Emgrand was an

automobile A car, or an automobile, is a motor vehicle with wheels. Most definitions of cars state that they run primarily on roads, Car seat, seat one to eight people, have four wheels, and mainly transport private transport#Personal transport, peopl ...

marque A brand is a name, term, design, symbol or any other feature that distinguishes one seller's goods or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create and ...

owned by the Chinese automotive manufacturer

Geely Zhejiang Geely Holding Group Co., Ltd. (ZGH), commonly known as Geely Holding ( ; ), is a Chinese multinational automotive conglomerate headquartered in Hangzhou, China. The company was founded by, and is privately owned by Chinese entrepre ...

. It was launched in August 2009 and discontinued in 2014 after its products were rebranded as

. Emgrand ceased to be a separate brand and was demoted to being a model name under the Geely brand.

History

The ''Emgrand'' marque was publicly unveiled at the 2009

Auto Shanghai Auto Shanghai (), officially known as the Shanghai International Automobile Industry Exhibition (), is a biennial international automobile show that alternates with the Beijing Auto Show (Auto China) as China's yearly international automotive ...

autoshow, together with two other new Geely brands, Englon and Gleagle. The first Emgrand EC7 production models for retail sale were completed in July 2009 at the Geely plant in

Ningbo Ningbo is a sub-provincial city in northeastern Zhejiang province, People's Republic of China. It comprises six urban districts, two satellite county-level cities, and two rural counties, including several islands in Hangzhou Bay and the Eas ...

Zhejiang ) , translit_lang1_type2 = , translit_lang1_info2 = ( Hangzhounese) ( Ningbonese) (Wenzhounese) , image_skyline = 玉甑峰全貌 - panoramio.jpg , image_caption = View of the Yandang Mountains , image_map = Zhejiang i ...

. The EC7 went on sale in China in mid-August 2009 as the marque's launch model. The second Emgrand production model, the Emgrand EC8, was launched in October 2010. In December 2011 it was announced that Emgrand would be launched in the

United Kingdom The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Northwestern Europe, off the coast of European mainland, the continental mainland. It comprises England, Scotlan ...

in late-2012, with the Emgrand EC7 planned to be the first model to go on sale. Emgrand vehicles were intended to be distributed in the UK by

Manganese Bronze Holdings Manganese Bronze Holdings plc (MBH) was the holding company of LTI Limited. The firm's sole business in its final years as a company was London black taxicab manufacturing through the LTI subsidiary. The Manganese Bronze and Brass Co was foun ...

(which Geely owns), trading under the name Geely Auto UK. The launch was subsequently put on hold. The Emgrand marque was discontinued in 2014 and its products were rebranded Emgrand series under Geely.

Products

Production models

The following Emgrand were produced: *

Emgrand EC7 The Geely Emgrand ( zh, c=吉利帝豪, hp=Jílì Dìháo), originally the Emgrand EC7, is a car produced by Chinese automaker Geely Auto. After the discontinuation of the Emgrand brand, the EC7 was renamed to the Geely Emgrand in 2014. __TOC__ ...

(

compact Compact as used in politics may refer broadly to a pact or treaty; in more specific cases it may refer to: * Interstate compact, a type of agreement used by U.S. states * Blood compact, an ancient ritual of the Philippines * Compact government, a t ...

front-wheel drive Front-wheel drive (FWD) is a form of internal combustion engine, engine and transmission (mechanics), transmission layout used in motor vehicles, in which the engine drives the front wheels only. Most modern front-wheel-drive vehicles feature ...

sedan and

hatchback A hatchback is a car body style, car body configuration with a rear door that swings upward to provide access to the main interior of the car as a cargo area rather than just to a separated trunk. Hatchbacks may feature fold-down second-row sea ...

) *

Emgrand EC7-RV The Geely Emgrand ( zh, c=吉利帝豪, hp=Jílì Dìháo), originally the Emgrand EC7, is a car produced by Chinese automaker Geely Auto. After the discontinuation of the Emgrand brand, the EC7 was renamed to the Geely Emgrand in 2014. __TOC__ ...

Emgrand EC8 The Emgrand EC8 is a large family car of the Emgrand sub-brand of Chinese automaker Geely Auto. Background The Emgrand EC8 debuted at the 2010 Beijing Auto Show. Formerly known as the Emgrand EC825, Geely decided to shorten the name to simply E ...

* Emgrand X7 (SUV)

Concept cars

A concept of the

Emgrand GE The Emgrand GE, formerly known as the Geely Zhejiang Geely Holding Group Co., Ltd. (ZGH), commonly known as Geely Holding ( ; ), is a Chinese multinational automotive conglomerate headquartered in Hangzhou, China. The company was founded ...

limousine car was unveiled at 2009 Auto Shanghai autoshow, with a refined version later shown at the 2010 Beijing Auto Show. Emgrand unveiled three new concept cars at the 2012 Beijing Auto Show – the EX8, EX9 and GE. Emgrand unveiled the KC concept car at the 2013 Shanghai Auto Show, a

Mid-size sedan Mid-size—also known as intermediate—is a vehicle size class which originated in the United States and is used for cars larger than compact cars and smaller than full-size cars. "Large family car" is a UK term and a part of the D-segment in t ...

previewing the Emgrand EC9 production model. Due to the discontinuation of the Emgrand brand one year after, the production model was sold under the Geely brand as the

Geely Borui The Geely Borui ( zh, c=吉利博瑞, hp=Jílì Bóruì) is a large family car/mid-size car (D-segment in Europe) produced by the Chinese automaker Geely Auto since April 2015. History At the 2011 Shanghai Motor Show, Volvo unveiled the Conce ...

Production

Emgrand vehicles were principally assembled at the Geely plant in

Sales

203,491 Emgrand vehicles were sold in China in 2013, making it the 23rd largest-selling car brand in the country (and the eighth largest-selling Chinese brand).

References

{{Automotive industry in China Geely brands Vehicle manufacturing companies established in 2009 Vehicle manufacturing companies disestablished in 2014 Cars of China