The Flatiron Building, originally the Fuller Building, is a 22-story,
steel-framed triangular building at 175
Fifth Avenue
Fifth Avenue is a major thoroughfare in the borough (New York City), borough of Manhattan in New York City. The avenue runs south from 143rd Street (Manhattan), West 143rd Street in Harlem to Washington Square Park in Greenwich Village. The se ...
in the
Flatiron District
The Flatiron District is a neighborhood in the borough (New York City), borough of Manhattan of New York City, named after the Flatiron Building at 23rd Street (Manhattan), 23rd Street, Broadway (Manhattan), Broadway and Fifth Avenue. Generally ...
neighborhood of
Manhattan
Manhattan ( ) is the most densely populated and geographically smallest of the Boroughs of New York City, five boroughs of New York City. Coextensive with New York County, Manhattan is the County statistics of the United States#Smallest, larg ...
in
New York City
New York, often called New York City (NYC), is the most populous city in the United States, located at the southern tip of New York State on one of the world's largest natural harbors. The city comprises five boroughs, each coextensive w ...
. Designed by
Daniel Burnham
Daniel Hudson Burnham (September 4, 1846 – June 1, 1912) was an American architect and urban designer. A proponent of the ''Beaux-Arts architecture, Beaux-Arts'' movement, he may have been "the most successful power broker the American archi ...
and
Frederick P. Dinkelberg, and sometimes called, in its early days, "Burnham's Folly", it was opened in 1902.
The building sits on a triangular block formed by Fifth Avenue,
Broadway, and
East 22nd Street—where the building's back end is located—with
East 23rd Street grazing the triangle's northern (uptown) peak. The name "Flatiron" derives from its triangular shape, which recalls that of a cast-iron
clothes iron
A clothes iron (also flatiron, smoothing iron, dry iron, steam iron or simply iron) is a small appliance that, when heated, is used to press Clothing, clothes to remove Wrinkle, wrinkles and unwanted creases. Domestic irons generally range in o ...
.
The Flatiron Building was developed as the headquarters of construction firm
Fuller Company, which acquired the site from the Newhouse family in May 1901. Construction proceeded rapidly, and the building opened on October 1, 1902. Originally 20 floors,
a "cowcatcher" retail space (a low attached building so called for its resemblance to
the device on rail locomotives) and penthouse were added shortly after the building's opening. The Fuller Company sold the building in 1925 to an investment syndicate. The
Equitable Life Assurance Society took over the building after a
foreclosure
Foreclosure is a legal process in which a lender attempts to recover the balance of a loan from a borrower who has Default (finance), stopped making payments to the lender by forcing the sale of the asset used as the Collateral (finance), coll ...
auction in 1933 and sold it to another syndicate in 1945.
Helmsley-Spear managed the building for much of the late 20th century, renovating it several times. The
Newmark Group started managing the building in 1997. Ownership was divided among several companies, which started renovating the building again in 2019. Jacob Garlick agreed to acquire the Flatiron Building at
an auction in early 2023, but failed to pay the required deposit, and three of the four existing ownership groups took over the building. In October 2023, the building's owners announced that it would be converted to residential
condominium
A condominium (or condo for short) is an ownership regime in which a building (or group of buildings) is divided into multiple units that are either each separately owned, or owned in common with exclusive rights of occupation by individual own ...
s; the project is planned to be complete by 2026.
The Flatiron Building's
facade is divided vertically into three sections, similarly to the components of a classical column. The three-story base is clad with
limestone
Limestone is a type of carbonate rock, carbonate sedimentary rock which is the main source of the material Lime (material), lime. It is composed mostly of the minerals calcite and aragonite, which are different Polymorphism (materials science) ...
, while the upper stories are clad with
glazed terracotta. The building's steel frame, designed by structural engineering firm
Purdy and Henderson, was intended to withstand four times the maximum wind force of the area. Called "one of the world's most iconic skyscrapers and a quintessential symbol of New York City",
the building anchors the south (downtown) end of
Madison Square and the north (uptown) end of the
Ladies' Mile Historic District
The Ladies' Mile Historic District was a prime shopping district in Manhattan, New York City, at the end of the 19th century, serving the well-to-do " carriage trade" of the city. It was designated in May 1989, by the New York City Landmark Pres ...
. The neighborhood around it is called the Flatiron District after its signature, iconic building. The building was designated a
New York City landmark
The New York City Landmarks Preservation Commission (LPC) is the New York City agency charged with administering the city's Landmarks Preservation Law. The LPC is responsible for protecting New York City's architecturally, historically, and c ...
in 1966,
was added to the
National Register of Historic Places
The National Register of Historic Places (NRHP) is the Federal government of the United States, United States federal government's official United States National Register of Historic Places listings, list of sites, buildings, structures, Hist ...
in 1979,
and was designated a
National Historic Landmark
A National Historic Landmark (NHL) is a National Register of Historic Places property types, building, district, object, site, or structure that is officially recognized by the Federal government of the United States, United States government f ...
in 1989.
A survey in 2023 found that the Flatiron Building was the fourth-most-loved building in the United States.
Site
The Flatiron Building occupies a triangular
city block
A city block, residential block, urban block, or simply block is a central element of urban planning and urban design.
In a city with a grid system, the block is the smallest group of buildings that is surrounded by streets. City blocks are th ...
bounded by
Fifth Avenue
Fifth Avenue is a major thoroughfare in the borough (New York City), borough of Manhattan in New York City. The avenue runs south from 143rd Street (Manhattan), West 143rd Street in Harlem to Washington Square Park in Greenwich Village. The se ...
to the west,
Broadway to the east, and
22nd Street to the south.
The western and eastern facades converge, forming a "peak" at its northern corner where Fifth Avenue and Broadway intersect with
East 23rd Street.
The shape of the site arises from Broadway's diagonal alignment relative to the
Manhattan street grid.
The site measures on Fifth Avenue, on Broadway, and on 22nd Street.
Above the ground level, all three corners of the triangle are rounded.
Despite the building's name, the site is shaped like a scalene
right triangle
A right triangle or right-angled triangle, sometimes called an orthogonal triangle or rectangular triangle, is a triangle in which two sides are perpendicular, forming a right angle ( turn or 90 degrees).
The side opposite to the right angle i ...
, rather than an
isosceles triangle
In geometry, an isosceles triangle () is a triangle that has two Edge (geometry), sides of equal length and two angles of equal measure. Sometimes it is specified as having ''exactly'' two sides of equal length, and sometimes as having ''at le ...
(as flatirons are shaped).
Adjacent buildings include the
Toy Center to the north, the
Sohmer Piano Building to the southwest, the
Scribner Building to the south, and
Madison Green to the southeast.
Entrances to the
New York City Subway
The New York City Subway is a rapid transit system in New York City serving the New York City boroughs, boroughs of Manhattan, Brooklyn, Queens, and the Bronx. It is owned by the government of New York City and leased to the New York City Tr ...
's
23rd Street station, served by the , are adjacent to the building. The Flatiron Building is at the northern end of the
Ladies' Mile Historic District
The Ladies' Mile Historic District was a prime shopping district in Manhattan, New York City, at the end of the 19th century, serving the well-to-do " carriage trade" of the city. It was designated in May 1989, by the New York City Landmark Pres ...
, which extends between 15th Street to the south and 24th Street to the north.
By the 1990s, the blocks south of the building had also become known as the
Flatiron District
The Flatiron District is a neighborhood in the borough (New York City), borough of Manhattan of New York City, named after the Flatiron Building at 23rd Street (Manhattan), 23rd Street, Broadway (Manhattan), Broadway and Fifth Avenue. Generally ...
.
Previous structures
The St. Germain Hotel (alternatively spelled St. Germaine) was built by 1855 on the south end of the lot.
It was one of several hotels built in the neighborhood during the mid-19th century.
Amos Eno purchased the entire block in 1857 for $32,000,
and he shortly built the
Fifth Avenue Hotel on a site diagonally across from it. At some point after 1880, Eno tore down the St. Germain Hotel and replaced it with a seven-story apartment building, the Cumberland.
On the remainder of the lot, he built four three-story buildings for commercial use.
This left four stories of the Cumberland's northern face exposed, which Eno rented out to advertisers, including ''
The New York Times
''The New York Times'' (''NYT'') is an American daily newspaper based in New York City. ''The New York Times'' covers domestic, national, and international news, and publishes opinion pieces, investigative reports, and reviews. As one of ...
'', which installed a sign made up of electric lights.
The sign, the first of its kind in New York City, was a precursor to the Great White Way near
Times Square
Times Square is a major commercial intersection, tourist destination, entertainment hub, and Neighborhoods in New York City, neighborhood in the Midtown Manhattan section of New York City. It is formed by the junction of Broadway (Manhattan), ...
. Eno later put a canvas screen on the wall, projecting images from a
magic lantern
The magic lantern, also known by its Latin name , is an early type of image projector that uses pictures—paintings, prints, or photographs—on transparent plates (usually made of glass), one or more lens (optics), lenses, and a light source. ...
atop one of his smaller buildings, where he alternately presented advertisements and interesting pictures. Both the ''Times'' and the ''
New-York Tribune
The ''New-York Tribune'' (from 1914: ''New York Tribune'') was an American newspaper founded in 1841 by editor Horace Greeley. It bore the moniker ''New-York Daily Tribune'' from 1842 to 1866 before returning to its original name. From the 1840s ...
'' began using the screen for news bulletins, and on election nights tens of thousands of people would gather in Madison Square, waiting for the latest results.
The site came to be known by many names, including "Eno's flatiron",
"Eno's corner", and "the cow catcher".
By the 1890s, the Eno family earned $42,000 a year from the site.
Although Eno was one of the largest landowners in New York City by 1894,
he rejected all offers to purchase the flatiron site during his lifetime.
After his death in 1899, his assets were liquidated, and the lot went up for sale. The
New York State Assembly
The New York State Assembly is the lower house of the New York State Legislature, with the New York State Senate being the upper house. There are 150 seats in the Assembly. Assembly members serve two-year terms without term limits.
The Ass ...
appropriated $3 million for the city to buy it, but this fell through when a newspaper reporter discovered that the plan was a
graft
Graft or grafting may refer to:
*Graft (politics), a form of political corruption
*Graft, Netherlands, a village in the municipality of Graft-De Rijp
Science and technology
*Graft (surgery), a surgical procedure
*Grafting, the joining of plant ti ...
scheme by
Tammany Hall
Tammany Hall, also known as the Society of St. Tammany, the Sons of St. Tammany, or the Columbian Order, was an American political organization founded in 1786 and incorporated on May 12, 1789, as the Tammany Society. It became the main local ...
boss
Richard Croker.
Instead, the lot was bought at auction by William Eno, one of Amos's sons, for $690,000 in April 1899.
This was more than 20 times what the elder Eno had paid for the property four decades earlier.
In May 1899, just three weeks after William had acquired the flatiron lot,
he resold it to
Samuel
Samuel is a figure who, in the narratives of the Hebrew Bible, plays a key role in the transition from the biblical judges to the United Kingdom of Israel under Saul, and again in the monarchy's transition from Saul to David. He is venera ...
and Mott Newhouse for $750,000
or around $801,000.
