shooting a film. Meanwhile, Lima shared some of Baxter's animation tests with Adams, which helped her develop a way of appearing as though she was floating instead of walking. Baxter also visited the live-action set to watch Adams work.


''Disenchanted''

Adams confirmed that an ''Enchanted'' sequel was in her acting contract as early as 2007, with a follow-up film being developed since 2010. In 2016, ''
The Guardian ''The Guardian'' is a British daily newspaper. It was founded in Manchester in 1821 as ''The Manchester Guardian'' and changed its name in 1959, followed by a move to London. Along with its sister paper, ''The Guardian Weekly'', ''The Guardi ...
'' reported that the sequel would focus on Giselle questioning the happy ending she achieved in the first film, and unintentionally upending everyone's lives in the process. The sequel, eventually named ''Disenchanted'', remained in development for several years, until production began in 2021. Director Adam Shankman said the idea finally materialized once Adams' involvement was confirmed and they decided the main plot should focus on Giselle realizing she is now the stepmother of own fairy tale, raising a growing stepdaughter disinterested in magic. Adams also served as a producer on the project. Released in 2022, 15 years after the original, Adams said ''Disenchanted'' explores Giselle accepting that she is no longer the ingenue she once was. Due to aging, Adams worked hard to replicate the lighter singing voice associated with her character. The actress said the sequel's version of Giselle retains her magical qualities from the original film, but has obviously "lived in this world now for a period of time". According to Shankman, Giselle is no longer the story's fish out of water, which becomes a role now served by her peers. Adams wanted to continue the character 10 years removed from where she evolved by the end of ''Enchanted'', without compromising the "joy, naïveté, innocence and purity that makes Giselle so special". The film's costumes were designed by Joan Bergin, who said Giselle's wardrobe morphs from "day clothes" that "have a little edge all the time", to "spectacular" once she adopts a split personality in her villainous form.


Reception


Critical response

Adams received widespread acclaim for her performance, with critics praising her
comedic timing Comic timing or comedic timing emerges from a performer's joke delivery: they interact with an audience—intonation, rhythm, cadence, tempo, and pausing—to guide the audience's laughter, which then guides the comedic narrative. The pacing of ...
and singing. Prolific film critics including
Joe Morgenstern Joe Morgenstern (born October 3, 1932) is an American writer and retired film critic. He wrote for ''Newsweek'' from 1965 to 1983, and then for ''The Wall Street Journal'' from 1995 to 2022. He won the Pulitzer Prize for Criticism in 2005. Morge ...
and
Christy Lemire Christy A. Lemire (née Nemetz; born August 30, 1972) is an American film critic and host of the movie review podcast ''Breakfast All Day''. She previously wrote for the Associated Press from 1999 to 2013, was a co-host of '' Ebert Presents at ...
declared her work in ''Enchanted'' a definitive star-making performance. Comparing her comedic timing to actresses
Judy Holliday Judy Holliday (born Judith Tuvim, June 21, 1921 – June 7, 1965) was an American actress, comedian, and singer.Obituary ''Variety Obituaries, Variety'', June 9, 1965, p. 71. She began her career as part of a nightclub act before working in Bro ...
and
Goldie Hawn Goldie Jeanne Hawn (born November 21, 1945) is an American actress, producer, dancer, and singer. She achieved stardom and acclaim for playing lighthearted comedic roles in film and television. In a career spanning six decades, she has received ...
, ''
The Daily Telegraph ''The Daily Telegraph'', known online and elsewhere as ''The Telegraph'', is a British daily broadsheet conservative newspaper published in London by Telegraph Media Group and distributed in the United Kingdom and internationally. It was found ...
'''s David Gritten noted Adams boasts the potential to become "a great screen comedienne ... Whether or not that happens, hers is the star-making performance of this year". Journalist
Michael Shnayerson Michael Beahan Shnayerson (born December 2, 1954) is an American journalist and contributing editor for '' Vanity Fair'' magazine. He is the author of several books and over 75 ''Vanity Fair'' stories since 1986. Two of his pieces for the magazine ...
said Adams established herself as a triple threat reminiscent of classic Hollywood stars
Rita Hayworth Rita Hayworth (born Margarita Carmen Cansino; October 17, 1918May 14, 1987) was an American actress, dancer, and Pin-up model, pin-up girl. She achieved fame in the 1940s as one of the top stars of the Classical Hollywood cinema, Golden Age of ...
and
Ginger Rogers Ginger Rogers (born Virginia Katherine McMath; July 16, 1911 – April 25, 1995) was an American actress, dancer and singer during the Classical Hollywood cinema, Golden Age of Hollywood. She won an Academy Award for Best Actress for her starri ...
