Fantastik is an American

trademark A trademark (also written trade mark or trade-mark) is a form of intellectual property that consists of a word, phrase, symbol, design, or a combination that identifies a Good (economics and accounting), product or Service (economics), service f ...

ed brand of cleaning products produced by S. C. Johnson & Son. The company acquired ''Fantastik'' as part of a package of products acquired in 1998. These products include: Antibacterial Heavy Duty, Bleach, Antibacterial Lemon Power, Orange Action, Oxy Power, Orange Action Wipes, and Multi-Surface Wipes. The company initiated its ''Greenlist'' initiative in 2001.

History

The 1967-introduced ''Fantastik'' was described by ''The New York Times'' as "the first spray cleaner." Invented by Roy Bambrough while working for Dow in

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. In 1998, S. C. Johnson expanded its roster of consumer brands by purchasing Dow Chemical's DowBrands division, which included Ziploc, Saran, ''Fantastik'', and Scrubbing Bubbles. Related Dow products included ''Glass Plus'' and ''Spray 'N Wash''. Prior to its ''Dow'' name the manufacturer was known as '' Texize Chemicals'' and one of its products was named ''Janitor-in-a-Drum''. ''The New York Times'', in reporting about another cleaning product, also wrote about "the 19th-century pantry, when vinegar and baking soda were the Fantastik of their day." In 2011, the company introduced it's "snip 'n' pour" pouch "so customers can refill old bottles with a concentrated Windex formula diluted with water from the tap" and a single-use product.

List of Fantastik products

Competing products

Among those products competing with ''Fantastik'' at the time it was launched were: * ''

Procter & Gamble The Procter & Gamble Company (P&G) is an American multinational consumer goods corporation headquartered in Cincinnati, Ohio. It was founded in 1837 by William Procter and James Gamble. It specializes in a wide range of personal health/con ...

s Dawn Oxy dish soap * '' Cloroxs Oxi-Magic * '' Orange Glo Internationals OxiClean * ''Tide Oxy'' * Reckitt & Colman's '' Lysol'' Kitchen Spray The ''Oxy'' and ''Oxi'' names are derived from the use of

hydrogen peroxide Hydrogen peroxide is a chemical compound with the formula . In its pure form, it is a very pale blue liquid that is slightly more viscosity, viscous than Properties of water, water. It is used as an oxidizer, bleaching agent, and antiseptic, usua ...

Environmental considerations

In 2001, ''Fantastiks manufacturer, ''S.C. Johnson'', began what it called its ''Greenlist'' initiative, "in which it rates all the raw materials used in its products for environmental safety." Although a decade later, ''the New York Times'' headlined "As Consumers Cut Spending, 'Green' Products Lose Allure," by 2020, the category had made a comeback. A survey cited by ''Newsweek'' regarding being ''eco-minded'' said that "75 percent of adults in the U.S. now feel a personal obligation."

References

External links