At the time, the Newhouse family did not consider a skyscraper on the flatiron site to be feasible because of engineering and architectural constraints.
The Newhouses intended to erect a 12-story building with retail shops at street level and bachelor apartments above.
They announced plans for the building in November 1900, but the plans were not executed, even though the value of land lots in the city was increasing.
At the time, eight- to ten-story office and commercial buildings were being developed in the neighborhood, replacing older, shorter commercial structures.
History
At the beginning of March 1901, media outlets reported that the Newhouse family was planning to sell "Eno's flatiron" for about $2 million to Cumberland Realty Company, an investment partnership created by
Harry S. Black, CEO of the
Fuller Company. The Fuller Company was the first true
general contractor
A contractor (North American English) or builder (British English), is responsible for the day-to-day oversight of a construction site, management of vendors and trades, and the communication of information to all involved parties throughout the c ...
that dealt with all aspects of buildings' construction (except for design), and they specialized in erecting skyscrapers.
They were particularly experienced in designing towers on small sites, such as the
Trinity and United States Realty Buildings
The Trinity (, from 'threefold') is the Christian doctrine concerning the nature of God, which defines one God existing in three, , consubstantial divine persons: God the Father, God the Son (Jesus Christ) and God the Holy Spirit, three ...
in
Lower Manhattan
Lower Manhattan, also known as Downtown Manhattan or Downtown New York City, is the southernmost part of the Boroughs of New York City, New York City borough of Manhattan. The neighborhood is History of New York City, the historical birthplace o ...
.
Black intended to construct a new headquarters building on the site, despite the recent deterioration of the surrounding neighborhood. At the end of that March, the Fuller Company organized a subsidiary to develop a building on the site.
The sale was finalized in May 1901.
Development
Plans and site-clearing
Black hired
Daniel Burnham
Daniel Hudson Burnham (September 4, 1846 – June 1, 1912) was an American architect and urban designer. A proponent of the ''Beaux-Arts architecture, Beaux-Arts'' movement, he may have been "the most successful power broker the American archi ...
's architectural firm to design a 21-story building on the site in February 1901. It would be Burnham's first in New York City,
the tallest building in Manhattan north of the
Financial District
A financial district is usually a central area in a city where financial services firms such as banks, insurance companies, and other related finance corporations have their headquarters offices. In major cities, financial districts often host ...
,
and the first skyscraper north of
Union Square (at
14th Street).
The Northwestern Salvage and Wrecking Company began razing the site in May 1901, after the majority of existing tenants' leases had expired. Most of the Cumberland's remaining tenants readily vacated the building in exchange for monetary compensation.
The sole holdout was Winfield Scott Proskey, a retired colonel who refused to move out until his lease expired later that year.
Cumberland Realty unsuccessfully attempted to deactivate Proskey's water and gas supply, and Proskey continued to live in the Cumberland while contractors demolished all of the surrounding apartments. By the end of May 1901, Cumberland Realty discovered that Proskey was bankrupt,
and his creditors took over the lease and razed the rest of the Cumberland that June.
The ''
New York Herald
The ''New York Herald'' was a large-distribution newspaper based in New York City that existed between 1835 and 1924. At that point it was acquired by its smaller rival the '' New-York Tribune'' to form the '' New York Herald Tribune''.
Hi ...
'' published an image of the site on June 2, 1901, with the caption "Flatiron Building".
The project's structural engineer, Corydon Purdy, filed plans for a 20-story building on the site that August.
The Flatiron Building was not the first building of its triangular ground-plan, although it was the largest at the time of its completion. Earlier buildings with a similar shape include one built in 1867 in
Syracuse, New York
Syracuse ( ) is a City (New York), city in and the county seat of Onondaga County, New York, United States. With a population of 148,620 and a Syracuse metropolitan area, metropolitan area of 662,057, it is the fifth-most populated city and 13 ...
; a triangular Roman temple built on a similarly constricted site in the city of
Verulamium, Britannia; Bridge House,
Leeds
Leeds is a city in West Yorkshire, England. It is the largest settlement in Yorkshire and the administrative centre of the City of Leeds Metropolitan Borough, which is the second most populous district in the United Kingdom. It is built aro ...
, England (1875); the
I.O.O.F. Centennial Building (1876) in
Alpena, Michigan; and the
English-American Building in
Atlanta
Atlanta ( ) is the List of capitals in the United States, capital and List of municipalities in Georgia (U.S. state), most populous city in the U.S. state of Georgia (U.S. state), Georgia. It is the county seat, seat of Fulton County, Georg ...
(1897). The ''Real Estate Record and Guide'' published a drawing of the building in October 1901; though the drawing was captioned "The Cumberland", it was very similar to the Flatiron Building's final design.
Construction
The
Atlantic Terra Cotta Company began producing
architectural terracotta
Architectural terracotta refers to a fired mixture of clay and water that can be used in a non-structural, semi-structural, or structural capacity on the exterior or interior of a building. Terracotta is an ancient building material that transla ...
pieces for the building in August 1901. Around the same time, the
New York City Department of Buildings (DOB) indicated that it would refuse to approve Purdy's initial plans unless the engineers submitted detailed information about the framework, fireproofing, and wind-bracing systems. Purdy complied with most of the DOB's requests, submitting detailed drawings and documents, but he balked at the department's requirement that the design include
fire escapes. For reasons that are unclear, the DOB dropped its requirement that the building contain fire escapes.
In addition, the building was originally legally required to contain metal-framed windows, although this would have increased the cost of construction.
The city's Board of Building Commissioners had granted an exemption to Black's syndicate, prompting allegations of favoritism.
A new Buildings Department commissioner was appointed at the beginning of 1902, promising to enforce city building codes; this prompted general contractor
Thompson–Starrett Co. to announce that the building's window frames would be made of fireproof wood with a copper coating.
The building's steel frame was manufactured by the
American Bridge Company in
Pennsylvania
Pennsylvania, officially the Commonwealth of Pennsylvania, is a U.S. state, state spanning the Mid-Atlantic (United States), Mid-Atlantic, Northeastern United States, Northeastern, Appalachian, and Great Lakes region, Great Lakes regions o ...
.
The frame had risen above street level by January 1902.
Construction was then halted for several weeks, first because of a delay in steel shipments, then because of a blizzard that occurred in February.
Further delays were caused by a strike at the factory of
Hecla Iron Works
Brooklyn Bowl is a music venue, bowling alley and restaurant in the Williamsburg, Brooklyn, Williamsburg neighborhood of Brooklyn, New York. Founded in 2009, it is located in the former Hecla Iron Works Building at 61 Wythe Avenue. It is known for ...
, which was manufacturing elevators and handrails for the building.
The steel was so meticulously pre-cut that, according to ''
The New York Times
''The New York Times'' (''NYT'') is an American daily newspaper based in New York City. ''The New York Times'' covers domestic, national, and international news, and publishes opinion pieces, investigative reports, and reviews. As one of ...
'', the steel pieces could be connected "without so much as the alteration of a bored hole, or the exchange of a tiny rivet". Workers used air-powered tools to
rivet
A rivet is a permanent mechanical fastener. Before being installed, a rivet consists of a smooth cylinder (geometry), cylindrical shaft with a head on one end. The end opposite the head is called the ''tail''. On installation, the deformed e ...
the steel beams together, since such equipment was more efficient than steam-powered tools at conducting power over long distances.
The frame was complete by February 1902,
and workers began installing the terracotta tiles as the framework of the top stories was being finished.
By mid-May, the building was half-covered by terracotta tiling.
The terracotta work was completed the next month,
and the scaffolding in front of the building was removed.
The Fifth Avenue Building Company had invested $1.5 million in the project.
Officials of the Fuller Company announced in August 1902 that the structure would be officially named after
George A. Fuller, founder of the Fuller Company and "father of the skyscraper", who had died two years earlier. By then, the site had been known as the "
flatiron" for several years;
according to
Christopher Gray of ''
The New York Times
''The New York Times'' (''NYT'') is an American daily newspaper based in New York City. ''The New York Times'' covers domestic, national, and international news, and publishes opinion pieces, investigative reports, and reviews. As one of ...
'', Burnham's and Fuller's architectural drawings even labeled the structure as the "Flatiron Building".
Although the Fuller name was used for some time after the building's completion,
locals persisted in calling it the Flatiron, to the displeasure of Harry Black and the building's contractors.
In subsequent years, the edifice officially came to be known as the Flatiron Building,
and the Fuller name was transferred to a newer 40-story structure at
597 Madison Avenue.
Fuller Company ownership
In the weeks before the official opening, the Fuller Company distributed six-page brochures to potential tenants and real-estate brokers.
The brochures advertised the building as being "ready for occupancy" on October 1, 1902.
The Fuller Company took the 19th floor for its headquarters. When completed, the Flatiron Building was much taller than others in the neighborhood; when
New York City Fire Department
The New York City Fire Department, officially the Fire Department of the City of New York (FDNY) is the full-service fire department of New York City, serving all Boroughs of New York City, five boroughs. The FDNY is responsible for providing Fi ...
officials tested the building's
standpipes in November 1902, they found that "the 'flat-iron' building would be of great aid in fighting the fire" in any surrounding buildings. It was the seventh-tallest building in Manhattan, behind the
Park Row Building
The Park Row Building, also known as 15 Park Row, is a luxury apartment building and early skyscraper on Park Row in the Financial District of the New York City borough of Manhattan. The , 31-story building was designed by R. H. Robertson, ...
,
Manhattan Life Insurance Building,
St. Paul Building,
American Surety Building,
American Tract Building, and
Empire Building.
Following the building's completion, the surrounding neighborhood evolved from an entertainment district to a commercial hub.
Initially, the building was topped by a flagpole, which was maintained by one man, "Steeplejack" Kay, for four decades.
Henry Clay Frick
Henry Clay Frick (December 19, 1849 – December 2, 1919) was an American industrialist, financier, and art patron. He founded the H. C. Frick & Company coke manufacturing company, was chairman of the Carnegie Steel Company and played a major ...
expressed interest in purchasing the structure in 1904 for $5 million, but he ultimately withdrew his offer.
Modifications
During the building's construction, Black had suggested that the
"cowcatcher" retail space be installed at the northern tip of the building, occupying of unused space at the extreme northern end of the lot. This would maximize use of the building's lot and produce some retail income. Burnham initially refused to consider Black's suggestion, and, in April 1902, Black asked a draftsman at the Fuller Company to draw up plans for the retail space.
Black submitted plans for the annex to the DOB in May 1902. The DOB rejected the initial plans because the walls were too thin, but the department approved a revised proposal that June, to Burnham's disapproval.
The retail space in the "cowcatcher" was leased by
United Cigar Stores
United Cigar Stores was a chain of cigar stores in the United States that in its first quarter-century grew to nearly 3,000 shops. It eventually became part of the corporation that bought Marvel Comics and its parent company Magazine Managem ...
.
Another addition to the building not in the original plan was the penthouse, which was constructed after the rest of the building had been completed.
By 1905, the Fuller Company needed to expand its
technical drawing
Technical drawing, drafting or drawing, is the act and discipline of composing drawings that visually communicate how something functions or is constructed.
