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Experimental pop is
pop music Pop music is a genre of popular music that originated in its modern form during the mid-1950s in the United States and the United Kingdom.S. Frith, W. Straw, and J. Street, eds, ''iarchive:cambridgecompani00frit, The Cambridge Companion to Pop ...
that cannot be categorized within traditional musical boundaries or which attempts to push elements of existing popular forms into new areas. It may incorporate
experimental techniques The design of experiments (DOE), also known as experiment design or experimental design, is the design of any task that aims to describe and explain the variation of information under conditions that are hypothesized to reflect the variation. ...
such as
musique concrète Musique concrète (; ): " problem for any translator of an academic work in French is that the language is relatively abstract and theoretical compared to English; one might even say that the mode of thinking itself tends to be more schematic ...
,
aleatoric music Aleatoric music (also aleatory music or chance music; from the Latin language, Latin word ''alea'', meaning "dice") is music in which some Aspect of music, element of the composition is left to Randomness, chance, and/or some primary element of a ...
, or
eclecticism Eclecticism is a conceptual approach that does not hold rigidly to a single paradigm or set of assumptions, but instead draws upon multiple theories, styles, or ideas to gain complementary insights into a subject, or applies different theories i ...
into pop contexts. Often, the compositional process involves the use of electronic production effects to manipulate sounds and arrangements, and the composer may draw the listener's attention specifically with both
timbre In music, timbre (), also known as tone color or tone quality (from psychoacoustics), is the perceived sound of a musical note, sound or tone. Timbre distinguishes sounds according to their source, such as choir voices and musical instrument ...
and
tonality Tonality is the arrangement of pitch (music), pitches and / or chord (music), chords of a musical work in a hierarchy of perceived ''relations'', ''stabilities'', ''attractions'', and ''directionality''. In this hierarchy, the single pitch or ...
, though not always simultaneously. Experimental pop music developed concurrently with experimental jazz as a new kind of
avant-garde In the arts and literature, the term ''avant-garde'' ( meaning or ) identifies an experimental genre or work of art, and the artist who created it, which usually is aesthetically innovative, whilst initially being ideologically unacceptable ...
, with many younger musicians embracing the practice of making studio recordings along the fringes of
popular music Popular music is music with wide appeal that is typically distributed to large audiences through the music industry. These forms and styles can be enjoyed and performed by people with little or no musical training.Popular Music. (2015). ''Fun ...
. In the early 1960s, it was common for producers, songwriters, and engineers to freely experiment with
musical form In music, ''form'' refers to the structure of a musical composition or musical improvisation, performance. In his book, ''Worlds of Music'', Jeff Todd Titon suggests that a number of organizational elements may determine the formal structure of a ...
,
orchestration Orchestration is the study or practice of writing music for an orchestra (or, more loosely, for any musical ensemble, such as a concert band) or of adapting music composed for another medium for an orchestra. Also called "instrumentation", orch ...
, unnatural reverb, and other sound effects, and by the late 1960s, highly experimental pop music, or sounds that expanded the idea of the typical popular song, was positively received by young audiences.


