Frank Public Relations Limited,

trading as A trade name, trading name, or business name is a pseudonym used by companies that do not operate under their registered company name. The term for this type of alternative name is fictitious business name. Registering the fictitious name with ...

Frank PR, is a consumer

public relations Public relations (PR) is the practice of managing and disseminating information from an individual or an organization (such as a business, government agency, or a nonprofit organization) to the public in order to influence their perception. Pu ...

agency based in

Farringdon, London Farringdon is an area of Clerkenwell in the London Borough of Islington, situated immediately north of its border with the City of London. The term is used to describe the area around Farringdon station. Historically the district corresponded to ...

, United Kingdom. It was founded in September 2000 by CEO Graham Goodkind. Graham still leads the business today, alongside MD Alex Grier and managing partners Melissa Robinson and Bianca Lee-Chang. Frank PR is now an independent agency having completed an MBO in March 2021 from Enero Group, a specialist marketing and communications services company that is listed on the Australian Securities Exchange. In October 2007, Frank PR was originally acquired by Photon Group Limited (Photon), who subsequently changed its name to Enero Group on the 3rd of July 2012. Frank PR specialises in providing consumer public relations consultancy services to leading brands and products, challenger brands, entrepreneurial organisations, charities and multinationals. As well as traditional consumer PR and media relations, Frank also has specialist teams offering social, digital, influencer, experiential, celebrity,

corporate social responsibility Corporate social responsibility (CSR) or corporate social impact is a form of international private business industry self-regulation, self-regulation which aims to contribute to societal goals of a philanthropy, philanthropic, activist, or chari ...

, purpose-led and

product placement Product placement, also known as embedded marketing, is a marketing technique where references to specific brands or products are incorporated into another work, such as a film or television program, with specific promotional intent. Much of t ...

based campaigns. Clients (as at April 2022) include

Innocent Drinks Innocent Limited, trading as Innocent Drinks, is a United Kingdom, British-based company that produces smoothies and juice sold in supermarkets, coffee shops and various other outlets. The company sells more than two million smoothies per week. ...

Huawei Huawei Technologies Co., Ltd. ("Huawei" sometimes stylized as "HUAWEI"; ; zh, c=华为, p= ) is a Chinese multinational corporationtechnology company in Longgang, Shenzhen, Longgang, Shenzhen, Guangdong. Its main product lines include teleco ...

Direct Line Group Direct Line Insurance Group plc is a British insurance company based in the United Kingdom, formed in 2012 by the divestment of The Royal Bank of Scotland Group's (RBS) insurance division, through an initial public offering. The company owns a ...

, TheFork, Skoda, KIND Snacks,

G2 Esports G2 Esports (or simply G2) is a European esports organization headquartered in Berlin, Germany, with players competing in ''League of Legends'', ''Valorant'', ''Counter-Strike 2'', ''Hearthstone (video game), Hearthstone'', ''Rocket League'', '' ...

Herbalife Herbalife Nutrition Ltd., also called Herbalife International, Inc. (with a U.S. subsidiary called Herbalife International of America) or simply Herbalife, is an American multinational multi-level marketing (MLM) corporation that develops and se ...

and

Weetabix Weetabix is a breakfast cereal produced by Weetabix Limited in the United Kingdom. It comes in the form of palm-sized (approx. 9.5 cm × 5.0 cm or 4" × 2") wheat Biscuit#Variations in meaning of biscuit, biscuits. Variants include Org ...

. The agency still remains the only one to have won Marketing's PR Agency of the Year three times. A recent campaign for

is probably one of the agency's best-known creations. During the midst of lockdown in the UK, Frank lightened the mood by suggesting that a serving of

Heinz Baked Beans Heinz Baked Beans are a brand of baked beans produced by the H.J. Heinz Company. They have been sold as "Heinz Beanz" in the United Kingdom since 2008. History In 1886, Heinz Baked Beans were first sold at the Fortnum & Mason department store ...

atop a

biscuit would be an unusual and inspiring food combination to try for breakfast. The unique and highly imaginative fusion became a social media

phenomenon A phenomenon ( phenomena), sometimes spelled phaenomenon, is an observable Event (philosophy), event. The term came into its modern Philosophy, philosophical usage through Immanuel Kant, who contrasted it with the noumenon, which ''cannot'' be ...

, being shared over a million times within a matter of hours and creating a pile-on by hundreds of other

FMCG Fast-moving consumer goods (FMCG), also known as consumer packaged goods (CPG) or convenience goods, are products that are sold quickly and at a relatively low cost. Examples include non-durable household goods such as packaged foods, bevera ...

brands suggesting their own unlikely amalgamations. The subject of Weetabix and beans together created so much publicity, talkability and controversy that it was the subject of a debate in the chambers of the Houses of Commons a few days later. The campaign resulted in a 15% sales uplift for

in that period and won a plethora of industry awards for Frank, including: Davos Communications Awards- Best PR Campaign; UK Social Media Awards- Best use of Twitter; UK Agency Awards- Campaign Effectiveness Award; UK Agency Awards- Best social media Award; UK Social Media Awards- Best Audience Engagement Campaign; UK Social Media Awards- Best use of social media for FMCG; UK Social Media Awards- Best Low Budget Campaign; The Drum Awards for Marketing- Social media Award; The Drum Awards for Marketing- FMCG Award; PR Moment Awards- Social media Campaign of the Year; Creative Moment- Funniest Campaign of the Year; Creative Moment, Stunt of the Year; PR Week- FMCG campaign of the year; Marketing Week Masters- Best Use of a Small Budget; Digital Impact Awards - Best use of Digital and The Digital Impact Awards - Best use of social media. Frank is a member of the

Public Relations and Communications Association The Public Relations and Communications Association (PRCA) is a trade association for the public relations sector in the United Kingdom. The association lobbies on behalf of its member companies and also provides a forum for sharing information. ...

(PRCA). Graham and Alex are listed in the 2022 edition of the PR Week UK Power Book as two of the most influential PR professionals in the country.

References

External links

Frank UK Website

The Frank PR Newsblog
{{DEFAULTSORT:Frank Pr Public relations companies of the United Kingdom Companies established in 2000 2000 establishments in England Companies based in the London Borough of Camden