. Dana Stevens of ''Slate'' and Olly Richards of ''
Empire An empire is a political unit made up of several territories, military outpost (military), outposts, and peoples, "usually created by conquest, and divided between a hegemony, dominant center and subordinate peripheries". The center of the ...
'' said Adams delivered one of the best comic performances of 2007. Author
Frederica Mathewes-Green Frederica Mathewes-Green (born ) is an American author and speaker, chiefly on topics related to Eastern Orthodox belief and practice. Mathewes-Green earned a MTS degree from Virginia Theological Seminary in 1977 and received an honorary Docto ...
said Adams "couldn’t be better in this role". Anvita Singh of ''
The Indian Express ''The Indian Express'' is an English-language Indian daily newspaper founded in 1932 by P. Varadarajulu Naidu. It is headquartered in Noida, owned by the ''Indian Express Group''. It was later taken over by Ramnath Goenka. In 1999, eight y ...
'' called Giselle and Adams the film's highlight. Tricia Olszewski of the ''
Washington City Paper The ''Washington City Paper'' is a U.S. alternative weekly newspaper serving the Washington, D.C., metropolitan area since 1981. The ''City Paper'' is distributed on Thursdays; its average circulation in 2006 was 85,588. The paper's editorial ...
'' compared her performance to her work in '' Junebug'' (2005), saying she "once again does an excellent job portraying a young woman whose smarts peep through her gee-gollyness". John Beifuss of ''
The Commercial Appeal ''The Commercial Appeal'' (also known as the ''Memphis Commercial Appeal'') is a daily newspaper of Memphis, Tennessee, and its surrounding metropolitan area. It is owned by the Gannett Company; its former owner, the E. W. Scripps Company, also ...
'' predicted young girls "will fall for her as if she were their dream big sister". Film critic
James Berardinelli James Berardinelli (born September 25, 1967) is an American film critic. His reviews are mainly published on his blog ''ReelViews.'' Approved as a critic by the aggregator Rotten Tomatoes, he has published two collections of reviews of movies on ...
called Adams "''Enchanted'''s most obvious asset" who "outshines everyone around her". Several critics positively likened her performance to the work of
Julie Andrews Dame Julie Andrews (born Julia Elizabeth Wells; 1 October 1935) is an English actress, singer, and author. She has garnered numerous accolades throughout her career spanning over eight decades, including an Academy Award, a British Academy Fi ...
, with Matt Brunson of
Creative Loafing Creative Loafing is an Atlanta-based publisher of an arts and culture news and events newspaper/magazine. The company historically published a weekly publication that once had a 160,000 weekly circulation. While Creative Loafing is no longer p ...
describing her as "practically perfect in every way", and Peter Howell of the ''
Toronto Star The ''Toronto Star'' is a Canadian English-language broadsheet daily newspaper. It is owned by Toronto Star Newspapers Limited, a subsidiary of Torstar Corporation and part of Torstar's Daily News Brands (Torstar), Daily News Brands division. ...
'' calling her "a most worthy successor". Many reviewers, such as Peter Rainer of ''
The Christian Science Monitor ''The Christian Science Monitor'' (''CSM''), commonly known as ''The Monitor'', is a nonprofit news organization that publishes daily articles both in Electronic publishing, electronic format and a weekly print edition. It was founded in 1908 ...
'', commended Adams for grounding her character's cheeriness with sincerity and authenticity.
