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Five Guys Enterprises, LLC (
doing business as A trade name, trading name, or business name is a pseudonym used by companies that do not operate under their registered company name. The term for this type of alternative name is fictitious business name. Registering the fictitious name with ...
Five Guys Burgers and Fries and Five Guys) is an American multinational
fast food Fast food is a type of Mass production, mass-produced food designed for commercial resale, with a strong priority placed on speed of service. ''Fast food'' is a commercial term, limited to food sold in a restaurant or store with frozen, preheat ...
chain focused on hamburgers,
hot dogs A hot dog is a grilled, steamed, or boiled sausage served in the slit of a partially sliced bun. The term ''hot dog'' can also refer to the sausage itself. The sausage used is a wiener ( Vienna sausage) or a frankfurter ( Frankfurter Würs ...
, and
french fries French fries, or simply fries, also known as chips, and finger chips (Indian English), are '' batonnet'' or '' julienne''-cut deep-fried potatoes of disputed origin. They are prepared by cutting potatoes into even strips, drying them, and f ...
. It is headquartered in
Alexandria, Virginia Alexandria is an independent city (United States), independent city in Northern Virginia, United States. It lies on the western bank of the Potomac River approximately south of Washington, D.C., D.C. The city's population of 159,467 at the 2020 ...
. The first Five Guys restaurant opened in 1986 in
Arlington County, Virginia Arlington County, or simply Arlington, is a County (United States), county in the U.S. state of Virginia. The county is located in Northern Virginia on the southwestern bank of the Potomac River directly across from Washington, D.C., the nati ...
. By 2001, there were five locations in the
Washington, D.C. Washington, D.C., formally the District of Columbia and commonly known as Washington or D.C., is the capital city and federal district of the United States. The city is on the Potomac River, across from Virginia, and shares land borders with ...
, metro area. In early 2003, Five Guys began
franchising Franchising is based on a marketing concept which can be adopted by an organization as a strategy for business expansion. Where implemented, a franchisor licenses some or all of its know-how, procedures, intellectual property, use of its busines ...
, beginning a period of rapid expansion. In a year and a half, permits had been sold for over 300 franchised locations. , Five Guys had over 1,700 locations open worldwide, with 1,300 locations under development. It was the fastest-growing fast food chain in the United States, with a 32.8% sales increase from 2010 to 2011.