Characteristics

Author Bill Martin states that while the term "experimental pop" may sound "seemingly
oxymoron An oxymoron (plurals: oxymorons and oxymora) is a figure of speech that Juxtaposition, juxtaposes concepts with opposite meanings within a word or in a phrase that is a self-contradiction (disambiguation), self-contradiction. As a rhetorical de ...
ic", it is possible to identify three criteria for characterizing its music: *It is rooted in existing popular forms *It experiments with or stretches the use of these popular forms *It attempts to draw the audience of those forms toward these new developments, in the manner of the
avant-garde In the arts and literature, the term ''avant-garde'' ( meaning or ) identifies an experimental genre or work of art, and the artist who created it, which usually is aesthetically innovative, whilst initially being ideologically unacceptable ...
Some tendencies among artists include the incorporation of experimental techniques such as
musique concrète Musique concrète (; ): " problem for any translator of an academic work in French is that the language is relatively abstract and theoretical compared to English; one might even say that the mode of thinking itself tends to be more schematic ...
,
aleatoric music Aleatoric music (also aleatory music or chance music; from the Latin language, Latin word ''alea'', meaning "dice") is music in which some Aspect of music, element of the composition is left to Randomness, chance, and/or some primary element of a ...
, or
eclecticism Eclecticism is a conceptual approach that does not hold rigidly to a single paradigm or set of assumptions, but instead draws upon multiple theories, styles, or ideas to gain complementary insights into a subject, or applies different theories i ...
into pop contexts. Often, the compositional process involves the use of electronic production effects to manipulate sounds and arrangements. According to musicologist Leigh Landy, experimental pop settings combine sound-based work and note-based work, though not always simultaneously. Composer Nico Muhly described the world of experimental pop as "celebrations of sonic juxtapositions".


History


Origins (1950s–1960s)

