Flagship (television)
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broadcasting Broadcasting is the data distribution, distribution of sound, audio audiovisual content to dispersed audiences via a electronic medium (communication), mass communications medium, typically one using the electromagnetic spectrum (radio waves), ...
, a flagship (also known as a flagship station or key station) is the broadcast station which originates a
television network A television broadcaster or television network is a telecommunications network for the distribution of television show, television content, where a central operation provides programming to many television stations, pay television providers or ...
, or a particular radio or
television program A television show, TV program (), or simply a TV show, is the general reference to any content produced for viewing on a television set that is broadcast via Terrestrial television, over-the-air, Satellite television, satellite, and cable te ...
that plays a key role in the branding of and consumer loyalty to a network or station. This includes both direct network feeds and
broadcast syndication Broadcast syndication is the practice of content owners leasing the right to broadcast their content to other television stations or radio stations, without having an official broadcast network to air it on. It is common in the United States whe ...
, but generally not backhauls. Not all networks or shows have a flagship station, as some originate from a dedicated
radio Radio is the technology of communicating using radio waves. Radio waves are electromagnetic waves of frequency between 3  hertz (Hz) and 300  gigahertz (GHz). They are generated by an electronic device called a transmitter connec ...
or
television studio A television studio, also called a television production studio, is an installation room in which video productions take place, either for the production of live television and its recording onto video tape or other media such as SSDs, or for ...
. The term derives from the naval custom where the commanding officer of a group of naval ships would fly a distinguishing flag. In common parlance, "
flagship A flagship is a vessel used by the commanding officer of a group of navy, naval ships, characteristically a flag officer entitled by custom to fly a distinguishing flag. Used more loosely, it is the lead ship in a fleet of vessels, typically ...
" is now used to mean the most important or leading member of a group, hence its various uses in broadcasting. The term ''flagship station'' is primarily used in TV and radio in the
United States The United States of America (USA), also known as the United States (U.S.) or America, is a country primarily located in North America. It is a federal republic of 50 U.S. state, states and a federal capital district, Washington, D.C. The 48 ...
,
Canada Canada is a country in North America. Its Provinces and territories of Canada, ten provinces and three territories extend from the Atlantic Ocean to the Pacific Ocean and northward into the Arctic Ocean, making it the world's List of coun ...
, and the
Philippines The Philippines, officially the Republic of the Philippines, is an Archipelagic state, archipelagic country in Southeast Asia. Located in the western Pacific Ocean, it consists of List of islands of the Philippines, 7,641 islands, with a tot ...
(though it is seldomly used), while the term is primarily used in TV in Japan (and formerly in the United States).


Examples

Lotteries * Mega Millions, normally from WSB-TV in
Atlanta Atlanta ( ) is the List of capitals in the United States, capital and List of municipalities in Georgia (U.S. state), most populous city in the U.S. state of Georgia (U.S. state), Georgia. It is the county seat, seat of Fulton County, Georg ...
* Ohio Lottery weekday- and Saturday-evening drawings from WEWS in
Cleveland Cleveland is a city in the U.S. state of Ohio and the county seat of Cuyahoga County. Located along the southern shore of Lake Erie, it is situated across the Canada–U.S. maritime border and approximately west of the Ohio-Pennsylvania st ...
* Michigan Lottery from WDIV-TV in
Detroit Detroit ( , ) is the List of municipalities in Michigan, most populous city in the U.S. state of Michigan. It is situated on the bank of the Detroit River across from Windsor, Ontario. It had a population of 639,111 at the 2020 United State ...
Shows * '' Delilah'' from KSWD in
Seattle Seattle ( ) is the most populous city in the U.S. state of Washington and in the Pacific Northwest region of North America. With a population of 780,995 in 2024, it is the 18th-most populous city in the United States. The city is the cou ...
and KDUN in Reedsport, Oregon (latter owned by Delilah) * Clark Howard from WSB/ WSBB-FM in Atlanta * The Clay Travis and Buck Sexton Show from WLAC in Nashville (Clay Travis) and WOR in New York City (Buck Sexton). * ''
Live with Kelly and Mark ''Live with Kelly and Mark'' (or simply ''Live'') is an American syndicated morning talk show hosted by Kelly Ripa and Mark Consuelos. Executive produced by Michael Gelman, the ''Live with...'' show formula has aired under various hosts si ...
'' from WABC-TV in New York City Networks * Midnight Radio Network from WBAP in Dallas/Fort Worth Events * Masters Tournament from WRDW-TV, as the CBS affiliate since 1956.


Radio

A flagship radio station is the principal station from which a
radio network There are two types of radio network currently in use around the world: the one-to-many (simplex communication) broadcast network commonly used for public information and mass media, mass-media entertainment, and the two-way radio (Duplex (teleco ...
's programs are fed to affiliates.


