Gigi Peronace
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Luigi "Gigi" Peronace (; 29 November 1925 – 29 December 1980) was a
Calabria Calabria is a Regions of Italy, region in Southern Italy. It is a peninsula bordered by the region Basilicata to the north, the Ionian Sea to the east, the Strait of Messina to the southwest, which separates it from Sicily, and the Tyrrhenian S ...
n football agent doing business predominantly between English and Italian clubs. He has been described as the "first real agent in England". Luigi Peronace was born in Soverato,
Calabria Calabria is a Regions of Italy, region in Southern Italy. It is a peninsula bordered by the region Basilicata to the north, the Ionian Sea to the east, the Strait of Messina to the southwest, which separates it from Sicily, and the Tyrrhenian S ...
,
Italy Italy, officially the Italian Republic, is a country in Southern Europe, Southern and Western Europe, Western Europe. It consists of Italian Peninsula, a peninsula that extends into the Mediterranean Sea, with the Alps on its northern land b ...
was born on 29 November 1925. His initial involvement in football came as a playing goalkeeper. Peronace spoke English, and when the British troops came to Calabria during the
Second World War World War II or the Second World War (1 September 1939 – 2 September 1945) was a World war, global conflict between two coalitions: the Allies of World War II, Allies and the Axis powers. World War II by country, Nearly all of the wo ...
he organised football games with them. After the war he went to
Turin Turin ( , ; ; , then ) is a city and an important business and cultural centre in northern Italy. It is the capital city of Piedmont and of the Metropolitan City of Turin, and was the first Italian capital from 1861 to 1865. The city is main ...
to study engineering, but there he also became interpreter to
Juventus Juventus Football Club (; from , ), commonly known as Juventus or colloquially as Juve (), is an Italian professional Association football, football List of football clubs in Italy, club based in Turin, Piedmont, who compete in Serie A, the ...
's Scottish manager, William Chalmers, and then to his managerial successor, Jesse Carver. When Carver was sacked, Peronace was no longer needed and let go. He later reunited with Carver when he took the post of
business manager The Oxford English Dictionary defines a business manager as "a person who manages the business affairs of an individual, institution, organization, or company". Compare manager. Business managers drive the work of others (if any) in order to op ...
at
Torino Turin ( , ; ; , then ) is a city and an important business and cultural centre in northern Italy. It is the capital city of Piedmont and of the Metropolitan City of Turin, and was the first Italian capital from 1861 to 1865. The city is main ...
. In 1954, he was unexpectedly put in charge of transfers at
Lazio Lazio ( , ; ) or Latium ( , ; from Latium, the original Latin name, ) is one of the 20 Regions of Italy, administrative regions of Italy. Situated in the Central Italy, central peninsular section of the country, it has 5,714,882 inhabitants an ...
, the team which he supported. In 1957, Leyton Orient manager
Alec Stock Alec William Alfred Stock (30 March 1917 – 16 April 2001) was an English footballer and manager. He briefly managed AS Roma, between long spells at Leyton Orient and Queens Park Rangers. At QPR, he won successive promotions, leading the club ...
was interested in moving to Italy. He was put in contact with Peronace, and they discussed the possibility of a move in
Green Park The Green Park, one of the Royal Parks of London, is in the City of Westminster, Central London. Green Park is to the north of the gardens and semi-circular forecourt of Buckingham Palace, across Constitution Hill road. The park is in the m ...
. Peronace convinced A.S. Roma that Stock was the manager they wanted and the move was completed. That year Peronace also negotiated the transfer of
John Charles William John Charles (27 December 1931 – 21 February 2004) was a Welsh association football, footballer who played as a centre-forward or as a centre-back. Best known for his first stint at Leeds United F.C., Leeds United and Juventus FC, Ju ...
from
Leeds United Leeds United Football Club is a professional football club based in Leeds, West Yorkshire, England. The team compete in the Premier League, the top tier of the English football league system. Leeds United have won the League Championship th ...
to Juventus for £65,000 and a £10,000 signing-on fee. In 1961, he negotiated the transfer of
Jimmy Greaves James Peter Greaves (20 February 1940 – 19 September 2021) was an English professional footballer who played as a forward. Regarded as one of the greatest strikers of all time and one of England's best ever players, he is England's fifth- ...
from Chelsea to
A.C. Milan (), commonly referred to as Milan or AC Milan () mainly outside of Italy, is an Italian professional Football club (association football), football club based in Milan, Lombardy. Founded in 1899, the club competes in the Serie A, the top tie ...