Martin writes that experimental pop developed at roughly the same time as experimental jazz, and that it emerged as "a new kind of avant-garde" made possible by the historical and material circumstances of its time. In the pop and rock music of the early 1960s, it was common for producers, songwriters, and engineers to freely experiment with
musical form In music, ''form'' refers to the structure of a musical composition or musical improvisation, performance. In his book, ''Worlds of Music'', Jeff Todd Titon suggests that a number of organizational elements may determine the formal structure of a ...
,
orchestration Orchestration is the study or practice of writing music for an orchestra (or, more loosely, for any musical ensemble, such as a concert band) or of adapting music composed for another medium for an orchestra. Also called "instrumentation", orch ...
, unnatural reverb, and other sound effects. Some of the best known examples are
Phil Spector Harvey Phillip Spector (December 26, 1939 – January 16, 2021) was an American record producer and songwriter who is best known for pioneering recording practices in the 1960s, followed by his trials and conviction for murder in the 2000s. S ...
's
Wall of Sound The Wall of Sound (also called the Spector Sound) is a music production formula developed by American record producer Phil Spector at Gold Star Studios, in the 1960s, with assistance from engineer Larry Levine and the conglomerate of session m ...
and
Joe Meek Robert George "Joe" Meek (5 April 1929 – 3 February 1967) was an English record producer and songwriter considered one of the most influential sound engineers of all time, being one of the first to develop ideas such as the recording studio a ...
's use of homemade electronic sound effects for acts like
the Tornados The Tornados were an English instrumental rock group of the 1960s that acted as backing group for many of record producer Joe Meek's productions and also for singer Billy Fury. They enjoyed several chart hits in their own right, including ...
. According to author Mark Brend, Meek's ''
I Hear a New World ''I Hear a New World'' is a studio concept album written and produced by Joe Meek with the Blue Men, partially released as an EP in 1960 before financial issues at the Triumph label prevented further release of the material. In 1991, th ...
'' (1960) predates better-known experimental pop by several years, whereas musicologist Leigh Landy names the American composer
Frank Zappa Frank Vincent Zappa (December 21, 1940 – December 4, 1993) was an American guitarist, composer, and bandleader. In a career spanning more than 30 years, Zappa composed Rock music, rock, Pop music, pop, jazz, jazz fusion, orchestra ...
as one of the first experimental pop musicians. Musician
David Grubbs David Grubbs (born September 21, 1967) is an American composer, guitarist, pianist, and vocalist. He was a founding member of Squirrel Bait, Bastro, and Gastr del Sol. He has also played in Codeine (band), Codeine, The Red Krayola, Bitch Magnet a ...
writes that many younger musicians "moved out of ohnCage's shadow by taking to a different extreme and embracing the practice of making studio recordings of works along the fringes of popular music". Grubbs further explains that some of the most prominent avant-garde musicians who formed rock bands in the mid 1960s were the Welsh
John Cale John Davies Cale (born 9 March 1942) is a Welsh musician, composer, and record producer who was a founding member of the American rock band the Velvet Underground. Over his six-decade career, Cale has worked in various styles across rock, dr ...
(later of
the Velvet Underground The Velvet Underground were an American Rock music, rock band formed in New York City in 1964. Its classic lineup consisted of singer and guitarist Lou Reed, Welsh multi-instrumentalist John Cale, guitarist Sterling Morrison, and percussionis ...
) and the American Joseph Byrd (later of
the United States of America The United States of America (USA), also known as the United States (U.S.) or America, is a country primarily located in North America. It is a federal republic of 50 states and a federal capital district, Washington, D.C. The 48 contiguou ...
), who both went on to create albums of experimental pop music. However, a "gulf" would still exist between experimental composers and "out-there" pop musicians, partly due to the role of the recording studio. Regarding this, composer Robert Ashley is quoted in 1966; Music historian Lorenzo Candalaria described American rock band
the Beach Boys The Beach Boys are an American Rock music, rock band formed in Hawthorne, California, in 1961. The group's original lineup consisted of brothers Brian Wilson, Brian, Dennis Wilson, Dennis, and Carl Wilson, their cousin Mike Love, and their f ...
as "one of the most experimental and innovative groups of the 1960s." Co-founder and leader
Brian Wilson Brian Douglas Wilson (June 20, 1942 – June 11, 2025) was an American musician, songwriter, singer and record producer who co-founded the Beach Boys. Often Brian Wilson is a genius, called a genius for his novel approaches to pop compositio ...
wrote and produced songs for the group that ranged from massive hits to obscure experimental pop compositions. Their 1966 single "
Good Vibrations "Good Vibrations" is a song by the American rock music, rock band the Beach Boys, produced and composed by Brian Wilson with lyrics by Mike Love. Released as a single on October 10, 1966, it achieved immediate critical and commercial success, ...
", also produced and co-written by Wilson, topped
record chart A record chart, in the music industry, also called a music chart, is a ranking of Sound recording and reproduction, recorded music according to certain criteria during a given period. Many different criteria are used in worldwide charts, ofte ...
s internationally, subsequently proliferating a wave of pop experimentation with its rush of riff changes,
echo chamber Echo chamber of the Dresden University of Technology Hamilton Mausoleum has a long-lasting unplanned echo An echo chamber is a hollow enclosure used to produce reverberation, usually for recording purposes. A traditional echo chamber is cove ...
effects, and intricate harmonies. It was followed by '' Smiley Smile'' (1967), an album of stripped-down recordings. In 2003, ''
Stylus Magazine ''Stylus Magazine'' was an American online music and film magazine, launched in 2002 and co-founded by Todd L. Burns. It featured long-form music journalism, four daily music reviews, movie reviews, podcasts, an MP3 blog, and a text blog. Addi ...