Network

In the United States, traditional
radio network There are two types of radio network currently in use around the world: the one-to-many (simplex communication) broadcast network commonly used for public information and mass media, mass-media entertainment, and the two-way radio (Duplex (teleco ...
s currently operate without ''flagship stations'' as defined in this article. Network operations and those of the local owned-and-operated or affiliated stations in the same city are now separate and may come under different corporate entities. In the U.S., CBS News Radio produces programming for distribution by Skyview Networks, but local stations WCBS and WINS in New York City and KNX (and formerly KFWB) in Los Angeles are operated separately from the network radio news operation, under a separate company with common shareholders, Audacy, Inc.
iHeartMedia iHeartMedia, Inc., or CC Media Holdings, Inc., is an American mass media corporation headquartered in San Antonio, Texas. It is the holding company of iHeartCommunications, Inc., formerly Clear Channel Communications, Inc., a company founded by ...
follows a similar model: flagship stations WOR in New York City (which it acquired in 2012) and KFI in Los Angeles are both operated mostly separately from its syndication wing, Premiere Networks (Premiere does produce some limited programming, including '' The Jesus Christ Show'', '' The Tech Guy'' and '' Handel on the Law'', through KFI). Premiere's '' The Clay Travis and Buck Sexton Show'' uses WLAC as a flagship station, as Clay Travis is based in Nashville. WWRL in New York City was an affiliate of the now-defunct Air America Radio and carries some of its programs (along with those from other distributors) but is separately owned and operated and does not produce any programs for the network. Originally, Air America Radio leased WLIB (also in New York City) as its flagship station; the station was completely automated and produced no local programming. The network would later lease WZAA in Washington, D.C., as its lone self-operated station.
Fox Sports Radio Fox Sports Radio is an Radio in the United States, American Sports radio, sports radio network. Based in Los Angeles, California, the network is operated and managed by Premiere Networks in a content partnership with Fox Corporation's Fox Sports ...
's flagship station is KLAC in Los Angeles, with which it merged operations in 2009. SB Nation Radio is flagshipped at KGOW in Houston; one of its predecessors, Sporting News Radio, was previously flagshipped at WIDB (now WNTD) in Chicago. CBS Sports Radio is nominally flagshipped at WFAN (although that station does not produce programming for the network).
ESPN Radio ESPN Radio, which is alternatively branded platform-agnostically as ESPN Audio, is an American sports radio network and extension of the ESPN television network. It was launched on January 1, 1992, under the banner "SportsRadio ESPN". The netw ...
has no true flagship station, as it operates out of ESPN headquarters in
Bristol, Connecticut Bristol is a suburban city located in Hartford County, Connecticut, United States, southwest-west of Hartford, Connecticut, Hartford. The city is also 120 miles southwest from Boston, and approximately 100 miles northeast of New York City. The ...
; Windsor Locks-licensed WUCS (owned by iHeartMedia) serves as its ''de facto'' flagship, serving ESPN's home market of
Hartford Hartford is the List of capitals in the United States, capital city of the U.S. state of Connecticut. The city, located in Hartford County, Connecticut, Hartford County, had a population of 121,054 as of the 2020 United States census, 2020 ce ...
. Nash FM, a country music network, is nominally flagshipped at WKDF in
Nashville, Tennessee Nashville, often known as Music City, is the capital and List of municipalities in Tennessee, most populous city in the U.S. state of Tennessee. It is the county seat, seat of Davidson County, Tennessee, Davidson County in Middle Tennessee, locat ...
; its classic-leaning counterpart Nash Icon is flagshipped at WSM-FM in the same city. MeTV FM, a classic
oldies Oldies is a term for musical genres such as pop music, rock and roll, doo-wop, surf music from the second half of the 20th century, specifically from around the mid-1950s to the 1980s, as well as for a radio format playing this music. Since 2 ...
/
soft rock Soft rock (also known as light rock or mellow rock) is a form of rock music that originated in the late 1960s in the United States and the United Kingdom which smoothed over the edges of singer-songwriter and pop rock, relying on simple, mel ...
network, is flagshipped at WRME-LD in
Chicago Chicago is the List of municipalities in Illinois, most populous city in the U.S. state of Illinois and in the Midwestern United States. With a population of 2,746,388, as of the 2020 United States census, 2020 census, it is the List of Unite ...
, the home base of its owner, television broadcaster Weigel Broadcasting. The Satellite Music Network networks were flagshipped at a cluster of stations in the Dallas-Fort Worth Metroplex during their existence; KMEO, for example, served as the flagship for Unforgettable Favorites. CloudCast is flagshipped at KZOY in
Sioux Falls, South Dakota Sioux Falls ( ) is the List of cities in South Dakota, most populous city in the U.S. state of South Dakota and the List of United States cities by population, 117th-most populous city in the United States. It is the county seat of Minnehaha Coun ...
, with much of its programming voicetracked from WGWE in Little Valley, New York. Former flagship stations for now-defunct networks in American radio's "Big Four" era of the 1940s–1980s were: ; NBC Red Network: *
WNBC WNBC (channel 4) is a television station in New York City that serves as the flagship (broadcasting), flagship of the NBC network. It is owned and operated by the network's NBC Owned Television Stations division alongside Linden, New Jersey ...
(660 AM; now WFAN), New York City * WYNY (97.1 FM; now
WQHT WQHT (97.1 FM broadcasting, FM, ''Hot 97'') is a commercial radio station, licensed to New York, New York, which broadcasts an urban contemporary music format. The station is owned by Mediaco Holding, a subsidiary of the Standard General hedge ...
), New York City * KNBR (680 AM), San Francisco * KYUU (99.7 FM; now KMVQ-FM), San Francisco ;
Mutual Broadcasting System The Mutual Broadcasting System (commonly referred to simply as Mutual; sometimes referred to as MBS, Mutual Radio or the Mutual Radio Network) was an American commercial radio network in operation from 1934 to 1999. In the Golden Age of Radio, ...
: * WOR (710 AM), New York City * WGN (720 AM), Chicago * KHJ (930 AM), Los Angeles In Canada, current CBC/ Radio-Canada flagships are CBLA-FM (99.1) in
Toronto Toronto ( , locally pronounced or ) is the List of the largest municipalities in Canada by population, most populous city in Canada. It is the capital city of the Provinces and territories of Canada, Canadian province of Ontario. With a p ...
, which broadcasts in English, and CBF-FM (95.1) in
Montréal Montreal is the List of towns in Quebec, largest city in the Provinces and territories of Canada, province of Quebec, the List of the largest municipalities in Canada by population, second-largest in Canada, and the List of North American cit ...
, which broadcasts in French. Both are former AM clear channel operations which have moved to FM. Former flagship stations for now-defunct networks were: * CJBC (860 AM) in Toronto (CBC Dominion Network, a secondary English-language AM service) * CKO in Montréal (a national chain of big-city English-language all-news stations, controlled primarily from Toronto) * VONF in St. John's,
Dominion of Newfoundland Newfoundland was a British dominion in eastern North America, today the modern Canadian province of Newfoundland and Labrador. It included the island of Newfoundland, and Labrador on the continental mainland. Newfoundland was one of the orig ...
( Broadcasting Corporation of Newfoundland – became CBN after
Newfoundland and Labrador Newfoundland and Labrador is the easternmost province of Canada, in the country's Atlantic region. The province comprises the island of Newfoundland and the continental region of Labrador, having a total size of . As of 2025 the populatio ...
joined Canada, its rebroadcasters included VOWN in western Newfoundland and VORG radio in Gander) While CJBC remains on-air on its original frequency, it is now an owned-and-operated station of the French-language Radio-Canada network. The CKO network's Toronto frequency was re-issued to CBL (as CBLA-FM 99.1) but the namesake CKO (AM) flagship in Montréal is silent; the frequency remains vacant.