ABC News ABC News most commonly refers to: * ABC News (Australia), a national news service of the Australian Broadcasting Corporation * ABC News (United States), a news-gathering and broadcasting division of the American Broadcasting Company ABC News may a ...
praised Adams for embodying a Disney princess without resorting to caricature. Film critic
Kenneth Turan Kenneth Turan (; born October 27, 1946) is an American retired film critic, author, and lecturer in the Master of Professional Writing Program at the University of Southern California. He was a film critic for the ''Los Angeles Times'' from 1991 ...
said Adams "never overdoes the earnestness or even hints at condescending to the role, and it is impossible to think of ''Enchanted'' without her". According to Alex Fletcher of
Digital Spy Digital Spy (DS) is a British-based entertainment, television and film website and brand and is the largest digital property at Hearst UK. Since its initial launch in 1999, Digital Spy has focused on entertainment news related to television pro ...
, her performance saved Giselle from devolving into a "sickly centre-piece". Naomi West of ''
The Daily Telegraph ''The Daily Telegraph'', known online and elsewhere as ''The Telegraph'', is a British daily broadsheet conservative newspaper published in London by Telegraph Media Group and distributed in the United Kingdom and internationally. It was found ...
'' wrote "Giselle could so easily be irritating ... But in Adams’s hands she is disarming, her journey from a 2D animated character in the film’s first minutes to one who feels three-dimensional emotions – anger, attraction – is genuinely engaging". In a review for ''
The Sydney Morning Herald ''The Sydney Morning Herald'' (''SMH'') is a daily Tabloid (newspaper format), tabloid newspaper published in Sydney, Australia, and owned by Nine Entertainment. Founded in 1831 as the ''Sydney Herald'', the ''Herald'' is the oldest continuous ...
'', Sandra Hall said she "achieves precisely the right degree of wide-eyed wonder as Giselle and, even more importantly, sustains it". Film critic
Maitland McDonagh Maitland McDonagh () is an American film critic, writer-editor and podcaster. She is the author of ''Broken Mirrors/Broken Minds: The Dark Dreams of Dario Argento'' (1991) and other books and articles on horror and exploitation films, as well as ...
said the actress "manages to make Giselle's relentless optimism seem charming rather than a sign of
mental deficiency Mental may refer to: * of or relating to the mind Films * ''Mental'' (2012 film), an Australian comedy-drama film starring Toni Collette * ''Mental'' (2016 film), a Bangladeshi romantic-action film starring Shakib Khan * ''Mental'', a 2008 docu ...
". Both Kit Bowen of Hollywood.com and Phil Villarreal of the ''
Arizona Daily Star The ''Arizona Daily Star'' is an American daily newspaper based in Tucson, Arizona, and owned by Lee Enterprises. It serves Tucson and surrounding districts of Southern Arizona in the United States. History 1877–1925 L. C. Hughes was the ...
'' agreed that Adams does her best work when her character starts evolving to become more human, believing the performance could potentially earn her a second Academy Award nomination. Critics who reviewed ''Enchanted'' less positively also complimented Adams. According to Ken Hanke, head film critic of the ''
Mountain Xpress The ''Mountain Xpress'' is an alternative newspaper covering news, arts, local politics, and events in Asheville and western North Carolina, US. Published each Wednesday in print and online, it has a print circulation of about 29,000. The Mountai ...
'', ''Enchanted'' offers "five-stars worth of Amy Adams in four-stars worth of movie". Writing for the ''
Watertown Daily Times The ''Watertown Daily Times'' is a newspaper published six days a week, Monday through Saturday, in Watertown, New York. It provides coverage of Jefferson County, Lewis County, St. Lawrence County and Oswego County. It was founded in 1861 a ...
'', Adam Tobias said she is the only reason ''Enchanted'' is enchanting. Christopher Borelli of '' The Blade'' called Adams' earnest performance the only reason to watch ''Enchanted'', an observation shared by Kim Brown of the ''
Tulsa World The ''Tulsa World'' is an American daily newspaper. It serves the city of Tulsa, Oklahoma, and is the primary newspaper for the northeastern and eastern portions of Oklahoma. The printed edition is the second-most circulated newspaper in the sta ...
''. ''
News & Review The ''News & Review'' is a group of free alternative weekly newspapers published by Chico Community Publishing, Inc. of Chico, California. The company publishes the ''Chico News & Review'' in Chico, California, the ''Sacramento News & Review'' i ...
s Jim Lane and Brooke Holgerson of the ''
Boston Phoenix ''The Phoenix'' (stylized as ''The Phœnix'') was the name of several alternative weekly periodicals published in the United States by Phoenix Media/Communications Group of Boston, Massachusetts, including the now defunct ''Boston Phoenix'', '' ...