'' wrote that the album "embrace the listener with a drugged out sincerity; a feat never accomplished by the more pretentious and heavy-handed
psychedelia Psychedelia usually refers to a Aesthetics, style or aesthetic that is resembled in the psychedelic subculture of the 1960s and the psychedelic experience produced by certain psychoactive substances. This includes psychedelic art, psychedelic ...
of that era. It is for this reason ''Smiley Smile'' flows so well with the more experimental pop of today". In the view of artist Duggie Fields, the Syd Barret-led incarnation of
Pink Floyd Pink Floyd are an English Rock music, rock band formed in London in 1965. Gaining an early following as one of the first British psychedelic music, psychedelic groups, they were distinguished by their extended compositions, sonic experiments ...
exemplified experimental pop. The group found their initial success playing at the
UFO Club The UFO Club ( ') was a short-lived UK underground, British counter-culture nightclub in London in the 1960s. The club was established by Joe Boyd and John Hopkins (political activist), John "Hoppy" Hopkins. It featured light shows, poetry r ...
in London, an underground venue whose objective was to provide an outlet for experimental pop groups. According to ''
The New York Times ''The New York Times'' (''NYT'') is an American daily newspaper based in New York City. ''The New York Times'' covers domestic, national, and international news, and publishes opinion pieces, investigative reports, and reviews. As one of ...
'', Barrett and his subsequent solo albums "became a touchstone for experimental pop musicians". By the late 1960s, highly experimental pop music, or sounds that expanded the idea of the typical popular song, was positively received by young audiences, which cultural essayist Gerald Lyn Early credits to bands like
Cream Cream is a dairy product composed of the higher-fat layer skimmed from the top of milk before homogenization. In un-homogenized milk, the fat, which is less dense, eventually rises to the top. In the industrial production of cream, this proces ...
,
Traffic Traffic is the movement of vehicles and pedestrians along land routes. Traffic laws govern and regulate traffic, while rules of the road include traffic laws and informal rules that may have developed over time to facilitate the orderly an ...
,
Blood, Sweat & Tears Blood, Sweat & Tears (also known as "BS&T") is an American jazz rock music group founded in New York City in 1967, noted for a combination of brass with rock instrumentation. BS&T has gone through numerous iterations with varying personnel and ...
, and "of course",
the Beatles The Beatles were an English Rock music, rock band formed in Liverpool in 1960. The core lineup of the band comprised John Lennon, Paul McCartney, George Harrison and Ringo Starr. They are widely regarded as the Cultural impact of the Beatle ...
. Drummer
John Densmore John Paul Densmore (born December 1, 1944) is an American musician. He is best known as the drummer of the Rock music, rock band the Doors and as such is a member of the Rock and Roll Hall of Fame. He appeared on every recording made by the band, ...
believed that
the Doors The Doors were an American rock band formed in Los Angeles in 1965, comprising vocalist Jim Morrison, keyboardist Ray Manzarek, guitarist Robby Krieger and drummer John Densmore. They were among the most influential and controversial rock acts ...
were on the cutting edge of experimental pop music until he listened to the Beatles' album ''
Sgt. Pepper's Lonely Hearts Club Band ''Sgt. Pepper's Lonely Hearts Club Band'' (often referred to simply as ''Sgt. Pepper'') is the eighth studio album by the English rock band the Beatles. Released on 26May 1967, ''Sgt. Pepper'' is regarded by musicologists as an early concept ...
'' (1967), which he described as " eemingto have done it all". Martin wrote that, along with
the Rolling Stones The Rolling Stones are an English Rock music, rock band formed in London in 1962. Active for over six decades, they are one of the most popular, influential, and enduring bands of the Album era, rock era. In the early 1960s, the band pione ...
' '' Their Satanic Majesties Request'' (1967), the Beatles' ''Sgt. Pepper'' "opened a space" for experimental pop which would be later filled by
Jimi Hendrix James Marshall "Jimi" Hendrix (born Johnny Allen Hendrix; November 27, 1942September 18, 1970) was an American singer-songwriter and musician. He is widely regarded as one of the greatest and most influential guitarists of all time. Inducted ...
, Jethro Tull, and
the Who The Who are an English Rock music, rock band formed in London in 1964. Their classic lineup (1964–1978) consisted of lead vocalist Roger Daltrey, guitarist Pete Townshend, bassist John Entwistle and drummer Keith Moon. Considered one of th ...
's '' Tommy'' (1968). Prior to ''Sgt. Pepper'',
Gary Usher Gary Lee Usher (December 14, 1938 – May 25, 1990) was an American rock musician, songwriter, and record producer, who worked with numerous California acts in the 1960s, including the Byrds, the Beach Boys, and Dick Dale. Usher also produced fic ...
and
Curt Boettcher Curtis Roy Boettcher (January 7, 1944 – June 14, 1987), sometimes credited as Curt Boetcher or Curt Becher, was an American singer, songwriter, arranger, musician, and record producer from Wisconsin. He was a pivotal figure in what is now t ...
were Los Angeles–based songwriters and producers who were interested in
classical music Classical music generally refers to the art music of the Western world, considered to be #Relationship to other music traditions, distinct from Western folk music or popular music traditions. It is sometimes distinguished as Western classical mu ...
and the avant-garde. Later cited as fixtures of
sunshine pop Sunshine pop, originally called soft pop and soft rock, is a loosely defined form of pop music that was first associated with early soft rock producers and songwriters based in Los Angeles, California, during the mid-to late 1960s. Its recording ...
, they worked together to create their debut studio album, '' Present Tense'' (1968). It was credited to Sagittarius, a studio group referred to as an "experimental pop band" by ''
The A.V. Club ''The A.V. Club'' is an online newspaper and entertainment website featuring reviews, interviews, and other articles that examine films, music, television, books, games, and other elements of pop-culture media. ''The A.V. Club'' was created in ...
s Noel Murray.


