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Web Traffic
Web traffic is the data sent and received by visitors to a website. Since the mid-1990s, web traffic has been the largest portion of Internet traffic. Sites monitor the incoming and outgoing traffic to see which parts or pages of their site are popular and if there are any apparent trends, such as one specific page being viewed mostly by people in a particular country. There are many ways to monitor this traffic, and the gathered data is used to help structure sites, highlight security problems or indicate a potential lack of bandwidth. Not all web traffic is welcomed. Some companies offer advertising schemes that, in return for increased web traffic (visitors), pay for screen space on the site. Sites also often aim to increase their web traffic through inclusion on search engines and through search engine optimization. Analysis Web analytics is the measurement of the behavior of visitors to a website. In a commercial context, it especially refers to the measurement of whi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Website
A website (also written as a web site) is any web page whose content is identified by a common domain name and is published on at least one web server. Websites are typically dedicated to a particular topic or purpose, such as news, education, commerce, entertainment, or social media. Hyperlinking between web pages guides the navigation of the site, which often starts with a home page. The most-visited sites are Google, YouTube, and Facebook. All publicly-accessible websites collectively constitute the World Wide Web. There are also private websites that can only be accessed on a private network, such as a company's internal website for its employees. Users can access websites on a range of devices, including desktops, laptops, tablets, and smartphones. The app used on these devices is called a web browser. Background The World Wide Web (WWW) was created in 1989 by the British CERN computer scientist Tim Berners-Lee. On 30 April 1993, CERN announced that the ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Pop-up Ads
Pop-up ads or pop-ups are forms of online advertising on the World Wide Web. A pop-up is a graphical user interface (GUI) display area, usually a small window, that suddenly appears ("pops up") in the foreground of the visual interface. The pop-up window containing an advertisement is usually generated by JavaScript that uses cross-site scripting (XSS), sometimes with a secondary payload that uses Adobe Flash. They can also be generated by other vulnerabilities/security holes in browser security. A variation on the pop-up window, the pop-under advertisement, opens a new browser window under the active window. Pop-unders do not interrupt the user immediately but appear when the user closes the covering window, making it more challenging to determine which website created them. History Pop-up ads originated on the Tripod.com webpage hosting site in the late 1990s. JavaScript provided the capability for a web page to open another window. Ethan Zuckerman claims he used that capa ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Hypertext Transfer Protocol
HTTP (Hypertext Transfer Protocol) is an application layer protocol in the Internet protocol suite model for distributed, collaborative, hypermedia information systems. HTTP is the foundation of data communication for the World Wide Web, where hypertext documents include hyperlinks to other resources that the user can easily access, for example by a mouse click or by tapping the screen in a web browser. Development of HTTP was initiated by Tim Berners-Lee at CERN in 1989 and summarized in a simple document describing the behavior of a client and a server using the first HTTP version, named 0.9. That version was subsequently developed, eventually becoming the public 1.0. Development of early HTTP Requests for Comments (RFCs) started a few years later in a coordinated effort by the Internet Engineering Task Force (IETF) and the World Wide Web Consortium (W3C), with work later moving to the IETF. HTTP/1 was finalized and fully documented (as version 1.0) in 1996. It evolved ( ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
HTTPS
Hypertext Transfer Protocol Secure (HTTPS) is an extension of the Hypertext Transfer Protocol (HTTP). It uses encryption for secure communication over a computer network, and is widely used on the Internet. In HTTPS, the communication protocol is encrypted using Transport Layer Security (TLS) or, formerly, Secure Sockets Layer (SSL). The protocol is therefore also referred to as HTTP over TLS, or HTTP over SSL. The principal motivations for HTTPS are authentication of the accessed website and protection of the privacy and integrity of the exchanged data while it is in transit. It protects against man-in-the-middle attacks, and the bidirectional block cipher encryption of communications between a client and server protects the communications against eavesdropping and tampering. The authentication aspect of HTTPS requires a trusted third party to sign server-side digital certificates. This was historically an expensive operation, which meant fully authenticated HTTPS conn ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Encryption
In Cryptography law, cryptography, encryption (more specifically, Code, encoding) is the process of transforming information in a way that, ideally, only authorized parties can decode. This process converts the original representation of the information, known as plaintext, into an alternative form known as ciphertext. Despite its goal, encryption does not itself prevent interference but denies the intelligible content to a would-be interceptor. For technical reasons, an encryption scheme usually uses a pseudo-random encryption Key (cryptography), key generated by an algorithm. It is possible to decrypt the message without possessing the key but, for a well-designed encryption scheme, considerable computational resources and skills are required. An authorized recipient can easily decrypt the message with the key provided by the originator to recipients but not to unauthorized users. Historically, various forms of encryption have been used to aid in cryptography. Early encryption ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Mozilla
