Furla is an Italian

luxury brand In economics, a luxury good (or upmarket good) is a good (economics), good for which demand (economics), demand increases more than what is proportional as income rises, so that expenditures on the good become a more significant proportion of ove ...

that has been in the

leather goods Leather is a strong, flexible and durable material obtained from the tanning, or chemical treatment, of animal skins and hides to prevent decay. The most common leathers come from cattle, sheep, goats, equine animals, buffalo, pigs and hogs, ...

industry since 1927. The company produces luxury handbags and accessories.

History

Furla was founded in

Bologna Bologna ( , , ; ; ) is the capital and largest city of the Emilia-Romagna region in northern Italy. It is the List of cities in Italy, seventh most populous city in Italy, with about 400,000 inhabitants and 150 different nationalities. Its M ...

(

Emilia-Romagna Emilia-Romagna (, , both , ; or ; ) is an Regions of Italy, administrative region of northern Italy, comprising the historical regions of Emilia (region), Emilia and Romagna. Its capital is Bologna. It has an area of , and a population of 4.4 m ...

), Italy in 1927 by Aldo Furlanetto, selling ladies' accessories wholesale. In 1955, the first Furla store was opened in Bologna. By the 1970s, Aldo Furlanetto children, Carlo, Paolo, and Giovanna Furlanetto assisted with the business. During the same decade, Furla released the first collection of bags. In the early 1990s, Furla started to open stores and branches around the world. In 2007, Furla celebrated its 80th anniversary with the introduction of "Furla Talent Hub Project". In 2008, Giovanna Furlanetto established Fondazione Furla in order to support emerging talents. In 2012, Furla opened its first flagship store in

Bangkok Bangkok, officially known in Thai language, Thai as Krung Thep Maha Nakhon and colloquially as Krung Thep, is the capital and most populous city of Thailand. The city occupies in the Chao Phraya River delta in central Thailand and has an estim ...

, creating a new store concept. By 2013, Furla started to manage its distribution in

Hong Kong Hong Kong)., Legally Hong Kong, China in international treaties and organizations. is a special administrative region of China. With 7.5 million residents in a territory, Hong Kong is the fourth most densely populated region in the wor ...

Macau Macau or Macao is a special administrative regions of China, special administrative region of the People's Republic of China (PRC). With a population of about people and a land area of , it is the most List of countries and dependencies by p ...

, and

China China, officially the People's Republic of China (PRC), is a country in East Asia. With population of China, a population exceeding 1.4 billion, it is the list of countries by population (United Nations), second-most populous country after ...

, and recorded growth in Asia. In 2015, Furla opened Palazzo Furla in

Milan Milan ( , , ; ) is a city in northern Italy, regional capital of Lombardy, the largest city in Italy by urban area and the List of cities in Italy, second-most-populous city proper in Italy after Rome. The city proper has a population of nea ...

, Italy's fashion capital. In 2018, Furla acquired the manufacturing plant Effeuno Srl in

Tuscany Tuscany ( ; ) is a Regions of Italy, region in central Italy with an area of about and a population of 3,660,834 inhabitants as of 2025. The capital city is Florence. Tuscany is known for its landscapes, history, artistic legacy, and its in ...

. In the same year, Furla's sales more than doubled to 513 million

euro The euro (currency symbol, symbol: euro sign, €; ISO 4217, currency code: EUR) is the official currency of 20 of the Member state of the European Union, member states of the European Union. This group of states is officially known as the ...

s. The company then finalized the acquisition of the retail distribution network in China. In 2019, the company declared that it would only use

faux fur Fake fur, also called faux fur, is a pile fabric engineered to have the appearance and warmth of fur. Fake fur can be made from a variety of materials, including polyester, nylon, or acrylic. First introduced in 1929, fake furs were initia ...

in its collections. In 2020, Furla USA filed for

Chapter 11 bankruptcy Chapter 11 of the United States Bankruptcy Code ( Title 11 of the United States Code) permits reorganization under the bankruptcy laws of the United States. Such reorganization, known as Chapter 11 bankruptcy, is available to every business, w ...

protection, planning to exit leases and shed debt. In 2023, the Canadian subsidiary filed for bankruptcy in Ontario.

Distribution

Furla operates an omnichannel structure, integrating different physical and digital touchpoints. The brand's collections are present in 850 points of sale around the world, including multi-brand boutiques and department stores. In addition, Furla operates a retail network covering 50 countries with a total of 457 points of sale, including 281 direct stores, 141 franchised shops, and 35 units in airports and railway stations.

Furla Progetto Italia

In the spring of 2021, Furla inaugurated Furla Progetto Italia, the new 43,000 square metre complex located in

Tavarnelle Val di Pesa Tavarnelle Val di Pesa is a village () in Barberino Tavarnelle in the Metropolitan City of Florence in the Italian region Tuscany. Before 2019 it was a municipality (). It is about south of Florence. Sights The main attraction of the territory ...

. The new hub also houses the "Furla Academy", a training program launched in 2018 in partnership with ITS Mita, which aims to offer young talented artisans access to academic studies and technical and practical courses. In February 2023, Furla announced a spring and summer line "Italy by Furla". The announcement came via a marketing campaign starring Italian DJ and producer

Anfisa Letyago Anfisa Letyago (born 6th March 1990) is a Russian Naples-based disc jockey and electronic music producer. Letyago has achieved recognition as a Techno DJ, including being named as "DJ of the Year" at the Billboard Italia Women in Music awards. ...

Gallery

Madrid - Furla (Serrano 46).jpg, Furla store in Madrid Hong kong during typhoon utor 14.08.2013 04-22-32.JPG, Furla store inside a Hong Kong mall 三井アウトレットパーク FURLA - panoramio.jpg, Furla store in Japan

References

External links

Official Website
{{Authority control Shoe companies of Italy Companies based in Bologna Italian companies established in 1927 Retail companies established in 1927 High fashion brands Luxury brands Clothing brands of Italy Bags (fashion) Fashion accessory companies Companies that filed for Chapter 11 bankruptcy in 2020 Companies that have filed for bankruptcy in Canada