''Entrepreneur'' is an American magazine and

website A website (also written as a web site) is any web page whose content is identified by a common domain name and is published on at least one web server. Websites are typically dedicated to a particular topic or purpose, such as news, educatio ...

that carries news stories about

entrepreneurship Entrepreneurship is the creation or extraction of economic value in ways that generally entail beyond the minimal amount of risk (assumed by a traditional business), and potentially involving values besides simply economic ones. An entrepreneu ...

small business Small businesses are types of corporations, partnerships, or sole proprietorships which have a small number of employees and/or less annual revenue than a regular-sized business or corporation. Businesses are defined as "small" in terms of being ...

management, and

business Business is the practice of making one's living or making money by producing or Trade, buying and selling Product (business), products (such as goods and Service (economics), services). It is also "any activity or enterprise entered into for ...

. First published in 1977. it is published by ''Entrepreneur Media Inc''., headquartered in

Irvine, California Irvine () is a Planned community, planned city in central Orange County, California, United States, in the Los Angeles metropolitan area. It was named in 1888 for the landowner James Irvine. The Irvine Company started developing the area in the ...

. The magazine publishes 10 issues annually, available through subscription and on newsstands. It has been published under license internationally in

Mexico Mexico, officially the United Mexican States, is a country in North America. It is the northernmost country in Latin America, and borders the United States to the north, and Guatemala and Belize to the southeast; while having maritime boundar ...

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India India, officially the Republic of India, is a country in South Asia. It is the List of countries and dependencies by area, seventh-largest country by area; the List of countries by population (United Nations), most populous country since ...

Hungary Hungary is a landlocked country in Central Europe. Spanning much of the Pannonian Basin, Carpathian Basin, it is bordered by Slovakia to the north, Ukraine to the northeast, Romania to the east and southeast, Serbia to the south, Croatia and ...

, the

Philippines The Philippines, officially the Republic of the Philippines, is an Archipelagic state, archipelagic country in Southeast Asia. Located in the western Pacific Ocean, it consists of List of islands of the Philippines, 7,641 islands, with a tot ...

South Africa South Africa, officially the Republic of South Africa (RSA), is the Southern Africa, southernmost country in Africa. Its Provinces of South Africa, nine provinces are bounded to the south by of coastline that stretches along the Atlantic O ...

, and others. Its

editor-in-chief An editor-in-chief (EIC), also known as lead editor or chief editor, is a publication's editorial leader who has final responsibility for its operations and policies. The editor-in-chief heads all departments of the organization and is held accoun ...

is Jason Feifer and its owner is Peter Shea.

History

Since 1979, ''Entrepreneur'' has annually published a list of its top 500 franchise companies. The magazine also published many other lists and awards, one of the most prominent being the Entrepreneur 360 formed to identify businesses mastering the art and science of growing a business. Companies are evaluated based on the analysis of 50-plus data points organized into five pillars; Revenue and Customers, Management Efficiency, Innovation, Financial Evaluation, and Business Valuation. In 1996, the magazine launched its website, Entrepreneur.com, which expanded to include features, contests, and other publications and spin-offs. It is recognised as one of America's leading business publications, competing with the likes of Forbes Magazine, Fortune, and

Fast Company ''Fast Company'' is an American business magazine published monthly in print and online, focusing on technology, business, and design. It releases six print issues annually. History ''Fast Company'' was founded in November 1995 by Alan Webb ...

Franchise 500

The ''Franchise'' ''500'' is an annual list compiled and published by ''Entrepreneur'' that ranks 500 of the most prominent American franchising companies through a submission and review process. The ''Franchise'' 500 first began in 1979 and has been published every year since.

Spin-offs

''Entrepreneur'' publishes the ''Entrepreneur StartUps'' magazine, available through subscription and on newsstands. The magazine publishes a blog managed by a dedicated online staff. It is also published in digital editions through its

mobile app A mobile application or app is a computer program or software application designed to run on a mobile device such as a smartphone, phone, tablet computer, tablet, or smartwatch, watch. Mobile applications often stand in contrast to desktop appli ...

s. In 1999, the website ''YoungEntrepreneur.com'' was created as a spin-off of Entrepreneur.com. It is an online forum for young entrepreneurs. In 2010, ''Entrepreneur'' launched the website ''SecondAct.com'', which is targeted at an older audience. When launched, the site used advertising as its sole source of revenue. ''Entrepreneur'' also publishes books through its Entrepreneur Press division. The company has a backlist of over 200 titles on business and entrepreneurship.

Masters of Scale

In April 2017, Reid Hoffman announced the launch of a new podcast called " Masters of Scale", with ''Entrepreneur'' magazine as its media partner. In each episode, Reid acts as the host, introducing a counterintuitive business theory and proving it out through the episode through a series of conversations with successful entrepreneurs. ''Masters of Scale'' is committed to a 50-50 gender balance. The official podcast launched on 5 May 2017, and was featured on the Entrepreneur Magazine website, but it is now exclusively hosted at mastersofscale.com. Episodes so far feature guests such as Mark Zuckerberg, Brian Chesky, Sheryl Sandberg, Stewart Butterfield, Diane Greene, John Elkann, and Nancy Lublin.

Controversies

In 2006, unusual

web traffic Web traffic is the data sent and received by visitors to a website. Since the mid-1990s, web traffic has been the largest portion of Internet traffic. Sites monitor the incoming and outgoing traffic to see which parts or pages of their site are ...

measurements led to allegations that Entrepreneur.com used pop-ups to artificially boost its number of readers. The company has been involved in many lawsuits regarding its

trademark A trademark (also written trade mark or trade-mark) is a form of intellectual property that consists of a word, phrase, symbol, design, or a combination that identifies a Good (economics and accounting), product or Service (economics), service f ...

on the word ''entrepreneur'', suing a wide variety of entities for using the word. The trademark has generally attracted criticism for being on a commonly used word for which there is no substitute, and the aggressiveness with which it is applied has been noted as somewhat ironic; '' Business Week'' asked, "Why would the publisher of Entrepreneur magazine be bullying entrepreneurs?"Barrett, P. M. (May 19, 2011).
Entrepreneur, the magazine that sues entrepreneurs
." Business Week.

References

External links

* {{DEFAULTSORT:Entrepreneur (Magazine) Business magazines published in the United States Monthly magazines published in the United States Mass media in Orange County, California Magazines established in 1977 Magazines published in California