Syndication

For syndicated radio programs, it refers to the originating station from which a program is fed by satellite or other means to stations nationwide, although the show may also originate elsewhere or from a home studio via an ISDN line. Some programs are simulcast on television, while others are simulcasted on XM Satellite Radio and / or Sirius Satellite Radio. Flagship stations of prominent syndicated radio programs currently include: * Mitch Albom: WJR (760 AM)/
Detroit Detroit ( , ) is the List of municipalities in Michigan, most populous city in the U.S. state of Michigan. It is situated on the bank of the Detroit River across from Windsor, Ontario. It had a population of 639,111 at the 2020 United State ...
* Chuck Baldwin: WVTJ (610 AM)/
Pensacola, Florida Pensacola ( ) is a city in the Florida panhandle in the United States. It is the county seat and only incorporated city, city in Escambia County, Florida, Escambia County. The population was 54,312 at the 2020 United States census, 2020 census. ...
* Jim Bohannon:
WFED WFED (1500 AM broadcasting, AM) is a 50,000-watt List of broadcast station classes, Class A radio station in Washington, D.C. The station owned by Hubbard Broadcasting, and branded "Federal News Network", broadcasts a news/talk format focused o ...
(1500 AM)/Washington, D.C. * Delilah: KSWD (94.1 FM)/
Seattle Seattle ( ) is the most populous city in the U.S. state of Washington and in the Pacific Northwest region of North America. With a population of 780,995 in 2024, it is the 18th-most populous city in the United States. The city is the cou ...
& KDUN (1030)/ Reedsport, Oregon * Steve Harvey Morning Show:
WBLS WBLS (107.5 MHz) is an urban adult contemporary radio format, formatted FM broadcasting, FM radio station, city of license, licensed to New York, New York. It is currently owned and operated by Mediaco Holding, along with sister station WQHT (97 ...
(107.5 FM)/New York City * Blair Garner: WKDF (103.3 FM)/
Nashville, Tennessee Nashville, often known as Music City, is the capital and List of municipalities in Tennessee, most populous city in the U.S. state of Tennessee. It is the county seat, seat of Davidson County, Tennessee, Davidson County in Middle Tennessee, locat ...
* Michael Graham: WCRN (830 AM)/
Worcester, Massachusetts Worcester ( , ) is the List of municipalities in Massachusetts, second-most populous city in the U.S. state of Massachusetts and the list of United States cities by population, 113th most populous city in the United States. Named after Worcester ...
* '' The Grand Ole Opry'': WSM (650 AM)/
Nashville, Tennessee Nashville, often known as Music City, is the capital and List of municipalities in Tennessee, most populous city in the U.S. state of Tennessee. It is the county seat, seat of Davidson County, Tennessee, Davidson County in Middle Tennessee, locat ...
* '' The Sean Hannity Show'': WOR (710 AM)/New York City *
Alex Jones Alexander Emerick Jones (born February 11, 1974) is an American Far-right politics, far-right radio host, radio show host and prominent conspiracy theorist. He hosts ''The Alex Jones Show'' from Austin, Texas. ''The Alex Jones Show'' is the lo ...
: KLBJ (590 AM)/
Austin, Texas Austin ( ) is the List of capitals in the United States, capital city of the U.S. state of Texas. It is the county seat and most populous city of Travis County, Texas, Travis County, with portions extending into Hays County, Texas, Hays and W ...
* '' The Kevin and Bean Show'':
KROQ KROQ-FM (106.7 MHz) is a commercial radio station licensed to Pasadena, California, serving Greater Los Angeles. Owned by Audacy, Inc., it broadcasts an alternative rock format known as "The World Famous KROQ" (pronounced "kay-rock"). The sta ...
(106.7 FM)/Los Angeles * Lars Larson: KXL (101.1 FM)/
Portland, Oregon Portland ( ) is the List of cities in Oregon, most populous city in the U.S. state of Oregon, located in the Pacific Northwest region. Situated close to northwest Oregon at the confluence of the Willamette River, Willamette and Columbia River, ...
* The Tech Guy with Leo Laporte: KFI (640 AM)/Los Angeles (broadcasts from studios in Petaluma, California) * '' The Clay Travis and Buck Sexton Show'': WLAC (1240 AM) /
Nashville, Tennessee Nashville, often known as Music City, is the capital and List of municipalities in Tennessee, most populous city in the U.S. state of Tennessee. It is the county seat, seat of Davidson County, Tennessee, Davidson County in Middle Tennessee, locat ...
* Mark Levin: WABC (770 AM)/New York City (usually broadcasts from a home studio at Levin's residence in
Loudoun County, Virginia Loudoun County () is in the northern part of the Commonwealth of Virginia in the United States. In 2020, the census returned a population of 420,959, making it Virginia's third-most populous county. The county seat is Leesburg. Loudoun County ...
) * Paul McGuire: KBRT (740 AM)/Los Angeles * Michael Medved: KTTH (770 AM)/
Seattle Seattle ( ) is the most populous city in the U.S. state of Washington and in the Pacific Northwest region of North America. With a population of 780,995 in 2024, it is the 18th-most populous city in the United States. The city is the cou ...
* '' Nights with Alice Cooper'': KDKB (93.3 FM)/
Phoenix, Arizona Phoenix ( ) is the List of capitals in the United States, capital and List of cities and towns in Arizona#List of cities and towns, most populous city of the U.S. state of Arizona. With over 1.6 million residents at the 2020 census, it is the ...
* Dennis Prager: KRLA (870 AM)/Los Angeles * '' Renfro Valley Gatherin''': WRVK (1460 AM)/ Mount Vernon, Kentucky * ''Rewind with Gary Bryan'': KRTH (101.1 FM)/Los Angeles * Rick and Bubba: WZZK (104.7 FM)/
Birmingham, Alabama Birmingham ( ) is a city in the north central region of Alabama, United States. It is the county seat of Jefferson County, Alabama, Jefferson County. The population was 200,733 at the 2020 United States census, 2020 census, making it the List ...
* '' The Randi Rhodes Show'': WJNO (1290 AM)/
West Palm Beach, Florida West Palm Beach is a city in and the county seat of Palm Beach County, Florida, United States. It is located immediately to the west of the adjacent Palm Beach, Florida, Palm Beach, which is situated on a barrier island across the Lake Worth Lag ...
* '' Rover's Morning Glory'': WMMS (100.7 FM)/
Cleveland, Ohio Cleveland is a city in the U.S. state of Ohio and the county seat of Cuyahoga County, Ohio, Cuyahoga County. Located along the southern shore of Lake Erie, it is situated across the Canada–United States border, Canada–U.S. maritime border ...
* Orion Samuelson and Max Armstrong: WGN (720 AM)/
Chicago Chicago is the List of municipalities in Illinois, most populous city in the U.S. state of Illinois and in the Midwestern United States. With a population of 2,746,388, as of the 2020 United States census, 2020 census, it is the List of Unite ...
* '' The Ace & TJ Show'': WHQC (96.1 FM)/
Charlotte, North Carolina Charlotte ( ) is the List of municipalities in North Carolina, most populous city in the U.S. state of North Carolina and the county seat of Mecklenburg County, North Carolina, Mecklenburg County. The population was 874,579 at the 2020 United ...
* '' The Savage Nation'': KSFO (560 AM)/
San Francisco San Francisco, officially the City and County of San Francisco, is a commercial, Financial District, San Francisco, financial, and Culture of San Francisco, cultural center of Northern California. With a population of 827,526 residents as of ...
(show now defunct) * '' The Bob & Tom Show'': WFBQ (94.7 FM)/
Indianapolis Indianapolis ( ), colloquially known as Indy, is the List of capitals in the United States, capital and List of municipalities in Indiana, most populous city of the U.S. state of Indiana and the county seat of Marion County, Indiana, Marion ...
* '' The Free Beer and Hot Wings Show'': WGRD-FM (101.5 FM)/
Grand Rapids, Michigan Grand Rapids is the largest city and county seat of Kent County, Michigan, United States. With a population of 198,917 at the 2020 United States census, 2020 census and estimated at 200,117 in 2024, Grand Rapids is the List of municipalities ...
* '' The Jason Lewis Show'': KTLK (100.3 FM)/ Minneapolis-St. Paul,
Minnesota Minnesota ( ) is a U.S. state, state in the Upper Midwestern region of the United States. It is bordered by the Canadian provinces of Manitoba and Ontario to the north and east and by the U.S. states of Wisconsin to the east, Iowa to the so ...
* ''
On Air with Ryan Seacrest ''On Air with Ryan Seacrest'' is a weekday radio syndication, syndicated radio program hosted by Ryan Seacrest. It was launched in 2004 as a drive time show at the same time on Los Angeles contemporary hit radio, Top 40 station 102.7 KIIS-FM a ...
'': KIIS (102.7 FM)/
Los Angeles Los Angeles, often referred to by its initials L.A., is the List of municipalities in California, most populous city in the U.S. state of California, and the commercial, Financial District, Los Angeles, financial, and Culture of Los Angeles, ...
,
California California () is a U.S. state, state in the Western United States that lies on the West Coast of the United States, Pacific Coast. It borders Oregon to the north, Nevada and Arizona to the east, and shares Mexico–United States border, an ...
* '' America's Truckin' Network'':
WLW WLW (700 AM broadcasting, AM) is a commercial radio, commercial news/talk radio station city of license, licensed to Cincinnati, Ohio. Owned by iHeartMedia, WLW is a clear-channel station, often identifying itself as "The Big One". Its studios ...
(AM 700)/
Cincinnati Cincinnati ( ; colloquially nicknamed Cincy) is a city in Hamilton County, Ohio, United States, and its county seat. Settled in 1788, the city is located on the northern side of the confluence of the Licking River (Kentucky), Licking and Ohio Ri ...
* '' At Home With Gary Sullivan'': WKRC (AM 550)/
Cincinnati Cincinnati ( ; colloquially nicknamed Cincy) is a city in Hamilton County, Ohio, United States, and its county seat. Settled in 1788, the city is located on the northern side of the confluence of the Licking River (Kentucky), Licking and Ohio Ri ...


