Elitni Odredi (

Serbian Cyrillic The Serbian Cyrillic alphabet (, ), also known as the Serbian script, (, ), is a standardized variation of the Cyrillic script used to write the Serbian language. It originated in medieval Serbia and was significantly reformed in the 19th cen ...

: Елитни Одреди, English: ''Elite Units'') was a

Serbia , image_flag = Flag of Serbia.svg , national_motto = , image_coat = Coat of arms of Serbia.svg , national_anthem = () , image_map = , map_caption = Location of Serbia (gree ...

n pop duo from

Belgrade Belgrade is the Capital city, capital and List of cities in Serbia, largest city of Serbia. It is located at the confluence of the Sava and Danube rivers and at the crossroads of the Pannonian Basin, Pannonian Plain and the Balkan Peninsula. T ...

, formed in 2005. They were composed of two musicians and long-time friends; Relja Popović and Vladimir Matović. Initially an underground

hip-hop Hip-hop or hip hop (originally disco rap) is a popular music genre that emerged in the early 1970s from the African-American community of New York City. The style is characterized by its synthesis of a wide range of musical techniques. Hi ...

group, they reached mainstream success by switching to a more commercial and club-oriented sound. Elitni Odredi was also one of the first regional acts to use platforms such as

Myspace Myspace (formerly stylized as MySpace, currently myspace; and sometimes my␣, with an elongated Whitespace character#Substitute images, open box symbol) is a social networking service based in the United States. Launched on August 1, 2003, it w ...

and

YouTube YouTube is an American social media and online video sharing platform owned by Google. YouTube was founded on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim who were three former employees of PayPal. Headquartered in ...

to promote their music, while generally avoiding media. They are recognised as one of the most successful and iconic regional acts of the early

2010s File:2010s collage v22.png, From top left, clockwise: Anti-government protests called the Arab Spring arose in 2010–2011, and as a result, many governments were overthrown, including when Libyan dictator Muammar Gaddafi was Death of Muammar Gad ...

History

The group, initially named ''Ulični Pesnici Crew'' (''Street Poets Crew''), was formed by two classmates, Relja Popović and Vladimir Matović, in seventh grade. They renamed it to Elitni Odredi in 2005 and included Nemanja Poznanović and producer Vladan Paunović. The first songs they released were "Ako Ste Za Rakiju" (''If You Want Rakija''), "Biće Ekstra" (''It's Gonna Be Awesome''), "Šale" (''Jokes'') and others. However, only upon the release of "Moja Jedina" (''My Only One'') featuring Nemanja Poznanović (Padrino) and produced by Paunović, in 2006, the group gained widespread fame across Serbia and other former Yugoslav countries. Poznanović and Paunović soon split with the group. Their first and to date only body of work, titled ''Oko Sveta'' ( English: ''Around The World''), was released in 2010 through Gold production. The album was influenced by

Kanye West Ye ( ; born Kanye Omari West ; June 8, 1977) is an American rapper, singer and record producer. One of the most prominent figures in hip-hop, he is known for his varying musical style and polarizing cultural and political commentary. After ...

's ''

808s & Heartbreak ''808s & Heartbreak'' is the fourth studio album by the American rapper Kanye West, released by Def Jam Recordings and Roc-A-Fella Records on November 24, 2008, having been recorded earlier that year in September and October at Glenwood Stud ...

'' with its use of

Auto-Tune Auto-Tune is audio processor software released on September 19, 1997, by the American company Antares Audio Technologies. It uses a proprietary device to measure and Pitch correction, correct pitch in music. It operates on different principles ...

vocal processor and R&B influence. It spawned several stand out hits such as "Raj" (''Heaven''), "Džek i Čivas" (''Jack and Chivas''), "Ljubav i Milion Dolara" (''Love and Million Dollars'') and "Samo Da Si Sa Mnom" (''Only that You're with Me''). In October 2011, they released single "Kao kokain" (''Like Cocaine''). A month later, Elitni Odredi were featured on "Beograd" (''Belgrade'') by DJ Shone alongside Anabela. With these releases their sound shifted to more electronic and pop, which brought them mainstream success. Elitni Odredi were also among few non-folk acts to perform in clubs throughout Serbian diaspora. In August 2012, they released "Ne koči" (''Don't Pull Over'') under IDJTunes, which was

pop-folk Folk-pop is a broad musical fusion genre that includes contemporary folk songs with pop arrangements, and pop songs with intimate, acoustic-based folk arrangements. Folk-pop has been popularized by mainstream media in recent years. Music ...

-oriented. While in September, Elitni Odredi had a collaboration with singer Mia Borisavljević, titled "Nisi s njom" (''You Are not with Her''). A month later, they also released "Ljubavi moja" (''My Love'') featuring Dado Polumenta. Single "Zapali grad" (''Burn Down The City'') was released in October the following year. In December, duo released "Ima mnogo žena i kafana" (''There's a lot of Women and Kafanas''). They then embarked on an

Australia Australia, officially the Commonwealth of Australia, is a country comprising mainland Australia, the mainland of the Australia (continent), Australian continent, the island of Tasmania and list of islands of Australia, numerous smaller isl ...

n tour at the beginning of 2014. In July, Elitni Odredi released "Ona sija" (''She Shines''). Then in October, they collaborated with

Nikolija Nikolija Jovanović ( sr-cyr, Николија Јовановић; born 19 October 1989) is a Serbian singer. Born to folk singer Vesna Zmijanac, Jovanović was born in Zagreb and raised in Belgrade. Nikolija debuted in 2013 with the single "Ća ...

on "Alkohola litar" (''Liter of Alcohol''). Despite being their final single, it is also their most viewed one with over seventy five million views. After several months of media speculation, in an interview for Prva TV in January 2015, Elitni Odredi announced that they were going on a hiatus to focus on solo projects, claiming that they've "overgrown" the group. Many fans, fuelled by media disinformation, blamed Nikolija Jovanović for the group's breakup, because of her pregnancy with Popović's child.

Members

* Relja Popović (born on August 2 1989,

) *Vladimir Vlada Matović (born on February 2 1989, Belgrade)

Discography

;Studio albums *''Oko sveta'' (2010) ;Singles *''"Kao kokain"'' (2011); feat. Ivana Krunić *''"Beograd"'' (2011); DJ Shone feat. Elitni Odredi and Anabela *''"Ne koči"'' (2012) *''"Nisi s njom"'' (2012); feat. DJ Marconi, DJ Silver and Mia Borisavljević *''"Ljubavi moja"'' (2012); feat. Dado Polumenta *''"Zapali grad"'' (2013) *''"Ima mnogo žena i kafana"'' (2013) *''"Ona sija"'' (2014); feat. DJ Mateo *''"Alkohola litar"'' (2014); DJ Mlađa feat. Elitni Odredi and

References

{{DEFAULTSORT:Elitni Odredi Musical groups established in 2005 Serbian hip hop groups Serbian pop music groups Serbian pop-folk music groups

History

Members

Discography

See also

References