Friendly Grocer (formerly known as
Four Square
Four square is a team sport played among two teams with two players each on a square court divided into four quadrants: A, B, C, and D (usually numbers 3, 4, 2, and 1, respectively, depending on the court.) The square that a player gets to bef ...
) is a small supermarket chain operating in
Australia. The chain was founded in
New Zealand
New Zealand ( mi, Aotearoa ) is an island country in the southwestern Pacific Ocean. It consists of two main landmasses—the North Island () and the South Island ()—and over 700 List of islands of New Zealand, smaller islands. It is the ...
in 1923 and expanded to Australia in 1956.
Since the success of Four Square the 'Friendly Grocer' brand was introduced in 2006.
There are over 450 stores in Queensland, New South Wales, Victoria, South Australia and the Australian Capital Territory. Its current slogan is "Just around the corner". Its main competitors are
IGA,
Foodworks
FoodWorks is an Australian supermarket chain run by independent retail group Australian United Retailers Limited (AURL). The AURL was created in November 2004 from the merger of the FoodWorks Supermarket Group Ltd (FSG) and Australian United R ...
,
Foodland,
Drakes Supermarkets,
Spar Australia and
Food For Less and many other small supermarket chains.
Products
Friendly Grocer sells groceries and general products. IGA is the closest competitor to Friendly Grocer. In 2006 Friendly Grocer signed an agreement with Metcash/IGA Distribution to supply IGA home branded groceries in every store across the country. With this agreement, Four Square was given a licence to use the Friendly Grocer brand for Queensland and management rights in New South Wales and Australian Capital Territory stores.
IGA's main "home brand" is Black and Gold, a generic food brand which also sells in FoodWorks stores across the country. Items are very well known because of the gold/yellow packaging with the black writing on the item.
See also
*
List of supermarket chains in Oceania
References
External links
*
Four Square Website
{{Supermarkets in Australia
Supermarkets of Australia
Companies based in Queensland
Australian grocers
Australian companies established in 1923
Retail companies established in 1923