Technical drawing is essential for communicating ideas in industry and engineering. ...
facilities. As a result, the company filed plans for a penthouse with the
New York City Department of Buildings that March.
The penthouse would cost $10,000 and would include fireproof partitions and a staircase from the existing 20th floor.
The penthouse, intended for use as artists' studios, was quickly rented out to artists such as
Louis Fancher, many of whom contributed to the
pulp magazine
Pulp magazines (also referred to as "the pulps") were inexpensive fiction magazines that were published from 1896 until around 1955. The term "pulp" derives from the Pulp (paper), wood pulp paper on which the magazines were printed, due to their ...
s which were produced in the offices below.
Early tenants
Besides the Fuller Company, the Flatiron's other original tenants included publishers such as magazine publishing pioneer
Frank Munsey
Frank Andrew Munsey (August 21, 1854 – December 22, 1925) was an American newspaper and magazine publisher, banker, political financier and author. He was born in Mercer, Maine, Mercer, Maine, but spent most of his life in New York City. The v ...
and ''American Architect and Building News''.
An insurance company, the
Equitable Life Assurance Society, leased nearly the entire third floor.
Small businesses also occupied the Flatiron, including a patent medicine company; the Western Specialty Manufacturing Company;
and Whitehead & Hoag, which made celluloid novelties.
Other tenants included an overflow of music publishers from "
Tin Pan Alley
Tin Pan Alley was a collection of History of music publishing, music publishers and songwriters in New York City that dominated the American popular music, popular music of the United States in the late 19th and early 20th centuries. Originally ...
" on
28th Street;
a landscape architect;
the
Imperial Russian Consulate, which took up three floors;
the
New York State Athletic Commission
The New York State Athletic Commission or NYSAC, also known as the New York Athletic Commission, is a division of the New York State Department of State which regulates all contests and exhibitions of unarmed combat within the state of New York ...
; the Bohemian Guides Society;
the Roebling Construction Company, owned by the sons of
Tammany Hall
Tammany Hall, also known as the Society of St. Tammany, the Sons of St. Tammany, or the Columbian Order, was an American political organization founded in 1786 and incorporated on May 12, 1789, as the Tammany Society. It became the main local ...
boss
Richard Croker; and the crime syndicate
Murder, Inc. The puppeteer
Tony Sarg had a studio in the Flatiron Building during the 1910s. Harry Black moved the Fuller Company's offices in 1911 to the
Trinity Building at 111 Broadway, where its parent company, U.S. Realty, had its offices. U.S. Realty moved its offices back to the Flatiron in 1916.
The building's vast cellar extended into the vaults that went more than under the surrounding streets.
Initial plans called for a
ratskeller to be opened within the vaults, but Manhattan borough president
Jacob A. Cantor had objected to the plans.
Ultimately, part of the basement was occupied by the Flatiron Restaurant, which could seat 1,500 patrons and was open from breakfast through late supper for those taking in a performance at one of the many
theatres which lined Broadway between 14th and 23rd Streets. In the building's early years,
sightseeing buses would bring visitors to the Flatiron Restaurant and to the 21st-story observation deck.
In 1911, the building introduced a restaurant/club in the basement. It was among the first of its kind that allowed a black jazz band to perform, thus introducing
ragtime
Ragtime, also spelled rag-time or rag time, is a musical style that had its peak from the 1890s to 1910s. Its cardinal trait is its Syncopation, syncopated or "ragged" rhythm. Ragtime was popularized during the early 20th century by composers ...
to affluent New Yorkers.
Even before construction on the Flatiron Building had begun, the area around
Madison Square had started to deteriorate somewhat. After U.S. Realty constructed the
New York Hippodrome
The Hippodrome Theatre, also called the New York Hippodrome, was a theater located on Sixth Avenue between West 43rd and West 44th Streets in the Theater District of Midtown Manhattan in New York City. The theater operated from 1905 to 1939 ...
,
Madison Square Garden
Madison Square Garden, colloquially known as the Garden or by its initials MSG, is a multi-purpose indoor arena in New York City. It is located in Midtown Manhattan between Seventh Avenue (Manhattan), Seventh and Eighth Avenue (Manhattan), Eig ...
was no longer the venue of choice, and survived largely by staging
boxing
Boxing is a combat sport and martial art. Taking place in a boxing ring, it involves two people – usually wearing protective equipment, such as boxing glove, protective gloves, hand wraps, and mouthguards – throwing Punch (combat), punch ...
matches. The base of the Flatiron became a cruising spot for gay men, including some male
prostitutes
Prostitution is a type of sex work that involves engaging in sexual activity in exchange for payment. The definition of "sexual activity" varies, and is often defined as an activity requiring physical contact (e.g., sexual intercourse, non-p ...
. Nonetheless, in 1911 the Flatiron Restaurant was bought by Louis Bustanoby, of the well-known
Café des Beaux-Arts, and converted into a trendy 400-seat French restaurant, Taverne Louis. As an innovation to attract customers from another restaurant opened by his brothers, Bustanoby hired a black musical group,
Louis Mitchell and his Southern Symphony Quintette, to play dance tunes at the Taverne and the Café.
Irving Berlin
Irving Berlin (born Israel Isidore Beilin; May 11, 1888 – September 22, 1989) was a Russian-born American composer and songwriter. His music forms a large part of the Great American Songbook. Berlin received numerous honors including an Acade ...
heard the group at the Taverne and suggested that they should try to get work in London, which they did. The Taverne also welcomed a gay clientele, which then was unusual for a restaurant of its type. The Taverne was forced to close after
Prohibition
Prohibition is the act or practice of forbidding something by law; more particularly the term refers to the banning of the manufacture, storage (whether in barrels or in bottles), transportation, sale, possession, and consumption of alcoholic b ...
negatively impacted restaurant business.
When the U.S. entered
World War I
World War I or the First World War (28 July 1914 – 11 November 1918), also known as the Great War, was a World war, global conflict between two coalitions: the Allies of World War I, Allies (or Entente) and the Central Powers. Fighting to ...
, the Federal government instituted a "Wake Up America!" campaign, and the United Cigar store in the Flatiron's cowcatcher donated its space to the
U.S. Navy for use as a
recruiting center.
Liberty Bonds were sold outside on sidewalk stands.
Rosenbaum and Equitable ownership

In March 1925, Black agreed to sell the Flatiron Building to a syndicate led by
Lewis Rosenbaum, which also owned numerous other notable buildings around the U.S. Although the sale price was not revealed, the building was valued at $2 million, about the same as what Black had paid to buy the lot and erecting the Flatiron. The syndicate paid $500,000 in cash and covered the remainder of the purchase price with a long-term mortgage; the transaction provided cash for the financially struggling U.S. Realty Company. Many pottery, glassware, and china firms leased space for display firms within the Flatiron Building through the late 1920s. Additionally, drug-store chain
Walgreens
Walgreens is an American pharmacy store chain. It is the second largest in the United States, behind CVS Pharmacy. As of March 2025, the company operated more than 8,700 stores in the U.S.
Walgreens has been the subject of a number of lawsuit ...
opened a store within the "cowcatcher" space in 1927, replacing the United Cigar store. By then, many businesses were moving farther northward,
including the Fuller Company, which left permanently for the Fuller Building on Madison Avenue in 1929. The Flatiron's operating costs were increasing, and its income decreased greatly with the onset of the
Great Depression
The Great Depression was a severe global economic downturn from 1929 to 1939. The period was characterized by high rates of unemployment and poverty, drastic reductions in industrial production and international trade, and widespread bank and ...
in 1929.
The Flatiron had long since been surpassed in height by other structures, and its roof was "of interest chiefly for its historic associations".
The Equitable Life Assurance Society sued to
foreclose upon the building's mortgage in March 1933 after the owners
defaulted on mortgage payments. The mortgage had an unpaid
principal of more than $1 million, and the owners had not paid interest in more than a year. The building was placed for sale at a foreclosure auction, and Equitable acquired the building on June 30 for $100,000, submitting the only bid at the auction. To attract tenants, Equitable upgraded some parts of the building in 1941.
The original cast-iron birdcage elevators, which consisted of rubber-tiled cabs built by
Hecla Iron Works
Brooklyn Bowl is a music venue, bowling alley and restaurant in the Williamsburg, Brooklyn, Williamsburg neighborhood of Brooklyn, New York. Founded in 2009, it is located in the former Hecla Iron Works Building at 61 Wythe Avenue. It is known for ...
, were replaced with enclosed cabs; however, the hydraulic power system remained in place.
In addition, the lobby's open grillwork partitions were replaced with marble partitions.
The building's heat, light, and elevators were maintained by a team of eight engineers, who sometimes went on
strike
Strike may refer to:
People
*Strike (surname)
* Hobart Huson, author of several drug related books
Physical confrontation or removal
*Strike (attack), attack with an inanimate object or a part of the human body intended to cause harm
* Airstrike, ...
.
By the mid-1940s, the building was fully rented,
and clothing and toy companies took up much of the space.
In addition, the building was occupied by firms such as a paper company, an advertiser, and ''
Baseball Magazine''.
Helmsley-Spear management
Equitable sold the building in October 1945 to an investment syndicate led by lawyer Max Silverstein; at the time, the structure was valued at $1.05 million.
Harry Helmsley's firm Dwight-Helmsley (later
Helmsley-Spear) brokered the sale and continued to manage the property.
By 1946, the partnership of Flatiron Associates owned the building, and Dwight-Helmsley owned a minority stake in the partnership.
The new owners made some superficial changes in the early 1950s, such as adding a dropped ceiling to the lobby and replacing the original mahogany-paneled entrances with revolving doors.
After architect George C. Rudolph remodeled the main entrance, the 23rd Street Association gave Dwight-Helmsley an award in 1953, recognizing the firm's "contribution to the development of the Twenty-third Street area". By then, the surrounding area had become largely industrial, with many companies in the publishing, clothing, toy, and manufacturing industries.

In 1959,
St. Martin's Press
St. Martin's Press is a book publisher headquartered in Manhattan in New York City. It is headquartered in the Equitable Building (New York City), Equitable Building. St. Martin's Press is considered one of the largest English-language publishe ...
moved into the building, and gradually its parent company,
Macmillan, rented other offices as they became available. During its tenancy, Macmillan renovated some of the Flatiron Building's floors
for its imprints such as
Tor/Forge,
Picador
A ''picador'' (; pl. ''picadores'') is one of the pair of horse-mounted bullfighters in a Spanish-style bullfight that jab the bull with a lance. They perform in the ''tercio de varas'', which is the first of the three stages in a stylized bull ...
and
Henry Holt and Company
Henry Holt and Company is an American book-publishing company based in New York City. One of the oldest publishers in the United States, it was founded in 1866 by Henry Holt (publisher), Henry Holt and Frederick Leypoldt. The company publishes in ...
.
St. Martin's Press president
Thomas McCormack had an office within the building's prow.
According to McCormack, the company's authors were "fascinated" by the building; he said it was "the only office I know of where you can stand in one place and see the
East River
The East River is a saltwater Estuary, tidal estuary or strait in New York City. The waterway, which is not a river despite its name, connects Upper New York Bay on its south end to Long Island Sound on its north end. It separates Long Island, ...