, and the transfers of two Scottish players to
Torino Turin ( , ; ; , then ) is a city and an important business and cultural centre in northern Italy. It is the capital city of Piedmont and of the Metropolitan City of Turin, and was the first Italian capital from 1861 to 1865. The city is main ...
Joe Baker Joseph Henry Baker (17 August 1940 – 6 October 2003) was an England international footballer who played at club level for Hibernian, Torino, Arsenal, Nottingham Forest, Sunderland and Raith Rovers. At the age of 26 he achieved the feat ...
from Hibernian and
Denis Law Denis Law (24 February 1940 – 17 January 2025) was a Scottish footballer who played as a forward. His career as a football player began at Second Division Huddersfield Town in 1956. After four years at Huddersfield, he was signed by Manchest ...
from
Manchester City Manchester City Football Club is a professional association football, football club based in Manchester, England, that competes in the Premier League, the English football league system, top flight of Football in England, English footbal ...
. He also aided friend
Matt Busby Sir Alexander Matthew Busby (26 May 1909 – 20 January 1994) was a Scottish football player and manager, who managed Manchester United between 1945 and 1969 and again for the second half of the 1970–71 season. He was the first manager of an E ...
in transferring Law back to England in 1962, this time to
Manchester United Manchester United Football Club, commonly referred to as Man United (often stylised as Man Utd) or simply United, is a professional association football, football club based in Old Trafford (area), Old Trafford, Greater Manchester, Engl ...
. He helped organise the
Anglo-Italian Cup The Anglo-Italian Cup (, also known as the Anglo-Italian Inter-League Clubs Competition and from 1976 to 1986 as the Alitalia Challenge Cup, Talbot Challenge Cup or Gigi Peronace Memorial) was a European football competition. The competition was ...
in the 70s and 80s, and following his death in 1981, the 1982–86 instalments of the tournament were named the Gigi Peronace Memorial. Peronace moved to London, and bought a home in
Twickenham Twickenham ( ) is a suburban district of London, England, on the River Thames southwest of Charing Cross. Historic counties of England, Historically in Middlesex, since 1965 it has formed part of the London Borough of Richmond upon Thames, who ...
. Due to Gigi’s high standards he insisted on Maria Vail, a local Italian resident, to maintain his home. When Gigi returned to Italy, as a token of his gratitude, he gifted Maria his bespoke sofa and a large stone Victorian Jardiniere, both of which remain in Maria’s home to this day. Under
Enzo Bearzot Enzo Bearzot (; 26 September 1927 – 21 December 2010) was an Italian professional football player and manager. A defender and midfielder in his playing career, he also coached the Italy national team to victory in the 1982 FIFA World Cup. ...
, he became general manager for the
Italy national football team The Italy national football team () has represented Italy in men's international Association football, football since its first match in 1910. The national team is controlled by the Italian Football Federation (FIGC), the governing body for fo ...
at the
1978 FIFA World Cup The 1978 FIFA World Cup was the 11th edition of the FIFA World Cup, a Anniversary#Latin-derived numerical names, quadrennial international Association football, football world championship tournament among the men's senior national teams. It wa ...
. He did the same job at the 1980 UEFA European Football Championship, and later that year he was influential in the transfer of
Liam Brady William Brady (born 13 February 1956) is an Irish former footballer and pundit. He found success both in England with Arsenal, where he won an FA Cup in 1979, and in Italy with Juventus, winning two Serie A titles. Brady was capped 72 times for ...
from
Arsenal An arsenal is a place where arms and ammunition are made, maintained and repaired, stored, or issued, in any combination, whether privately or publicly owned. Arsenal and armoury (British English) or armory (American English) are mostly ...
to Juventus. Gigi suffered a fatal heart attack in December 1980. He was in
Montevideo Montevideo (, ; ) is the capital city, capital and List of cities in Uruguay, largest city of Uruguay. According to the 2023 census, the city proper has a population of 1,302,954 (about 37.2% of the country's total population) in an area of . M ...
preparing with the Italian team for the 1980 Mundialito and died in Bearzot's arms in the team hotel on 29 December 1980. He left behind a wife and five children. Peronace is the first Italian football agent and football manager, with great success in the U.K., before any other Italian, such as Fabio Capello, Carlo Ancelotti or Antonio Conte.


References

{{DEFAULTSORT:Peronace, Gigi 1925 births 1980 deaths People from the Province of Catanzaro Italian sports agents Association football agents Football people in Italy