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Start (cereal)
Start (Multi-Grain Start) was a breakfast cereal which was produced by Kellogg's in the UK from the mid-1980s until 2018. Start was promoted as a cereal designed for improving sports performance. It was made from wheat, corn and oats and a single bowlful was said to provide a third of a human's daily vitamin RDA. It was suitable for vegetarians but not for wheat allergy sufferers. Start was discontinued in 2018, yet was still being sold in Asda as of August 2020. Product details Vitamins and minerals: * Carbohydrates – starch (53 g), sugar (69 g) * Fat – 3.5 g (saturates 2 g) * Fibre – 5 g * Sodium – 0.4 g * Vitamin B6 – 1.3 mg * Vitamin B12 – 0.63 µg * Vitamin D – 3.2 µg * Folic acid – 250 µg * Thiamin B1 – 0.9 mg * Riboflavin B2 – 1.0 mg * Niacin – 11.3 mg * Iron – 8.8 mg Advertising The cereal has had a number of different advertising campaigns, with its most notable promoter being British athlete Steve Cram in the mid-1980s, with the slogan "I Want, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Kellogg Company
The Kellogg Company, doing business as Kellogg's, is an American multinational food manufacturing company headquartered in Battle Creek, Michigan, United States. Kellogg's produces cereal and convenience foods, including crackers and toaster pastries, and markets their products by several well-known brands including Corn Flakes, Rice Krispies, Frosted Flakes, Pringles, Eggo, and Cheez-It. Kellogg's mission statement is "Nourishing families so they can flourish and thrive." Kellogg's products are manufactured and marketed in over 180 countries. Kellogg's largest factory is at Trafford Park in Trafford, Greater Manchester, United Kingdom, which is also the location of its UK headquarters. Other corporate office locations outside of Battle Creek include Chicago, Dublin (European Headquarters), Shanghai, and Querétaro City. Kellogg's holds a Royal Warrant from King Charles III and formerly Queen Elizabeth II until her death in 2022. History In 1876, John Harvey Kellog ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
United Kingdom
The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Europe, off the north-western coast of the European mainland, continental mainland. It comprises England, Scotland, Wales and Northern Ireland. The United Kingdom includes the island of Great Britain, the north-eastern part of the island of Ireland, and many List of islands of the United Kingdom, smaller islands within the British Isles. Northern Ireland shares Republic of Ireland–United Kingdom border, a land border with the Republic of Ireland; otherwise, the United Kingdom is surrounded by the Atlantic Ocean, the North Sea, the English Channel, the Celtic Sea and the Irish Sea. The total area of the United Kingdom is , with an estimated 2020 population of more than 67 million people. The United Kingdom has evolved from a series of annexations, unions and separations of constituent countries over several hundred years. The Treaty of Union between ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Wheat
Wheat is a grass widely cultivated for its seed, a cereal grain that is a worldwide staple food. The many species of wheat together make up the genus ''Triticum'' ; the most widely grown is common wheat (''T. aestivum''). The archaeological record suggests that wheat was first cultivated in the regions of the Fertile Crescent around 9600 BCE. Botanically, the wheat kernel is a type of fruit called a caryopsis. Wheat is grown on more land area than any other food crop (, 2014). World trade in wheat is greater than for all other crops combined. In 2020, world production of wheat was , making it the second most-produced cereal after maize. Since 1960, world production of wheat and other grain crops has tripled and is expected to grow further through the middle of the 21st century. Global demand for wheat is increasing due to the unique viscoelastic and adhesive properties of gluten proteins, which facilitate the production of processed foods, whose consumption is ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Maize
Maize ( ; ''Zea mays'' subsp. ''mays'', from es, maíz after tnq, mahiz), also known as corn ( North American and Australian English), is a cereal grain first domesticated by indigenous peoples in southern Mexico about 10,000 years ago. The leafy stalk of the plant produces pollen inflorescences (or "tassels") and separate ovuliferous inflorescences called ears that when fertilized yield kernels or seeds, which are fruits. The term ''maize'' is preferred in formal, scientific, and international usage as a common name because it refers specifically to this one grain, unlike ''corn'', which has a complex variety of meanings that vary by context and geographic region. Maize has become a staple food in many parts of the world, with the total production of maize surpassing that of wheat or rice. In addition to being consumed directly by humans (often in the form of masa), maize is also used for corn ethanol, animal feed and other maize products, such as corn starch a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Oats
The oat (''Avena sativa''), sometimes called the common oat, is a species of cereal grain grown for its seed, which is known by the same name (usually in the plural, unlike other cereals and pseudocereals). While oats are suitable for human consumption as oatmeal and rolled oats, one of the most common uses is as livestock feed. Oats are a nutrient-rich food associated with lower blood cholesterol when consumed regularly. Avenins are oat gluten proteins, similar to gliadin in wheat. They can trigger celiac disease in a small proportion of people. Also, oat products are frequently contaminated by other gluten-containing grains, mainly wheat and barley. Origin The wild ancestor of ''Avena sativa'' and the closely related minor crop '' A. byzantina'' is '' A. sterilis''. ''A. sterilis'' is a wild oat that is naturally hexaploid. Genetic evidence shows the ancestral forms of ''A. sterilis'' grew in the Fertile Crescent of the Near East. Oats are usually thought to have ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Recommended Dietary Allowances