, the
Hudson and
Central Park
Central Park is an urban park between the Upper West Side and Upper East Side neighborhoods of Manhattan in New York City, and the first landscaped park in the United States. It is the List of parks in New York City, sixth-largest park in the ...
without moving".
Macmillan wrote about the building:
The Flatiron's interior is known for having its strangely-shaped offices with walls that cut through at an angle on their way to the skyscraper's famous point. These "point" offices are the most coveted and feature amazing northern views that look directly upon another famous Manhattan landmark, the Empire State Building
The Empire State Building is a 102-story, Art Deco-style supertall skyscraper in the Midtown South neighborhood of Manhattan, New York City, United States. The building was designed by Shreve, Lamb & Harmon and built from 1930 to 1931. Its n ...
.
The Helmsley/Flatiron Associates ownership structure was a
tenancy-in-common, in which all co-owners had to agree on any action, as opposed to a straightforward
partnership
A partnership is an agreement where parties agree to cooperate to advance their mutual interests. The partners in a partnership may be individuals, businesses, interest-based organizations, schools, governments or combinations. Organizations ...
, in which only a majority of co-owners needed to agree.
Hence, it was difficult to get permission for necessary repairs and improvements, and the building declined during the Helmsley/Flatiron Associates era.
The surrounding neighborhood declined for several decades, and many of the area's longtime commercial tenants had started to move out.
An "anonymous-looking importing firm" occupied the "cowcatcher" retail space, for which there was relatively little demand.
The 21st floor and several stories below it were slightly damaged during a fire in 1972. By the late 1980s, one broker said that "the elevators are bad and the facade is dirty" at the Flatiron Building;
in particular, there was graffiti across the base, while the rest of the facade was covered in soot.
Several of Helmsley's other buildings were similarly rundown.
The facade of the Flatiron Building was restored in 1991 by the firm of Hurley & Farinella.
As part of the project, the lobby was renovated, and the terracotta details were also repaired.
In addition,
C.P. Company leased the ground floor and renovated the space into a clothing store,
which opened in February 1991. Bentley LaRosa Salasky designed the store's facade, while Cordero Progetti redesigned the interior, exposing the columns at the building's prow.
The surrounding neighborhood's reputation had started to improve, and all of the Flatiron Building's space was under lease.
Numerous publishing firms relocated to the area in the late 20th century, and, by the early 1990s, the building's two largest tenants were publishing firms. St. Martin's Press renewed its lease for ten stories of the building in 1993, with an option to expand into smaller tenants' space when their leases expired. Simultaneously,
Springer–Verlag renewed its lease for six stories and secured an option for four additional stories.
The C.P. Company store only operated until 1996.
Newmark management and split ownership
By 1995, some of the partners at Flatiron Associates wanted to hire real-estate firm
Newmark & Company to replace Helmsley-Spear as the property's managing agent. The dissenting co-owners claimed that Helmsley-Spear was overpaying for elevator maintenance and cleaning. However, the Helmsley family owned a stake in the building, and, because of the tenancy-in-common ownership structure, could block the other owners' attempts to hire Newmark.
In 1997, some of the investors sold their 52 percent stake in the building to Newmark, which replaced Helmsley-Spear as the building's managing agent.
Shortly after Helmsley's death in January 1997, Helmsley's widow,
Leona Helmsley, also sold her ownership stake in the building.
Newmark made significant improvements to the property, including installing new
electric elevators, replacing the antiquated cabs, which were the last
hydraulic elevators in New York City.
Macmillan expansion and conversion proposals
The Flatiron Building was popular among service companies in the early 2000s, causing rental rates at surrounding buildings to increase. The rent increases occurred amid the
gentrification
Gentrification is the process whereby the character of a neighborhood changes through the influx of more Wealth, affluent residents (the "gentry") and investment. There is no agreed-upon definition of gentrification. In public discourse, it has ...
of the surrounding area. By then, St. Martin's Press and Springer–Verlag collectively occupied 90 percent of the space; some of the remaining small tenants had moved away because rents at the Flatiron were too expensive.
Macmillan's parent company
Holtzbrinck Publishing Group
Holtzbrinck Publishing Group () is a Privately held company, privately held German company headquartered in Stuttgart, that Holding company, owns publishing companies worldwide. Through Macmillan Publishers, it is one of the Big Five English-lan ...
leased additional space in the building in 2004, expanding its presence from 12 to 18 floors. In addition, Holtzbrinck bought an option to lease the two remaining office stories. The building's owners had contemplated converting the building into apartments, but, after Holtzbrinck leased most of the space, the owners instead decided to restore the building's historical details. A 15-story vertical advertising banner covered the facade of the building in 2005, during the renovation, but it was removed after protests from many New York City residents.
Italian real estate investment firm
The Sorgente Group bought a majority stake in the Flatiron Building in June 2008; it had previously owned less than 20 percent of the building. The following January, Sorgente announced plans to turn it into a luxury hotel. The value of the Flatiron Building, whose
zoning
In urban planning, zoning is a method in which a municipality or other tier of government divides land into land-use "zones", each of which has a set of regulations for new development that differs from other zones. Zones may be defined for ...
allowed a hotel conversion, was estimated to be $190 million.
Jeffrey Gural
Jeffrey Gural (born July 6, 1942) is a New York real estate developer.
Early life and education
Gural was born to Jewish American real estate developer Aaron Gural and Harriet Feil. His mother died in 1945. His father was part owner of Newmar ...
, chairman of Newmark, sold a stake in the building to the Sorgente Group in November 2009 for $51.8 million, although Gural and several partners still owned part of the building. Afterward, Sorgente owned a 52 percent stake in the building, while various real estate families owned the remaining stake.
By 2010, Macmillan occupied all of the building's space, except for the ground floor.
The hotel conversion plans were hampered by the fact that Macmillan's existing lease did not expire until 2018.
In a 2010 interview,
Veronica Mainetti, who led the Sorgente Group's United States division, did not indicate whether Sorgente still planned to convert the building into a hotel.
Mainetti subsequently said in 2015 that, when Macmillan's lease expired, "There possibly is going to be an upgrade and the building could make also a good potential hotel conversion, which we're not completely taking off the table."
Due to high demand for office space, the building's value increased 30 percent from 2009 to 2013, when it was worth between $250 million and $300 million.
In July 2017, Macmillan announced it was consolidating its New York offices to the
Equitable Building at 120 Broadway. Knotel, an operator of
coworking
Coworking is an arrangement in which workers for different companies share an office space. It allows cost savings and convenience through the use of common infrastructures, such as equipment, utilities and receptionist and custodial services, a ...
spaces, subsequently announced in January 2019 that it wanted to lease all of the building's office space. The Knotel agreement was never finalized.
2010s and 2020s renovation
By June 2019, Macmillan had left the building, and all 21 office floors were vacant.
GFP Real Estate announced that it would upgrade the building's interior, since the structure would be almost completely vacant,
except for a
T-Mobile T-Mobile is the brand of telecommunications by Deutsche Telekom
Deutsche Telekom AG (, ; often just Telekom, DTAG or DT; stylised as ·T·) is a partially state-owned German telecommunications company headquartered in Bonn and the largest telec ...
store at the base.
GFP planned to install a central air and heating system, strip away all interior partitions, put in a new sprinkler system and a second staircase, upgrade the elevators, and renovate the lobby for $60–80 million. The project was estimated to take a year.
The owners were interested in renting the entire building to a single tenant, hiring a high-profile real estate agency to find a suitable tenant.
The executive director of the ownership company said: "The building was born as a commercial property, and we want to keep it as such."
The building was empty by November 2020, and the full renovation was expected to last for at least two more years.

The full renovation was delayed until 2022 due to the
COVID-19 pandemic in New York City
The first case of the COVID-19 pandemic in New York City was confirmed on March 1, 2020, though later research showed that the novel coronavirus had been circulating in New York City since January, with cases of community transmission confirme ...
.
By 2021, four of the building's five co-owners wished to sell off their combined ownership stakes due to disputes over the renovation. A New York state judge ruled in June 2022 that the four co-owners could buy out the stake of the fifth co-owner, Nathan Royce Silverstein, who owned a 25 percent stake in the building and was in disagreement with the other co-owners.
According to Jeffrey Gural, Silverstein had first wanted to find a new tenant without renovating the building. Silverstein then suggested dividing the Flatiron Building into five physically separate properties, which according to Gural was infeasible for several reasons, including the fact that it was landmarked.
Silverstein, by contrast, claimed that the building's renovation costs were being inflated.
Sale and conversion
First auction
In March 2023, a
New York Supreme Court
The Supreme Court of the State of New York is the superior court in the Judiciary of New York. It is vested with unlimited civil and criminal jurisdiction, although in many counties outside New York City it acts primarily as a court of civil ju ...
judge ordered that the Flatiron Building be put up for sale at a public auction. The sale was announced after the owners had failed to settle their differences regarding the building's renovation.
An opening bid of $40,000 was announced;
the auction, which took place on March 22, 2023, was open for anyone to bid.
It was reported that the majority owners – GFP Real Estate, Newmark, and ABS Real Estate, which collectively own 75% of the building – wished to hold on to the building. The building was ultimately sold for $190 million to a 31-year-old man, Jacob Garlick, who beat out the previous owners.
After the auction, Garlick – who owned a venture-capital firm, Abraham Trust, for which there was no contact information available
– said that owning the Flatiron Building had been "a lifelong dream of mine since I'm 14 years old ... I've worked every day of my life to be in this position".
For the sale to be finalized, Garlick had to make a 10 percent down payment of $19 million by the close of day on March 24, but Garlick failed to do so, causing some confusion about what would happen next.
According to Jeffrey Gural, who came in second in the bidding, immediately after the auction on the steps of the
New York County Courthouse, Garlick asked him if he wanted to partner in the building, later offering a 10% stake in return for putting up the $19 million down payment.
After Garlick missed the deadline for the down payment, the building was offered to Gural at $189.5 million, $500,000 less than Garlick's bid (bidding at the end of the auction was made in half-million dollar increments). Three of the building's current owners passed on their option to buy the building for that amount. A bankruptcy expert noted that bidders at the auction were not required to provide a deposit before bidding, which they said was "highly unorthodox" at such events. Because the runner-up passed on the option to buy the building, a new auction was required, though Garlick was still responsible for the missed $19 million down payment.
Real-estate publications noted in mid-April that Garlick is a "distant relative" of current co-owner Nathan Silverstein and that Garlick's purpose in bidding may have been to push up the purchase price so that Silverstein would receive a larger payout from the auction, though ''
The Real Deal'' found no evidence of collusion. Garlick still maintained that he wanted to buy the building, both the auctioneer and the court-appointed referee denied any awareness of Garlick's intent,
and the court-appointed referee for the auction said that Garlick had
defaulted and could no longer purchase the building. On May 5, the majority owners, led by Gural, sued Garlick and his investment firm, Abraham Trust, claiming that his bid was fraudulent. Also in May 2023, city officials approached the building's owners amid the
New York City migrant housing crisis, seeking to use the building as shelter space. Since the building had been gutted, and there were no bathrooms, Gural rejected the request.