Examples

* WXRK (92.3 FM) in New York City was the flagship station of ''
The Howard Stern Show ''The Howard Stern Show'' is an American radio show hosted by Howard Stern that gained wide recognition when it was radio syndication, nationally syndicated on terrestrial radio from WINS-FM, WXRK in New York City, between 1986 and 2005. The sho ...
'' from 1985 until 2005. The show is now on Sirius Satellite Radio Channel 100 (a.k.a. Howard 100). * WOR (710 AM) in New York City was the flagship station of the syndicated programs of Joy Browne, Jay Severin, Bob Grant, The Dolans and Joey Reynolds produced in-house with its own network; the network was shut down after Buckley Broadcasting sold the station. * WGN (720 AM) in Chicago was considered the originating station for
Paul Harvey Paul Harvey Aurandt (September 4, 1918 – February 28, 2009) was an American radio broadcaster for ABC News Radio. He broadcast ''News and Comment'' on mornings and mid-days on weekdays and at noon on Saturdays and also his famous ''The Rest o ...
's ''News and Comment'' and '' The Rest of the Story'' for the ABC Radio Network. * KABC (790 AM) in Los Angeles was the home base of Larry Elder until the show ended its run in 2009. That show now originates from KRLA. * WABC had been the original flagship of '' The Rush Limbaugh Show'' before Limbaugh moved to West Palm Beach, Florida and a subsidiary of Clear Channel Communications began distributing the program. * KNEW was the flagship of '' The Savage Nation'' from 2003 to 2009. *
WNBC WNBC (channel 4) is a television station in New York City that serves as the flagship (broadcasting), flagship of the NBC network. It is owned and operated by the network's NBC Owned Television Stations division alongside Linden, New Jersey ...
and WFAN were the flagships of '' Imus in the Morning'' from 1971 to 2007. He was dropped after his controversial remarks about the Rutgers University women's basketball team but picked up by WABC later that year; that station served as flagship until he retired in 2018. * KPTK (1090 AM) in Seattle was the flagship of Ron Reagan's syndicated show on Air America Media before the network went bankrupt. It was one of the few shows on the network that did not originate from the network's New York City studios. * WWVA (1170 AM) flagshipped the '' Wheeling Jamboree'' from 1933 until the late 2000s. It later moved to WKKX in 2009, then owned-and-operated station WWOV-LP in 2014, before cutting back from a weekly show to three episodes per year in 2016.