'' felt the film relies heavily on Adams’ charm. ''
The Guardian ''The Guardian'' is a British daily newspaper. It was founded in Manchester in 1821 as ''The Manchester Guardian'' and changed its name in 1959, followed by a move to London. Along with its sister paper, ''The Guardian Weekly'', ''The Guardi ...
'' film critic
Peter Bradshaw Peter Nicholas Bradshaw (born 19 June 1962) is a British writer and film critic. He has been chief film critic at ''The Guardian'' since 1999, and is a contributing editor at ''Esquire'' magazine. Early life and education Bradshaw was educat ...
said "she's the only decent thing in this overhyped family movie". Kirk Honeycutt of ''
Reuters Reuters ( ) is a news agency owned by Thomson Reuters. It employs around 2,500 journalists and 600 photojournalists in about 200 locations worldwide writing in 16 languages. Reuters is one of the largest news agencies in the world. The agency ...
'' felt Adams was the only cast member the film used properly. In a rare mixed review, Joshua Starnes of
ComingSoon.net Mandatory (formerly CraveOnline Media) is a lifestyle website based in Los Angeles with sales offices in New York City, Chicago and San Francisco. The site is owned by media company Evolve Media, LLC. Mandatory focuses its contents into the male ...
found Adams bland and saccharine. Dorothy Woodend of ''
The Tyee The Tyee is an independent daily news website based in Vancouver, British Columbia, Canada. It was founded in November 2003 as an alternative to corporate media. Articles in The Tyee focus on politics, culture, and life. The Tyee was founded b ...
'' accused Giselle of being too infantilized, describing her as having "all the mannerisms of a demented eight-year-old". Writing for ''
Christianity Today ''Christianity Today'' is an evangelical Christian media magazine founded in 1956 by Billy Graham. It is published by Christianity Today International based in Carol Stream, Illinois. ''The Washington Post'' calls ''Christianity Today'' "eva ...
'', Todd Hertz felt the film's ending and messages weakened Giselle's character arc, who he described as initially "a strong woman, dynamic character, and great role model". Regardless, he praised Adams' performance and predicted Giselle "will become quite popular in Disney lore". Amy Biancolli of the ''
Houston Chronicle The ''Houston Chronicle'' is the largest daily newspaper in Houston, Houston, Texas, United States. it is the third-largest newspaper by Sunday circulation in the United States, behind only ''The New York Times'' and the ''Los Angeles Times''. ...
'' criticized Giselle's transformation for being reliant on shopping. As for ''Disenchanted'', Adams' performance was generally praised despite the sequel itself receiving mixed reviews.


Accolades

''
Entertainment Weekly ''Entertainment Weekly'' (sometimes abbreviated as ''EW'') is an American online magazine, digital-only entertainment magazine based in New York City, published by Dotdash Meredith, that covers film, television, music, Broadway theatre, books, ...
'' ranked Adams' performance among the best of 2007. Several journalists found Adams' work in ''Enchanted'' to be deserving of an
Academy Award The Academy Awards, commonly known as the Oscars, are awards for artistic and technical merit in film. They are presented annually by the Academy of Motion Picture Arts and Sciences (AMPAS) in the United States in recognition of excellence ...
nomination, but Martin A. Grove of
The Associated Press The Associated Press (AP) is an American not-for-profit news agency headquartered in New York City. Founded in 1846, it operates as a cooperative, unincorporated association, and produces news reports that are distributed to its members, major ...
felt a nomination would be unlikely due to the
Academy of Motion Picture Arts and Sciences The Academy of Motion Picture Arts and Sciences (AMPAS, often pronounced ; also known as simply the Academy or the Motion Picture Academy) is a professional honorary organization in Beverly Hills, California, U.S., with the stated goal of adva ...