Second auction and residential conversion
A second auction was scheduled for May 23, 2023, after Gural and his partners declined to exercise their option to buy the building for $189.5 million. It was reported that prospective bidders would be required to have a check for $100,000 on hand in order to participate. In the second auction on May 23, the majority owners group, composed of Gural, Newmark, Sorgente Group, and ABS Partners,
purchased full control of the building with a winning bid of $161 million.
Garlick was not a bidder. Gural and his partners announced plans to convert all or part of the building to residences; they needed a permit from the city to proceed with the conversion.
Daniel Brodsky's Brodsky Organization bought a stake in the building in October 2023 and announced that, in partnership with GFP and Sorgente, he would convert the structure to residential
condominium
A condominium (or condo for short) is an ownership regime in which a building (or group of buildings) is divided into multiple units that are either each separately owned, or owned in common with exclusive rights of occupation by individual own ...
s.
In August 2024, the building's developers filed plans to convert the stories above the ground floor into 60 condos; the conversion was planned to be completed in 2026. The next month, Brodsky applied for a
zoning
In urban planning, zoning is a method in which a municipality or other tier of government divides land into land-use "zones", each of which has a set of regulations for new development that differs from other zones. Zones may be defined for ...
variance from the city government, which would allow the building to be converted to residences. Under the existing zoning, no more than half of the building could be used for residential purposes. That October, Brodsky and his partners received a $357 million loan for the building's renovation from Tyko Capital.
[; ]
Architecture
The Flatiron Building was designed by Chicago architect
Daniel Burnham
Daniel Hudson Burnham (September 4, 1846 – June 1, 1912) was an American architect and urban designer. A proponent of the ''Beaux-Arts architecture, Beaux-Arts'' movement, he may have been "the most successful power broker the American archi ...
as a vertical
Renaissance
The Renaissance ( , ) is a Periodization, period of history and a European cultural movement covering the 15th and 16th centuries. It marked the transition from the Middle Ages to modernity and was characterized by an effort to revive and sur ...
palazzo
A palace is a large residence, often serving as a royal residence or the home for a head of state or another high-ranking dignitary, such as a bishop or archbishop. The word is derived from the Latin name palātium, for Palatine Hill in Rome whi ...
with
Beaux-Arts styling.
Unlike New York's early skyscrapers, which took the form of towers arising from a lower, blockier mass, such as the contemporary
Singer Building (completed in 1908), the Flatiron Building was designed in the style of the
Chicago school.
The palazzo-style design was intended to reassure passersby by giving an appearance of strength.
Filling its entire land lot, the building was constructed as a slab without any
setbacks.
Originally, the structure was tall,
with 20 stories and an attic.
After an expansion in 1905, the building stood tall,
with 22 stories;
if the attic is excluded, the expanded building only contains 21 stories.
Some sources mistakenly describe the building as one of the world's first skyscrapers or
steel-framed buildings.
Though Burnham maintained overall control of the design process, he was not directly connected with the details of the structure as built. That task was performed by his designer
Frederick P. Dinkelberg, a Pennsylvania-born architect in Burnham's office.
The men had worked together since the 1893
World's Columbian Exposition
The World's Columbian Exposition, also known as the Chicago World's Fair, was a world's fair held in Chicago from May 5 to October 31, 1893, to celebrate the 400th anniversary of Christopher Columbus's arrival in the New World in 1492. The ...
in Chicago. It is unknown where the working drawings for the Flatiron Building are stored, though renderings were published at the time of construction in ''
The American Architect'' and ''
Architectural Record
''Architectural Record'' is a US-based monthly magazine dedicated to architecture and interior design. Its editor in chief is Josephine Minutillo. ''The Record'', as it is sometimes colloquially referred to, is widely-recognized as an important ...
''.
[; a perspective drawing by ]Jules Guérin
Jules Guérin (; 14 September 1860 – 10 February 1910) was a French journalist and anti-Semitic activist. He founded and led the Antisemitic League of France (), an organisation similar to the , and edited the French weekly (Paris, 1896–19 ...
(not a member of Burnham's office) for ''Century Magazine'' (''The New York Times
''The New York Times'' (''NYT'') is an American daily newspaper based in New York City. ''The New York Times'' covers domestic, national, and international news, and publishes opinion pieces, investigative reports, and reviews. As one of ...
'', August 1902), now at the Art Institute of Chicago
The Art Institute of Chicago, founded in 1879, is one of the oldest and largest art museums in the United States. The museum is based in the Art Institute of Chicago Building in Chicago's Grant Park (Chicago), Grant Park. Its collection, stewa ...
, occasioned the article in ''Art Institute of Chicago Museum Studies''.
Facade
Similar to the parts of a classical
Greek column, the Flatiron Building's facade is divided into a base, shaft, and
capital
Capital and its variations may refer to:
Common uses
* Capital city, a municipality of primary status
** Capital region, a metropolitan region containing the capital
** List of national capitals
* Capital letter, an upper-case letter
Econom ...
.
The Fifth Avenue and Broadway
elevations
The elevation of a geographic ''location'' is its height above or below a fixed reference point, most commonly a reference geoid, a mathematical model of the Earth's sea level as an equipotential gravitational surface (see Geodetic datum § ...
of the facade are both eighteen
bays wide, while the 22nd Street elevation is eight bays wide; the bays are arranged in pairs.
The southwest and southeast corners are curved, with one rounded window on each story above the base.
In addition, each story of the curved prow on 23rd Street contains three sash windows; the central window is wider than the other two.
Many of the Flatiron Building's tenants referred to the prow as "the Point".
The facade of the three-story base is made of
limestone
Limestone is a type of carbonate rock, carbonate sedimentary rock which is the main source of the material Lime (material), lime. It is composed mostly of the minerals calcite and aragonite, which are different Polymorphism (materials science) ...
.
Each of the openings at the base is two bays wide.
There are entrances on either end of the 22nd Street elevation, as well as at the centers of the Fifth Avenue and Broadway elevations.
Above the base, the facade is made of
glazed terracotta from the
Atlantic Terra Cotta Company in
Tottenville, Staten Island
Tottenville is a neighborhood on the South Shore, Staten Island, South Shore of Staten Island, New York City. It is the southernmost neighborhood and settlement in both New York City and New York (state), New York State, as well as the westernm ...
.
The building also contains decorative details such as cornices, moldings, and
oriel window
An oriel window is a form of bay window which protrudes from the main wall of a building but does not reach to the ground. Supported by corbels, bracket (architecture), brackets, or similar cantilevers, an oriel window generally projects from an ...
s.
These materials were intended to give the impression of "general unity in treatment", while also giving the facade a textured appearance.
Early sketches by Daniel Burnham show an unexecuted clock face and a far more elaborate crown than was ultimately built.
Base
At ground level, the entrances on Fifth Avenue and Broadway are each flanked by four storefront windows to the north and south.
The storefront windows are separated from each other by vertical
piers with horizontal bands of smooth-faced and
vermiculated limestone.
There are revolving doors at the southwestern and southeastern corners of the building.
The entrances on Fifth Avenue and Broadway are flanked by a pair of
engaged columns, which are vertically
fluted and are overlaid by smooth and vermiculated bands of limestone. The columns support an
entablature
An entablature (; nativization of Italian , from "in" and "table") is the superstructure of moldings and bands which lies horizontally above columns, resting on their capitals. Entablatures are major elements of classical architecture, and ...
decorated with alternating
roundels and
triglyph
Triglyph is an architectural term for the vertically channeled tablets of the Doric frieze in classical architecture, so called because of the angular channels in them. The rectangular recessed spaces between the triglyphs on a Doric frieze are ...
s; immediately above the entablature, on the second story, are
oculus windows with
console brackets on either side.
The entablatures above both entrances are connected by a projecting cornice that wraps around the ground floor.
On the second and third stories, each opening generally contains two
sash window
A sash window or hung sash window is made of one or more movable panels, or "sashes". The individual sashes are traditionally paned windows, but can now contain an individual sheet (or sheets, in the case of double glazing) of glass.
History
...
s.
A
frieze
In classical architecture, the frieze is the wide central section of an entablature and may be plain in the Ionic order, Ionic or Corinthian order, Corinthian orders, or decorated with bas-reliefs. Patera (architecture), Paterae are also ...
with
dentils runs above the third story.

The prow of the building, facing 23rd Street, includes a pair of two-story-high Classical columns.
These were echoed at the top of the building by two columns that supported the cornice.
The single-story "cowcatcher" retail space in front of the prow, added to the plans in 1902, was not part of Burnham or Dinkelberg's design.
The "cowcatcher" structure measured long and tall, with a metal roof.
Burnham initially did not want to add the "cowcatcher" space, since he believed it would ruin the symmetry of the prow's design, but he was forced to accept the addition on Black's insistence.
Upper stories
The 4th story is designed as a transitional story, with eight sash windows on 22nd Street, as well as 18 sash windows each on Broadway and Fifth Avenue. The windows are flanked by alternating wide and narrow piers, each of which contains terracotta panels with decorations such as foliate motifs, masks, lozenges, and wreaths. Above the 4th story is a frieze with roundels, as well as a cornice.
The 12-story midsection spans the 5th through 16th stories.
The 5th and 6th stories each contain sash windows similar to those on the 4th story, but the terracotta piers between each bay are decorated in a simpler design. A frieze with a
meander
A meander is one of a series of regular sinuous curves in the Channel (geography), channel of a river or other watercourse. It is produced as a watercourse erosion, erodes the sediments of an outer, concave bank (cut bank, cut bank or river cl ...
pattern wraps around the building above the 6th story.
The Broadway and Fifth Avenue facades both contain three projecting trapezoidal oriels on the 7th through 14th stories; each oriel contains three windows per story.
At the time of the Flatiron Building's construction, relatively few skyscrapers in New York City used oriels,
but they were commonly used in Chicago to break up winds.
The 15th story contains sash windows separated by rusticated brick piers. The 16th story contains arched windows; the
voussoir
A voussoir ( UK: ; US: ) is a wedge-shaped element, typically a stone, which is used in building an arch or vault.“Voussoir, N., Pronunciation.” Oxford English Dictionary, Oxford UP, June 2024, https://doi.org/10.1093/OED/7553486115. Acces ...
s above these windows support a cornice that runs above that story.
The 17th story is also designed as a transitional story, with alternating wide and narrow piers decorated with roundels and lions' heads. Another projecting cornice runs above the 17th story.

The capital consists of the top four stories. The 18th and 19th stories contain an arcade of double-height, double-width arches.
Each archway contains a metal frame with multiple glass panes. There are metal
spandrel
A spandrel is a roughly triangular space, usually found in pairs, between the top of an arch and a rectangular frame, between the tops of two adjacent arches, or one of the four spaces between a circle within a square. They are frequently fil ...
panels between the windows on the 18th and 19th stories. The arches themselves are separated vertically by ornate terracotta piers, topped by
capitals with masks and wreaths.
The 20th story contains small square windows, above which is a deep cornice with
dentils and
brackets
A bracket is either of two tall fore- or back-facing punctuation marks commonly used to isolate a segment of text or data from its surroundings. They come in four main pairs of shapes, as given in the box to the right, which also gives their n ...
;
the cornice projects about beyond the building's perimeter.
There are decorative triglyphs between the 20th-story windows.
