GIIR was established in 2004 and is Korea’s first
advertising
Advertising is the practice and techniques employed to bring attention to a Product (business), product or Service (economics), service. Advertising aims to present a product or service in terms of utility, advantages, and qualities of int ...
group holding company engaged in investment and
management consulting
Management consulting is the practice of providing consulting services to organizations to improve their performance or in any way to assist in achieving organizational objectives. Organizations may draw upon the services of management consultant ...
for its subsidiaries, which specialize in advertising and media communications, including advertising, media, and
out-of-home advertising
Outdoor advertising or out-of-home (OOH) advertising includes public billboards, wallscapes, and posters seen while "on the go". OOH advertising formats fall into four main categories: billboards, street furniture, Transit media, transit, and a ...
(OOH) advertising. GIIR has established a marketing communications group that consists of a number of advertising and media agencies. It is a subsidiary of
LG Corporation
LG Corporation (or LG Group), formerly known as Lucky-Goldstar, is a South Korean multinational conglomerate founded by Koo In-hwoi in 1947 and managed by successive generations of his family. It is the fourth-largest company in South Korea ...
.
Subsidiaries
*
HS Ad, ad creation and advertising agency
*LBEST, advertising agency
*W Brandconnection Co, advertising agency
*Bugs Com Ad, OOH media such as bus advertising
*Alchemedia, mMedia agency
*G Outdoor, OOH media agency
*TAMS Media, OOH advertising such as subway lighting ads
*Beijing Yuanzhimeng Advertising Co., Ltd, advertising agency
*GIIR America, Inc, advertising agency
External links
G2R Official Website
{{LG Group
Advertising agencies of South Korea
LG Corporation