Earle Swensen was an American businessperson. He was born in

San Francisco San Francisco, officially the City and County of San Francisco, is a commercial, Financial District, San Francisco, financial, and Culture of San Francisco, cultural center of Northern California. With a population of 827,526 residents as of ...

and grew up in the city. Swensen was married to Nora who died in 1995. During

World War II World War II or the Second World War (1 September 1939 – 2 September 1945) was a World war, global conflict between two coalitions: the Allies of World War II, Allies and the Axis powers. World War II by country, Nearly all of the wo ...

, he served in South Pacific and during that time learnt how to make ice cream. In 1948, Swensen founded

Swensen's Swensen's Inc. is an international chain restaurant, chain of ice cream restaurants that was founded in San Francisco, California, United States. History The company was founded in 1948 by Earle Swensen, who learned to make ice cream while serv ...

ice cream near

Russian Hill, San Francisco Russian Hill is a neighborhood of San Francisco, California. It is named after one of San Francisco's 44 hills, and one of its original "Seven Hills". Location Russian Hill is directly to the north (and slightly downhill) from Nob Hill, to t ...

. The first store was known as See Us Freeze Ice Cream. In 1965, Swensen moved to

Novato, California Novato (Spanish language, Spanish for "Novatus") is a city in Marin County, California, United States, situated in the North Bay (San Francisco Bay Area), North Bay region of the San Francisco Bay Area. At the 2020 United States census, 2020 c ...

and developed 150 ice cream flavors. He died in 1996 due to heart failure.

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