The 20th story was originally topped by an attic for mechanical equipment; the 21st-story penthouse was added in a subsequent renovation.
The attic still exists and is placed between the 20th and 21st stories.
Initially, the penthouse was not surrounded by a railing;
a balustrade was subsequently added above the 20th story.
At the building's apex were originally two terracotta sculptures of
cherub
A cherub (; : cherubim; ''kərūḇ'', pl. ''kərūḇīm'') is one type of supernatural being in the Abrahamic religions. The numerous depictions of cherubim assign to them many different roles, such as protecting the entrance of the Garden of ...
s.
The cherubs symbolized the building's "guardian spirits"
and held scrolls that surrounded a tablet with George A. Fuller's name.
The statues were removed to an unknown location in the late 1980s, and a set of replacement cherubs were installed in 2001 after preservationists filed a complaint with the LPC.
Structural features
Purdy and Henderson were the structural engineers,
and Hamilton J. Chapman was the chief consulting engineer for the project. The construction of the Flatiron was made feasible by a change to New York City's building codes in 1892, which eliminated the requirement that masonry be used for fireproofing considerations. This opened the way for steel-skeleton construction.
The steel-frame technique was familiar to the Fuller Company, a contracting firm with considerable expertise in building such tall structures.
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''Dome'' the website of the MIT Libraries, citin
Grove Art Online
The Flatiron Building's construction was relatively easy because it used a steel frame; its 22-story height would have been difficult using other construction methods of that time. The steel bracing, designed by engineer Corydon Purdy of Purdy and Henderson,
allowed the Flatiron Building to withstand four times the amount of wind force it could ever be expected to endure. In theory, the frame would remain standing even if the rest of the building were to tip over.
The building's frame contains of steel.
According to architectural writers
Sarah Bradford Landau and
Carl W. Condit, as well as the ''
New-York Tribune
The ''New-York Tribune'' (from 1914: ''New York Tribune'') was an American newspaper founded in 1841 by editor Horace Greeley. It bore the moniker ''New-York Daily Tribune'' from 1842 to 1866 before returning to its original name. From the 1840s ...
'' and author Joseph J. Korom, each of the stories above ground level measures on Broadway, on Fifth Avenue, and on 22nd Street.
''
Engineering Record'' magazine gives a slightly different measurement of on Fifth Avenue and on 22nd Street.
At the vertex, the triangular tower is only
or 6.5 feet (2 m) wide.
The Broadway and Fifth Avenue elevations meet at an angle of about 25 degrees.
Foundation
The
foundation of the building extends deep and was excavated to the underlying layer of
bedrock
In geology, bedrock is solid rock that lies under loose material ( regolith) within the crust of Earth or another terrestrial planet.
Definition
Bedrock is the solid rock that underlies looser surface material. An exposed portion of bed ...
. It is surrounded by trapezoidal, waterproof retaining walls, which measure between thick.
The underlying bedrock ranges from below ground, very close to the bottom of the building's foundation.
The foundation itself consists of concrete footings with granite caps, above which rise the building's steel columns.
The cast-iron bases measure square and are placed on slightly wider granite capstones, which measure thick. The concrete footings, placed directly on the bedrock, also have a square cross-section, measuring on each side.
The basement extends beyond the building's lot line, occupying vaults underneath the sidewalk and roadways.
The vaults have a total area of .
Measured from the centers of the columns at the site's perimeter, the vaults extend about to the west, to the east, and to the north. These spaces are surrounded by the retaining walls.
The ceiling of the vaults is supported by 18 steel columns outside the building's lot line.
The steel columns are recessed behind the retaining wall and are connected to the retaining wall by horizontal girders, which support the sidewalks above.
Superstructure

The
superstructure
A superstructure is an upward extension of an existing structure above a baseline. This term is applied to various kinds of physical structures such as buildings, bridges, or ships.
Aboard ships and large boats
On water craft, the superstruct ...
is primarily supported by 36 built-up steel columns.
Each column is an
I-beam
An I-beam is any of various structural members with an - (serif capital letter 'I') or H-shaped cross section (geometry), cross-section. Technical terms for similar items include H-beam, I-profile, universal column (UC), w-beam (for "wide flang ...
measuring across and thick;
they have a maximum
working stress of .
Twenty-five of these columns are placed on the building's perimeter: five on 22nd Street and ten each on Fifth Avenue and Broadway. The perimeter columns are spaced apart on Fifth Avenue, apart on Broadway, and apart on 22nd Street. Five of the interior columns are recessed from the Fifth Avenue facade, and there are several interior columns at the south end of the building.
At each story, the columns are connected horizontally by a grid of steel girders and floor beams, which mostly run parallel to the Manhattan street grid.
The spaces between the horizontal girders are spanned by
flat arches made of terracotta. All of the floor beams could carry a
live load of .
Each column is connected to the horizontal beams by triangular
gusset plate
In structural engineering and construction, a gusset plate is a plate for connecting Beam (structure), beams and girders to columns. A gusset plate can be fastened to a permanent member either by Bolted joint, bolts, rivets or welding or a combi ...
s, placed both above and below the beams.
From the 1st to the 12th stories, the outer walls are carried on
plate girders; the remaining stories contain wall girders, with channels engraved into their surfaces.
There is also a masonry pier adjacent to each of the columns on the building's perimeter.
The framework at the first story is similar to that at the basement, except at the corners and above each entrance.
At ground level, the building's northern prow is cantilevered from a pair of elliptical girders, while the southwest and southeast corners contain diagonal floor beams. On the upper stories, the corners contain curved wall girders and diagonal floor beams of varying dimensions. In addition, the oriel windows and some of the facade's decorative details are cantilevered from the outer walls. On the 18th through 20th stories, the columns are recessed from the outer wall.
Purdy and Henderson designed two systems of
wind bracing
In architecture, wind braces are diagonal braces to tie the rafters of a roof together and prevent racking. In medieval roofs they are arched, and run from the principal rafters to catch the purlin
A purlin (or historically purline, purloyne, p ...
for the building.
One system consists of diagonal steel bars shaped like a rotated "K", which extend downward from the centers of the horizontal girders. The other system of bracing is similar, but the diagonal steel bars extend both upward and downward from the horizontal girders.
A supplemental system of transverse bracing is also used between the foundation and the second floor. The flat roof was built similarly to the floor slabs and could carry a live load of .
Interior
The building had of usable space.
Contemporary critics considered the structure "quirky", with drafty wood-framed and copper-clad windows, no central air conditioning, a heating system with cast-iron radiators, an antiquated sprinkler system, and a single staircase for evacuation.
The offices were furnished with mahogany and oak, which the Fuller Company advertised as "fireproof". The triangular shape of the structure led to a "rabbit warren" of oddly-shaped rooms.
The offices on each floor were connected by a central passageway,
and each floor contained about 20 office cubicles, all of which were connected by various doors.
According to ''The New York Times'', offices in the prow had "impressive" views "because of the converging traffic street markings, which accent the telescoping boulevards, and because of the changing seasons in Madison Square Park".
The building had a power plant that generated high-pressure steam and electricity.
In the 1940s, it was one of a few remaining structures in New York City with its own power plant.
Bathrooms for males and females are placed on alternating floors,
with the men's rooms on even floors and the women's rooms on odd ones.
The women's restrooms were not part of the original design.
Until the end of the 20th century, the building also retained its original hydraulic elevators, which were powered by water.
Otis Elevator manufactured six hydraulic elevators for the building,
although Hecla Iron Works constructed the original elevator cabs.
The elevators had a reputation for being slow and, when the elevators' hydraulic pipes burst, water would often leak into the elevator cabs.
To reach the top floor – the 21st, which was added in 1905, three years after the building was completed – a second elevator has to be taken from the 20th floor. On the 21st floor, the bottoms of the windows are chest-high.
The hydraulic elevators were replaced with electric cabs in the 1980s, and the original staircase was removed in the 2020s and replaced with two staircases.
Impact
Status as an icon
The Flatiron Building became an icon of New York City upon completion, and public response to it was enthusiastic.
The structure attracted not only "sidewalk superintendents" – members of the general public who expressed great interest in the project – but also architects and engineers.
Crowds of several hundred people looked at the building "for five and ten minutes at a time", often from multiple vantage points,
while the ''Tribune'' said that crowds would sometimes look at the building "with their heads bent back until a general breakage of necks seems imminent".
By the mid-20th century, the building no longer attracted crowds, and most tourists "want
dto go up in the Flatiron only to take pictures of other taller buildings".
However, it remained well known, even after taller buildings such as the
Chrysler Building
The Chrysler Building is a , Art Deco skyscraper in the East Midtown neighborhood of Manhattan, New York City, United States. Located at the intersection of 42nd Street and Lexington Avenue, it is the tallest brick building in the world wit ...
and the
Empire State Building
The Empire State Building is a 102-story, Art Deco-style supertall skyscraper in the Midtown South neighborhood of Manhattan, New York City, United States. The building was designed by Shreve, Lamb & Harmon and built from 1930 to 1931. Its n ...
were constructed. According to graphic designer Miriam Berman, the building's enduring popularity was attributed to the fact that it was "the only famous Manhattan skyscraper that enables tourists to take a picture of the entire building from the ground up".
According to ''The New York Times'', the Flatiron Building was "considered 'the most photographed structure' in New York" in its early years.
In part because of its unusual shape and prominent location next to Madison Square Park, it was depicted in books and postcards worldwide.
As an icon of New York City, the Flatiron Building was also depicted on other pieces of merchandise, such as plates, mugs, and various
tchotchke
A tchotchke ( or ) is a small bric-à-brac or miscellaneous item. The word has long been used by Jewish-Americans and in the New York City English, regional speech of New York City and elsewhere. It is borrowed from Yiddish and is ultimately Sl ...
s.
The building's exterior remains a popular spot for tourist photographs, making it "possibly one of the most photographed buildings in the world."
The Flatiron's status as an icon also led to a trademark dispute in 1999, when Newmark & Company and venture capital firm
Flatiron Partners (which was headquartered in a different building) both tried to register an image of the building as a trademark. Flatiron Partners, which had wanted to use the building's image as its logo, ultimately licensed the image from Newmark & Company. The
American Institute of Architects
The American Institute of Architects (AIA) is a professional organization for architects in the United States. It is headquartered in Washington, D.C. AIA offers education, government advocacy, community redevelopment, and public outreach progr ...
' 2007 survey ''
List of America's Favorite Architecture'' ranked the Flatiron Building among the top 150 buildings in the United States.
The
New York City Landmarks Preservation Commission
The New York City Landmarks Preservation Commission (LPC) is the Government of New York City, New York City agency charged with administering the city's Historic preservation, Landmarks Preservation Law. The LPC is responsible for protecting Ne ...
(LPC) designated the Flatiron Building as a city landmark in 1966. The structure, along with the
Manhattan Municipal Building
The David N. Dinkins Municipal Building (originally the Municipal Building and later known as the Manhattan Municipal Building) is a 40-story, building at 1 Centre Street (Manhattan), Centre Street, east of Chambers Street (Manhattan), Chambe ...