Sports

In sports broadcasting, the flagship radio station is the sports team's primary station in the team's home market that produces game broadcasts and feeds them to affiliates. For example, WJZ-FM is the radio flagship station of the
Baltimore Orioles The Baltimore Orioles (also known as the O's) are an American professional baseball team based in Baltimore. The Orioles compete in Major League Baseball (MLB) as a member club of the American League (AL) East Division. As one of the America ...
baseball team, which feeds Orioles' games to 20 stations in
Maryland Maryland ( ) is a U.S. state, state in the Mid-Atlantic (United States), Mid-Atlantic region of the United States. It borders the states of Virginia to its south, West Virginia to its west, Pennsylvania to its north, and Delaware to its east ...
and adjacent states.


Television

A flagship television station is the principal privately owned
television station A television station is a set of equipment managed by a business, organisation or other entity such as an amateur television (ATV) operator, that transmits video content and audio content via radio waves directly from a transmitter on the earth's s ...
of a
television network A television broadcaster or television network is a telecommunications network for the distribution of television show, television content, where a central operation provides programming to many television stations, pay television providers or ...
in the United States, Canada, Brazil, Japan, Mexico, Australia and the Philippines. In the late 1920s, network owned-and-operated stations (or "O&O") for radio in New York City began producing live entertainment and news programs, fed by telephone lines to affiliates. These eventually were dubbed flagship stations. When television networks were formed in the United States in the late 1940s and grew during the early 1950s, network-owned stations in New York City became the production centers for programs originating on the East Coast, feeding affiliates of ABC, CBS, and NBC in the eastern three-fourths of the country. Stations in Los Angeles similarly started producing programs on the West Coast, feeding affiliates in the
Pacific Time Zone The Pacific Time Zone (PT) is a time zone encompassing parts of western Canada, the western United States, and western Mexico. Places in this zone observe standard time by subtracting eight hours from Coordinated Universal Time ( UTC−08:00 ...
,
Alaska Alaska ( ) is a non-contiguous U.S. state on the northwest extremity of North America. Part of the Western United States region, it is one of the two non-contiguous U.S. states, alongside Hawaii. Alaska is also considered to be the north ...
and
Hawaii Hawaii ( ; ) is an island U.S. state, state of the United States, in the Pacific Ocean about southwest of the U.S. mainland. One of the two Non-contiguous United States, non-contiguous U.S. states (along with Alaska), it is the only sta ...
. Consequently, the networks' New York City stations became known as the "East Coast flagships" of their respective networks and the networks' Los Angeles stations became known as the "West Coast flagships". However, before the 1950s, San Francisco was also considered a West Coast flagship market for the networks, with much of the CBS and NBC network's West Coast news programming originating from that city. This is seen the calls of CBS's KCBS (AM) being based in their original city of San Francisco instead of Los Angeles (the use of KCBS-TV in Los Angeles only dates back to 1984), while KNBR (which was subsequently sold to another party by NBC in 1987) was formerly known as KNBC before the network moved those calls to KRCA-TV in Los Angeles in 1962. ABC, CBS and NBC are headquartered in New York City, which is the largest television market in the U.S., so their respective radio and television stations in that market are considered the overall network flagship stations. As programming schedules increased and modern technology improved transmission to affiliates, the networks set up operations centers in New York City (for the East Coast feed) and Los Angeles (for the West Coast feed). Los Angeles is the second largest television market in the U.S., and traditional home to the
motion picture industry The film industry or motion picture industry comprises the technological and commercial institutions of filmmaking, i.e., film production companies, film studios, cinematography, animation, film production, screenwriting, pre-production, post- ...
and its pool of popular talent, one of the reasons the radio networks set up operations there in the 1930s and 1940s (just as the medium of television was starting to take off). This arrangement is reversed for the
Fox Broadcasting Company Fox Broadcasting Company, LLC (commonly known as Fox; stylized in all caps) is an Television in the United States, American commercial broadcasting, commercial broadcast television broadcaster, television network serving as the flagship proper ...
. When Fox was launched in 1986, its network operations center was (and still is) based in Los Angeles. However, Fox's parent company,
Fox Corporation Fox Corporation (commonly referred to as Fox Corp or simply Fox) is an American multinational mass media company headquartered at 1211 Avenue of the Americas, 1211 Avenue of the Americas in Midtown Manhattan, with offices also in Burbank, Cali ...
(which spun off its broadcasting properties in July 2013 into the separate 21st Century Fox, then that company spun off many of its film and cable assets to Disney in 2019), is headquartered in New York City, along with its news division. Fox-owned WNYW in New York City is considered the network's overall flagship, while sister station KTTV in Los Angeles is considered a second flagship station. In 2006, when
The WB The WB Television Network (shortened to The WB, stylized as "THE WB", and nicknamed the "Frog Network" and/or "The Frog" for its former mascot Michigan J. Frog) was an American television network that ran from 1995 to 2006. It launched on ter ...
and UPN merged to form
The CW The CW Network, LLC (commonly referred to as The CW or simply CW) is an American commercial broadcast television network which is controlled by Nexstar Media Group through a 75% ownership interest. The network's name is derived from the firs ...
, Philadelphia station WPSG and San Francisco station KBCW (now KPYX) were designated as the network's '' de facto'' East Coast and West Coast flagships, respectively, due to CBS owning half of The CW's controlling shares at the time. New York's affiliate WPIX and Los Angeles' affiliate KTLA did not have such status since the network's inception, as Tribune Media (who had a minority stake in The WB) opted not to have any controlling interest with The CW, by selling off its share of The WB; instead, to secure the affiliation across most of the former WB affiliates they owned at the time.
Nexstar Media Group Nexstar Media Group, Inc. is an American publicly traded media company with headquarters in Irving, Texas, Midtown Manhattan, and Chicago. The company is the largest television station owner in the United States, owning 197 television station ...
then bought Tribune in 2019; however, it had to sell off WPIX to the E. W. Scripps Company to prevent breaching the required market ownership cap set by the FCC for each broadcaster. Two years after WPIX returned to Nexstar control through partner company Mission Broadcasting, the Irving, Texas-based media firm announced that it would buy 75% of CW's shares in August 2022. With the purchase completion announced on October 3, 2022, both WPIX and KTLA formally became flagship stations for the first time. However, as part of the Nexstar agreement, Paramount was given a right with the transaction to disaffiliate all eight of their CW affiliates, which was exercised on May 5, 2023. By the time of the disaffiliations on September 1, Nexstar repatriated The CW affiliations onto their MyNetworkTV affiliates in Philadelphia, San Francisco and Tampa–St. Petersburg, announced the purchase of Detroit station WADL through affiliate company Mission Broadcasting, and signed long-term agreements with Hearst Television, Gray Television Sinclair Broadcast Group, and the E. W. Scripps Company.