Mozilla is a free software community founded in 1998 by members of Netscape. The Mozilla community uses, develops, publishes and supports Mozilla products, thereby promoting free software and open standards. The community is supported institutionally by the Nonprofit organization, non-profit Mozilla Foundation and its tax-paying subsidiary, the Mozilla Corporation. List of Mozilla products, Mozilla's current products include the Firefox web browser, Mozilla Thunderbird, Thunderbird e-mail client (now through a subsidiary), the Bugzilla bug tracking system, the Gecko (software), Gecko layout engine, and the Pocket (service), Pocket "read-it-later-online" service. History On January 23, 1998, Netscape announced that its Netscape Communicator browser software would be free, and that its source code would also be free. One day later, Jamie Zawinski of Netscape registered . The project took its name, "Mozilla", from the original code name of the Netscape Navigator browser—a por ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Malware
Malware (a portmanteau of ''malicious software'')Tahir, R. (2018)A study on malware and malware detection techniques . ''International Journal of Education and Management Engineering'', ''8''(2), 20. is any software intentionally designed to cause disruption to a computer, server (computing), server, Client (computing), client, or computer network, leak private information, gain unauthorized access to information or systems, deprive access to information, or which unknowingly interferes with the user's computer security and privacy. Researchers tend to classify malware into one or more sub-types (i.e. computer viruses, Computer worm, worms, Trojan horse (computing), Trojan horses, logic bombs, ransomware, spyware, adware, rogue software, Wiper (malware), wipers and keyloggers). Malware poses serious problems to individuals and businesses on the Internet. According to NortonLifeLock, Symantec's 2018 Internet Security Threat Report (ISTR), malware variants number has increased to 66 ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Internet Bot
An Internet bot, web robot, robot, or simply bot, is a software application that runs automated tasks ( scripts) on the Internet, usually with the intent to imitate human activity, such as messaging, on a large scale. An Internet bot plays the client role in a client–server model whereas the server role is usually played by web servers. Internet bots are able to perform simple and repetitive tasks much faster than a person could ever do. The most extensive use of bots is for web crawling, in which an automated script fetches, analyzes and files information from web servers. More than half of all web traffic is generated by bots. Efforts by web servers to restrict bots vary. Some servers have a robots.txt file that contains the rules governing bot behavior on that server. Any bot that does not follow the rules could, in theory, be denied access to or removed from the affected website. If the posted text file has no associated program/software/app, then adhering to the rules i ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Interactive Advertising Bureau
The Interactive Advertising Bureau (IAB) is an American advertising business organization that develops industry standards, conducts research, and provides legal support for the online advertising industry. The organization represents many of the most prominent media outlets globally, but mostly in the United States, Canada and Europe. Structure The IAB Global Network is made up of 42 international licensee organizations around the world. IAB Europe is a coalition of 27 national IABs across Europe, and over 500 companies. The IAB publishes Mediascope Europe annually, a media consumption study based on over 50,000 consumer interviews. The IAB's organizational model includes four areas: IAB (New Membership Criteria), IAB Education Foundation, IAB Technology Lab and Trustworthy Accountability Group. The Trustworthy Accountability Group is industry-owned whereas the rest are owned by IAB. Display ads are subject to standards established by the IAB. History Founded in 1996, the I ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Viral Email
A viral email (also known as a "pass-along email") is an email which rapidly propagates from person to person, generally in a word-of-mouth manner. It is an example of a viral phenomenon, which is used for profit in viral marketing, but can also contribute to the propagation of Internet memes like viral videos. Overview A viral emails spreads when a person receives an email, often of a political or humorous nature, and forwards it to people they know. These people do the same, and thus they spread the email, potentially worldwide. In this sense, the process is similar to that of an email chain letter, but typically without the explicit requirement to pass it along that is a common part of the chain letter model. A common commercial application for viral emails is that of the viral advertising campaigns: promotional emails are specifically created so that they follow a viral propagation. Another form of viral email offers life-saving advice, such as Triangle of Life, which is p ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Mass Media
Mass media include the diverse arrays of media that reach a large audience via mass communication. Broadcast media transmit information electronically via media such as films, radio, recorded music, or television. Digital media comprises both Internet and mobile mass communication. Internet media comprise such services as email, social media sites, websites, and Internet-based radio and television. Many other mass media outlets have an additional presence on the web, by such means as linking to or running TV ads online, or distributing QR codes in outdoor or print media to direct mobile users to a website. In this way, they can use the easy accessibility and outreach capabilities the Internet affords, as thereby easily broadcast information throughout many different regions of the world simultaneously and cost-efficiently. Outdoor media transmits information via such media as augmented reality (AR) advertising; billboards; blimps; flying billboards (signs in tow of airpl ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Computer Virus
A computer virus is a type of malware that, when executed, replicates itself by modifying other computer programs and Code injection, inserting its own Computer language, code into those programs. If this replication succeeds, the affected areas are then said to be "infected" with a computer virus, a metaphor derived from biological viruses. Computer viruses generally require a Computer program, host program. The virus writes its own code into the host program. When the program runs, the written virus program is executed first, causing infection and damage. By contrast, a computer worm does not need a host program, as it is an independent program or code chunk. Therefore, it is not restricted by the Computer program, host program, but can run independently and actively carry out attacks. Virus writers use social engineering (security), social engineering deceptions and exploit detailed knowledge of vulnerability (computing), security vulnerabilities to initially infect systems an ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