' history of rarely awarding comedic acting performances. Grove predicted that Adams was more likely to receive a
Golden Globe Award The Golden Globe Awards are awards presented for excellence in both international film and television. It is an annual award ceremony held since 1944 to honor artists and professionals and their work. The ceremony is normally held every Janua ...
nomination for Best Actress – Motion Picture Comedy or Musical, which became the first Golden Globe nomination of her career. Despite not receiving an Academy Award nomination for ''Enchanted'', Adams performed " Happy Working Song" – one of the film's three Oscar-nominated songs – live at the
80th Academy Awards The 80th Academy Awards ceremony, presented by the Academy of Motion Picture Arts and Sciences (AMPAS), honored the best films of 2007. The award ceremony took place on February 24, 2008, at the Kodak Theatre in Hollywood, Los Angeles. During t ...
in 2008. In retrospective reviews, some publications have called Adams' lack of nomination for ''Enchanted'' a
snub A snub, cut, or slight is a refusal to recognise an acquaintance by ignoring them, avoiding them or pretending not to know them. For example, a failure to greet someone may be considered a snub. In awards and lists For awards, the term "snub ...
. Adams won the
Saturn Award The Saturn Awards are American awards presented annually by the Academy of Science Fiction, Fantasy and Horror Films. The awards were created to honor science fiction, fantasy, and horror in film, but have since grown to reward other films bel ...
for
Best Actress Best Actress is the name of an award which is presented by various film, television and theatre organisations, festivals, and people's awards to leading actresses in a film, television series, television film or play. The first Best Actress award ...
at the
34th Saturn Awards The 34th Saturn Awards, honoring the best in science fiction, fantasy and horror film and television in 2007 were presented on June 24, 2008 in Universal City Hilton Hotel in Los Angeles, California. Below is a complete list of nominees and winne ...
. The success of ''Enchanted'' established Adams as a bankable star in Hollywood. Some critics such as Jeff Vice of the ''
Deseret News The ''Deseret News'' () is a multi-platform newspaper based in Salt Lake City, published by Deseret News Publishing Company, a subsidiary of Deseret Management Corporation, which is owned by the Church of Jesus Christ of Latter-day Saints (LDS ...
'' consider the performance to be her
breakout role A breakthrough role, also known as a breakout role, is a term in the theatre, film and television industry to describe the performance of an actor or actress which contributed significantly to the development of their career and beginning of crit ...
, despite her previous film success. According to Beth Wood of ''
The San Diego Union-Tribune ''The San Diego Union-Tribune'' is a metropolitan daily newspaper published in San Diego, California, that has run since 1868. Its name derives from a 1992 merger between the two major daily newspapers at the time, ''The San Diego Union'' and ...
'', the role is arguably Adams' most famous, and established her career trajectory of playing mostly young, naive women.


Impact and legacy

Several journalists have analyzed the character's marketability as a princess character owned by Disney, with ''
Entertainment Weekly ''Entertainment Weekly'' (sometimes abbreviated as ''EW'') is an American online magazine, digital-only entertainment magazine based in New York City, published by Dotdash Meredith, that covers film, television, music, Broadway theatre, books, ...
'''s
Lisa Schwarzbaum Lisa Schwarzbaum (born July 5, 1952) is an American film critic. She joined ''Entertainment Weekly'' as a senior writer in 1991, working as a film critic for the magazine alongside Owen Gleiberman from 1995 to 2013. Early life Lisa Schwarzbaum w ...
describing her as "specifically engineered to become a 'Disney Princess'
superstar A superstar is someone who has great popular appeal and is widely known, prominent, or successful in their field. Celebrities referred to as "superstars" may include individuals who work as actors, musicians, athletes, and other media-based profe ...
". In the weeks leading up to the film's release, Steve Daly of ''Entertainment Weekly'' anticipated that Giselle would become an endless presence at Disney theme parks, expecting the character to be used heavily in Disney's merchandising and tie-in products. Similarly, ''
The Orange County Register ''The Orange County Register'' is a paid daily List of newspapers in California, newspaper published in California. The ''Register'', published in Orange County, California, is owned by the private equity firm Alden Global Capital via its Digit ...