Network


United States


=Notes

= 1 East Coast flagships are normally in the New York City designated market area (DMA), while the West Coast flagships are located in the Los Angeles area. WCAU in Philadelphia is listed for NBC because its parent company
Comcast Comcast Corporation, formerly known as Comcast Holdings,Before the AT&T Broadband, AT&T merger in 2001, the parent company was Comcast Holdings Corporation. Comcast Holdings Corporation now refers to a subsidiary of Comcast Corporation, not th ...
is headquartered here. Meanwhile,
Miami Miami is a East Coast of the United States, coastal city in the U.S. state of Florida and the county seat of Miami-Dade County, Florida, Miami-Dade County in South Florida. It is the core of the Miami metropolitan area, which, with a populat ...
stations are also listed for Univision, Telemundo and UniMás (formerly TeleFutura) due to their operations being major production bases for those networks. The Miami area station for Ion Television is also listed due to their
parent company A holding company is a company whose primary business is holding a controlling interest in the Security (finance), securities of other companies. A holding company usually does not produce goods or services itself. Its purpose is to own Share ...
being based out of
West Palm Beach West Palm Beach is a city in and the county seat of Palm Beach County, Florida, United States. It is located immediately to the west of the adjacent Palm Beach, Florida, Palm Beach, which is situated on a barrier island across the Lake Worth Lag ...
; however none of the Ion stations listed originate programming for the national Ion network (whose only original programming is the WNBA games in the summer as the network's schedule is completely automated). Networks designated for digital subchannels are usually flagshipped at local stations in the home cities of their corporate headquarters. MeTV, MeTV Plus, Catchy Comedy, and Heroes & Icons are owned by Weigel Broadcasting in
Chicago Chicago is the List of municipalities in Illinois, most populous city in the U.S. state of Illinois and in the Midwestern United States. With a population of 2,746,388, as of the 2020 United States census, 2020 census, it is the List of Unite ...
; Weigel-owned WCIU carries each full network feed as a digital subchannel, while KAZA-TV alongside KHTV-CD, KPOM-CD, and KSFV-CD in Los Angeles carries MeTV, MeTV Plus, Catchy Comedy, Story Television, and Heroes & Icons, while WJLP and WZME in New York City carry MeTV and MeTV Plus, with KAXT-CD and KTLN-TV in San Francisco carries Catchy Comedy and Heroes & Icons. Heartland, Retro TV and Rev'n are all based in
Chattanooga, Tennessee Chattanooga ( ) is a city in Hamilton County, Tennessee, United States, and its county seat. It is located along the Tennessee River and borders Georgia (U.S. state), Georgia to the south. With a population of 181,099 in 2020, it is Tennessee ...
, the home base of WOOT-LD and common owner Get After It Media. NEWSnet is based in Cadillac, Michigan. True Crime Network and Quest are all based in
Atlanta, Georgia Atlanta ( ) is the List of capitals in the United States, capital and List of municipalities in Georgia (U.S. state), most populous city in the U.S. state of Georgia (U.S. state), Georgia. It is the county seat, seat of Fulton County, Georg ...
. Comet, Charge!, Roar, and The Nest are all based in
Baltimore, Maryland Baltimore is the List of municipalities in Maryland, most populous city in the U.S. state of Maryland. With a population of 585,708 at the 2020 United States census, 2020 census and estimated at 568,271 in 2024, it is the List of United States ...
. Circle is based in
Nashville, Tennessee Nashville, often known as Music City, is the capital and List of municipalities in Tennessee, most populous city in the U.S. state of Tennessee. It is the county seat, seat of Davidson County, Tennessee, Davidson County in Middle Tennessee, locat ...
. The Dallas station for TBN is listed as the network is based in
Fort Worth Fort Worth is a city in the U.S. state of Texas and the county seat of Tarrant County, Texas, Tarrant County, covering nearly into Denton County, Texas, Denton, Johnson County, Texas, Johnson, Parker County, Texas, Parker, and Wise County, Te ...
. 2 While the Virginia-based
Public Broadcasting Service The Public Broadcasting Service (PBS) is an American public broadcaster and non-commercial, free-to-air television network based in Arlington, Virginia Arlington County, or simply Arlington, is a County (United States), county in the ...
in the United States does not have an official "flagship" television station, WNET in the New York City area held an official primary role with PBS predecessor,
National Educational Television National Educational Television (NET) was an American non-commercial educational, educational terrestrial television, broadcast television network owned by the Ford Foundation and later co-owned by the Corporation for Public Broadcasting. It op ...
(NET). There cannot be any owned-and-operated stations within the Public Broadcasting Service; individual PBS stations are typically owned by local
non-profit A nonprofit organization (NPO), also known as a nonbusiness entity, nonprofit institution, not-for-profit organization, or simply a nonprofit, is a non-governmental (private) legal entity organized and operated for a collective, public, or so ...
groups (such as WPBS-TV), universities (such as KPBS) or state-level entities as part of a state network (such as KETA-TV and WGTV). The system itself is owned collectively by the local PBS member stations. A station's importance to the system is built as much or more on the programming it produces for national distribution (a metric which places WNET as a strong third-place contender behind WGBH in Boston and WETA in Washington, D.C.) instead of local
media market A media market, broadcast market, media region, designated market area (DMA), television market area, or simply market is a region where the population can receive the same (or similar) television station, television and radio broadcasting, ra ...
size. The jointly-owned KCET and KOCE are the primary and secondary PBS stations in the Los Angeles market respectively, while KLCS is a tertiary PBS station.


