The Higher School of Advertising and Marketing ( pt, Escola Superior de Propaganda e Marketing, ESPM) is a

private Private or privates may refer to: Music * " In Private", by Dusty Springfield from the 1990 album ''Reputation'' * Private (band), a Denmark-based band * "Private" (Ryōko Hirosue song), from the 1999 album ''Private'', written and also recorde ...

higher education institution in Brazil. Its undergraduate course in Advertising is consistently ranked the best in Brazil.

History

The school was founded by Rodolfo Lima Martensen, a Brazilian radio host and advertising executive, at the request of media mogul Assis Chateaubriand, owner of Diários Associados, at the time the largest media conglomerate in Brazil, and

Pietro Maria Bardi Pietro Maria Bardi (La Spezia, February 21, 1900 – São Paulo, October 10, 1999) was an Italian writer, curator and collector, mostly known for being the Founding Director of the São Paulo Museum of Art in Brazil. Bardi started his career in ...

, then director of the

São Paulo Museum of Art The São Paulo Museum of Art ( pt, Museu de Arte de São Paulo, or ') is an art museum located on Paulista Avenue in the city of São Paulo, Brazil. It is well known for its headquarters, a 1968 concrete and glass structure designed by Lina Bo B ...

. A room in the museum served as the school's first location, where it was named "Escola de Propaganda do Museu de Arte de São Paulo" (''Advertising School of the São Paulo Museum of Art''). Under Martensen's management, with the motto "Taught by who does it", the school congregated professionals in the advertising business to teach its lone course in Advertising, and to this day stands by the philosophy of associating practice with theory in most of its many undergraduate programs. In 1955, now called "Escola de Propaganda de São Paulo" (''Advertising School of São Paulo''), it moved to its own premises within the same building, and was denominated "Superior", meaning "of higher education". In 1971, school director Otto Hugo Scherb proposed a name change to "Escola Superior de Propaganda e Marketing", which was approved and has been kept to this day. With the support of Antônio Delfim Netto, then Minister of Finance and representative of the University of São Paulo, the course in Advertising was made into a 4-year undergraduate course and was recognized by the Ministry of Education. In 1974, with the backing of the Globo Organization, a new campus was founded in Rio de Janeiro, and in 1978, ESPM started offering its first graduate courses, the choice of which was greatly expanded in 1981 by school president Francisco Gracioso, who also created ESPM's second ever undergraduate course,

Business Administration Business administration, also known as business management, is the administration of a commercial enterprise. It includes all aspects of overseeing and supervising the business operations of an organization. From the point of view of management ...

with emphasis in Marketing. A third campus was created in Porto Alegre in 1985. Following the turn of the century, the school created doctorate and academic research programs, and introduced many other undergraduate courses, including Design, International Relations, Journalism, Information Systems, Social and

Consumer Science Home economics, also called domestic science or family and consumer sciences, is a subject concerning human development, personal and family finances, consumer issues, housing and interior design, nutrition and food preparation, as well as texti ...

, and Cinema/ Audiovisual. Currently, there are two campuses in São Paulo (one for undergraduate education, another for graduate education and post-secondary learning), one in Rio de Janeiro and another in Porto Alegre.

References

External links

*
ESPM Jr.

Atlética ESPM

Centro Acadêmico 4 de Dezembro

PowerLab Tech ESPM
{{DEFAULTSORT:Escola Superior De Propaganda E Marketing 1951 establishments in Brazil Educational institutions established in 1951 Private universities and colleges in Brazil Universities and colleges in São Paulo (state) Universities and colleges in São Paulo