'''s Barry Koltnow noted that, in addition to being featured heavily in Disney's marketing campaign for ''Enchanted'', Adams' character "will no doubt be portrayed by costumed performers at Disney theme parks for years to come", followed by toys, dolls, and possible sequels. Adams said she did not understand the true impact of playing a Disney princess until encountering
paparazzi Paparazzi (singular form paparazzo) are independent photographers who take pictures of high-profile people, such as actors, musicians, athletes, politicians, and other celebrities who go about their daily life routines. Paparazzi are known f ...
while promoting the film in Europe, who she mistook for Disney's hired photographers. According to Melissa Marr of ''
The Wall Street Journal ''The Wall Street Journal'' (''WSJ''), also referred to simply as the ''Journal,'' is an American newspaper based in New York City. The newspaper provides extensive coverage of news, especially business and finance. It operates on a subscriptio ...
'', some Disney creatives reported that ''Enchanted'' had been exclusively created with the intention of integrating a new princess into the studio's
Disney Princess ''Disney Princess'', also called the ''Princess Line'', is a media franchise and toy line owned by the Walt Disney Company. Created by Disney Consumer Products chairman Andy Mooney, the franchise features a lineup of female protagonists who hav ...
franchise. Following the critical and commercial success of ''Enchanted'', Disney confirmed that Giselle would be inducted into the Disney Princess lineup as an official member and merchandised accordingly, creating their first
fashion doll Fashion dolls are dolls primarily designed to be dressed to reflect fashion trends. They are manufactured both as toys for children to play with and as collectibles for adults. The dolls are usually modeled after teen girls or adult women, though ...
directly based on the appearance of a real person. However, Disney canceled these plans due to the
cost Cost is the value of money that has been used up to produce something or deliver a service, and hence is not available for use anymore. In business, the cost may be one of acquisition, in which case the amount of money expended to acquire it i ...
of using Adams' likeness in their merchandising. The company continued selling Giselle dolls and dresses that had already been manufactured, but only advertised the animated version of the character in their tie-in products, such as the '' Enchanted'' video game. Some critics and fans consider Giselle to be an honorary or "unofficial" Disney Princess, despite her exclusion from the franchise. A writer for
MovieWeb Valnet, Inc. is a Canadian media company established in August 2012 by Hassan and Sam Youssef in Montreal, Quebec. It operates primarily in the entertainment media industry, where it has sought to acquire producers of content in this space. In ...
described her as one of Disney's most successful female characters who lack a "princess" title. In 2022, Sydney Bucksbaum of ''
Entertainment Weekly ''Entertainment Weekly'' (sometimes abbreviated as ''EW'') is an American online magazine, digital-only entertainment magazine based in New York City, published by Dotdash Meredith, that covers film, television, music, Broadway theatre, books, ...
'' dubbed her the studio's "first live-action Disney princess", despite not being a member of the franchise. Giselle debuted as a cast member at
Disney-MGM Studios Disney's Hollywood Studios is a theme park at the Walt Disney World Resort in Bay Lake, Florida, near Orlando. It is owned and operated by the Walt Disney Company through its Experiences division. Based on a concept by Marty Sklar, Randy Bri ...
' Hollywood Holly-Day Parade in November 2007. In November 2007, May reported to ''California Apparel News'' that the character was expected to appear at
Disneyland Disneyland is a amusement park, theme park at the Disneyland Resort in Anaheim, California. It was the first theme park opened by the Walt Disney Company and the only one designed and constructed under the direct supervision of Walt Disney, ...
and
Walt Disney World The Walt Disney World Resort is an destination resort, entertainment resort complex located about southwest of Orlando, Florida, United States. Opened on October 1, 1971, the resort is operated by Disney Experiences, a division of the Wa ...
wearing a version of the wedding dress she had designed for the film. She has made several parade appearances, but has yet to appear as an official meet and greet character at any Disney theme parks, which some researchers attributed to her resemblance to Adams. Giselle debuted during a period when Disney had virtually stopped producing princess-themed films due to
diminishing returns In economics, diminishing returns means the decrease in marginal (incremental) output of a production process as the amount of a single factor of production is incrementally increased, holding all other factors of production equal ('' ceter ...
. Writing for ''
Collider A collider is a type of particle accelerator that brings two opposing particle beams together such that the particles collide. Compared to other particle accelerators in which the moving particles collide with a stationary matter target, collid ...