=Sports

= In sports broadcasting, the flagship television station is the sports team's primary station in the team's home market that produces NFL preseason telecasts, along with in-season surrounding programming such as team, coach's, and pre-game/post-game shows and feeds them to affiliates. For example, WJBK in
Detroit Detroit ( , ) is the List of municipalities in Michigan, most populous city in the U.S. state of Michigan. It is situated on the bank of the Detroit River across from Windsor, Ontario. It had a population of 639,111 at the 2020 United State ...
is the flagship station of the Detroit Lions Television Network, which feeds Detroit Lions pre-season football games to six stations in Michigan. However, the "sports flagship television station" is rapidly becoming a thing of the past, with the growing popularity of cable- and satellite-exclusive regional sports networks such as Fox Sports Networks and NBC Sports Regional Networks, which hold exclusive broadcast rights to several teams in their market for Major League Baseball, the National Hockey League and the National Basketball Association. This trend is reversing in the 2020s. KJZZ-TV, KJZZ (Utah Jazz) and KTVK (Phoenix Suns) are flagship stations in the NBA, as both teams have contracts with station groups (Sinclair in Utah and Gray in Phoenix). In Major League Baseball, WPCH-TV, WPCH (Atlanta Braves) will be the flagship station for a 15-game package in their viewing region. In the National Hockey League, the Florida Panthers have WSFL-TV, WSFL as their flagship. The National Football League has a different structure, as all games require over-the-air broadcast and the league and teams are generally loath to use only a local cable broadcaster to distribute preseason and team programming. An Anti-siphoning law, anti-siphoning policy is also used by the league in order for local stations to bid for all games not on broadcast television for over-the-air distribution when local teams play. Most of the league's teams partner with a local station or regional network of stations, which distributes team programming and weekly analysis shows featuring a team's Head coach (American football), head coach, with those stations allowed to market as a team's 'official station', often tied into preseason and often pay-television games (which are syndicated to primary market stations under the league's anti-siphoning policy). In a lesser arrangement, Major League Baseball teams often name a local broadcast station their official weather forecasting partner and allow them to market as such.


=Religious

= * KTBN 40 in Santa Ana, California – flagship of the Trinity Broadcasting Network * KDTN 2 in Denton, Texas, Denton/Dallas, Dallas, Texas – flagship of the Daystar (TV network), Daystar Television Network * W15BU-D 15 in Johnston City, Illinois – flagship of 3ABN, Three Angels Broadcasting Network * WTCT 27 in Marion, Illinois – flagship of Tri-State Christian Television * KGEB 53 in Tulsa, Oklahoma – flagship of Golden Eagle Broadcasting * WHME-TV 46 in South Bend, Indiana - flagship of Family Broadcasting Corporation


Canada

Canadian network flagship locations vary by language. Most English-language networks eastern flagships are located in
Toronto Toronto ( , locally pronounced or ) is the List of the largest municipalities in Canada by population, most populous city in Canada. It is the capital city of the Provinces and territories of Canada, Canadian province of Ontario. With a p ...
, French-language eastern flagships are located in Montreal, and West Coast flagships (regardless of language) are located in Vancouver. CTV 2, being a secondary system to the main CTV Television Network, CTV network, maintains its eastern flagship in Barrie (which is on the northwestern fringe of the Toronto market) and West Coast flagship in Victoria, British Columbia, Victoria (which is on the southwestern fringe of the Vancouver market). CIII-DT-41 had always been considered the flagship station of Global in Toronto despite being a technical Broadcast relay station#Satellite stations, satellite station of CIII-DT, which is licensed to Paris, Ontario. However, since July 2009, the Canadian Radio-television and Telecommunications Commission, CRTC has considered CIII-DT-41 "the originating station" of Global Ontario. The secondary French-language networks TVA (Canadian TV network), TVA and Noovo are not carried terrestrially in Western Canada, although they are usually available on pay television. Networks/systems with only one flagship station


Mexico

As of 2017, Mexico's national networks hold a nationwide virtual channel, thus all of the flagship stations mentioned below in most of the country are on the same channel on the rest of the stations in each network with some exceptions along the American, Guatemalan and Belizean border areas. *Note - † Multimedios launched XHTDMX-TDT on August 27, 2018, and features limited local news and sports discussion programming on that station for Mexico City, though it continues to receive the majority of its programming from XHAW-TDT in Monterrey, which remains the main flagship for the network.


Australia

*Note: All flagship stations are located in Sydney and Melbourne. All SBS stations use the "SBS" callsign. 10 Peach was formerly known as Eleven, with 10 Bold formerly known as One until being re-branded by their new CBS Corporation, (now called Paramount Global) ownership in late 2018.


Japan

Source: Notes 1 The total number of stations is including the three stations listed in the table. 2 Among the subkey stations, the four major networks are wide area stations.TXN network member stations (Osaka and Aichi) are prefectural area broadcasts. 3 There are JAITS, 13 independent stations in Japan.