1970s–1980s

Author Pascal Bussy wrote that German
krautrock Krautrock (also called , German for ) is a broad genre of experimental rock that developed in Germany in the late 1960s and early 1970s. It originated among artists who blended elements of psychedelic rock, avant-garde composition, and electron ...
groups such as Can and
Kraftwerk Kraftwerk (, ) is a Germany, German Electronic music, electronic band formed in Düsseldorf in 1970 by Ralf Hütter and Florian Schneider. Widely considered innovators and pioneers of electronic music, Kraftwerk was among the first successful a ...
successfully bridged the gap between experimental and pop music in the 1970s, while according to ''The New York Times'', Kraftwerk refined an "experimental pop sensibility" on albums such as '' Radio-Activity'' (1976) and '' Trans-Europe Express'' (1977). Writer Owen Hatherley located a "literary-experimental pop tradition" running throughout the United Kingdom during the 1970s and 1980s. Embodied by artists such as
Roxy Music Roxy Music are an English rock music, rock band formed in 1970 by Bryan Ferry (lead vocals/keyboards/principal songwriter) and Graham Simpson (musician), Graham Simpson (bass). By the time the band recorded their Roxy Music (album), first albu ...
,
the Smiths The Smiths were an English Rock music, rock band formed in Manchester in 1982, composed of Morrissey (vocals), Johnny Marr (guitar), Andy Rourke (bass) and Mike Joyce (musician), Mike Joyce (drums). Morrissey and Marr formed the band's songwrit ...
, the Associates, and
Pet Shop Boys Pet Shop Boys are an English synth-pop duo formed in London in 1981. Consisting of vocalist Neil Tennant and keyboardist Chris Lowe, they have sold more than 100 million records worldwide and were listed as the most successful duo in UK music h ...
, this tradition "balanced sexuality and literacy, ostentatious performance and austere rectitude, raging ambition and class resentment, translating it into records balancing experimentation with populist cohesion." The 1970s work of ex-Roxy Music member musician
Brian Eno Brian Peter George Jean-Baptiste de la Salle Eno (, born 15 May 1948), also mononymously known as Eno, is an English musician, songwriter, record producer, visual artist, and activist. He is best known for his pioneering contributions to ambien ...
is cited by Leigh Landy as an archetypal example of a pop musician who "applied developments from the experimental sector while creating their own experimental pop sector." Following his departure from Roxy Music in 1973, Eno began releasing a series of solo albums where he simultaneously developed his ambient, pop, and electronic styles. In the belief of pop musician Scott Miller, they were the era's "most successful" experimental pop artists, explaining that the key to Eno's success "appears to have been making a science out of decision points (see '
Oblique Strategies Oblique Strategies (subtitled ''Over One Hundred Worthwhile Dilemmas'') is a card-based method for promoting creativity jointly created by musician/artist Brian Eno and multimedia artist Peter Schmidt, first published in 1975. Physically, it takes ...
') rather than being willfully ''weird'' or ''different'' at the usual unexamined decision points" Eno's album '' Before and After Science'' (1977), according to Joshua Pickard of publication ''Nooga'', was "experimental pop lucidity  ..the culmination of sound that Eno had been working on since the release of ''
Here Come the Warm Jets ''Here Come the Warm Jets'' is the debut solo studio album by English musician Brian Eno (mononymously credited as "''Eno''"), released on Island Records on 8 February 1974. It was recorded and produced by Eno following his departure from Roxy ...
'' in 1973." Members of Roxy Music, Free,
Fairport Convention Fairport Convention are an English British folk rock, folk rock band, formed in 1967 by guitarists Richard Thompson (musician), Richard Thompson and Simon Nicol, bassist Ashley Hutchings and drummer Shaun Frater (with Frater replaced by Marti ...
, Can and Cluster feature on the record as
session musician A session musician (also known as studio musician or backing musician) is a musician hired to perform in a recording session or a live performance. The term sideman is also used in the case of live performances, such as accompanying a reco ...
s in addition to
Phil Collins Philip David Charles Collins (born 30 January 1951) is an English musician, songwriter, record producer and actor. He was the drummer and later became the lead singer of the rock band Genesis (band), Genesis and had a successful solo career, ac ...
, who performs
drums The drum is a member of the percussion instrument, percussion group of musical instruments. In the Hornbostel–Sachs classification system, it is a membranophones, membranophone. Drums consist of at least one Acoustic membrane, membrane, c ...
