Flex Seal is an American brand of

adhesive bonding Adhesive bonding is a joining technique used in the manufacture and repair of a wide range of products. Along with welding and soldering, adhesive bonding is one of the basic joining processes. In this technique, components are bonded together usi ...

products made by the family-owned company Swift Response in

Weston, Florida Weston is a master-planned City (Florida), city in Broward County, Florida, Broward County, Florida, United States. The population was 68,107 at the time of the 2020 census. Located just west of Fort Lauderdale and to the northwest of Miami, th ...

. Founded on February 28, 2011, the company employs 100 people led by its

pitchman A hawker is a vendor of merchandise that can be easily transported; the term is roughly synonymous with costermonger or peddler. In most places where the term is used, a hawker sells inexpensive goods, handicrafts, or food items. Whether stationa ...

and

Chief Executive Officer A chief executive officer (CEO), also known as a chief executive or managing director, is the top-ranking corporate officer charged with the management of an organization, usually a company or a nonprofit organization. CEOs find roles in variou ...

Phil Swift. Flex Seal has become a popular

internet meme An Internet meme, or meme (, Help:Pronunciation respelling key, ''MEEM''), is a cultural item (such as an idea, behavior, or style) that spreads across the Internet, primarily through Social media, social media platforms. Internet memes manif ...

due to its

television advertisement A television advertisement (also called a commercial, spot, break, advert, or ad) is a span of television programming produced and paid for by an organization. It conveys a message promoting, and aiming to market, a product, service or idea. ...

demonstrations of the product in absurd and exaggerated situations, as well as Swift's enthusiasm and loud voice, much like that of late Billy Mays.

Products

The company makes a line of

products that are based around the concept of liquid rubber. Flex Shot was released as an alternative to a

caulk Caulk (also known as caulking and calking) is a material used to Seal (mechanical), seal Joint (building), joints or seams against leakage in various structures and piping. The oldest form of caulk consisted of fibrous materials driven into ...

gun. Flex Tape was released as a waterproof tape. Flex Glue was released as a fix-all adhesive. The company has also made several ancillary products over the years, including Block Out, Slick Fix, Maximum Traction, Foamazing, Blast Off and Winter Wax.

Advertising

Flex Seal has gained attention for its

television advertising A television advertisement (also called a commercial, spot, break, advert, or ad) is a span of television programming produced and paid for by an organization. It conveys a message promoting, and aiming to market, a product, service or idea. ...

, including a popular advertisement where Phil Swift bisects a boat hull, repairs it with Flex Tape, and successfully drives it on a lake. A 2017 collaboration between ''

Inside Edition ''Inside Edition'' is an American tabloid television program that is distributed in Broadcast syndication, first-run syndication by CBS Media Ventures. Having premiered on January 9, 1989, it is the longest-running syndicated-newsmagazine progr ...

'', the Good Housekeeping Institute and a

Lake Hopatcong Lake Hopatcong is the largest freshwater body in New Jersey, United States, about in area. Located from the Delaware River and from Manhattan, New York City, the lake forms part of the border between Sussex County, New Jersey, Sussex and Morris ...

marina recreated this experiment and found that although some water began to collect in the repaired boat, it "remained seaworthy" with a driver. From 2013 to 2019, the company sponsored

NASCAR Xfinity Series The NASCAR Xfinity Series (NXS) is a stock car racing series organized by NASCAR. It is promoted as NASCAR's second-tier circuit to the organization's top level NASCAR Cup Series, Cup Series. NXS events are frequently held as a Undercard, support ...

team

JD Motorsports JD Motorsports was an American professional stock car racing team that competed in the NASCAR Xfinity Series. It was owned and operated by Johnny Davis (NASCAR), Johnny Davis. It last fielded the No. 4 part-time for multiple drivers. The team uti ...

, sponsoring drivers who have included

Ross Chastain Ross Lee Chastain (born December 4, 1992) is an American professional stock car racing driver. He competes full-time in the NASCAR Cup Series, driving the No. 1 Chevrolet Camaro (sixth generation)#ZL1, Chevrolet ZL1 for Trackhouse Racing, part-tim ...

Landon Cassill Landon Douglas Cassill (born July 7, 1989) is an American former professional stock car racing driver. He last competed full-time in the NASCAR Xfinity Series, driving the No. 10 Chevrolet Camaro for Kaulig Racing. Early career Cassill was born i ...

, and

Jeffrey Earnhardt Jeffrey Lynn Earnhardt (born June 22, 1989) is an American professional stock car racing driver. He competes part-time in the NASCAR Xfinity Series, driving the No. 24 Toyota GR Supra for Sam Hunt Racing. He is the son of Kerry Earnhardt, grandson ...

. During one 2017 race, Flex Tape was used to repair crash damage on the car that the company sponsored, which was driven by

Garrett Smithley Garrett Kirk Smithley (born April 27, 1992) is an American professional stock car racing driver. He competes part-time in the NASCAR Xfinity Series, driving the No. 14 Chevrolet Camaro (sixth generation), Chevrolet SS for SS-Green Light Racing wit ...

References

{{Reflist 2011 establishments in California Companies based in California Infomercials Adhesive tape American inventions Brand name materials Internet memes introduced in 2017 American companies established in 2011 Manufacturing companies established in 2011 Companies based in Florida