History

Five Guys was founded in 1986 by Janie and Jerry Murrell. Jerry and the couple's sons Jim, Matt, Chad, and Ben were the original "Five Guys". The Murrells had a fifth son, Tyler, two years later. Today, all five sons, the current "Five Guys", are involved in the business: Matt and Jim travel the United States visiting stores, Chad oversees training, Ben selects the franchisees, and Tyler runs the bakery. The first Five Guys was in
Arlington Arlington most often refers to: *Arlington, Virginia **Arlington National Cemetery, a United States military cemetery *Arlington, Texas Arlington may also refer to: Places Australia *Arlington light rail station, on the Inner West Light Rail in S ...
's Westmont Shopping Center. Buns were baked in the same center by Brenner's Bakery. This location closed, in favor of another in
Alexandria, Virginia Alexandria is an independent city (United States), independent city in Northern Virginia, United States. It lies on the western bank of the Potomac River approximately south of Washington, D.C., D.C. The city's population of 159,467 at the 2020 ...
, at the intersection of King and North Beauregard Streets, which closed on September 21, 2013. More followed in Old Town Alexandria and
Springfield, Virginia Springfield is a census-designated place (CDP) in Fairfax County, Virginia, Fairfax County, Virginia, United States. The Springfield CDP is recognized by the United States Census Bureau, U.S. Census Bureau with a population of 31,339 as of the 20 ...
, making five locations open by 2001. Their success encouraged the Murrells to franchise their concept the following year, engaging Fransmart, a franchise sales organization. Former American football player
Mark Moseley Mark DeWayne Moseley (born March 12, 1948) is an American former professional football player who was a placekicker in the National Football League (NFL) for 16 seasons. He played for Philadelphia Eagles (1970), the Houston Oilers (1971–72) ...
, who had gone to work for Fransmart after his football career, played a key role in Five Guys' expansion and went on to become the company's director of franchise development after it ended its business relationship with Fransmart. In early 2003, the chain began franchising, opening the doors to rapid expansion which caught the attention of national restaurant trade organizations and the national press. The expansion started in Virginia and Maryland, and by the end of 2004, over 300 units were in development through the Northeast. Over the next few years, the chain rapidly expanded across the entire United States and into Canada, reaching over 1,000 locations by 2012. The first location outside of North America opened in the
United Kingdom The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Northwestern Europe, off the coast of European mainland, the continental mainland. It comprises England, Scotlan ...
on July 4th, 2013, in
London London is the Capital city, capital and List of urban areas in the United Kingdom, largest city of both England and the United Kingdom, with a population of in . London metropolitan area, Its wider metropolitan area is the largest in Wester ...
on
Long Acre Long Acre is a street in the City of Westminster in central London. It runs from St Martin's Lane, at its western end, to Drury Lane in the east. The street was completed in the early 17th century and was once known for its Coach_(carriage), co ...
in
Covent Garden Covent Garden is a district in London, on the eastern fringes of the West End, between St Martin's Lane and Drury Lane. It is associated with the former fruit-and-vegetable market in the central square, now a popular shopping and tourist sit ...
. The chain now has more than 170 restaurants in the UK. In 2023 they celebrated their 10th Anniversary in the United Kingdom. Five Guys also has locations in the Middle East and has continued to expand in Europe. In late 2017, Five Guys opened its first restaurants in Germany, with a branch in
Frankfurt Frankfurt am Main () is the most populous city in the States of Germany, German state of Hesse. Its 773,068 inhabitants as of 2022 make it the List of cities in Germany by population, fifth-most populous city in Germany. Located in the forela ...
and another in
Essen Essen () is the central and, after Dortmund, second-largest city of the Ruhr, the largest urban area in Germany. Its population of makes it the fourth-largest city of North Rhine-Westphalia after Cologne, Düsseldorf and Dortmund, as well as ...
. Five Guys opened its first Korean store in Gangnam, Seoul, at 11 a.m. on June 26, 2023, with a countdown shout. As of 2024, there are a total of four branches in Seoul. Five Guys Enterprises has several affiliated companies that are not part of a consolidated group, but are under common ownership. Five Guys Operations was founded in 2012, Five Guys Holdings was founded in 2007. Five Guys Foods UK Limited was incorporated on March 12, 2013. FGE International, FGO International BV, and FG Coöperatief U.A. are based in Amsterdam. FGH International C.V. is located in Bermuda. Five Guys had a headquarters in
Lorton, Virginia Lorton is a census-designated place (CDP) in Fairfax County, Virginia, United States. The population was 20,072 as of the 2020 census. History Lorton is named for a village in the Lake District National Park, Cumbria, in England. Joseph Plaske ...
, overlooking the Occoquan and Potomac Rivers, that was specially designed to convey the corporate brand. According to the architect, "The lobby mimics the typical Five Guys restaurant with red and white tile, tall tables, Freestyle Coke machine and signature peanut boxes." In 2023, they moved their headquarters to a new location in
Alexandria, Virginia Alexandria is an independent city (United States), independent city in Northern Virginia, United States. It lies on the western bank of the Potomac River approximately south of Washington, D.C., D.C. The city's population of 159,467 at the 2020 ...
. On September 24, 2020, the first Five Guys location with a drive-through window opened in
Surfside Beach, South Carolina Surfside Beach is a town in Horry County, South Carolina, United States. Its nickname is "The Family Beach". The population was 4,155 at the 2020 census, up from 3,837 in 2010. It is considered a part of the Grand Strand. Geography According ...
. The franchisee retained it from the former business in the building in light of
COVID-19 pandemic The COVID-19 pandemic (also known as the coronavirus pandemic and COVID pandemic), caused by severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2), began with an disease outbreak, outbreak of COVID-19 in Wuhan, China, in December ...
safe practices. In September 2021, Five Guys opened their first location in Australia. The chain also has plans to expand into New Zealand. In November 2022, Five Guys announced the relocation of their headquarters to the Carlyle neighborhood of
Alexandria, Virginia Alexandria is an independent city (United States), independent city in Northern Virginia, United States. It lies on the western bank of the Potomac River approximately south of Washington, D.C., D.C. The city's population of 159,467 at the 2020 ...
.


