Evita “Evie” Turquoise Robinson (born 1984) is a writer, motivational speaker, and is the founder of Nomadness Travel Tribe and Nomadness TV. She was born in Albany and raised in

Poughkeepsie, New York Poughkeepsie ( ) is a city within the Poughkeepsie (town), New York, Town of Poughkeepsie, New York (state), New York. It is the county seat of Dutchess County, New York, Dutchess County, with a 2020 census population of 31,577. Poughkeepsie i ...

. She has also lived in

Paris Paris () is the Capital city, capital and List of communes in France with over 20,000 inhabitants, largest city of France. With an estimated population of 2,048,472 residents in January 2025 in an area of more than , Paris is the List of ci ...

Japan Japan is an island country in East Asia. Located in the Pacific Ocean off the northeast coast of the Asia, Asian mainland, it is bordered on the west by the Sea of Japan and extends from the Sea of Okhotsk in the north to the East China Sea ...

, and

Thailand Thailand, officially the Kingdom of Thailand and historically known as Siam (the official name until 1939), is a country in Southeast Asia on the Mainland Southeast Asia, Indochinese Peninsula. With a population of almost 66 million, it spa ...

. She is primarily known as a pioneer of the urban travel movement. After graduating from Iona College, where she studied film and television, Robinson attended the

New York Film Academy New York Film Academy – School of Film and Acting (NYFA) is a Private college, private For-profit higher education in the United States, for-profit film school and Drama school, acting school based in New York City, Los Angeles metropolitan ar ...

for a digital

filmmaking Filmmaking or film production is the process by which a Film, motion picture is produced. Filmmaking involves a number of complex and discrete stages, beginning with an initial story, idea, or commission. Production then continues through screen ...

program.

Nomadness Travel

Prior to the founding of Nomadness Travel Tribe in September 2011, Robinson featured her solo travel experiences on Nomadness TV. The Nomadness

virtual community A virtual community is a social network of individuals who connect through specific social media, potentially crossing geographical and political boundaries in order to pursue mutual interests or goals. Some of the most pervasive virtual commu ...

, which caters primarily to African-Americans due to a lack of representation in the

target market A target market, also known as serviceable obtainable market (SOM), is a group of customers within a business's serviceable available market at which a business aims its marketing efforts and resources. A target market is a subset of the total m ...

for

tourism Tourism is travel for pleasure, and the Commerce, commercial activity of providing and supporting such travel. World Tourism Organization, UN Tourism defines tourism more generally, in terms which go "beyond the common perception of tourism as ...

and

hospitality Hospitality is the relationship of a host towards a guest, wherein the host receives the guest with some amount of goodwill and welcome. This includes the reception and entertainment of guests, visitors, or strangers. Louis de Jaucourt, Louis, ...

companies, is an invitation-only group of travelers which aims to build an inclusive travel community and making world travel more accessible to

people of color The term "person of color" (: people of color or persons of color; abbreviated POC) is used to describe any person who is not considered "white". In its current meaning, the term originated in, and is associated with, the United States. From th ...

. Influenced by

Seth Godin Seth W. Godin, also known under his pen name as "F. X. Nine" (born 1960), is an American author, marketing expert, entrepreneur, and a former dot-com business executive. Early life and education Seth W. Godin graduated from Williamsville East H ...

’s book, ''Tribes: We Need You to Lead Us'', Robinson chose to refer to her travel group as a “

tribe The term tribe is used in many different contexts to refer to a category of human social group. The predominant worldwide use of the term in English is in the discipline of anthropology. The definition is contested, in part due to conflict ...

” to convey the innate quality for humans to seek out

community A community is a social unit (a group of people) with a shared socially-significant characteristic, such as place, set of norms, culture, religion, values, customs, or identity. Communities may share a sense of place situated in a given g ...

. In 2015, ''The'' ''New York Times'' reported that the

collective A collective is a group of entities that share or are motivated by at least one common issue or interest or work together to achieve a common objective. Collectives can differ from cooperatives in that they are not necessarily focused upon an e ...

consisted of approximately 10,000 travelers spanning 36 countries. At that time, about half of the group’s members were

millennials Millennials, also known as Generation Y or Gen Y, are the demographic cohort following Generation X and preceding Generation Z. Researchers and popular media use the early 1980s as starting birth years and the mid-1990s to early 2000s a ...

, and the majority were African-American women. In early 2017, the group’s membership was reported to be 80 percent female. Since its inception, Nomadness Travel Tribe has organized at least four trips annually. The group’s last international trip, to

Panama Panama, officially the Republic of Panama, is a country in Latin America at the southern end of Central America, bordering South America. It is bordered by Costa Rica to the west, Colombia to the southeast, the Caribbean Sea to the north, and ...

, took place in December 2016. Robinson announced that Nomadness would instead focus on “international popup events,” including a February 2017 event in

Johannesburg Johannesburg ( , , ; Zulu language, Zulu and Xhosa language, Xhosa: eGoli ) (colloquially known as Jozi, Joburg, Jo'burg or "The City of Gold") is the most populous city in South Africa. With 5,538,596 people in the City of Johannesburg alon ...

, a

Holi Holi () is a major Hindu festival celebrated as the Festival of Colours, Love and Spring.The New Oxford Dictionary of English (1998) p. 874 "Holi /'həʊli:/ noun a Hindu spring festival ...".Yudit Greenberg, Encyclopedia of Love in World ...

celebration in

India India, officially the Republic of India, is a country in South Asia. It is the List of countries and dependencies by area, seventh-largest country by area; the List of countries by population (United Nations), most populous country since ...

in March, and an adult

prom A promenade dance or prom is a formal dance party for graduating high school students at the end of the school year. Students participating in the prom will typically vote for a ''prom king'' and ''prom queen''. Other students may be honored ...

at the Museum of Aviation in

Georgia Georgia most commonly refers to: * Georgia (country), a country in the South Caucasus * Georgia (U.S. state), a state in the southeastern United States Georgia may also refer to: People and fictional characters * Georgia (name), a list of pe ...

in June. 2018 showed a resurgence in Nomadness group trips, with a new emotion-based itinerary model that Robinson created. In 2017, Robinson was appointed as a member of the TED Residency's third cohort. At the conclusion of the program she gave the first ever TED Talk on the

Black Travel Movement The Black Travel Movement is a socioentrepreneurial phenomenon that pursues social change by developing travel-related businesses that encourage Black people to travel. The movement emerged in the 2010s, but in the United States its historical root ...

References

External links

Evita Robinson's website

Nomadness Travel Tribe website
{{DEFAULTSORT:Robinson, Evita 1984 births Living people 21st-century African-American writers Iona University alumni American expatriates in France American expatriates in Japan American expatriates in Thailand