Frank Public Relations Limited, trading as Frank PR, is a consumer public relations agency based in Farringdon, London, United Kingdom. It was founded in September 2000 by CEO Graham Goodkind. Graham still leads the business today, alongside MD Alex Grier and managing partners Melissa Robinson and Bianca Lee-Chang. Frank PR is now an independent agency having completed an MBO in March 2021 from Enero Group, a specialist marketing and communications services company that is listed on the Australian Securities Exchange. In October 2007, Frank PR was originally acquired by Photon Group Limited (Photon), who subsequently changed its name to Enero Group on the 3rd of July 2012. Frank PR specialises in providing consumer public relations consultancy services to leading brands and products, challenger brands, entrepreneurial organisations, charities and multinationals. As well as traditional consumer PR and media relations, Frank also has specialist teams offering social, digital, influencer, experiential, celebrity,

corporate social responsibility Corporate social responsibility (CSR) is a form of international private business self-regulation which aims to contribute to societal goals of a philanthropic, activist, or charitable nature by engaging in or supporting volunteering or ethicall ...

, purpose-led and

product placement Product placement, also known as embedded marketing, is a marketing technique where references to specific brands or products are incorporated into another work, such as a film or television program, with specific promotional intent. Much of th ...

based campaigns. Clients (as at April 2022) include

Innocent Drinks Innocent Drinks is a company that produces smoothies and juice sold in supermarkets, coffee shops and various other outlets. The company sells more than two million smoothies per week. Innocent is over 90% owned by The Coca-Cola Company. Histor ...

, Huawei, Direct Line Group, TheFork, Skoda, KIND Snacks, G2 Esports,

Herbalife Herbalife Nutrition Ltd., also called Herbalife International, Inc. (with a U.S. subsidiary called Herbalife International of America) or simply Herbalife, is a global multi-level marketing (MLM) corporation that develops and sells dietary sup ...

and Weetabix. The agency still remains the only one to have won Marketing's PR Agency of the Year three times. A recent campaign for Weetabix is probably one of the agency's best-known creations. During the midst of lockdown in the UK, Frank lightened the mood by suggesting that a serving of Heinz Baked Beans atop a Weetabix biscuit would be an unusual and inspiring food combination to try for breakfast. The unique and highly imaginative fusion became a social media phenomenon, being shared over a million times within a matter of hours and creating a pile-on by hundreds of other

FMCG Fast-moving consumer goods (FMCG), also known as consumer packaged goods (CPG), are products that are sold quickly and at a relatively low cost. Examples include non-durable household goods such as packaged foods, beverages, toiletries, cand ...

brands suggesting their own unlikely amalgamations. The subject of Weetabix and beans together created so much publicity, talkability and controversy that it was the subject of a debate in the chambers of the Houses of Commons a few days later. The campaign resulted in a 15% sales uplift for Weetabix in that period and won a plethora of industry awards for Frank, including: Davos Communications Awards- Best PR Campaign; UK Social Media Awards- Best use of Twitter; UK Agency Awards- Campaign Effectiveness Award; UK Agency Awards- Best social media Award; UK Social Media Awards- Best Audience Engagement Campaign; UK Social Media Awards- Best use of social media for FMCG; UK Social Media Awards- Best Low Budget Campaign; The Drum Awards for Marketing- Social media Award; The Drum Awards for Marketing- FMCG Award; PR Moment Awards- Social media Campaign of the Year; Creative Moment- Funniest Campaign of the Year; Creative Moment, Stunt of the Year; PR Week- FMCG campaign of the year; Marketing Week Masters- Best Use of a Small Budget; Digital Impact Awards - Best use of Digital and The Digital Impact Awards - Best use of social media. Frank is a member of the

Public Relations and Communications Association The Public Relations and Communications Association (PRCA) is a trade association for the public relations sector in the United Kingdom. The association lobbies on behalf of its member companies and also provides a forum for sharing information. ...

(PRCA). Graham and Alex are listed in the 2022 edition of the PR Week UK Power Book as two of the most influential PR professionals in the country.

References

External links

Frank UK Website

The Frank PR Newsblog
{{DEFAULTSORT:Frank Pr Public relations companies of the United Kingdom Companies established in 2000 2000 establishments in England Companies based in the London Borough of Camden