Digilant (formerly AdNetik) is a marketing technology company that offers a platform designed to support programmatic media buying. Digilant is headquartered in the

Boston, MA Boston is the capital and most populous city in the Commonwealth (U.S. state), Commonwealth of Massachusetts in the United States. The city serves as the cultural and Financial centre, financial center of New England, a region of the Northeas ...

, with additional offices in

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Colombia Colombia, officially the Republic of Colombia, is a country primarily located in South America with Insular region of Colombia, insular regions in North America. The Colombian mainland is bordered by the Caribbean Sea to the north, Venezuel ...

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and the

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History

Founded in 2009 as Adnetik with funding from the

Barcelona Barcelona ( ; ; ) is a city on the northeastern coast of Spain. It is the capital and largest city of the autonomous community of Catalonia, as well as the second-most populous municipality of Spain. With a population of 1.6 million within c ...

-based Rodes family, the company rebranded as Digilant in July 2012 to distance itself from its origins as part of

Havas Havas NV () is a French multinational corporation, multinational advertising agency, advertising and public relations company, with its registered office and head office in Puteaux, France. Havas operates in more than 100 countries. The group ...

. In March 2014 founding CEO, Edward Montes, left to become chief revenue officer at DataXu. In July 2014, Digilant was reorganized under a new parent company, ispDigital, alongside two sister companies, Acceso and Antevenio, offering compatible services, and under a new CEO, Don Epperson.

Products and services

Digilant's products and services are designed to assist marketers in uncovering insights about their online audience. Digilant products are available, as managed services or through a self-service interface. Digilant is a media buying platform that combines data management from proprietary and third-party sources with real-time bidding technology to distribute display, video and mobile ads across ad exchanges, ad networks, publisher sites, video exchanges, and mobile exchanges. Digilant's platform is connected to third-party ad and video exchanges including: adap.tv, adbrite, Google DoubleClick, AppNexus, OpenX, Yahoo Ad Exchange, Rubicon Project and Improve Digital.

Awards

*January 2011—Digilant CEO, Edward Montes, was awarded the Latino Trendsetter Award by '' LatinTRENDS'' Magazine. *November 2011—Digilant (as Adnetik) received the Media Owner Award from the

Institute of Practitioners in Advertising The Institute of Practitioners in Advertising (IPA), incorporated by a Royal Charter, is the trade body and professional institute for agencies and individuals working in the UK's advertising, media and marketing communications industry. History F ...

in London for Most Effective Online Campaign. *February 2012—Digilant (as Adnetik) Adnamed AlwaysOn Top 100 private companies. *July 2013—Digilant named AlwaysOn Global 250.

References

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History

Products and services

Awards

References

See also

See also