Menu

The Five Guys menu focuses on
hamburgers A hamburger (or simply a burger) consists of fillings—usually a patty of ground meat, typically beef—placed inside a sliced bun or bread roll. The patties are often served with cheese, lettuce, tomato, onion, pickles, bacon, or chilis w ...
offered with
Kraft Kraft Foods Group, Inc. was an American food manufacturing and processing conglomerate (company), conglomerate, split from Kraft Foods Inc. on October 1, 2012, and was headquartered in Chicago, Illinois. It became part of Kraft Heinz on July ...
American cheese American cheese is a type of processed cheese made from Cheddar cheese, cheddar, Colby cheese, Colby, or similar cheeses, in conjunction with sodium citrate, which permits the cheese to be pasteurized without its components separating. It is mi ...
or applewood-smoked
bacon Bacon is a type of Curing (food preservation), salt-cured pork made from various cuts of meat, cuts, typically the pork belly, belly or less fatty parts of the back. It is eaten as a side dish (particularly in breakfasts), used as a central in ...
and
kosher style Kosher style refers to Jewish cuisine—most often that of Ashkenazi Jews—which may or may not actually be kosher. It is a stylistic designation rather than one based on the laws of ''kashrut''. In some U.S. states, the use of this term ...
hot dogs A hot dog is a grilled, steamed, or boiled sausage served in the slit of a partially sliced bun. The term ''hot dog'' can also refer to the sausage itself. The sausage used is a wiener ( Vienna sausage) or a frankfurter ( Frankfurter Würs ...
(
Hebrew National Hebrew National is a brand of kosher hot dogs and sausages made by ConAgra Foods. In 1982, Hebrew National opened a non-kosher division under the name National Deli; it was sold off in 2001, and is now based in Florida. History The ''Hebre ...
all-beef franks), as well as
grilled cheese A grilled cheese, toasted sandwich, cheese toastie ( UK) or jaffle ( AU) is a hot cheese sandwich typically prepared by heating slices of cheese between slices of bread with a cooking fat such as butter or mayonnaise on a frying pan, griddle, ...
,
BLT A BLT is a type of sandwich, named for the initials of its primary ingredients, bacon, lettuce, and tomato. It can be made with varying recipes according to personal preference. Simple variants include using different types of lettuce or tomato ...
and vegetable sandwiches. Five Guys uses buns that are sweeter and "eggier" than normal buns. The hamburgers come in two sizes: regular (two
patties A patty is a flattened, usually round, serving of ground meat or legumes, grains, vegetables, or meat alternatives. Common ground meat used include beef, bison, elk, turkey, chicken, ostrich, and salmon. Patties are found in multiple cuisines ...
) and little (one patty). Customers may select from 15 different toppings at no charge. Fresh-cut
french fries French fries, or simply fries, also known as chips, and finger chips (Indian English), are '' batonnet'' or '' julienne''-cut deep-fried potatoes of disputed origin. They are prepared by cutting potatoes into even strips, drying them, and f ...
are the sole side item, available salted only in "Five Guys style" or seasoned "
Cajun The Cajuns (; French: ''les Cadjins'' or ''les Cadiens'' ), also known as Louisiana ''Acadians'' (French: ''les Acadiens''), are a Louisiana French ethnicity mainly found in the US state of Louisiana and surrounding Gulf Coast states. Whi ...
style". Complimentary roasted in-shell
peanut The peanut (''Arachis hypogaea''), also known as the groundnut, goober (US), goober pea, pindar (US) or monkey nut (UK), is a legume crop grown mainly for its edible seeds. It is widely grown in the tropics and subtropics by small and large ...
s are offered for on-site consumption at most locations, with signage alerting potential customers who may have a
peanut allergy Peanut allergy is a type of food allergy to peanuts. It is different from tree nut allergy, tree nut allergies, because peanuts are legumes and not true Nut (fruit), nuts. Physical symptoms of allergic reaction can include pruritus, itchiness, h ...
; for these
allergen An allergen is an otherwise harmless substance that triggers an allergic reaction in sensitive individuals by stimulating an immune response. In technical terms, an allergen is an antigen that is capable of stimulating a type-I hypersensitivi ...
reasons, customers are not allowed to take peanuts off-site. The chain also sells
milkshakes A milkshake (sometimes simply called a shake) is a sweet beverage made by blending milk, ice cream, and flavorings or sweeteners such as butterscotch, caramel sauce, chocolate syrup, or fruit syrup into a thick, sweet, cold mixture. It may a ...
in the traditional vanilla, chocolate, and strawberry flavors, and can also be ordered with the customer's choice of up to 10 free toppings mixed in, ranging from
Oreo Oreo (; stylized in all caps) is an American brand of sandwich cookie consisting of two cocoa biscuits with a sweet fondant filling. Oreos were introduced in 1912 by Nabisco, and the brand has been owned by Mondelez International since its me ...
cookies to bacon. Five Guys experimented with offering coffee, but this was discontinued due to quality concerns. Like other breakfast items, such as the BLT sandwich and
bacon, egg and cheese sandwich A bacon, egg, and cheese sandwich (BEC) is a breakfast sandwich made with bacon, eggs (most often fried or scrambled), cheese and bread. It is popular in the United States and Canada. Description A bacon, egg, and cheese sandwich is a san ...
, coffee is currently only offered in Five Guys's airport locations and its location near
McPherson Square station McPherson Square station is a Washington Metro station in Downtown, Washington, D.C., United States. The side-platformed station is operated by the Washington Metropolitan Area Transit Authority (WMATA). Providing service for the Blue, Or ...
.