Philippines

Note 1 Sonshine's main headquarters are in Davao City, but also has a fully owned broadcast building in Metro Manila, thus giving the Manila station equal flagship.


American syndication examples


Current

* The popular nationally syndicated program ''Live with Kelly and Ryan'' is produced at WABC-TV in New York City. * From 2011-17, and again since 2020, ''Family Feud'' has WUPA as its flagship station, as the show is produced in Atlanta, originally the Atlanta Civic Center, and later the Georgia World Congress Center (2016–17), Trilith Studios (2020–24), and since 2024, Tyler Perry Studios. * As of August 16, 2025, the CBS Daytime drama ''Beyond the Gates (TV series), Beyond the Gates'' will feature WRDW as its flagship station; the show is produced in Atlanta at Gray Television-owned Doraville Assembly, Assembly Atlanta.


Former

* Although later produced by Harpo Studios, ''The Oprah Winfrey Show'' considered WLS-TV its flagship as the program concept as hosted by Winfrey originated in 1983 as part of WLS's mid-morning show ''AM Chicago''; ''Oprah'' was always aired first in the nation at 9 a.m. local time on WLS. * The popular nationally syndicated show ''At the Movies (1986 TV program), At The Movies'' was also produced at WLS-TV in Chicago. Successor program ''Roger Ebert presents At the Movies'' originated from WTTW in Chicago. * Until the consolidation of the ITV (TV network), ITV franchises during the 1990s, the majority of primetime programming on the ITV network originated from a group of franchises known as "The History of ITV#The Big Four and Big Five, Big Five" (Thames Television, London Weekend Television, LWT, Associated TeleVision, ATV/Central Independent Television, Central, Yorkshire Television, Yorkshire, and Granada Television, Granada). * The show ''View from the Bay'' was produced at KGO-TV in San Francisco and syndicated to ABC owned-and-operated stations and Live Well Network nationwide.


Station groups

In the United States, the term "flagship station" may also be used in the broadcasting industry to refer to a station which is co-located with the headquarters of its station group and considered the company's most important station (such a station may or may not be affiliated with one of the major networks). For example, WDIV-TV in Detroit, affiliated with NBC, is the flagship station of Graham Media Group; and WGN-TV in Chicago was the flagship station of Tribune Broadcasting until it was purchased by
Nexstar Media Group Nexstar Media Group, Inc. is an American publicly traded media company with headquarters in Irving, Texas, Midtown Manhattan, and Chicago. The company is the largest television station owner in the United States, owning 197 television station ...
in 2019. In essence, a flagship can be located in the market where the station's owner is headquartered, or in the largest market where that owner operates. For example, WSB-TV in Atlanta is the flagship of Cox Media Group, because Cox's headquarters is located in a suburb of that city. However, Cox owns WFXT in Boston, which is larger than Atlanta. The same can be said for Tegna, Inc., TEGNA who lists three of its properties as its flagship stations (WXIA-TV in Atlanta, WUSA (TV), WUSA in Washington, D.C., and KUSA (TV), KUSA in Denver), but also owns WFAA in Dallas, which is larger than Atlanta, Washington, D.C., and Denver in terms of Designated market area, Media market. Likewise, prior to merging with Gannett in 2013, WFAA served as the flagship station for Belo Corporation, Belo, as its headquarters were located in Dallas. KDKA-TV in Pittsburgh served as the flagship station for New York City-based Westinghouse Broadcasting for decades as its parent company was Pittsburgh-based Westinghouse Electric Corporation; ironically, KDKA-TV ''lost'' its flagship status due to Westinghouse acquiring CBS, as opposed to another company acquiring Westinghouse. The same also can be said for Nexstar listed two of the stations as flagships, one cited was WYOU, WYOU-TV in Scranton, Pennsylvania, Scranton, which Perry Sook said it was the flagship, the other listed was KDAF, KDAF-TV in Dallas, which became its flagship after its acquisition of Tribune Media in 2019, the latter partially is located in a suburb of that city and also owns and operates several stations larger than Dallas, such as WPIX, WPIX-TV in New York City, New York, KTLA in
Los Angeles Los Angeles, often referred to by its initials L.A., is the List of municipalities in California, most populous city in the U.S. state of California, and the commercial, Financial District, Los Angeles, financial, and Culture of Los Angeles, ...
, WGN-TV in
Chicago Chicago is the List of municipalities in Illinois, most populous city in the U.S. state of Illinois and in the Midwestern United States. With a population of 2,746,388, as of the 2020 United States census, 2020 census, it is the List of Unite ...
and WPHL-TV in Philadelphia. Shortly after its acquisition of Young Broadcasting by Media General in 2013, WRIC-TV in Richmond, Virginia, Richmond become one of the two flagship stations of the Media General group prior to the 2017 acquisition by Nexstar, the other flagship was WFLA-TV, WFLA in Tampa Bay, which was always the television flagship of the group. The same can even be said for E. W. Scripps Company, Scripps, which listed WCPO-TV in
Cincinnati Cincinnati ( ; colloquially nicknamed Cincy) is a city in Hamilton County, Ohio, United States, and its county seat. Settled in 1788, the city is located on the northern side of the confluence of the Licking River (Kentucky), Licking and Ohio Ri ...
as the flagship, but also owned Ion Media, which is several times larger than Cincinnati themselves. Even the same can be said for Sinclair Broadcast Group, which listed WBFF, WBFF-TV in Baltimore and WJLA-TV in Washington, D.C., listed as the flagship stations of the group. The term is also used for stations that operate satellite stations in other cities. For example, KSNW in Wichita, Kansas is the flagship station of the Kansas State Network, a chain of NBC affiliates serving western and central Kansas as well as border areas of Nebraska.


See also

*Zaikyō kī kyoku, Television and radio flagship stations – Japan *List of analog television stations in the Philippines *Television in the United States


References

{{DEFAULTSORT:Flagship (Broadcasting) Broadcasting American radio networks Television networks Television terminology