Frijj (stylised as FRijj) is a brand of

milkshake A milkshake (sometimes simply called a shake) is a sweet beverage made by blending milk, ice cream, and flavorings or sweeteners such as butterscotch, caramel sauce, chocolate syrup, or fruit syrup into a thick, sweet, cold mixture. It may ...

sold mainly in the

United Kingdom The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Northwestern Europe, off the coast of European mainland, the continental mainland. It comprises England, Scotlan ...

. Today it is produced by

Müller Müller may refer to: Companies * Müller (company), a German multinational dairy company ** Müller Milk & Ingredients, a UK subsidiary of the German company * Müller (store), a German retail chain * GMD Müller, a Swiss aerial lift manufacturi ...

. It was first launched in 1993 by

Dairy Crest Saputo Dairy UK, the trading name of Dairy Crest Limited, is a British dairy products company. It was created in 2019 when the Canadian company Saputo Inc bought Dairy Crest. Dairy Crest itself was created in 1981 as a spin-off of the Milk Marke ...

. Frijj is sold in five permanent flavours:

strawberry The garden strawberry (or simply strawberry; ''Fragaria × ananassa'') is a widely grown Hybrid (biology), hybrid plant cultivated worldwide for its fruit. The genus ''Fragaria'', the strawberries, is in the rose family, Rosaceae. The fruit ...

chocolate Chocolate is a food made from roasted and ground cocoa beans that can be a liquid, solid, or paste, either by itself or to flavoring, flavor other foods. Cocoa beans are the processed seeds of the cacao tree (''Theobroma cacao''); unprocesse ...

banana A banana is an elongated, edible fruit – botanically a berry – produced by several kinds of large treelike herbaceous flowering plants in the genus '' Musa''. In some countries, cooking bananas are called plantains, distinguishing the ...

, fudge brownie and

cookie dough Cookie dough is an uncooked blend of cookie ingredients. While cookie dough is normally intended to be baked into individual cookies before eating, edible cookie dough is made to be eaten as is, and usually is made without eggs to make it safer f ...

. There have also been numerous limited edition flavours. Since July 2003, some have featured characters from ''

The Simpsons ''The Simpsons'' is an American animated sitcom created by Matt Groening and developed by Groening, James L. Brooks and Sam Simon for the Fox Broadcasting Company. It is a Satire (film and television), satirical depiction of American life ...

'', in marketing campaigns. Other limited edition flavours include

custard Custard is a variety of culinary preparations based on sweetened milk, cheese, or cream cooked with Eggs as food, egg or egg yolk to thicken it, and sometimes also flour, corn starch, or gelatin. Depending on the recipe, custard may vary in con ...

caramel Caramel ( or ) is a range of food ingredients made by heating sugars to high temperatures. It is used as a flavoring in puddings and desserts, as a filling in bonbons or candy bars, as a topping for ice cream and custard, and as a colorant ...

raspberry The raspberry is the edible fruit of several plant species in the genus ''Rubus'' of the Rosaceae, rose family, most of which are in the subgenus ''Rubus#Modern classification, Idaeobatus''. The name also applies to these plants themselves. Ras ...

doughnut A doughnut or donut () is a type of pastry made from leavened fried dough. It is popular in many countries and is prepared in various forms as a sweet snack that can be homemade or purchased in bakeries, supermarkets, food stalls, and fran ...

, Jaffa Cake,

banoffee pie Banoffee pie is a British dessert pie made from bananas, whipped cream, and a thick caramel sauce (made from boiled condensed milk or milk jam), combined either on a pastry case or one made from crumbled cookie, biscuits and butter. Some versio ...

vanilla Vanilla is a spice derived from orchids of the genus ''Vanilla (genus), Vanilla'', primarily obtained from pods of the flat-leaved vanilla (''Vanilla planifolia, V. planifolia''). ''Vanilla'' is not Autogamy, autogamous, so pollination ...

white chocolate White chocolate is a chocolate made from cocoa butter, sugar and milk solids. It is Ivory (color), ivory in color and lacks the dark appearance of most other types of chocolate as it does not contain the non-fat components of cocoa (cocoa sol ...

, chocolate

mint Mint or The Mint may refer to: Plants * Lamiaceae, the mint family ** ''Mentha'', the genus of plants commonly known as "mint" Coins and collectibles * Mint (facility), a facility for manufacturing coins * Mint condition, a state of like-new ...

cookies and cream Cookies and cream (or cookies 'n cream) is a variety of ice cream, milkshake, and other desserts that includes chocolate sandwich cookies, with the most popular version containing hand or pre-crumbled cookies from Nabisco's Oreo brand under a lic ...

and Irish coffee. A thicker version of Frijj was launched in 1998 called 'Frijj Extreme', available in two flavours – white chocolate and milk chocolate. As of , Frijj had a 50% market share, the largest in the fresh flavoured milk market. Since 27 December 2015, Frijj has been produced by

Müller Milk & Ingredients Müller Milk & Ingredients, formerly Robert Wiseman Dairies and later Müller Wiseman Dairies, is the largest milk supplier and distributor in Great Britain. It is part of the Müller UK & Ireland Group, owned by the German Müller family. It ...

following the sale by

of their milk business to

Sizes

As of 2023, Frijj is sold in 330ml bottles. Originally sold in 500ml bottles this was reduced to 471ml then 400ml. It is also available in 900ml bottle sizes. 330ml bottles for all flavours but 900ml bottles are only available in strawberry and brownie flavour currently.