Restaurants

Bags of potatoes are sometimes stacked in customer spaces due to an occasional lack of storage space, or, in some franchises, for aesthetic reasons. Restaurants are decorated with white and red checkered tile throughout and generally use wooden tables along with counter-high level seating.


Reception

Former US President
Barack Obama Barack Hussein Obama II (born August 4, 1961) is an American politician who was the 44th president of the United States from 2009 to 2017. A member of the Democratic Party, he was the first African American president in American history. O ...
is reportedly a fan, buying lunch for himself and his colleagues at the Washington Five Guys branch in 2011. Since franchising, it has also received awards in other cities. The chain has something of a cult following and remarkable brand loyalty. Five Guys has been rated one of the most talked-about burger brands online. As Five Guys continues to expand into the US West Coast, comparisons have been made with
In-N-Out Burger In-N-Out Burgers, doing business as In-N-Out Burger, is an American regional chain of fast food restaurants with locations primarily in California and to a lesser extent the Southwest from Oregon to Texas. It was founded in Baldwin Park, Ca ...
, another generally similar fast food chain. Comparing the two chains in 2011, the ''Los Angeles Times'' noted that Five Guys' menu items are generally more expensive than In-N-Out's, they lack
drive-through A drive-through or drive-thru (a sensational spelling of the word through), is a type of take-out service provided by a business that allows customers to purchase products (or use the service provided by the business) without leaving their c ...
s that In-N-Out is famous for, and are most often found inside shopping malls. The newspaper still conceded that by pricing its products higher, offering bigger burgers and building larger dining rooms, Five Guys could capitalize on the recent trend of mid-level places that offer more expensive products than fast food but cheaper than fancy restaurants. In 2011, Five Guys was ranked first in "Fast Food – Large Chains" and "Best Burger" in Zagat's annual Fast Food Survey. In 2012, Market Force Information, Inc. polled 7,600 fast-food consumers, and Five Guys ranked No. 1 in food quality and taste, service, cleanliness, and atmosphere. In 2016, Five Guys was ranked first in the burger, steak, chicken and grill category of a Market Force UK survey.


References


External links


Five Guys USFive Guys UK
{{Food chains in the United Kingdom, state=collapsed Restaurants established in 1986 Fast-food hamburger restaurants Fast-food chains of the United States Fast-food franchises Restaurants in Virginia 1986 establishments in Virginia Fast casual restaurants Companies based in Fairfax County, Virginia