GNP Crescendo Record Co. is an

independent record label An independent record label (or indie label) is a record label that operates without the funding or distribution of major record labels; they are a type of small and medium-sized enterprise, small- to medium-sized enterprise, or SME. The labels ...

founded in 1954 by Gene Norman ''(né'' Eugene Abraham Nabatoff; 1922–2015). It started as a producer of jazz, then expanded into many other genres, including comedy, rock, and ''

Star Trek ''Star Trek'' is an American science fiction media franchise created by Gene Roddenberry, which began with the Star Trek: The Original Series, series of the same name and became a worldwide Popular culture, pop-culture Cultural influence of ...

'' soundtracks. Currently GNP Cresendo is run by Gene Norman's son, Neil Norman.

History

After hitchhiking from New York to Los Angeles, Norman promoted concerts at the

Shrine Auditorium The Shrine Auditorium is a landmark large-event venue in Los Angeles, California. It is also the headquarters of the Al Malaikah Temple, a division of the Shriners. It was designated a Los Angeles Historic-Cultural Monument (No. 139) in 1975, an ...

, The Hollywood Bowl and the Pasadena Civic Center, hosted popular radio shows on

KFWB KFWB (980 AM) is a commercial radio station in Los Angeles, California. KFWB is owned by Lotus Communications, and airs a classic regional Mexican music radio format. The station has a colorful history, being the radio voice of Warner Bros. ...

and

KLAC KLAC (570 AM) is a commercial sports radio station licensed to Los Angeles, California, serving Greater Los Angeles. Owned by a joint venture between iHeartMedia, Inc. and the Los Angeles Dodgers baseball club, KLAC serves as the Los Angeles ...

, and opened his own nightclubs, the Crescendo and The Interlude, on the Sunset Strip. The Crescendo hosted a wide swath of jazz legends and comedians, from

Duke Ellington Edward Kennedy "Duke" Ellington (April 29, 1899 – May 24, 1974) was an American Jazz piano, jazz pianist, composer, and leader of his eponymous Big band, jazz orchestra from 1924 through the rest of his life. Born and raised in Washington, D ...

Ella Fitzgerald Ella Jane Fitzgerald (April25, 1917June15, 1996) was an American singer, songwriter and composer, sometimes referred to as the "First Lady of Song", "Queen of Jazz", and "Lady Ella". She was noted for her purity of tone, impeccable diction, phra ...

and

Billie Holiday Billie Holiday (born Eleanora Fagan; April 7, 1915 – July 17, 1959) was an American jazz and swing music singer. Nicknamed "Lady Day" by her friend and music partner, Lester Young, Holiday made significant contributions to jazz music and pop ...

Lenny Bruce Leonard Alfred Schneider (October 13, 1925 – August 3, 1966), better known by his stage name Lenny Bruce, was an American stand-up comedian, social critic, and satirist. He was renowned for his open, free-wheeling, and critical style of come ...

Mort Sahl Morton Lyon Sahl (May 11, 1927 – October 26, 2021) was a Canadian-born American comedian, actor, and social Satire, satirist, considered the first modern comedian. He pioneered a style of social satire that pokes fun at political and current e ...

Don Rickles Donald Jay Rickles (May 8, 1926 – April 6, 2017) was an American stand-up comedian and actor. He was known primarily for his insult comedy. His film roles include ''Run Silent, Run Deep (film), Run Silent, Run Deep'' (1958), ''Enter Laughing ...

, Dick Gregory,

Woody Allen Heywood Allen (born Allan Stewart Konigsberg; November 30, 1935) is an American filmmaker, actor, and comedian whose career spans more than six decades. Allen has received many List of awards and nominations received by Woody Allen, accolade ...

and

Bob Newhart George Robert Newhart (September 5, 1929 – July 18, 2024) was an American comedian and actor. Newhart was known for his deadpan and stammering delivery style. Beginning his career as a stand-up comedian, he transitioned his career to acting in ...

. Norman often paid acts their weekly rate for a single night's engagement. The inspiration for the label was to issue live recordings made at concerts promoted and organized by Norman, under the umbrella of "Gene Norman Presents". GNP's releases included

Louis Armstrong Louis Daniel Armstrong (August 4, 1901 – July 6, 1971), nicknamed "Satchmo", "Satch", and "Pops", was an American trumpeter and vocalist. He was among the most influential figures in jazz. His career spanned five decades and several era ...