on one track. Collins' own debut solo single "
In the Air Tonight "In the Air Tonight" is the debut solo single by English drummer and singer-songwriter Phil Collins. It was released as the lead single from Collins's debut solo album, ''Face Value (album), Face Value'', in January 1981. It was selected as the s ...
" (1981) was described by Gary Mills of ''
The Quietus ''The Quietus'' is a British online music and pop culture magazine founded by John Doran and Luke Turner. The site is an editorially independent publication led by Doran with a group of freelance journalists and critics. Content ''The Quietu ...
'' as being "at the vanguard of experimental pop" when it was released. He further called it "a rock oddity classic" which was influenced by "the unconventional studio predilections of Brian Eno and
Peter Gabriel Peter Brian Gabriel (born 13 February 1950) is an English singer, songwriter, musician, and human rights activist. He came to prominence as the original frontman of the rock band Genesis. He left the band in 1975 and launched a solo career wit ...
". Landy noted the tendency of experimental pop artists such as Eno and
David Byrne David Byrne (; born May 14, 1952) is an American musician, writer, visual artist, and filmmaker. He was a founding member, principal songwriter, lead singer, and guitarist of the American New wave music, new wave band Talking Heads. Byrne has ...
to build tracks around existing recordings, effectively fusing different styles, a technique used on the duo's 1981 album '' My Life in the Bush of Ghosts''. ''
The New York Times ''The New York Times'' (''NYT'') is an American daily newspaper based in New York City. ''The New York Times'' covers domestic, national, and international news, and publishes opinion pieces, investigative reports, and reviews. As one of ...
'' Will Hermes names
Laurie Anderson Laura Phillips "Laurie" Anderson (born June 5, 1947) is an American avant-garde artist, musician and filmmaker whose work encompasses performance art, pop music, and multimedia projects. Initially trained in violin and sculpting,Amirkhanian, Cha ...
an experimental pop pioneer whose signature song " O Superman" (1981) was a "left-field new wave hit" that "conflated maternal succor with the psychology of the modern corporate state using electronically processed verse." Writing for ''
The Guardian ''The Guardian'' is a British daily newspaper. It was founded in Manchester in 1821 as ''The Manchester Guardian'' and changed its name in 1959, followed by a move to London. Along with its sister paper, ''The Guardian Weekly'', ''The Guardi ...
'', Jason Cowley described British singer-songwriter
Kate Bush Catherine Bush (born 30 July 1958) is an English singer, songwriter, record producer, and dancer. Bush began writing songs at age 11. She was signed to EMI Records after David Gilmour of Pink Floyd helped produce a demo tape. In 1978, at the ...
as "an artist superbly articulate in the language of experimental pop music". ''
Paste Magazine ''Paste'' is an American monthly music and entertainment digital magazine, headquartered in Atlanta, Georgia, with studios in Atlanta and Manhattan, and owned by Paste Media Group. The magazine began as a website in 1998. It ran as a print publi ...
'' credited My Bloody Valentine's 1988 album '' Isn't Anything'' with showcasing an experimental pop aesthetic, which drew on "harsh, swirling guitar tones and beautifully dissonant distortion," that would eventually develop into the genre known as
shoegazing Shoegaze (originally called shoegazing and sometimes conflated with dream pop) is a subgenre of indie and alternative rock characterized by its ethereal mixture of obscured vocals, guitar distortion and effects, feedback, and overwhelming volum ...
. Martin suggested that
hip hop Hip-hop or hip hop (originally disco rap) is a popular music genre that emerged in the early 1970s from the African-American community of New York City. The style is characterized by its synthesis of a wide range of musical techniques. Hip- ...
music, particularly released by artists such as
Public Enemy Public Enemy is an American Hip-hop, hip hop group formed in Roosevelt, New York, in 1985 by Chuck D and Flavor Flav. The group rose to prominence for their political messages including subjects such as Racism in the United States, American r ...
and
KRS-One Lawrence "Kris" Parker (born August 20, 1965), better known by his stage names KRS-One (; an abbreviation of "Knowledge Reigns Supreme Over Nearly Everyone") and Teacha, is an American rapper from the Bronx. He rose to prominence as part of the ...
, emerged as a new form of experimental pop, seeing a renewed merger of artistic and political innovation.