The Reference Daily Intake (RDI) used in nutrition labeling on food and dietary supplement products in the U.S. and Canada is the daily intake level of a nutrient that is considered to be sufficient to meet the requirements of 97–98% of healthy individuals in every demographic in the United States. While developed for the US population, it has been adopted by other countries, though not universally. The RDI is used to determine the Daily Value (DV) of foods, which is printed on nutrition facts labels (as % DV) in the United States and Canada, and is regulated by the Food and Drug Administration (FDA) and by Health Canada respectively. The labels "high", "rich in", or "excellent source of" may be used for a food if it contains 20% or more of the RDI. The labels "good source", "contains", or "provides" may be used on a food if it contains between 10% and 20% of the RDI. The Recommended Dietary Allowances (RDAs) were a set of nutrition recommendations that evolved into both the ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Vegetarian
Vegetarianism is the practice of abstaining from the consumption of meat ( red meat, poultry, seafood, insects, and the flesh of any other animal). It may also include abstaining from eating all by-products of animal slaughter. Vegetarianism may be adopted for various reasons. Many people object to eating meat out of respect for sentient animal life. Such ethical motivations have been codified under various religious beliefs as well as animal rights advocacy. Other motivations for vegetarianism are health-related, political, environmental, cultural, aesthetic, economic, taste-related, or relate to other personal preferences. There are many variations of the vegetarian diet: an ovo-lacto vegetarian diet includes both eggs and dairy products, an ovo-vegetarian diet includes eggs but not dairy products, and a lacto-vegetarian diet includes dairy products but not eggs. As the strictest of vegetarian diets, a vegan diet excludes all animal products, and can be accom ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Wheat Allergy
Wheat allergy is an allergy to wheat which typically presents itself as a food allergy, but can also be a contact allergy resulting from occupational exposure. Like all allergies, wheat allergy involves immunoglobulin E and mast cell response. Typically the allergy is limited to the seed storage proteins of wheat. Some reactions are restricted to wheat proteins, while others can react across many varieties of seeds and other plant tissues. Wheat allergy is rare. Prevalence in adults was found to be 0.21% in a 2012 study in Japan. Wheat allergy may be a misnomer since there are many allergenic components in wheat, for example serine protease inhibitors, glutelins and prolamins and different responses are often attributed to different proteins. Twenty-seven potential wheat allergens have been successfully identified. The most severe response is exercise/aspirin induced anaphylaxis attributed to one omega gliadin that is a relative of the protein that causes celiac disease. Other ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Steve Cram
Stephen Cram, (born 14 October 1960) is a British retired track and field athlete. Along with fellow Britons Sebastian Coe and Steve Ovett, he was one of the world's dominant middle distance runners during the 1980s. Nicknamed "The Jarrow Arrow", after his home town, Cram set world records in the 1,500 m, 2,000 m, and the mile during a 19-day period in the summer of 1985. He was the first man to run 1,500 m under 3 minutes and 30 seconds. He won the 1 500 m gold medal at the 1983 World Championships and the 1,500 m silver medal at the 1984 Olympic Games. In 2000, Cram co-founded international children’s charity COCO (Comrades of Children Overseas) with British Army Major Jim Panton after running the Bosnia Comrades ultramarathon in 1998. Cram remains chairman of COCO, an organisation which currently provides education to children living in poor, remote parts of East Africa. In 2008, Cram was appointed Chancellor of the University of Sunderland, replacing Lord Puttnam ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Tour De France
The Tour de France () is an annual men's multiple-stage bicycle race primarily held in France, while also occasionally passing through nearby countries. Like the other Grand Tours (the Giro d'Italia and the Vuelta a España), it consists of 21 stages, each a day long, over the course of 23 days, coinciding with the Bastille Day holiday. It is the oldest of the Grand Tours and generally considered the most prestigious. The race was first organized in 1903 to increase sales for the newspaper '' L'Auto'' and is currently run by the Amaury Sport Organisation. The race has been held annually since its first edition in 1903 except when it was stopped for the two World Wars. As the Tour gained prominence and popularity, the race was lengthened and its reach began to extend around the globe. Participation expanded from a primarily French field as more riders from all over the world began to participate in the race each year. The Tour is a UCI World Tour event, which means th ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Robert Millar
Philippa York (born Robert Millar on 13 September 1958) is a Scottish journalist and former professional road racing cyclist. York, who competed when known as Robert Millar, is one of Britain's most successful cyclists. York won the "King of the Mountains" competition in the 1984 Tour de France and finished fourth overall. This success was the first time a British rider won a major Tour classification, and was unsurpassed as the highest Tour finish for a Briton for over 20 years until Bradley Wiggins was retrospectively placed third in the 2009 Tour de France. York started the Tour de France eleven times, finishing eight times. York finished second in the 1987 Giro d'Italia and also won the King of the Mountains classification. This was the highest finish by a Briton in the Giro d'Italia until Chris Froome won the 2018 race. As well as the Giro second-place finish, York finished second in two other Grand Tours: the 1985 and 1986 Vuelta a España. The second place at the 1 ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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