Dizzy Gillespie John Birks "Dizzy" Gillespie ( ; October 21, 1917 – January 6, 1993) was an American jazz trumpeter, bandleader, composer, educator and singer. He was a trumpet virtuoso and improvisation, improviser, building on the virtuosic style of Roy El ...

Miles Davis Miles Dewey Davis III (May 26, 1926September 28, 1991) was an American jazz trumpeter, bandleader, and composer. He is among the most influential and acclaimed figures in the history of jazz and 20th century music, 20th-century music. Davis ado ...

John Coltrane John William Coltrane (September 23, 1926 – July 17, 1967) was an American jazz saxophonist, bandleader and composer. He is among the most influential and acclaimed figures in the Jazz#Post-war jazz, history of jazz and 20th-century musi ...

Muddy Waters McKinley Morganfield (April 4, 1913April 30, 1983), better known as Muddy Waters, was an American blues singer-songwriter and musician who was an important figure in the post-World War II blues scene, and is often cited as the "father of moder ...

Lionel Hampton Lionel Leo Hampton (April 20, 1908 – August 31, 2002) was an American jazz vibraphonist, percussionist, and bandleader. He worked with jazz musicians from Teddy Wilson, Benny Goodman, and Buddy Rich, to Charlie Parker, Charles Mingus, an ...

Stan Kenton Stanley Newcomb Kenton (December 15, 1911 – August 25, 1979) was an American popular music and jazz artist. As a pianist, composer, arranger and band leader, he led an innovative and influential jazz orchestra for almost four decades. Though ...

Gerry Mulligan Gerald Joseph Mulligan (April 6, 1927 – January 20, 1996), also known as Jeru, was an American jazz saxophonist, clarinetist, pianist, composer and arranger. Though primarily known as one of the leading jazz baritone saxophonists—playing t ...

Frank Morgan Francis Phillip Wuppermann (June 1, 1890 – September 18, 1949), known professionally as Frank Morgan, was an American character actor. He was best known for his appearances in films starting in the silent era in 1916, and then numerous sound ...

(musician),

Max Roach Maxwell Lemuel Roach (January 10, 1924 – August 16, 2007) was an American jazz drummer and composer. A pioneer of bebop, he worked in many other styles of music, and is generally considered one of the most important drummers in history. He wo ...

, Charlie Ventura and Teddy Buckner. GNP expanded beyond jazz. In the 1960s, it recorded

Billy Strange William Everett Strange (September 29, 1930 – February 22, 2012) was an American singer, songwriter, musician, guitarist, and actor. He began as a session musician with The Wrecking Crew, a famous session band of the 1960s and 1970s, and was i ...

, the surf band The Challengers and the rock group The Seeds, which landed four singles in the

Billboard Hot 100 The ''Billboard'' Hot 100, also known as simply the Hot 100, is the music industry standard record chart in the United States for songs, published weekly by '' Billboard'' magazine. Chart rankings are based on sales (physical and digital), ...

chart. In the 1980s, GNP gave

Robin Trower Robin Leonard Trower (born 9 March 1945) is an English rock guitarist who achieved success with Procol Harum throughout 1967–1971 and then again as the bandleader of his own power trio known as the Robin Trower Band. Biography Robin Trower ...

and Savoy Brown comebacks. In 1982

zydeco Zydeco ( ; ) is a music genre that was created in rural Southwest Louisiana by French speaking, Afro-Americans of Creole heritage. It blends African and Caribbean rhythms, blues and rhythm and blues with music indigenous to the Louisiana ...

musician Queen Ida won the label its first and only

Grammy Award The Grammy Awards, stylized as GRAMMY, and often referred to as The Grammys, are awards presented by The Recording Academy of the United States to recognize outstanding achievements in music. They are regarded by many as the most prestigious ...

out of multiple nominations. Gene Norman's son Neil, a fan of science fiction, secured a licensing deal from Paramount to release soundtracks of ''Star Trek'', both in its TV and movie incarnations. This led to a new area of concentration for the label. Neil Norman is also a musician who has released many albums on GNP (including numerous albums of themes from science fiction film and television). He also directed feature-length films about GNP artists The Seeds and Rusty Warren. Currently, he is president of the label having started in the mail room and eventually producing many albums.

References

External links

*
The GNP-Crescendo Story
{{Authority control American independent record labels American jazz record labels Record labels established in 1954 IFPI members Companies based in Los Angeles