'', Elisa Guimarães credits ''Enchanted'' with "bringing Disney princesses back to the screens and making them what they are today". According to Caroline Siede of ''
The A.V. Club ''The A.V. Club'' is an online newspaper and entertainment website featuring reviews, interviews, and other articles that examine films, music, television, books, games, and other elements of pop-culture media. ''The A.V. Club'' was created in ...
'', the success of "''Enchanted'' helped revitalize interest in the Disney princess genre", eventually leading to successful princess films such as Disney's '' Frozen'' (2013) and '' Moana'' (2016). Siede wrote that Giselle’s positive influence on Robert and other ''Enchanted'' characters delivers a strong argument for appreciating the value of even the most archetypal Disney princesses. According to Tori Brazier of ''
Metro Metro may refer to: Geography * Metro City (Indonesia), a city in Indonesia * A metropolitan area, the populated region including and surrounding an urban center Public transport * Rapid transit, a passenger railway in an urban area with high ...
'', the character was the first time Disney was willing to mock the princess tropes they had become synonymous with. Olly Richards of ''Empire'' noted that Giselle delivered "a kick up the bustled butt and a good shot of cynicism" to Disney's roster of earnest heroines, prior to which the studio rarely made jokes at their own expense. Ellen Walker of ''
Polygon In geometry, a polygon () is a plane figure made up of line segments connected to form a closed polygonal chain. The segments of a closed polygonal chain are called its '' edges'' or ''sides''. The points where two edges meet are the polygon ...
'' said Disney's
satirical Satire is a genre of the visual arts, visual, literature, literary, and performing arts, usually in the form of fiction and less frequently Nonfiction, non-fiction, in which vices, follies, abuses, and shortcomings are held up to ridicule, ...
yet loving treatment of Giselle greatly influenced how they would use comedy in subsequent films and compete with DreamWorks' ''
Shrek ''Shrek'' is a 2001 American animated fantasy comedy film directed by Andrew Adamson and Vicky Jenson, and written by Ted Elliott, Terry Rossio, Joe Stillman, and Roger S. H. Schulman, loosely based on the 1990 children's picture boo ...
'' franchise. Simon Brew of ''
Den of Geek ''Den of Geek'' is a UK and US-based website covering entertainment with a focus on pop culture. The website also issues a biannual magazine. History ''Den of Geek'' was founded in 2007 by Simon Brew in London. In 2012, DoG Tech LLC licensed ' ...
'' believes Giselle introduced a more progressive version of Disney heroines several years before ''
Brave Brave(s) or The Brave(s) may refer to: Common meanings *Brave, an adjective for one who possesses courage * Braves (Native Americans), a Euro-American stereotype for Native American warriors Film and television * ''Brave'' (1994 film), a concept ...
'' (2012) and ''Frozen''. Maddie Davis of ''
Comic Book Resources ''CBR'', formerly ''Comic Book Resources'', is a news website primarily covering comic book news, comic book reviews, and comic book–related topics involving movies, television, anime, and video games. It is owned by Valnet, parent of publicat ...
'' called Giselle a feminist role model, believing she provided "a blueprint for strong femme-presenting fairytale characters". Guimarães noted that Giselle's successors began addressing common Disney tropes such as
love at first sight Love at first sight is a personal experience and a common theme in creative works: a person or character feels an instant, extreme, and ultimately long-lasting romantic attraction for a stranger upon first seeing that stranger. It has been desc ...
and animal sidekicks with similar metatextual humor, namely in ''
The Princess and the Frog ''The Princess and the Frog'' is a 2009 American Animation, animated musical film, musical Romance film, romantic fantasy comedy film produced by Walt Disney Animation Studios and released by Walt Disney Pictures. Inspired in part by the 2002 ...
'' (2009), ''
Tangled ''Tangled'' is a 2010 American animated musical film, musical Adventure film, adventure fantasy comedy film produced by Walt Disney Animation Studios and released by Walt Disney Pictures. Loosely based on the German fairy tale "Rapunzel" in th ...
'' (2010), ''Frozen'' and ''Moana''.


Notes


References

{{Enchanted (film) Animated characters introduced in 2007 Disney parodies Female characters in film Fictional businesspeople Film characters introduced in 2007 Enchanted (film) Disney animated characters Disney characters originating in film Animated human characters Fantasy film characters