Frosted Flakes or Frosties is a

breakfast cereal Breakfast cereal is a category of food, including food products, made from food processing, processed cereal, cereal grains, that are eaten as part of breakfast or as a snack food, primarily in Western societies. Although warm, cooked cereals li ...

, produced by WK Kellogg Co for the United States, Canada, and Caribbean markets and by Kellanova for the rest of the world, and consisting of

sugar Sugar is the generic name for sweet-tasting, soluble carbohydrates, many of which are used in food. Simple sugars, also called monosaccharides, include glucose Glucose is a sugar with the Chemical formula#Molecular formula, molecul ...

-coated

corn flakes Corn flakes, or cornflakes, are a breakfast cereal made from toasting flakes of corn (maize). Originally invented as a Breakfast, breakfast food to counter indigestion, it has become a popular food item in the American cuisine, American diet and ...

. It was introduced in the

United States The United States of America (USA), also known as the United States (U.S.) or America, is a country primarily located in North America. It is a federal republic of 50 U.S. state, states and a federal capital district, Washington, D.C. The 48 ...

, in 1952, as "Sugar Frosted Flakes". The word "sugar" was dropped from the name in 1983. Generic versions, such as

store brand A private label, also called a private brand or private-label brand, is a brand owned by a company, offered by that company alongside and competing with brands from other businesses. A private-label brand is almost always offered exclusively by th ...

s, are also available. Unlike many cereals, such as Cheerios, Shreddies and Rice Krispies but like

Corn Flakes Corn flakes, or cornflakes, are a breakfast cereal made from toasting flakes of corn (maize). Originally invented as a Breakfast, breakfast food to counter indigestion, it has become a popular food item in the American cuisine, American diet and ...

and Raisin Bran, the name “Frosted Flakes” is so generic that it cannot be trademarked, and thus it often shares its name with competitors.

International names

* Frosted Flakes (

U.S. The United States of America (USA), also known as the United States (U.S.) or America, is a country primarily located in North America. It is a federal republic of 50 states and a federal capital district, Washington, D.C. The 48 contiguous ...

and

Canada Canada is a country in North America. Its Provinces and territories of Canada, ten provinces and three territories extend from the Atlantic Ocean to the Pacific Ocean and northward into the Arctic Ocean, making it the world's List of coun ...

) * Frosties ( UK,

Ireland Ireland (, ; ; Ulster Scots dialect, Ulster-Scots: ) is an island in the North Atlantic Ocean, in Northwestern Europe. Geopolitically, the island is divided between the Republic of Ireland (officially Names of the Irish state, named Irelan ...

Australia Australia, officially the Commonwealth of Australia, is a country comprising mainland Australia, the mainland of the Australia (continent), Australian continent, the island of Tasmania and list of islands of Australia, numerous smaller isl ...

, most

Commonwealth A commonwealth is a traditional English term for a political community founded for the common good. The noun "commonwealth", meaning "public welfare, general good or advantage", dates from the 15th century. Originally a phrase (the common-wealth ...

nations, and

Europe Europe is a continent located entirely in the Northern Hemisphere and mostly in the Eastern Hemisphere. It is bordered by the Arctic Ocean to the north, the Atlantic Ocean to the west, the Mediterranean Sea to the south, and Asia to the east ...

an and Middle East countries; formerly Frostis in

Spain Spain, or the Kingdom of Spain, is a country in Southern Europe, Southern and Western Europe with territories in North Africa. Featuring the Punta de Tarifa, southernmost point of continental Europe, it is the largest country in Southern Eur ...

) * Zucaritas in the U.S. and

Hispanic America Hispanic America ( or ), historically known as Spanish America () or Castile (historical region), Castilian America (), is the Spanish-speaking countries and territories of the Americas. In all of these countries, Spanish language, Spanish is th ...

(the word translates as "little sugary things") * Sucrilhos in

Brazil Brazil, officially the Federative Republic of Brazil, is the largest country in South America. It is the world's List of countries and dependencies by area, fifth-largest country by area and the List of countries and dependencies by population ...

(a fusion of sugar + crunch + milho (corn)) * Corn Frosty (コーンフロスティ) in

Japan Japan is an island country in East Asia. Located in the Pacific Ocean off the northeast coast of the Asia, Asian mainland, it is bordered on the west by the Sea of Japan and extends from the Sea of Okhotsk in the north to the East China Sea ...

* Corn Frost (콘푸로스트) in

South Korea South Korea, officially the Republic of Korea (ROK), is a country in East Asia. It constitutes the southern half of the Korea, Korean Peninsula and borders North Korea along the Korean Demilitarized Zone, with the Yellow Sea to the west and t ...

Popularity

Frosted Flakes was the second-best-selling cereal in the first half of 2017 within the US in gross sales, after Honey Nut Cheerios.

Marketing

Mascots

Tony the Tiger Tony the Tiger is the advertising cartoon anthropomorphic tiger mascot for Frosted Flakes (also known as Frosties) breakfast cereal, appearing on its packaging and advertising. After the original Kellogg's, Kellogg Company spun off its North Am ...

has been the mascot of Frosted Flakes since its introduction. Tony is known for saying the cereal's slogan: "They're Gr-r-reat!" (the "r"s in "Great" being drawn-out). Tony the Tiger was originally voiced by Dallas McKennon, but Thurl Ravenscroft voiced him for more than 50 years until his death in 2005. Tony was later voiced (in Canada and the US) by former professional wrestling play-by-play announcer Lee Marshall until his death on April 27, 2014. After Marshall's death, he was replaced with Tex Brashear. In the UK, Tom Hill voiced Tony after Ravenscroft's death. Tony is drawn wearing a red

bandana A kerchief (from the Old French ''couvre-chef'', "cover head"), also known as a bandana or bandanna, is a triangular or square piece of cloth tied around the Human head, head, face, or neck for protective or decorative purposes. The popularity of ...

on all Frosted Flakes cereal boxes.

