Dion’s is a privately owned group of

pizza Pizza is an Italian cuisine, Italian, specifically Neapolitan cuisine, Neapolitan, dish typically consisting of a flat base of Leavening agent, leavened wheat-based dough topped with tomato, cheese, and other ingredients, baked at a high t ...

restaurants A restaurant is an establishment that prepares and serves food and drinks to customers. Meals are generally served and eaten on the premises, but many restaurants also offer take-out and food delivery services. Restaurants vary greatly in app ...

based in

Albuquerque, New Mexico Albuquerque ( ; ), also known as ABQ, Burque, the Duke City, and in the past 'the Q', is the List of municipalities in New Mexico, most populous city in the U.S. state of New Mexico, and the county seat of Bernalillo County, New Mexico, Bernal ...

. As of 2024 Dion’s operates 28 restaurants; 22 in

New Mexico New Mexico is a state in the Southwestern United States, Southwestern region of the United States. It is one of the Mountain States of the southern Rocky Mountains, sharing the Four Corners region with Utah, Colorado, and Arizona. It also ...

, 3 in

Texas Texas ( , ; or ) is the most populous U.S. state, state in the South Central United States, South Central region of the United States. It borders Louisiana to the east, Arkansas to the northeast, Oklahoma to the north, New Mexico to the we ...

, and 3 in

Colorado Colorado is a U.S. state, state in the Western United States. It is one of the Mountain states, sharing the Four Corners region with Arizona, New Mexico, and Utah. It is also bordered by Wyoming to the north, Nebraska to the northeast, Kansas ...

History

Dion’s was founded in 1978 by Jon Patten and Bill Scott, long time childhood friends from

Birmingham, Michigan Birmingham is a city in Oakland County, Michigan, Oakland County in the U.S. state of Michigan. It is a northern suburb of Detroit located along the Woodward Corridor (M-1 (Michigan highway), M-1). As of the 2010 United States Census, 2010 censu ...

. The pair moved to New Mexico and bought a small

pizzeria A pizzeria is a restaurant focusing on pizza. A pizzeria may offer take-away, where the customer orders their food either in advance or at the restaurant and then takes the prepared food with them in a pizza box. A pizzeria may deliver food to ...

called New York Pizza in Albuquerque with the intention of converting it to a Greek restaurant. The name for their new place was going to be ‘

Dionysus In ancient Greek religion and Greek mythology, myth, Dionysus (; ) is the god of wine-making, orchards and fruit, vegetation, fertility, festivity, insanity, ritual madness, religious ecstasy, and theatre. He was also known as Bacchus ( or ; ...

’, the name of the Greek god of the grape harvest and wine. When the two received the bid for their new sign, they decided to shorten the name to "Dion's" so that they could save money. Upon opening, the Greek menu was mildly successful but the customers frequently requested pizza. This quickly became the focal point of the menu. Today their Greek salad is the only vestige of the original menu. Jon and Bill did not have any experience in the restaurant business and neither of them had a business background. They learned their trade as they developed it, gathering help and advice where ever they could.

Development

In 1979, a year after opening their first restaurant, Dion’s built their second location in the North Towne Plaza shopping center in Albuquerque, NM. Soon after that they receive a positive write-up in the

Albuquerque Journal The ''Albuquerque Journal'' is the largest newspaper in the U.S. state of New Mexico. History The ''Golden Gate'' newspaper was founded in June 1880. In the fall of 1880, the owner of the ''Golden Gate'' died and Journal Publishing Company was ...

which helped boost their sales and sent them on their way to sustainable sales gains in the years to come. In the early days their stores were located in strip shopping centers around Albuquerque, but starting in 1987, Dion's quickly evolved into free-standing buildings. The new free-standing locations came with drive thru windows which allowed customers to call in their order ahead and pick it up at the window. The pick up window worked very well and eventually accounted for nearly 35% of each store's sales. It became a standard feature on all new freestanding stores. Today all their stores are freestanding and average in size of 5,200 square feet.

Food

Dion’s has a menu with three main items;

salad A salad is a dish consisting of mixed ingredients, frequently vegetables. They are typically served chilled or at room temperature, though some can be served warm. Condiments called '' salad dressings'', which exist in a variety of flavors, a ...

s, and subs. Pizzas are handmade, and available in three regular sizes and two gourmet. Salads come in three sizes, half, full, or family servings. Their subs can come on either wheat or white bread. Dessert options are cookies and brownies. Beverage options include sodas, lemonade, and sweet tea or unsweetened tea, they also have

Arnold Palmer Arnold Daniel Palmer (September 10, 1929 – September 25, 2016) was an American professional golfer who is widely regarded as one of the greatest and most charismatic players in the sport's history. Since embarking on a professional career in ...

. Distinctive

New Mexican cuisine New Mexican cuisine is the cuisine of the Southwestern US state of New Mexico. It is known for its fusion of Pueblo Native American cuisine with Hispano Spanish and Mexican culinary traditions, rooted in the historical region of . This So ...

pizza toppings include

New Mexico chile New Mexico chile or New Mexican chile (Scientific name: ''Capsicum annuum'' 'New Mexico Group'; , ) is a cultivar group of the chile pepper from the US state of New Mexico, first grown by Puebloan peoples, Pueblo and Hispanos of New Mexico, Hispa ...

and piñón. Dion's is also known for its "green chile ranch" and "Greek dressing" which it sells in bottles.

Awards

Dion's has won "Best Pizza" from Albuquerque the Magazine six years in a row. They have also recently won the Literacy Award for their Club Read program from The Camino Real Council of the International Reading Association. In both 2015 and 2016, Dion's was rated top five in Sandelman's Quick-Track Awards of Excellence.

References

External links