FloristWare is an order-taking and

Point of Sale The point of sale (POS) or point of purchase (POP) is the time and place at which a retail transaction is completed. At the point of sale, the merchant calculates the amount owed by the customer, indicates that amount, may prepare an invoice f ...

(POS)/

Customer Relationship Management Customer relationship management (CRM) is a process in which a business or other organization administers its interactions with customers, typically using data analysis to study large amounts of information. CRM systems compile data from a r ...

(CRM) system for retail florists. Systems of this type are intended to aid retail florists with all aspects of their business. Features designed to speed order-taking and help with accounting, performance reporting,

marketing Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to empha ...

, etc. are standard in products of this nature.

History

FloristWare was developed over a four-year period starting in 2001. Development included ongoing

focus group A focus group is a group interview involving a small number of demographically similar people or participants who have other common traits/experiences. Their reactions to specific researcher/evaluator-posed questions are studied. Focus groups are ...

s with florists across North America. The intention was to have the people that would use the

software Software is a set of computer programs and associated software documentation, documentation and data (computing), data. This is in contrast to Computer hardware, hardware, from which the system is built and which actually performs the work. ...

play a pivotal role in shaping how it looked, worked and performed. FloristWare was released to beta testers in September 2005 and went into

wide release In the American motion picture industry, a wide release (short for nationwide release) is a film playing at the same time at cinemas in most markets across the country. This is in contrast to the formerly common practice of a roadshow theatrical r ...

in January 2006. The current version of FloristWare is 4.0.716, which was released in January 2016. Version 5.0 is currently being tested for release in March 2016.

Other information

FloristWare is considered an "independent" POS system in that is independent of wire services such as FTD or

Teleflora Teleflora is a floral wire service company which brokers orders to local florists for delivery.Teleflora Webs ...

. These companies and others like them offer their own proprietary POS systems for florists. It also uses a "Question & Answer" interface. Each step asks the user one question, which in turn determines the next step until the desired task has been completed.

Industry Sponsorships

FloristWare works with non-profit associations serving the retail floral industry like SAF to sponsor educational content at their conventions and events. Because the focus of so much education in the floral industry is on design FloristWare tries, with some exceptions, to focus on the business side of the industry. The idea is that by helping florists enjoy greater success from a business standpoint they will have more opportunities to express themselves creatively.

Educational Version

A free version of the software is available to schools and training programs that offer courses and programs related to floral design and the retail flower business.FloristWare's Special Educational Version
, Canadian Florist Magazine.
PRWeb - April 2007. Most programs focus on design and the goal of the educational version is to help schools provide students with additional skills that will make them more employable as they enter the workforce.

References

Flower Shop Network and FloristWare: Working Together to Make the Floral Business Simple Again
News from FSN - Spring 2009.
Flowers Canada - Floral Trend Tracker. FSN & FloristWare POS System Integration
Flower Shop Network. Marketing Via E-Mail: How to create and implement a successful e-mail marketing campaign.
, Florists' Review Magazine - Feature Story February 2009.
, Florists' Review Magazine - Feature Story February 2008.
, Florists' Review Magazine - Feature Story July 2007.

External links

* FloristWar

* FloristWare on Google

{{DEFAULTSORT:Floristware Pos System Business software for Windows Business software for macOS Customer relationship management software Workflow applications Floral industry