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Gemini TV is an Indian
Telugu language Telugu (; , ) is a Dravidian languages, Dravidian language native to the Indian states of Andhra Pradesh and Telangana, where it is also the official language. Spoken by about 96 million people (2022), Telugu is the most widely spoken member of ...
general entertainment
pay television Pay television, also known as subscription television, premium television or, when referring to an individual service, a premium channel, refers to Subscription business model, subscription-based television services, usually provided by multichan ...
channel owned by
Sun TV Network Sun TV Network Limited is a Indian media company, headquartered in Chennai. It is a part of Sun Group and was established on 14 April 1993 by Kalanithi Maran. It owns a variety of television channels and radio stations in multiple languages ...
. It is the first
satellite A satellite or an artificial satellite is an object, typically a spacecraft, placed into orbit around a celestial body. They have a variety of uses, including communication relay, weather forecasting, navigation ( GPS), broadcasting, scient ...
TV channel in Telugu. It was launched on 9 February 1995 by the Gemini Group of Hyderabad (run by Akkineni Manohar Prasad, grandson of
L. V. Prasad Akkineni Laxmi Vara Prasada Rao (17 January 1907 – 22 June 1994), known professionally as L. V. Prasad, was an Indian film director, producer, actor, and businessman. He was one of the pioneers of Indian cinema and is the recipient of the Da ...
), in association with
Sun TV Network Sun TV Network Limited is a Indian media company, headquartered in Chennai. It is a part of Sun Group and was established on 14 April 1993 by Kalanithi Maran. It owns a variety of television channels and radio stations in multiple languages ...
. In 1996–97, Sun TV Network acquired a controlling interest in the channel. The channel's programming consists of serials, films, film-based programs and game shows alongside some reality shows. Gemini TV HD was launched on 11 December 2011.


History

Gemini TV was launched on 9 February 1995. It is founded by the Gemini Group of Hyderabad (run by Akkineni Manohar Prasad, grandson of
L. V. Prasad Akkineni Laxmi Vara Prasada Rao (17 January 1907 – 22 June 1994), known professionally as L. V. Prasad, was an Indian film director, producer, actor, and businessman. He was one of the pioneers of Indian cinema and is the recipient of the Da ...
), in association with
Sun TV Network Sun TV Network Limited is a Indian media company, headquartered in Chennai. It is a part of Sun Group and was established on 14 April 1993 by Kalanithi Maran. It owns a variety of television channels and radio stations in multiple languages ...
. In 1996–97, Sun TV Network acquired a controlling interest in the channel. Gemini TV is the first
satellite A satellite or an artificial satellite is an object, typically a spacecraft, placed into orbit around a celestial body. They have a variety of uses, including communication relay, weather forecasting, navigation ( GPS), broadcasting, scient ...
TV channel in Telugu. Gemini TV began with only a four-hour service via a Rimsat satellite uplinked from
Singapore Singapore, officially the Republic of Singapore, is an island country and city-state in Southeast Asia. The country's territory comprises one main island, 63 satellite islands and islets, and one outlying islet. It is about one degree ...
. Later it expanded its broadcast time to 12 hours a day. By May 2000, Gemini was considered as a strong number two to the leader
ETV ETV may stand for: Television * Educational television, the use of television in education * Enhanced TV, an interactive television application specification Africa * e.tv, South Africa * ETV (Ethiopia), Ethiopian Broadcasting Corporation * ETV G ...
. The Sun Group started working in the television business through three companies of which Gemini Television Private Limited broadcast Telugu language channels, while Sun Television Private Limited and Uday Television Private Limited broadcast Tamil and Kannada language channels respectively. In November 2006,
Kalanithi Maran Kalanithi Maran (born 24 July 1964) is an Indian billionaire media proprietor. He is the chairman and founder of Sun Group, one of India's largest media conglomerates. He owns multiple television channels, newspapers, weeklies, FM radio station ...
merged Gemini TV Ltd with
Sun TV Network Sun TV Network Limited is a Indian media company, headquartered in Chennai. It is a part of Sun Group and was established on 14 April 1993 by Kalanithi Maran. It owns a variety of television channels and radio stations in multiple languages ...
Ltd along with Udaya TV Ltd for the IPO listing of Sun TV Network. Sun18 Network18 Group has 50% dealing distribution with Sun TV Network, which led them to make Sun18. In July 2010, with the creation of Sun18, Sun TV Network became responsible for the South Indian market, while Network18 was responsible for the North Indian market.


Market

Sun TV Network Sun TV Network Limited is a Indian media company, headquartered in Chennai. It is a part of Sun Group and was established on 14 April 1993 by Kalanithi Maran. It owns a variety of television channels and radio stations in multiple languages ...
, its parent company tried to regain its lost viewership by introducing some new
reality shows Reality television is a genre of television programming that documents purportedly unscripted real-life situations, often starring ordinary people rather than professional actors. Reality television emerged as a distinct genre in the early 1990s ...
. But it was only a partial success. As of September 2022, it still has not regained its lost viewership, with its situation worsening.


Programming


See also

*
Sun TV (India) Sun TV is an Indian Tamil-language general entertainment pay television channel owned by Sun TV Network. It was launched on 14 April 1993. It is the flagship channel of the Chennai-based media conglomerate Sun Group's Sun TV Network. It w ...
*
List of Telugu-language television channels This is a list of satellite and digital television channels in Telugu language (spoken primarily in the Indian states of Andhra Pradesh and Telangana) broadcasting at least throughout the Telugu states and in India. State owned channels G ...


References


External links


GEMINI TV Official Site
{{Telugu Language Television Telugu-language television channels Television channels and stations established in 1995 1995 establishments in Andhra Pradesh Sun Group Television stations in Hyderabad