, were the first two skyscrapers in New York City to be protected as city landmarks. The Flatiron Building was added to the
National Register of Historic Places
The National Register of Historic Places (NRHP) is the Federal government of the United States, United States federal government's official United States National Register of Historic Places listings, list of sites, buildings, structures, Hist ...
(NRHP) in 1979.
The structure was re-added to the NRHP in 1989 when it was designated a
National Historic Landmark
A National Historic Landmark (NHL) is a National Register of Historic Places property types, building, district, object, site, or structure that is officially recognized by the Federal government of the United States, United States government f ...
.
The LPC further designated the Flatiron Building as part of the
Ladies' Mile Historic District
The Ladies' Mile Historic District was a prime shopping district in Manhattan, New York City, at the end of the 19th century, serving the well-to-do " carriage trade" of the city. It was designated in May 1989, by the New York City Landmark Pres ...
,
a city landmark district created in 1989.
Critical reception
When the building was completed, critical response was not completely positive, and what praise it garnered was often for the cleverness of its engineering.
Montgomery Schuyler, editor of ''
Architectural Record
''Architectural Record'' is a US-based monthly magazine dedicated to architecture and interior design. Its editor in chief is Josephine Minutillo. ''The Record'', as it is sometimes colloquially referred to, is widely-recognized as an important ...
'', said that its "awkwardness
sentirely undisguised, and without even an attempt to disguise them, if they have not even been aggravated by the treatment. ... The treatment of the tip is an additional and it seems wanton aggravation of the inherent awkwardness of the situation." He praised the building's surface, and the detailing of its terra-cotta work, but questioned the practicality of its large number of windows: "
he tenantcan, perhaps, find wall space within for one roll top desk without overlapping the windows, with light close in front of him and close behind him and close on one side of him. But suppose he needed a bookcase? Undoubtedly he has a highly eligible place from which to view processions. But for the transaction of business?"
Before the Flatiron Building was completed, ''
Life
Life, also known as biota, refers to matter that has biological processes, such as Cell signaling, signaling and self-sustaining processes. It is defined descriptively by the capacity for homeostasis, Structure#Biological, organisation, met ...
'' magazine wrote: "Madison Square is not a bad-looking place as it is, and ought to be one of the beauty spots of the city. It is grievous to think that its fair proportions are to be marred by this outlandish structure."
Sculptor
William Ordway Partridge remarked in 1904 that it was "a disgrace to our city, an outrage to our sense of the artistic, and a menace to life".
The ''New-York Tribune'' called the new building "A stingy piece of pie ... the greatest inanimate troublemaker in New York",
a sentiment repeated by ''Architectural Record''.
The
Municipal Art Society
The Municipal Art Society of New York (MAS) is a non-profit membership organization for preservation in New York City, which aims to encourage thoughtful planning and urban design and inclusive neighborhoods across the city.
The organization was ...
said that it was "unfit to be in the Center of the City", and ''The New York Times'' called it a "monstrosity".
Even later, Christopher Gray of the ''Times'' wrote in 1991: "The facade itself is handsome but not exceptional for its time."
Some critics saw the building differently. Futurist
H. G. Wells
Herbert George Wells (21 September 1866 – 13 August 1946) was an English writer, prolific in many genres. He wrote more than fifty novels and dozens of short stories. His non-fiction output included works of social commentary, politics, hist ...
wrote in his 1906 book ''The Future in America: A Search After Realities'': "I found myself agape, admiring a sky-scraper the prow of the Flat-iron Building, to be particular, ploughing up through the traffic of Broadway and Fifth Avenue in the afternoon light." Architect
Robert A. M. Stern wrote in 1983 that the Flatiron was among the city's first buildings to "convincingly express the romantic characteristics of the skyscraper".
Karl Zimmermann of ''
The Washington Post
''The Washington Post'', locally known as ''The'' ''Post'' and, informally, ''WaPo'' or ''WP'', is an American daily newspaper published in Washington, D.C., the national capital. It is the most widely circulated newspaper in the Washington m ...
'' wrote in 1987 that the Flatiron was "an idiosyncratic wedge blanketed with French Renaissance ornamentation, still remarkable today in its lightness, grace and novelty."
In May 2023, ''Buildworld'' conducted a survey of the most loved buildings in the world and in United States. In the U.S. survey, the Flatiron Building ranked fourth, after
Fallingwater
Fallingwater is a Historic house museum, house museum in Stewart Township, Pennsylvania, Stewart Township in the Laurel Highlands of Greater Pittsburgh, southwestern Pennsylvania, United States. Designed by the architect Frank Lloyd Wright, i ...
, the
Empire State Building
The Empire State Building is a 102-story, Art Deco-style supertall skyscraper in the Midtown South neighborhood of Manhattan, New York City, United States. The building was designed by Shreve, Lamb & Harmon and built from 1930 to 1931. Its n ...
, and the
Coit Tower.
[Robyn (May 24, 2023]
"The Most Loved Buildings in the World"
''Buildworld''
Photographs
The Flatiron was to attract the attention of numerous artists and photographers.
It was the subject of one of
Edward Steichen
Edward Jean Steichen (; March 27, 1879 – March 25, 1973) was a Luxembourgish American photographer, painter and curator and a pioneer of fashion photography. His gown images for the magazine ''Art et Décoration'' in 1911 were the first modern ...
's atmospheric photographs, taken on a wet wintry late afternoon in 1904, as well as a memorable image by
Alfred Stieglitz
Alfred Stieglitz (; January 1, 1864 – July 13, 1946) was an American photographer and modern art promoter who was instrumental over his 50-year career in making photography an accepted art form. In addition to his photography, Stieglitz was k ...
taken the year before, to which Steichen was paying homage. Stieglitz reflected on the dynamic symbolism of the building, noting upon seeing it one day during a snowstorm that "... it appeared to be moving toward me like the bow of a monster ocean steamer – a picture of a new America still in the making."
He remarked that the Flatiron had a comparable effect on New York as the
Parthenon
The Parthenon (; ; ) is a former Ancient Greek temple, temple on the Acropolis of Athens, Athenian Acropolis, Greece, that was dedicated to the Greek gods, goddess Athena. Its decorative sculptures are considered some of the high points of c ...
had on Athens.
When Stieglitz's photograph was published in ''Camera Work'', his friend
Sadakichi Hartmann, a writer, painter and photographer, accompanied it with an essay on the building: "A curious creation, no doubt, but can it be called beautiful? Beauty is a very abstract idea ... Why should the time not arrive when the majority without hesitation will pronounce the 'Flat-iron' a thing of beauty?"
Besides Stieglitz and Steichen, photographers such as
Alvin Langdon Coburn and
Jessie Tarbox Beals took photographs of the building. Painters of the
Ashcan School, like
John Sloan
John French Sloan (August 2, 1871 – September 7, 1951) was an American painter and etcher. He is considered to be one of the founders of the Ashcan school of American art. He was also a member of the group known as The Eight (Ashcan School), T ...
,
Everett Shinn, and
Ernest Lawson also painted images of the building, as did
Paul Cornoyer and
Childe Hassam
Frederick Childe Hassam (; October 17, 1859 – August 27, 1935) was an American Impressionist painter, noted for his urban and coastal scenes. Along with Mary Cassatt and John Henry Twachtman, Hassam was instrumental in promulgating Impressionis ...
. Lithographer
Joseph Pennell, illustrator
John Edward Jackson, and French
Cubist Albert Gleizes
Albert Gleizes (; 8 December 1881 – 23 June 1953) was a French artist, theoretician, philosopher, a self-proclaimed founder of Cubism and an influence on the School of Paris. Albert Gleizes and Jean Metzinger wrote the first major treatise on ...
all took the Flatiron as the subject of their work. The edifice was also depicted in
Samuel Halpert's 1919 painting ''Flatiron Building'', later placed in the
Metropolitan Museum of Art
The Metropolitan Museum of Art, colloquially referred to as the Met, is an Encyclopedic museum, encyclopedic art museum in New York City. By floor area, it is the List of largest museums, third-largest museum in the world and the List of larg ...
's collection.
Wind gusts and "23 skidoo"
The building's most common criticism focused on its structure, on the grounds that the "combination of triangular shape and height would cause the building to fall down".
When construction began, locals placed bets on how far the debris would spread when the wind knocked the building down. This presumed susceptibility to damage had also given it the nickname "Burnham's Folly".
The ''
Brooklyn Daily Eagle
The ''Brooklyn Eagle'' (originally joint name ''The Brooklyn Eagle'' and ''Kings County Democrat'', later ''The Brooklyn Daily Eagle'' before shortening title further to ''Brooklyn Eagle'') was an afternoon daily newspaper published in the city ...
'' was one of a few contemporary sources to describe the building's shape favorably, saying: "A triangle is the safest possible form of building, as the triangle is the strongest of the geometric form."
Due to the geography of the site, with Broadway on one side, Fifth Avenue on the other, and the open expanse of
Madison Square and the park in front of it, the wind currents around the building could be treacherous. Wind from the north would split around the building, downdrafts from above and updrafts from the vaulted area under the street would combine to make the wind unpredictable. The winds raised women's skirts and scattered paper bills from pedestrians' pocketbooks.
According to some accounts, this gave rise to the phrase "
23 skidoo"
(sometimes spelled "23 skiddoo"
). Policemen would shout this phrase at men who tried to get glimpses of women's dresses being blown up by the winds swirling around the building due to the strong downdrafts.
Films from the
Library of Congress
The Library of Congress (LOC) is a research library in Washington, D.C., serving as the library and research service for the United States Congress and the ''de facto'' national library of the United States. It also administers Copyright law o ...
confirm that the building's shape did contribute to high winds around the intersection of Broadway, Fifth Avenue, and 23rd Street.
However, the origin of the phrase "23 skidoo" itself is disputed; even before the building was constructed, the number "twenty-three" and the word "skidoo" were independently used as expressions of dismissal.
The winds allegedly also caused damage to neighboring structures, prompting some critics to request that the Flatiron Building be shortened or demolished. The winds prompted a lawsuit from a nearby property owner, and they were also blamed for the 1903 death of a bicycle messenger, who was blown into the street and run over by a car. Newspapers of the time also claimed that "every window in the building" would break in high winds, although the ''American Architect and Building News'' observed that only a few windows broke during one such instance of high winds.
Pedestrians were initially reluctant to walk on the same side of the street as the Flatiron Building because of concerns over the wind gusts, but these concerns had largely dissipated by the mid-20th century.
Design influence
Unlike other structures, such as the
Seagram Building
The Seagram Building is a skyscraper at 375 Park Avenue, between 52nd Street (Manhattan), 52nd and 53rd Street (Manhattan), 53rd Streets, in the Midtown Manhattan neighborhood of New York City. Designed by Ludwig Mies van der Rohe along with P ...
or New York City's brownstone houses, the Flatiron Building's shape was rarely copied by other structures in the city until the early 21st century.
This was in part because many buildings occupied rectangular sites on Manhattan's street grid; furthermore, developers tended to avoid buying oddly-shaped plots, as their unconventional dimensions were hard to market to potential tenants.