Flavours

Sponsorship and campaigns

Frijj is well known for its high-profile

sponsorship Sponsoring something (or someone) is the act of supporting an event, activity, person, or organization financially or through the provision of products or services. The individual or group that provides the support, similar to a benefactor, is k ...

campaigns, the most famous of which was the association with television show '' Big Brother'', the sponsorship lasted for one series during 2003. Around the same time, Frijj was the main sponsor of ill-fated dating show '' Elimidate'' hosted by ex

Atomic Kitten Atomic Kitten were an English girl group formed in Liverpool in 1998, whose original lineup comprised Kerry Katona, Liz McClarnon, and Natasha Hamilton. The group was founded by Orchestral Manoeuvres in the Dark (OMD) members Andy McCluskey an ...

singer

Kerry Katona Kerry Katona (born 6 September 1980) is an English television personality and former singer. She was an original member of the pop girl group Atomic Kitten between 1998 and 2001, leaving before the group's success. Katona has appeared on va ...

; the sponsorship of the show ceased at the end of its run in 2003. In 1993, Frijj was advertised on television, with a series of

stop-motion animation Stop-motion (also known as stop frame animation) is an animated filmmaking and special effects technique in which objects are physically manipulated in small increments between individually photographed frames so that they will appear to exh ...

adverts made by ''3 Peach Animation'', which featured some bizarre cows. July 2008 marked the introduction of a new advertising campaign for Frijj, the first since 2005. This included a series of five viral videos produced by the advertising agency

Grey London Grey Group is a global advertising and marketing agency with headquarters in New York City, and 432 offices in 96 countries, operating in 154 cities. It is organized into four geographical units: North America; Europe, Middle East and Africa, Asi ...

, which parodied 1950s horror film ''

The Blob ''The Blob'' is a 1958 American science fiction horror film directed by Irvin S. Yeaworth Jr. from a screenplay by Theodore Simonson and Kate Phillips, based on an idea by Irving H. Millgate. It stars Steve McQueen (in his first leading role ...

''. Further to this, a number of adverts ran on the sides of buses and a limited edition bottle design was produced. In August 2009, it was revealed that Frijj were going to be the new sponsors of ''

Soccer AM ''Soccer AM'' was a British football-based comedy talk show, produced by Sky Sports. It aired from 20 August 1994 to 27 May 2023 on Sky Showcase, Sky Sports Premier League and Sky Sports Football. From 2010, the programme was put on a short b ...

'', a weekly

football Football is a family of team sports that involve, to varying degrees, kick (football), kicking a football (ball), ball to score a goal (sports), goal. Unqualified, football (word), the word ''football'' generally means the form of football t ...

based programme produced by

British Sky Broadcasting Sky UK Limited (formerly British Sky Broadcasting Limited (BSkyB)), trading as Sky, is a British broadcaster and telecommunications company that provides television, broadband internet, fixed line and mobile telephone services to consumers a ...

, after signing a £2 million sponsorship deal. Frijj also sponsor Morden & District Sunday Football League team Epsom Downs FC. The 2011 "circus" flavours each had their own animal mascot appearing on the packaging; Magnus Monkee (monkey), Pablo Pooch (dog), Hugo Meeow (tiger), The Great Lazaro (rabbit) and Captain Roary (lion), animals commonly found in traditional circuses, to fit in with that range's theme.

Thorpe Park offer

For a short period in 2012, Frijj sold their milkshakes at normal prices in supermarkets, but with an offer to win prizes, and to use the bottle as a free ticket to

Thorpe Park Thorpe Park, formerly also known as Thorpe Park Resort, is a theme park located in the village of Thorpe between the towns of Chertsey and Staines-upon-Thames in Surrey, England, southwest of Central London. It is operated by Merlin Entertai ...

. Those who bought the products in this time could enter a code on the bottle on the official Frijj website. The offer ended in the end of September 2012.

Criticism

Liverpool City Council Liverpool City Council is the Local government in England, local authority for the City status in the United Kingdom, city of Liverpool in Merseyside, England. Liverpool has had a local authority since 1207, which has been reformed on numerous ...

started a campaign against sugary drinks in May 2016. The campaign entitled “Is your child’s sweet tooth harming their health?”, names

Lucozade Lucozade is a British brand of soft drinks and energy drinks manufactured and marketed by the Japanese company Suntory. Created as "Glucozade" in the UK in 1927 by a Newcastle pharmacist, William Walker Hunter (trading as W. Owen & Son), it wa ...

as the worst offender, with 62 grams of sugar in a 500ml bottle, followed by

Coca-Cola Coca-Cola, or Coke, is a cola soft drink manufactured by the Coca-Cola Company. In 2013, Coke products were sold in over 200 countries and territories worldwide, with consumers drinking more than 1.8 billion company beverage servings ...

. Frijj chocolate milkshake was the third most sugary drink identified with 50.8 grams in a 471ml bottle. Posters will be displayed in doctors' surgeries and hospitals.

References

External links

Official Website
{{DEFAULTSORT:Fruji Flavored milk