1990s–2000s

Icelandic singer
Björk Björk Guðmundsdóttir ( , ; born 21 November 1965), known mononymously as Björk, is an Icelandic singer, songwriter, composer, record producer, and actress. Noted for her distinct voice, three-octave vocal range, and eccentric public per ...
, who began her solo career in the 1990s, has been called "the queen of experimental pop" by ''
The Guardian ''The Guardian'' is a British daily newspaper. It was founded in Manchester in 1821 as ''The Manchester Guardian'' and changed its name in 1959, followed by a move to London. Along with its sister paper, ''The Guardian Weekly'', ''The Guardi ...
''s Michael Cragg.''The Guardian''
/ref> The record label Hippos in Tanks, founded by Barron Machat in 2010, was associated with
Internet age The Information Age is a historical period that began in the mid-20th century. It is characterized by a rapid shift from traditional industries, as established during the Industrial Revolution, to an economy centered on information technology ...
experimental pop that drew on disparate sources such as new wave, avant-garde
noise Noise is sound, chiefly unwanted, unintentional, or harmful sound considered unpleasant, loud, or disruptive to mental or hearing faculties. From a physics standpoint, there is no distinction between noise and desired sound, as both are vibrat ...
, R&B, and
techno Techno is a genre of electronic dance music (EDM) which is generally produced for use in a continuous DJ set, with tempos being in the range from 120 to 150 beats per minute (bpm). The central rhythm is typically in common time ( ) and often ...
. The label released projects by artists such as James Ferraro, Autre Ne Veut, Laurel Halo,
Hype Williams Harold "Hype" Williams (born August 1, 1970) is an American music video and film director, film producer, and screenwriter. Early life Williams was born in Queens. He is of mixed African-American and Honduran descent. He attended Adelphi Univ ...
, and Arca.


Notes


References


Bibliography

* * * * * * * * * * * * * * * * * *


Further reading

* * {{DEFAULTSORT:Experimental Pop Pop Pop music genres 20th-century music genres Progressive music Avant-garde music