Sponsorship

*Kellogg's was a major sponsor of '' Adventures of Superman'' throughout most of the 1950s. Many of the Frosted Flakes commercials featuring the show's star George Reeves are available on the DVD release of the series' first season. *Frosted Flakes is a sponsor of Challenger Sports British Soccer Camps. *From the mid-1990s to the mid-2000s, Frosted Flakes was a sponsor of children's programming on PBS, including '' Sagwa'', '' Dragon Tales'' and ''

Barney & Friends ''Barney & Friends'' is an American children's television series created by Sheryl Leach targeted at children ages two to five. The flagship production of the ''Barney'' franchise, it originally aired on PBS under the PBS Kids brand from Ap ...

''.

Varieties

and the

: *Frosted Rice, a crisped rice variant introduced in 1977, similar to Frosted Rice Krispies and Ricicles. Featured a younger, similar mascot named Tony Jr. *Birthday Confetti Frosted Flakes, a 1997 cake-flavored version. Discontinued in 1997. *Cocoa Frosted Flakes, a 1997 cocoa-flavored version. Discontinued in 2000. *Tony's Cinnamon Krunchers, a 2003 cinnamon-flavored variant. Discontinued around 2005. *Whole Grain Tiger Power, a 2005 version with added protein, fiber and calcium, very similar to

Start Start can refer to multiple topics: * Takeoff, the phase of flight where an aircraft transitions from moving along the ground to flying through the air * Starting lineup in sports * Track and field#Starts use in race, Starts use in sport race * S ...

. Discontinued in 2006. *Tony's Turboz, a 2005 meal replacement variant similar to Whole Grain Tiger Power. Available only in Canada. *Frosted Flakes Gold, a 2008 honey-flavored variant. Reintroduced in 2018 as Honey Nut Frosted Flakes. *Frosted Flakes Chocolate, a 2011 chocolate-flavored version. Reintroduced in 2013. *Banana Frosted Flakes, a variant with flakes containing banana introduced in 1981. Discontinued in 1984. *Cinnamon Frosted Flakes, a 2016 cinnamon-flavored version. *Banana Creme Frosted Flakes, a limited edition banana creme-flavored version introduced in 2019. *Cereal With Marshmallows, Variant of frosted flakes that includes vanilla flavored marshmallows *Cinnamon French Toast, New flakes that are bursting with cinnamon sweetness *Strawberry Milkshake, Strawberry flavor that makes milk into strawberry milk *Cereal Bar, Bar made with traditional Frosted Flakes and marshmallows holding it together In the UK and

: *Toffee Flavoured Frosties, Frosties with the taste of toffee, called Frosties Caramel in

(Tony - ''New Kelloggs Toffee Flavoured Frosties, an explosion of toffee taste, for a limited time only, they're gr-r-reat!''). Limited time only. *Frosties Chocolate, Frosties with the taste of chocolate (Tony - ''New Kelloggs Frosties Chocolate, discover the dark side!''). Discontinued. *Frosties Tiger Power, Frosted shredded wheat that is similar to Wheats cereal. Discontinued. *Frosties Turbos, Frosties with chocolate lightning bolts. Discontinued. *Reduced Sugar Frosties, Frosties with a third less sugar than regular Frosties. Discontinued. In

: *Sucrilhos Sabor Chocolate, chocolate-flavored Frosted Flakes. *Sucrilhos Power Pops, chocolate-flavored puffs, as opposed to flakes. Previously known as Sucrilhos Power. *Sucrilhos Sabor Banana, banana-flavored Frosted Flakes. Discontinued. *Sucrilhos Sabor Brigadeiro, brigadeiro-flavored Frosted Flakes. Limited. *Sucrilhos Sabor Canela, cinnamon-flavored Frosted Flakes. Limited. *Sucrilhos Sabor Doce de Leite, dulce de leche-flavored Frosted Flakes. Limited. In 2020 Sucrilhos also started to be sold in the form of cookies. In

Argentina Argentina, officially the Argentine Republic, is a country in the southern half of South America. It covers an area of , making it the List of South American countries by area, second-largest country in South America after Brazil, the fourt ...

: *Zucaritas Frutilla, strawberry-flavored Frosted Flakes. *Choco Zucaritas, chocolate-flavored Frosted Flakes. In

Mexico Mexico, officially the United Mexican States, is a country in North America. It is the northernmost country in Latin America, and borders the United States to the north, and Guatemala and Belize to the southeast; while having maritime boundar ...

: *Choco Zucaritas, chocolate-flavored Frosted Flakes. In

Colombia Colombia, officially the Republic of Colombia, is a country primarily located in South America with Insular region of Colombia, insular regions in North America. The Colombian mainland is bordered by the Caribbean Sea to the north, Venezuel ...

: *Zucaritas Arequipe, caramel-flavored Frosted Flakes. Discontinued. *Zucaritas Power Balls, sphere-shaped Frosted Flakes.

Health

Frosted Flakes, under its Australian name of Frosties, received 2 stars out of 5 on the Australian Government's health star ratings. In the European Union, Frosted Flakes are ranked Nutri-Score D for "poor nutritional quality".

Footnotes

References

External links

*
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{{Kellogg's Kellogg's cereals Products introduced in 1952 Flaked breakfast cereals