Consequently, in the early 20th century, the Flatiron Building was one of only two major buildings that were developed at the intersection of Broadway and another north–south avenue; the other was the
Times Tower. Although some buildings in lower Manhattan, such as
One Wall Street Court, also contain a flatiron shape, they generally were not as well known as the Flatiron Building. A shortage of available land lots prompted the development of other triangular structures in the city during the 2010s, such as
10 Sullivan and
100 Franklin.
In popular culture
One of the first films to depict the Flatiron Building was created by Robert Bonine, who used a
kinetograph
The Kinetoscope is an early motion picture exhibition device, designed for films to be viewed by one person at a time through a peephole viewer window. The Kinetoscope was not a movie projector, but it introduced the basic approach that woul ...
to film the building on October 8, 1902, a week after the building opened.
In the 1958 comedy film ''
Bell, Book and Candle'',
James Stewart
James Maitland Stewart (May 20, 1908 – July 2, 1997) was an American actor and military aviator. Known for his distinctive drawl and everyman screen persona, Stewart's film career spanned 80 films from 1935 to 1991. With the strong morali ...
and
Kim Novak
Marilyn Pauline "Kim" Novak (born February 13, 1933) is an American retired actress and painter. Her contributions to cinema have been honored with two Golden Globe Awards, an Honorary Golden Bear, a Golden Lion for Lifetime Achievement, and a s ...
were filmed on top of the Flatiron Building in a romantic clinch. For
Warren Beatty
Henry Warren Beatty (né Beaty; born March 30, 1937) is an American actor and filmmaker. His career has spanned over six decades, and he has received an Academy Award and three Golden Globe Awards. He also received the Irving G. Thalberg Memor ...
's 1980 film ''
Reds'', the base of the building was used for a scene with
Diane Keaton
Diane Keaton (née Hall; born January 5, 1946) is an American actress. She has received List of awards and nominations received by Diane Keaton, various accolades throughout her career spanning over five decades, including an Academy Award, a Bri ...
.
Today, the Flatiron Building is frequently used in television commercials and documentaries as an easily recognizable symbol of the city, shown, for instance, in the opening credits of the ''
Late Show with David Letterman
''Late Show with David Letterman'' is an American late-night talk show hosted by David Letterman on CBS, the first iteration of the ''Late Show'' franchise. The show debuted on August 30, 1993, and was produced by Letterman's production com ...
'' or in scenes of New York City that are shown during scene transitions in the TV
sitcoms
A sitcom (short for situation comedy or situational comedy) is a genre of comedy produced for radio and television, that centers on a recurring cast of characters as they navigate humorous situations within a consistent setting, such as a home ...
''
Friends
''Friends'' is an American television sitcom created by David Crane (producer), David Crane and Marta Kauffman, which aired on NBC from September 22, 1994, to May 6, 2004, lasting List of Friends episodes, ten seasons. With an ensemble cast ...
'', ''
Spin City'', and ''
Veronica's Closet''. In 1987, the building was used as the scene of a murder for the TV series ''
Murder, She Wrote
''Murder, She Wrote'' is an American crime drama television series, created by Peter S. Fischer, Richard Levinson and William Link, starring Angela Lansbury, and produced and distributed by Universal Television for the CBS network. The series f ...
'', in the episode "No Accounting for Murder". In the 1998 film ''
Godzilla
is a fictional monster, or ''kaiju'', that debuted in the eponymous 1954 film, directed and co-written by Ishirō Honda. The character has since become an international pop culture icon, appearing in various media: 33 Japanese films p ...
'', it is accidentally destroyed by the US Army while in pursuit of
Godzilla
is a fictional monster, or ''kaiju'', that debuted in the eponymous 1954 film, directed and co-written by Ishirō Honda. The character has since become an international pop culture icon, appearing in various media: 33 Japanese films p ...
. It is depicted as the headquarters of the ''
Daily Bugle
The ''Daily Bugle'' (at one time ''The DB!'') is a fictional New York City tabloid newspaper appearing as a plot element in American comic books published by Marvel Comics. The ''Daily Bugle'' is a regular fixture in the Marvel Universe, most ...
'', for which
Peter Parker is a freelance photographer, in
Sam Raimi
Samuel M. Raimi ( ; born October 23, 1959) is an American filmmaker. He is best known for directing the first three films in the ''Evil Dead'' franchise (1981–present) and the ''Spider-Man'' trilogy (2002–2007). He also directed the super ...
's
''Spider-Man'' trilogy, and once again in ''
The Spectacular Spider-Man'' animated series. It is shown in the
''Teenage Mutant Ninja Turtles'' TV series as well. In the 2006–2012 comic book series ''
The Boys'' as well as the 2022
third season and 2024
fourth season of
its television adaptation, it is depicted as the headquarters of the titular
CIA black ops
A covert operation or undercover operation is a military or police operation involving a covert agent or troops acting under an assumed cover to conceal the identity of the party responsible.
US law
Under US law, the Central Intelligence Ag ...
group.
In 2013, the
Whitney Museum of American Art
The Whitney Museum of American Art, known informally as "The Whitney", is a Modern art, modern and Contemporary art, contemporary American art museum located in the Meatpacking District, Manhattan, Meatpacking District and West Village neighbor ...
installed a life-sized 3D-cutout replica of
Edward Hopper
Edward Hopper (July 22, 1882 – May 15, 1967) was an American realism painter and printmaker. He is one of America's most renowned artists and known for his skill in depicting modern American life and landscapes.
Born in Nyack, New York, to a ...
's 1942 painting ''
Nighthawks'' in the Flatiron Art Space in the building's prow. Although Hopper said his picture was inspired by a diner in
Greenwich Village
Greenwich Village, or simply the Village, is a neighborhood on the west side of Lower Manhattan in New York City, bounded by 14th Street (Manhattan), 14th Street to the north, Broadway (Manhattan), Broadway to the east, Houston Street to the s ...
, the prow is reminiscent of the painting, and was selected to display the two-dimensional cutouts. In 2014, the
Lego Architecture series produced a model of the Flatiron Building to add to their landmark series.
The subsequent New York City set, introduced in 2015, also included the building.
The Flatiron Building was also the subject of a book, ''The Flatiron: The New York Landmark and the Incomparable City that Arose With It'', published in 2010 and written by Alice Sparberg Alexiou.
''
Lego
Lego (, ; ; stylised as LEGO) is a line of plastic construction toys manufactured by the Lego Group, a privately held company based in Billund, Denmark. Lego consists of variously coloured interlocking plastic bricks made of acrylonitri ...
'' released a set based on iconic
New York City
New York, often called New York City (NYC), is the most populous city in the United States, located at the southern tip of New York State on one of the world's largest natural harbors. The city comprises five boroughs, each coextensive w ...
landmarks, including the Flatiron Building.
Gallery
File:Flatiron Building NYC c1903.jpg, The building
File:United-Cigar-Wake-Up-America.jpeg, Navy
A navy, naval force, military maritime fleet, war navy, or maritime force is the military branch, branch of a nation's armed forces principally designated for naval warfare, naval and amphibious warfare; namely, lake-borne, riverine, littoral z ...
recruiting station in the building's "cowcatcher" during the pre–World War I
World War I or the First World War (28 July 1914 – 11 November 1918), also known as the Great War, was a World war, global conflict between two coalitions: the Allies of World War I, Allies (or Entente) and the Central Powers. Fighting to ...
Wake up America Day parade
(April 19, 1917)
File:Flatiron Building 3618433845 5745ebc1b9.jpg, Side view
File:Flatiron building.jpg, Rear view
See also
Buildings
*
List of Flatiron buildings
*
Sibley Triangle Building,
Rochester, New York
Rochester is a city in and the county seat, seat of government of Monroe County, New York, United States. It is the List of municipalities in New York, fourth-most populous city and 10th most-populated municipality in New York, with a populati ...
(1897)
*
47 Plaza Street West,
Brooklyn
Brooklyn is a Boroughs of New York City, borough of New York City located at the westernmost end of Long Island in the New York (state), State of New York. Formerly an independent city, the borough is coextensive with Kings County, one of twelv ...
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10 Sullivan
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Herring Safe & Lock Company Building,
Meatpacking District,
Manhattan
Manhattan ( ) is the most densely populated and geographically smallest of the Boroughs of New York City, five boroughs of New York City. Coextensive with New York County, Manhattan is the County statistics of the United States#Smallest, larg ...
(1849)
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Phelan Building,
San Francisco
San Francisco, officially the City and County of San Francisco, is a commercial, Financial District, San Francisco, financial, and Culture of San Francisco, cultural center of Northern California. With a population of 827,526 residents as of ...
(1881)
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Gooderham Building,
Toronto
Toronto ( , locally pronounced or ) is the List of the largest municipalities in Canada by population, most populous city in Canada. It is the capital city of the Provinces and territories of Canada, Canadian province of Ontario. With a p ...
(1892)
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English-American Building,
Atlanta
Atlanta ( ) is the List of capitals in the United States, capital and List of municipalities in Georgia (U.S. state), most populous city in the U.S. state of Georgia (U.S. state), Georgia. It is the county seat, seat of Fulton County, Georg ...
(1897)
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Columbus Tower (San Francisco) (1907)
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Vesteda Toren,
Eindhoven
Eindhoven ( ; ) is a city and List of municipalities of the Netherlands, municipality of the Netherlands, located in the southern Provinces of the Netherlands, province of North Brabant, of which it is the largest municipality, and is also locat ...
, the Netherlands (2006)
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Het Strijkijzer,
The Hague
The Hague ( ) is the capital city of the South Holland province of the Netherlands. With a population of over half a million, it is the third-largest city in the Netherlands. Situated on the west coast facing the North Sea, The Hague is the c ...
, the Netherlands (2007)
General
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Early skyscrapers
The earliest stage of skyscraper design encompasses buildings built between 1884 and 1945, predominantly in the American cities of New York City, New York and Chicago. Cities in the United States were traditionally made up of low-rise buildings, ...
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Flatiron District
The Flatiron District is a neighborhood in the borough (New York City), borough of Manhattan of New York City, named after the Flatiron Building at 23rd Street (Manhattan), 23rd Street, Broadway (Manhattan), Broadway and Fifth Avenue. Generally ...
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Ladies' Mile Historic District
The Ladies' Mile Historic District was a prime shopping district in Manhattan, New York City, at the end of the 19th century, serving the well-to-do " carriage trade" of the city. It was designated in May 1989, by the New York City Landmark Pres ...
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List of National Historic Landmarks in New York City
This article lists the 116 National Historic Landmarks in New York City. One of the New York City sites is also a national monument (United States), national monument, and there are two more national monuments in New York City.
In New York (st ...
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List of New York City Designated Landmarks in Manhattan from 14th to 59th Streets
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Madison Square
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References
Informational notes
Citations
Bibliography
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{{Authority control
1902 establishments in New York City
1900s architecture in the United States
23rd Street (Manhattan)
Articles containing video clips
Broadway (Manhattan)
Chicago school architecture in New York (state)
Fifth Avenue
Flatiron buildings
Flatiron District
Headquarters in the United States
National Historic Landmarks in Manhattan
New York City Designated Landmarks in Manhattan
New York State Register of Historic Places in New York County
Office buildings completed in 1902
Office buildings on the National Register of Historic Places in Manhattan
Renaissance Revival architecture in New York City
Skyscraper office buildings in Manhattan
Triangular buildings