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"End Love" is a song by
alternative rock Alternative rock (also known as alternative music, alt-rock or simply alternative) is a category of rock music that evolved from the independent music underground of the 1970s. Alternative rock acts achieved mainstream success in the 1990s w ...
band
OK Go OK Go is an American Rock music, rock band originally from Chicago, Illinois, now based in Los Angeles, California. The band is composed of Damian Kulash (lead vocals, rhythm guitar, guitar), Tim Nordwind (bass guitar, bass, backing vocalist, v ...
from the album '' Of the Blue Colour of the Sky''. The song's lyrics deal with the sorrowful period of time after the end of a relationship. The video for the song features the band performing over a continuous 18-hour shot along with nearly 200 hours of additional footage, with both
time-lapse Time-lapse photography is a technique in which the frequency at which film frames are captured (the frame rate) is much lower than the frequency used to view the sequence. When played at normal speed, time appears to be moving faster and th ...
compression and expansion used to condense the footage to a four-minute video.


Music video

The video for "End Love" was co-directed by Damian Kulash,
Jeff Lieberman Jeff Lieberman (born October 16, 1947) is an American film director and screenwriter, known for his cult film, cult horror film, horror and thriller films ''Squirm'' (1976), ''Blue Sunshine (film), Blue Sunshine'' (1977) and ''Just Before Dawn ...
, and Eric Gunther, and was filmed at
Echo Park Echo Park is a neighborhood in the east-Central Los Angeles, central region of Los Angeles, California. Located to the northwest of Downtown Los Angeles, Downtown, it is bordered by Silver Lake, Los Angeles, Silver Lake to the west and Chinato ...
, around Echo Park Lake, in Los Angeles on March 28, 2010. The video shows the four members of OK Go, each dressed in solid neon-tracksuit of different colors, performing moves to the song. The band performed these moves using
time-lapse photography Time-lapse photography is a technique in which the frequency at which film frames are captured (the frame rate) is much lower than the frequency used to view the sequence. When played at normal speed, time appears to be moving faster and th ...
to create certain special effects, such as appearing to move without walking, to move between two different points rapidly, or to play on the colors of their tracksuits in combination with these effects. In addition, some parts of the video have been significantly slowed down as the members of the band perform a move in unison. The band performed their parts over an 18-hour period including overnight; in one segment, the band members use sleeping bags to sleep, with each member taking a turn "singing" parts of the lyrics over the night. Near the end of the video, the band begins interacting with other people in the same manner. The video concludes with time-lapse photography of the fountain at Echo Park and the Los Angeles skyline that covers nearly eight additional days. According to Lieberman, the video—including both the band's main performance and the skyline shots—was filmed in a continuous shot consisting of over one million frames of film. The average time compression on the video for most of OK Go's parts is about 270x from real-time, while the slowed down segments were 32 times slower than real-time. The skyline footage was compressed by 172,800 times, condensing each 24 hours into a 0.5 second shot. During the video, a singular goose is frequently seen wandering near the band, unperturbed by their performance. The goose is known to park regulars as
Mario Mario (; ) is a Character (arts), character created by the Japanese game designer Shigeru Miyamoto. He is the star of the ''Mario (franchise), Mario'' franchise, a recurring character in the ''Donkey Kong'' franchise, and the mascot of the Ja ...
, though the band and production crew dubbed it "Orange Bill". The goose was initially territorial towards the band during the initial practice a few days before the full shoot, but eventually came to "adopt" the band, and stayed with the four during much of the video. The video premiered at the Bonnaroo Music & Arts Festival on June 12, 2010, and was then released on
YouTube YouTube is an American social media and online video sharing platform owned by Google. YouTube was founded on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim who were three former employees of PayPal. Headquartered in ...
on June 15, 2010. OK Go, now on their own label, Paracadute Recordings, after previous difficulties with
EMI EMI Group Limited (formerly EMI Group plc until 2007; originally an initialism for Electric and Musical Industries, also referred to as EMI Records or simply EMI) was a British transnational conglomerate founded in March 1931 in London. At t ...
and
Capitol Records Capitol Records, LLC (known legally as Capitol Records, Inc. until 2007), and simply known as Capitol, is an American record label owned by Universal Music Group through its Capitol Music Group imprint. It was founded as the first West Coast-base ...
for the " This Too Shall Pass" video, also released the video for free download through their website, along with a contest for viewers to win a free
iPad The iPad is a brand of tablet computers developed and marketed by Apple Inc., Apple that run the company's mobile operating systems iOS and later iPadOS. The IPad (1st generation), first-generation iPad was introduced on January 27, 2010. ...
that included OK Go's full video and discography to date.


External links

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References

{{authority control 2010 singles OK Go songs Songs written by Damian Kulash 2009 songs Songs written by Tim Nordwind 2010 YouTube videos