Tobias Ulf Eddie Endigo Öberg (born 10 March 1992), known professionally as Endigo, is a Swedish YouTuber, musician, and
drag queen. They are best known as a metal singer, a TV personality in Japan and the creator of several viral
meme
A meme ( ) is an idea, behavior, or style that spreads by means of imitation from person to person within a culture and often carries symbolic meaning representing a particular phenomenon or theme. A meme acts as a unit for carrying cultural i ...
songs. Endigo currently lives in Tokyo, Japan, and identifies as
non-binary.
In 2023, Endigo participated in the first season of ''
Drag Race Sverige
''Drag Race Sverige'' (sometimes called ''Drag Race Sweden'') is a Swedish reality competition television series based on the American series ''RuPaul's Drag Race''. It is broadcast by SVT1 and SVT Play in Sweden and airs on WOW Presents Plus els ...
''.
Career
2009–2014: Early musical career
Coming from a family of musicians, Endigo grew up always wanting to do music for a living. In 2009, after attending a
MUCC concert in Stockholm, Endigo discovered their love for Japanese music and would go on to begin their professional music career as the lead guitarist for the Swedish
visual kei-inspired band, Still Echo. After departing from Still Echo, Endigo subsequently formed a new band called
Overworld in 2011. The band would go on to gain popularity within the Swedish and European visual kei community, drawing heavy inspiration from Japanese rock music and aesthetics. In 2013, the music video for ''My Reality'' won the International Platinum Award at the "
Wasaga Beach Short Film Festival". Endigo left the band in 2014.
2015–2022: YouTube ventures and viral songs
In 2016, Endigo became a vocalist for
BatAAr. The band's song "Vrede" was featured on Japanese video game
Tekken 7. It was also featured on their mini-album ''GRAVITAS'' released later that year. This made BatAAr the first rock band to ever be featured in a ''Tekken'' game. BatAAr would go on to tour Japan during 2016.
Endigo has also collaborated with and composed music for various artists such as
Donna Burke
Donna Burke is an Australian voice actress, singer, narrator and businesswoman. She is also known for her vocal work on songs produced for video game series such as ''Metal Gear'' and ''Final Fantasy''.
Biography
Burke graduated from Edith Cow ...
, - with whom Endigo the ''Making it in Japan'' podcast
Babybeard, and
Guy Perryman for
InterFM.
Endigo launched their self-titled YouTube channel in 2013, initially as a hobby, focusing on music covers, original songs, and vlogs. They later expanded their content to include video game playthroughs, collaborations with other YouTubers, including
TheOdd1sOut
Robert James Rallison (born May 14, 1996), known online as TheOdd1sOut, is an American cartoonist, YouTuber, animator, author, and voice actor. He is known for producing storytime animations on his YouTube channel and being the co-creator and ...
, and remixes of popular internet memes. The channel would gain notoriety in 2017, after
PewDiePie featured reacted to one of Endigo's remix music videos. Following this, Endigo would go on to create many more remixes of popular YouTubers such as
Ninja and
DanTDM, who in turn would often react to them in their videos.
During their career, Endigo has created many viral songs based around popular internet memes. One of these include ''
Big Chungus'', a theme song for a fictional video game of the same name that gained notoriety online in 2018. In 2021, Endigo released a song called ''Huggy Wuggy'' based on a character from the video game ''
Poppy Playtime'' The song gained popularity in 2022 when it went viral on TikTok, with users (mainly children) incorporating it into their ''Poppy Playtime''-related videos. This led to some controversy, as parents around the world expressed concerns about their children's safety due to the song's graphic and violent lyrics and the game's creature design. Many articles worldwide covered the song, translating the lyrics into different languages and discussing its potential dangers.
In 2021, after a comment made by DanTDM where he mentioned wanting to make a song with Endigo followed by eight months of no communication, Endigo released a comedic
opera song called ''DanTDM Betrayed Me'' in which he sang about his frustration in the role of a typical
Disney villain. DanTDM would respond to the song in a video called "I'm a Bad Person", in which he reiterated his want to make a song with Endigo and claiming this seemed like the beginning of Endigo's "villain arc". Endigo would respond with another song called ''The Cursing of DanTDM'' to which DanTDM responded with a video called "i have been cursed.." This led to a back-and-forth between Endigo and DanTDM in which they would communicate through Endigo's opera songs, and DanTDM's response videos. In early 2022, Endigo would release the song ''Goodbye DanTDM'', seemingly ending the saga with 11 total songs having been made. These songs would eventually be remade in Japanese and put out as
悪役の物語, a symphonic rock opera album.
2023–present: ''Drag Race Sverige''
In 2023, Endigo participated in the first season of ''
Drag Race Sverige
''Drag Race Sverige'' (sometimes called ''Drag Race Sweden'') is a Swedish reality competition television series based on the American series ''RuPaul's Drag Race''. It is broadcast by SVT1 and SVT Play in Sweden and airs on WOW Presents Plus els ...
'', the Swedish adaptation of the reality competition series ''
RuPaul's Drag Race''. They gained recognition for their creative runway looks and performances, showcasing their versatility and talent in the competition. On the show, Endigo opened up about the possibility of identifying as
transgender but stated that they were not sure yet. In the first episode, Endigo landed at the bottom and lip-synced against Almighty Aphroditey to "Puss & Kram" by
Daniela Rathana
Daniela Sörensen, better known by her stage name Daniela Rathana is a Swedish singer and songwriter. She was born and grew up in Akalla and was a backup singer for Sabina Ddumba, Kent (band), Kent, Zara Larsson and Seinabo Sey before embarking o ...
. Later on, they were placed at the bottom again with Elecktra and lost the lip-sync to "Sexual Revolution" by
Army of Lovers, finishing in 7th place.
Personal life
Endigo came out as
non-binary on 24 February 2022 and uses ''they/she/he'' pronouns. On 29 April 2023, Endigo announced on Instagram that they are dating Alison "Kawaiiconic" Jones.
Discography
Solo albums
With Overworld
With BatAAr
Filmography
Film
Television/Radio
Video games
References
External links
*
{{DEFAULTSORT:Endigo
1992 births
Living people
Drag Race Sverige contestants
Swedish non-binary actors
Non-binary drag performers
Non-binary singers
Actors from Stockholm
Musicians from Stockholm
Swedish LGBT singers
Swedish LGBT actors
Swedish television personalities
Swedish voice actors
Swedish YouTubers
Swedish non-binary people
LGBT YouTubers
21st-century Swedish actors
21st-century Swedish singers
21st-century Swedish LGBT people